Asif is the Chief Global Inclusion Officer  for Warner Bros. Discovery, he was previously the Global Head of Diversity, Inclusion and Social Impact at adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is a board member for the American Institute of Certified Public Accountants (AICPA) and a member of the board of advisors for Hedley May. Over his 20-year career he has worked in Europe, North America, Middle East, Africa and Asia.  
  
Asif has been credited with impactful global Diversity, Equity and Inclusion activities and programs across organizations, that have created a strong sense of belonging for all and resulted in truly diverse workplaces. He has been key in building synergies between internal and external D&I efforts within organizations, ensuring diversity and inclusion is embedded in all elements of a business, resulting in innovative, creative and inclusive products and services.   
  
Asif is listed as one of the most influential Global D&I Leaders by Hive Learning, the CIPD’s Top 20 Power list and a LinkedIn Influencer. He is winner of numerous awards including the highly commended Head of Diversity Award at the European Diversity Awards and was honoured with an MBE in 2017 by the Queen and granted the freedom of the City of London in 2016. He is a member of the HR Guild, The Worshipful  Company of Security Professionals, a Companion at CMI and is a Freeman of the City.  

He is a passionate and inspirational Global Leader, co author and a renowned keynote speaker with the ability to empower individuals and create a truly inclusive environment for all. Asif has been key in implementing D&I activities and programs as well as connecting with stakeholders at all levels of organisations to build strong and influential relationships with influencers. Asif acts as a role model, providing governance across businesses on D&I and is committed to creating a strong sense of belonging for all.

Asif was granted an honorary doctorate by The Open University in recognition of his innovative and socially responsible business developments and exceptional contributions in the field of diversity, inclusion and belonging globally. He is a regular Tedx speaker, where he has spoken on topics ranging from the journey from Diversity and Inclusion to belonging to creating psychological safety for all.

Asif MBE

Inclusion & Diversity/People & Culture change maker with over 8 years of experience driving DEI initiatives across global and regional teams based in Asia. Proven track record in developing and implementing strategies that leverage AI-powered analytics, cross cultural impact, and adaptive learning platforms to foster inclusive workplace cultures. Adept at building stakeholder relationships and promoting organizational change through data-driven and innovative People & Culture solutions.

As a champion for culture and Employee Experience, I empower employees to use their voice effectively and constructively, creating an environment that celebrates diversity and promotes collaboration. With a track record of success in implementing impactful initiatives, I strive to create measurable and sustainable results.

Key Skills:
Strategic Diversity & Inclusion Planning
Employee Experience Enhancement
Talent Identification and Management
Stakeholder Engagement and Collaboration
Training and Education Program Development
Supplier Diversity Leadership
Employee Resource Group (ERG) Management
Market Relevant Diversity Advising

As a dedicated DEI professional, I am driven by the belief that inclusion and diversity are not only moral imperatives but also strategic advantages. I am committed to creating inclusive workplaces that foster innovation, collaboration, and employee well-being. Let's connect and explore how we can work together to drive positive change and create a culture of belonging. #DiversityandInclusion #EmployeeExperience #InclusiveWorkplace

Disclaimer: All views are my personal viewpoints and do not reflect the views of my company or policies.

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