Asif is the Chief Global Inclusion Officer  for Warner Bros. Discovery, he was previously the Global Head of Diversity, Inclusion and Social Impact at adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is a board member for the American Institute of Certified Public Accountants (AICPA) and a member of the board of advisors for Hedley May. Over his 20-year career he has worked in Europe, North America, Middle East, Africa and Asia.  
  
Asif has been credited with impactful global Diversity, Equity and Inclusion activities and programs across organizations, that have created a strong sense of belonging for all and resulted in truly diverse workplaces. He has been key in building synergies between internal and external D&I efforts within organizations, ensuring diversity and inclusion is embedded in all elements of a business, resulting in innovative, creative and inclusive products and services.   
  
Asif is listed as one of the most influential Global D&I Leaders by Hive Learning, the CIPD’s Top 20 Power list and a LinkedIn Influencer. He is winner of numerous awards including the highly commended Head of Diversity Award at the European Diversity Awards and was honoured with an MBE in 2017 by the Queen and granted the freedom of the City of London in 2016. He is a member of the HR Guild, The Worshipful  Company of Security Professionals, a Companion at CMI and is a Freeman of the City.  

He is a passionate and inspirational Global Leader, co author and a renowned keynote speaker with the ability to empower individuals and create a truly inclusive environment for all. Asif has been key in implementing D&I activities and programs as well as connecting with stakeholders at all levels of organisations to build strong and influential relationships with influencers. Asif acts as a role model, providing governance across businesses on D&I and is committed to creating a strong sense of belonging for all.

Asif was granted an honorary doctorate by The Open University in recognition of his innovative and socially responsible business developments and exceptional contributions in the field of diversity, inclusion and belonging globally. He is a regular Tedx speaker, where he has spoken on topics ranging from the journey from Diversity and Inclusion to belonging to creating psychological safety for all.

Asif MBE

Warner Bros. Discovery

I am responsible for setting a vision and driving the strategy for Diversity, Equity & Inclusion for Warner Bros. Discovery Latin America. On a daily basis, I navigate a highly matrixed global organization, advise c-levels, influence decision-making and lead a team of amazing people!

Director - Diversity, Equity & Inclusion (LATAM) 

Booking.com

While reporting to the Head of Global D&I, managed the global ERG Program for Booking.com (23k+ employees)
- Created and rolled out Global ERG Strategy
- Created and rolled-out technical ERG Framework (roles & responsibilities, operating model, Annual ERG Planning Process, ERG Academy, ERG Recognition Program, Regionalization strategy of ERGs). 
- Continuously coached ERG chairs and ERG Executive Sponsors (SVPs and VPs).
- Reviewed and approved content from all ERGs chapters, with stakeholder management mainly from EMEA (Europe) and Americas as well as managed global ERG budget
- Acted as a proxy among ERGs and global stakeholders like Communications, Employer Branding, Talent Acquisition, Learning & Development, Marketing, etc.
- Created evaluation metrics for the ERG program and continuously reported back to the leadership team.

Main challenges: Change Management in an organisation growing from startup to big org, setting expectations and driving change with a legacy team, mediation of conflicts among stakeholders, managing hard conversations, building bridges, leveraging connections, engaging stakeholders into the D&I journey.

Global Head of Employee Activation - Inclusion, Diversity & Belonging

Amcham-Brasil

Member of the Board of Advisors for Diversity, Equity & Inclusion for the American Chamber of Commerce

Member of The Board of Advisors

Wikimedia Foundation

Responsible for leading the Global Diversity, Equity & Inclusion strategy for a high tech non-profit. I created the DEI strategy while launched and managed a fully distributed global team. 

Partnered with Talent Acquisition to revisit 100% of global recruiting processes for more diverse sourcing, equitable hiring processes and less-biased decision-making.

Enhanced cultural intelligence by promoting GlobeSmart tool and facilitating discussions with employees from different countries of the world, explaining cultural dimensions and styles.

All of that while growing my genealogical tree, learning more about personal finance and coding on my free time.

Director of Global Diversity, Equity and Inclusion

Created the Regional LATAM D&I office from scratch;  Assessed the needs and created a Regional DEI strategy every year, while aligning with global D&I and the local business. Transitioned to a D&I culture with high advocacy, sense of belonging and strong buy-in from the leadership team. Managed budget and decision-making on Diversity, Equity and Inclusion. 

In 5 years, Increased 5% of underrepresented minorities, such as Women in Leadership, racial minorities, LGBTQIA+ and people with disabilities. 

Launched 30+ ERGs in the region of Latin America & the Caribbean, covering all geographies (15+ offices) and all D&I dimensions (Gender, LGBT+, Race & Ethnicity, Generations, Differently-Abled, Cultures). Provided regular support, coaching and development opportunities to ERGs.

Regularly advised c-levels on Inclusive Leadership and provided actionable advice to enhance DEI in their orgs.

Regularly partnered with HRBPs and Talent Acquisition to support business needs from their clients and ensure DEI strategy would reflect the local needs from each country in the Latin American region.

Acted as an ambassador for D&I in the region, provided regular guidance to stakeholders on D&I-related matters and regularly identified opportunities for growth and consolidation of the D&I strategy.

Expanded Autism at Work Program to 5 countries across Latin America. The challenge was importing a model from Europe and making sustainable in emerging markets with lack of infrastructure and qualified business partners. The program earned 5+ awards and hired 0.5% of the workforce as part of the Autism Spectrum.

Acted regularly as the DEI spokesperson with the media and external partners. Participated at major customer events globally and within all Latin American Market Units. Regularly met customers to discuss DEI or position DEI at their organizations. Designed a DEI Customer Program that touched 1B+ EUR in pipeline in 2019.

Director of Diversity & Inclusion - Latin America & Caribbean

Responsible for roadmap definition, develop and explain strategy, organizing and moderating team meetings, perform internal communication and communication through corporate media channels, budget requests and administration, managing team conflicts, taking critical decisions, distributing and managing tasks between team members, representing the team to external partners (LGBT conferences) and internal stakeholders (SAP Labs Latin America, SAP Brazil, Pride@SAP Core, Global Diversity & Inclusion Office), organizing external events (SAP LGBT Summit). Created one of the most engaged employee networks from SAP and one of the largest LGBT employee networks from SAP.

Coaching new leads from LGBT employee network (Latin America, Ireland, UK, Netherlands, India, and Australia/NZ)

Leading 50% of members from SAP's LGBT employee network.

Increased membership from 300 to 8,000+ members.

Global LGBT Employee Network Lead

While reporting to the Chief Diversity & Inclusion Officer:

Acted as PMO for 100+ Employee Resource Groups worldwide. Expanded local ERG chapters from 20 to 100+ while creating a high engaged ERG culture. Most chapters from EMEA markets.

Developed and launched first Global DEI Learning Program for 100,000+ employees worldwide. Developed modules on gender identity, sexual orientation, race & ethnicity, cultural intelligence, among others. Launched a pilot for the EMEA region.

Acted as PMO from DEI + Global Talent Acquisition Program, with the goal of creating a plan to increase under represented minorities at SAP.

Senior Project Manager - Global Diversity & Inclusion Office

Project Manager

ThoughtWorks

Senior Project Management Consultant

With over twelve years of experience in leading Diversity, Equity and Inclusion (DEI) initiatives in global matrixed organizations, I am passionate about creating inclusive cultures where everyone can thrive and belong. As the Director of DEI for Warner Bros. Discovery Latin America, I set the vision and drive the strategy for advancing DEI across the region, working closely with senior executives, internal stakeholders, and external partners.

My core competencies include C-Level Consulting, Influencing, Strategic Thinking and People Management. I have also been recognized by the Financial Times as one of the 30 future LGBT leaders of the world, and by the Brazilian Lawyers Union as a catalyst of DEI initiatives. I am fluent in English, Spanish, and Portuguese, and have a Bachelor's degree in Computer Science.

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