Asif is the Chief Global Inclusion Officer  for Warner Bros. Discovery, he was previously the Global Head of Diversity, Inclusion and Social Impact at adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is a board member for the American Institute of Certified Public Accountants (AICPA) and a member of the board of advisors for Hedley May. Over his 20-year career he has worked in Europe, North America, Middle East, Africa and Asia.  
  
Asif has been credited with impactful global Diversity, Equity and Inclusion activities and programs across organizations, that have created a strong sense of belonging for all and resulted in truly diverse workplaces. He has been key in building synergies between internal and external D&I efforts within organizations, ensuring diversity and inclusion is embedded in all elements of a business, resulting in innovative, creative and inclusive products and services.   
  
Asif is listed as one of the most influential Global D&I Leaders by Hive Learning, the CIPD’s Top 20 Power list and a LinkedIn Influencer. He is winner of numerous awards including the highly commended Head of Diversity Award at the European Diversity Awards and was honoured with an MBE in 2017 by the Queen and granted the freedom of the City of London in 2016. He is a member of the HR Guild, The Worshipful  Company of Security Professionals, a Companion at CMI and is a Freeman of the City.  

He is a passionate and inspirational Global Leader, co author and a renowned keynote speaker with the ability to empower individuals and create a truly inclusive environment for all. Asif has been key in implementing D&I activities and programs as well as connecting with stakeholders at all levels of organisations to build strong and influential relationships with influencers. Asif acts as a role model, providing governance across businesses on D&I and is committed to creating a strong sense of belonging for all.

Asif was granted an honorary doctorate by The Open University in recognition of his innovative and socially responsible business developments and exceptional contributions in the field of diversity, inclusion and belonging globally. He is a regular Tedx speaker, where he has spoken on topics ranging from the journey from Diversity and Inclusion to belonging to creating psychological safety for all.

Asif MBE

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"Work harder on yourself  than you do on your job" and "limit yourself to become limitless".

Planning combine with Research with what's right for you.

This is what the C-suite should focus on, leaving middle and lower-level managers to handle the nuts and bolts of managing the organization and executing plans.

1)Riconoscere le opportunità
2)Avere una chiara linea da seguire
3)La flessibilità che permette di sfruttare le opportunità.

Le imprese non dovrebbero definire la strategia come conseguenza dell'ambiente esterno. 
Piuttosto, dovrebbero creare una strategia in grado di ridefinire l'ambiente esterno.
Per avere una qualche speranza di impattare positivamente sull'ambiente esterno, ogni strategia si colloca in qualche ambiente-occorre conoscerlo bene.
La strategia è uno strumento per la ricerca del profitto, e' necessario individuare le fonti di redditività nel settore in cui si opera.
L'analisi del settore è importante sia a livello di strategia di gruppo(corporate) che di strategia di business.
La strategia di gruppo si preoccupa di decidere in quali settori distribuire le risorse aziendali. 
Una parte dei flussi di cassa vanno allocati stabilmente verso quelle funzioni che sperimentano.




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