Asif is the Chief Global Inclusion Officer  for Warner Bros. Discovery, he was previously the Global Head of Diversity, Inclusion and Social Impact at adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is a board member for the American Institute of Certified Public Accountants (AICPA) and a member of the board of advisors for Hedley May. Over his 20-year career he has worked in Europe, North America, Middle East, Africa and Asia.  
  
Asif has been credited with impactful global Diversity, Equity and Inclusion activities and programs across organizations, that have created a strong sense of belonging for all and resulted in truly diverse workplaces. He has been key in building synergies between internal and external D&I efforts within organizations, ensuring diversity and inclusion is embedded in all elements of a business, resulting in innovative, creative and inclusive products and services.   
  
Asif is listed as one of the most influential Global D&I Leaders by Hive Learning, the CIPD’s Top 20 Power list and a LinkedIn Influencer. He is winner of numerous awards including the highly commended Head of Diversity Award at the European Diversity Awards and was honoured with an MBE in 2017 by the Queen and granted the freedom of the City of London in 2016. He is a member of the HR Guild, The Worshipful  Company of Security Professionals, a Companion at CMI and is a Freeman of the City.  

He is a passionate and inspirational Global Leader, co author and a renowned keynote speaker with the ability to empower individuals and create a truly inclusive environment for all. Asif has been key in implementing D&I activities and programs as well as connecting with stakeholders at all levels of organisations to build strong and influential relationships with influencers. Asif acts as a role model, providing governance across businesses on D&I and is committed to creating a strong sense of belonging for all.

Asif was granted an honorary doctorate by The Open University in recognition of his innovative and socially responsible business developments and exceptional contributions in the field of diversity, inclusion and belonging globally. He is a regular Tedx speaker, where he has spoken on topics ranging from the journey from Diversity and Inclusion to belonging to creating psychological safety for all.

Asif MBE

Journey

Director, Strategic Alliances | Sales and Partnerships

Parsley Health

Lead B2B partnership strategy, from prospecting to complex agreement structuring, to drive growth and long-term partner success. Collaborate with executive leadership and cross-functional teams to introduce new products and packaging, optimize go-to-market strategies, and align initiatives with core growth metrics. Ensure smooth implementations, enhance engagement, and leverage data-driven insights to maximize partnership value.

Director, Channel Partnerships | B2B Channel Strategy, Development, & Growth

Mercer

Managed strategic sales and go-to-market plans for Mercer’s digital health ecosystem. Oversaw sales operations and created standard operating procedures to drive efficiencies, improve quality control, and elevate customer service. Led collaboration across multiple health initiatives to deliver complex, high-impact health management strategies, enhancing workforce health and well-being for marquee global and multinational clients.

Senior Consultant | Health Management, Product Strategy, Innovation & Execution

Castlight Health

Developed and executed partnership strategies with consulting and broker channels, strengthening sales and client engagement. Supported sales through live demos, customized presentations, and RFP management, positioning Castlight’s solutions for maximum impact. Focused on high-value partnerships, optimized agreements, and provided strategic guidance on market trends.

Strategic Alliances Manager | Broker & Consultant Partnerships, Strategy & Business Development

Willis Towers Watson

Led sales operations for the Midwest market, driving sales enablement and expanding digital health vendor partnerships. Managed strategy, go-to-market initiatives, contract negotiations, and implementation of benefit solutions for clients, aligning offerings with their unique health management goals. Developed scalable growth strategies informed by market insights, championed best practices to support sales team performance, and strengthened client engagement through innovative sales tactics.

Lead Consultant | Health Management, Solutions Delivery & Operations, Strategic Alliances

Potawatomi Hotel & Casino

Lead high-impact benefits projects to improve employee engagement, retention, and satisfaction. Analyzed benefits data to drive strategic improvements, advised on budget planning, and ensured legal and regulatory compliance in benefits administration. Served as a subject matter expert on benefits, providing employee training and resolving benefits-related issues.

Benefits Specialist | Special Projects, Human Capital Strategy

Nationwide Medical Review

Oversaw a team of 20 customer service representatives, focused on strategic initiatives to enhance client success and expand industry reach. Collaborated with senior leadership on high-level negotiations, optimized operations for efficiency, and supported client engagement goals. Improved service quality through streamlined processes and targeted training.

Manager, Customer Service (Interim) | Strategic Initiatives, Integrated Business Planning

BCforward

Designed strategic dashboards to track KPIs, providing executive leadership with data-driven insights. Delivered impactful analyses to improve business operations, led cross-functional collaboration on transformational initiatives, and enhanced productivity through effective reporting and goal alignment.

Lead Business and Systems Analyst | Transformation Consultant, Operational Excellence Trainer

Ensured regulatory compliance in drug testing practices, advised clients on regulatory changes, and developed data integrity processes. Conducted client consultations and oversaw data analysis, focusing on continuous improvement and operational efficiency. Led policy development and staff training initiatives to support client success.

Customer Services Specialist/MRO-A | Strategic Customer Success

I’m driven by a commitment to inspire, make a meaningful impact, and champion innovation in every organization I support. With expertise in strategizing and operationalizing complex initiatives, I have earned recognition from peers as a “trailblazer,” “force multiplier,” and “unicorn.” My career is fueled by passions for operational innovation, strategic excellence, lean agility, and delivering exceptional experiences for customers and patients.  As a transformational and servant leader, I also prioritize diversity, equity, inclusion, and belonging in every endeavor.

Throughout my career, I have led cross-functional partnerships, optimized scalable solutions, and transformed business strategies into actionable plans that elevate growth and operational efficiency. I am passionate about building collaborative, high-performing cultures that achieve measurable outcomes while championing change and continuous improvement.

I believe in the philosophy that “the difference between where we are and where we want to be is created by the changes we are willing to make in our lives. When you want something you've never had, you must do something you've never done to get it.” - John C. Maxwell.

Experience has been my greatest teacher, and I seek every opportunity to learn. I approach my career with curiosity, adaptability, and a willingness to embrace challenges as learning moments. To me, success is a journey—a path of continuous growth, evolution, and purposeful impact.

I also embrace Maxwell’s interpretation of success:

Know my purpose in life
Grow to reach my maximum potential
Sow seeds that benefit others

Success, for me, isn’t a final destination; it’s an ongoing journey. I am committed to continuous growth and to seizing opportunities that allow me to help and learn from others. Every experience offers a chance to learn, serve, and lead, and I welcome the journey of actualizing my purpose, expanding my horizons, and contributing to positive change.

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The Battle

Asif MBE

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