Asif is the Chief Global Inclusion Officer  for Warner Bros. Discovery, he was previously the Global Head of Diversity, Inclusion and Social Impact at adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is a board member for the American Institute of Certified Public Accountants (AICPA) and a member of the board of advisors for Hedley May. Over his 20-year career he has worked in Europe, North America, Middle East, Africa and Asia.  
  
Asif has been credited with impactful global Diversity, Equity and Inclusion activities and programs across organizations, that have created a strong sense of belonging for all and resulted in truly diverse workplaces. He has been key in building synergies between internal and external D&I efforts within organizations, ensuring diversity and inclusion is embedded in all elements of a business, resulting in innovative, creative and inclusive products and services.   
  
Asif is listed as one of the most influential Global D&I Leaders by Hive Learning, the CIPD’s Top 20 Power list and a LinkedIn Influencer. He is winner of numerous awards including the highly commended Head of Diversity Award at the European Diversity Awards and was honoured with an MBE in 2017 by the Queen and granted the freedom of the City of London in 2016. He is a member of the HR Guild, The Worshipful  Company of Security Professionals, a Companion at CMI and is a Freeman of the City.  

He is a passionate and inspirational Global Leader, co author and a renowned keynote speaker with the ability to empower individuals and create a truly inclusive environment for all. Asif has been key in implementing D&I activities and programs as well as connecting with stakeholders at all levels of organisations to build strong and influential relationships with influencers. Asif acts as a role model, providing governance across businesses on D&I and is committed to creating a strong sense of belonging for all.

Asif was granted an honorary doctorate by The Open University in recognition of his innovative and socially responsible business developments and exceptional contributions in the field of diversity, inclusion and belonging globally. He is a regular Tedx speaker, where he has spoken on topics ranging from the journey from Diversity and Inclusion to belonging to creating psychological safety for all.

Asif MBE

Varonis

• Lead and oversee the organization’s philanthropic initiatives, ensuring alignment with its mission and strategic goals to maximize community impact.
• Develop, track, and optimize program budgets and operational plans to enhance efficiency and effectiveness.
• Plan, coordinate, and execute high-impact office events that foster engagement, collaboration, and company culture.
• Strategize and manage the organization’s social media presence to enhance brand awareness and engagement.
• Oversee and optimize the company’s employer branding across the Career page, Glassdoor, and LinkedIn to attract top talent.
• Create and distribute compelling monthly newsletters to inform and engage employees.
• Curate and manage corporate gifting strategies for holidays, employee milestones, and special occasions to enhance company culture and employee experience.
• Drive DE&I initiatives by supporting Employee Resource Groups (ERGs), organizing awareness campaigns, and ensuring diverse representation across programs.
• Develop and implement engaging employee referral campaigns with monthly communications to encourage participation.
• Design and produce visually compelling internal communication materials to drive engagement and awareness.

Human Resources Program Manager

Cision

• Develop and execute internal communications strategies to drive employee engagement and promote key programs, initiatives, and company values
• Create and track success metrics to evaluate program effectiveness and optimize future marketing and communication strategies
• Lead the creation of engaging, creative programs (in-office and remote) that enhance employee satisfaction and align with broader marketing objectives
• Partner with leadership to design and implement initiatives that reinforce brand identity, foster a positive work environment, and align with core business goals
• Offer strategic guidance and leadership to internal teams and employee resource groups (ERGs), ensuring alignment with broader brand and communication goals

Employee Experience and Inclusion Manager

Workday

• Partner with senior leaders to build and amplify brand narratives around diversity, belonging, and equity (VIBE™), aligning with organizational values
• Contribute to the development of an integrated communications and marketing strategy that supports diversity initiatives and drives brand alignment
• Create and implement messaging frameworks that ensure global relevance and consistency across platforms, enhancing brand positioning
• Provide expert insights to inform multicultural communication strategies, campaigns, and partnerships that resonate with diverse audiences
• Collaborate with cross-functional teams to strategically integrate diversity messaging across all communication channels, supporting overall business goals

Senior Program Manager

• Promoted within 1 year and 10 months to Program Manager, overseeing key marketing and communications initiatives, including training, workshops, and special events
• Serve as a key stakeholder in cross-functional projects, driving brand alignment in areas such as talent acquisition, marketing, and mergers & acquisitions
• Build strategic partnerships with industry leaders and advocacy organizations to enhance brand reputation and support diversity-focused marketing efforts
• Lead and manage multiple communications projects, ensuring cohesive internal messaging and alignment with broader brand goals
• Contribute to Workday’s overall brand strategy, strengthening its commitment to inclusion and equity, and driving recognition through awards such as a 100% score on the Human Rights Campaign.

 Program Manager

 Associate Program Manager

• Develop all content for internal communications; guidelines and toolkits to enable ERGs to communicate effectively with their teams, members, and employees
• Partner with Internal Communications to develop and execute a company-wide communications strategy, ensuring alignment with organizational goals and values
• Create content, guidelines, and toolkits to enhance internal communications and engagement across all teams
• Collaborate with leadership, HR, and business units to identify opportunities that drive employee engagement and business outcomes
• Lead and manage strategic initiatives that improve employee experience, streamline operations, and support overall organizational goals
• Oversee key projects, ensuring timely execution and alignment with broader business objectives

Diversity & Inclusion Project Coordinator (contract)

• Managed content creation and internal communication strategies across multiple HR functions, including Benefits, Talent Acquisition, and Employee Life Programs
• Developed and executed communication campaigns that increased employee engagement by 25% and raised awareness of key HR initiatives
• Led content development for the intranet site and internal campaigns, driving understanding of company-wide programs and diversity initiatives
• Collaborated cross-functionally with HR, leadership, and key stakeholders to tailor communication strategies for different internal audiences
• Wrote and edited internal scripts, marketing collateral, and reports, ensuring clarity and alignment with company messaging and objectives

Employee Communications Special Projects Coordinator (contract)

HerAgenda.com

A passion of mine is telling stories and writing, as a contributor to HerAgenda, I continue to hone my writing, interview, and editing skills. Check out my contributions: https://heragenda.com/author/tieara-caron

Contributing Writer

Alpha Media USA

Part-time promotions assistant for Vacaville's hometown radio station, 95.3 KUIC (http://www.kuic.com).

Promotions Assistant at 95.3 KUIC

Simon Property Group

Worked closely with the Director of Marketing/Business Development, Office Administrator, and Mall Manager in the development and implementation of mall marketing programs, community-based programs, and retailer and community relations. Generated leads to stores and Mall tenants through implementing effective marketing strategies such as special promotions to site followers that increase awareness of the retail industry and the company. Planned, executed and supported marketing activities including sales promotions and demonstrations, and community outreach initiatives with the Simon Youth Foundation and other on-site programs. 

• Coordinate, facilitate, and organize production, supervision, and follow-up of key marketing promotions and events.
• Provide administrative support when needed: Prepare and process contracts and purchase orders, obtain sales reports and collect and input into the reporting system
• Provide marketing and communication support for customer-focused campaigns
• Maintain mall website, social media communications, and collateral material
• Work with external agencies to produce effective digital and social media strategies
• Created and managed on-site promotional events,

Marketing Coordinator

Digital Insight

Contingent work experience through Connext.
• Develop external communications strategies for product releases or services, enhancements, and marketing initiatives, onboarding campaigns to promote the active use of online or mobile products and services
• Develop and manage internal communications strategy; launch and manage an internal SharePoint site
• Develop and create content for the weekly Internal newsletter with an open rate of 76% and a click rate of 13%.

Communications Specialist

Weber Shandwick

During my time as an Intern at Weber Shandwick, I worked primarily on one account for a huge technology B2B Enterprise client. This experience taught me how to prepare briefing documents and remain organized in a fast-paced working environment.

Intern

California's Great America

California's Great America is a premier theme park and Bay Area destination for family fun. 
I was responsible for creating content to increase engagement and managing the theme park's official social media accounts: Facebook (200,000 followers), Twitter, Instagram, Pinterest, and YouTube resulting in increased views and overall impressions.
I covered all facets of communications, public relations, and successful event management:
• Coordinate and assist with planning media previews, community outreach initiatives and events 
• Create and distribute promotional weekly external newsletters with a membership base of 6,000+ season pass holders, and assisted with the management of website content and development 
• Create and draft media stylized writing (press releases and media alerts)

Public Relations and Social Media Coordinator

Every brand has a story, but not every story resonates. That’s where I come in.

From my early days as a writer captivated by the power of words to a career that spans communications, marketing, and diversity, equity, and inclusion (DEI), I’ve honed the art of storytelling that connects on a deeper level. Whether it’s a campaign that sparks meaningful conversations or content that amplifies underrepresented voices, I bring a strategic, culturally informed perspective to every narrative—shaped by empathy, experience, and a deep understanding of cultural and business trends.

With over 10 years of experience, I’ve led initiatives that foster community, elevate diverse voices, and drive engagement throughout my career. Whether designing inclusive campaigns or consulting on brand messaging, my focus is always on authenticity—crafting narratives that reflect the real experiences of the audiences they serve.

Storytelling is more than words; it’s about representation and creating moments where people feel seen, heard, and valued. It’s about designing campaigns that inspire, connect, and drive measurable impact.
What I bring to the table: 
✨ Strategic Vision: I create storytelling strategies that drive results—boosting engagement, elevating brand awareness, and building loyal communities. 
🌍 Cultural Fluency: My DEI and communications/marketing background help brands "get it right" with authenticity and cultural nuance. 
💡 Creative Edge: I craft bold, trend-forward narratives that resonate with today’s audiences and keep brands relevant in a dynamic marketplace.

I’m not only a dream chaser but a doer. I live by the motto, “Dreams don’t work unless you do.” I believe in turning vision into action and driving real impact. Outside of my core work, I freelance in writing, content creation, and brand strategy, helping clients amplify their stories and connect with their audiences. Let’s collaborate and create something meaningful together.

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The Battle

Asif MBE

Tieara Caron

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