dnb Productions

I am dedicated to pushing the boundaries of visual storytelling. 

My team and I strive to deliver exceptional results that exceed our clients’ expectations. Every project is an opportunity to explore new creative avenues and bring innovative ideas to fruition.

My journey began in broadcast production with networks like ESPN and Nickelodeon, where I learned the importance of captivating storytelling. Working with corporate clients such as Shell and BP, I merged visual creativity with strategic communication to produce impactful content.

A memorable moment in my career has been capturing live sports for teams like the Houston Texans and New York Yankees. This experience honed my ability to capture the essence of a moment quickly and precisely—skills that translate seamlessly to corporate events and executive portraits.

Beyond technical roles, my passion lies in crafting narratives through photography. 

Whether it’s a dynamic headshot for a LinkedIn profile, a captivating portrait for a corporate website, or vibrant coverage of a corporate event, I aim to create visuals that leave a lasting impact.

We specialize in executive and corporate event headshots, as well as event booth photography. We understand the need for professional, engaging imagery that reflects your brand’s identity and connects with your audience.

 Our approach is highly collaborative; we work closely with each client to understand their story and how they want to be portrayed. This connection allows us to capture images that resonate with authenticity and depth.

Building this company has been a labor of love, driven by a relentless pursuit of excellence and a passion for innovation. We're committed to telling stories that matter, stories that inspire and provoke thought.

If you’re looking to elevate your next corporate event or need striking headshots that capture your professional essence, let’s connect and create something extraordinary.

Founder, Principal

Douglas N Burns Portraits

My journey as a photographer began with a passion for people and storytelling. 

Over the years, I’ve been fortunate to receive recognition and awards for my work, which has only fueled my dedication to the craft. I founded my own photography business to merge my love for art with my interest in human connection. 

From the start, my goal was to move beyond the basic headshot and create portraits that genuinely capture the essence of the individuals I photograph.

The inspiration to start my venture came from observing a growing need for business portraits that tell a story. Professionals wanted images that conveyed their journeys and personalities, not just their professional appearance. 

I saw an opportunity to fill this gap by offering a more personalized and artistic approach to corporate photography.

Building my business has been a labor of love. I’ve dedicated countless hours to mastering lighting, composition, and posing to ensure each portrait I create is not just a photograph but a piece of art. 

My process is highly collaborative; I work closely with each client to understand their story and how they want to be portrayed. This connection allows me to capture images that resonate with authenticity and depth.

One of the most rewarding aspects of my work is witnessing the impact a powerful portrait can have. A well-crafted image can boost confidence, make a lasting impression, and tell a story that words alone cannot. I'm passionate about helping people present their best selves to the world, whether it’s through a dynamic headshot or a compelling portrait for a corporate website.

From the boardroom to homes, I strive to craft portraits that showcase individuality and expertise in a natural and captivating way. 

Every portrait is an opportunity to connect, to tell a story, and to celebrate the unique qualities that make each person remarkable. 

It is this passion for people and storytelling that drives me every day and fuels my photography journey.

Houston Livestock Show and Rodeo

Manager, Broadcast Studio Scoring 

Culturally Creative Travel

We understand that vacation planning can be time-consuming and overwhelming. With busy lives and demanding schedules, finding the perfect getaway can feel impossible.

That's where we come in. Our mission is to give you back your valuable time and take the stress out of vacation planning, allowing you to focus on what truly matters – enjoying your well-deserved break.

We go to great lengths to create and find the perfect vacation package, presenting only the best travel options that align with your interests, budget, and schedule. 

Our dedication to personalized service ensures that each journey is meticulously planned and flawlessly executed, offering you an unforgettable travel experience.

Our Specialties:

- Luxury Travel: Indulge in the finest experiences with our luxury travel packages. From opulent accommodations to exclusive access and personalized services, we create bespoke itineraries that cater to the most discerning travelers. 

- Family Reunions: Strengthen bonds and create lasting memories with our customized family reunion packages. We design engaging itineraries that cater to all ages, ensuring that every family member has a memorable experience. 

- Corporate Training Events: Elevate your corporate events with our expertly planned training retreats. We specialize in organizing corporate training events that blend professional development with unique travel experiences. 

- Customized Itineraries: Whether you're planning a group trip or an individual adventure, our customized itineraries are designed to meet your specific needs and interests

Why Us?

- Personalized Service: Every detail of your vacation is tailored to your preferences.

- Stress-Free Planning: We handle the logistics, so you can focus on enjoying your trip.

- Memorable Experiences: We create vacations that are enjoyable, enriching, and transformative.

Let us help you create the vacation you've always imagined.

Co-Founder, Principal

🔍 I’m Douglas, a native Texan, world traveler, and proud dog dad to Peanut. My journey behind the lens began with a childhood fascination, sparked by the captivating images in National Geographic Magazine. This passion blossomed in college, where I honed my skills and developed a profound appreciation for visual storytelling.

As an Award-Winning Corporate Photographer, I bring over 20 years of professional experience to every project. I've enhanced the brand identity of more than 800 professionals, helping them communicate their unique value through compelling imagery.

𝗪𝗛𝗢 𝗜’𝗩𝗘 𝗛𝗘𝗟𝗣𝗘𝗗

My work has taken me across the globe, contributing to prestigious projects with National Geographic TV, ESPN, BBC, Fox News, CNN, and notable personalities like Dr. Phil, Yao Ming and George Foreman. Each experience has enriched my understanding of people, enabling me to create photographs that capture moments and evoke emotions.

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢

📸 Corporate Photographer: I specialize in stunning corporate headshots that convey professionalism and authenticity. My on-site photo studio ensures consistency across your team, using custom digital and traditional backgrounds, and personalized coaching to bring out the best in each individual, resulting in a cohesive visual representation of your brand.

𝗛𝗢𝗪 𝗪𝗘 𝗖𝗔𝗡 𝗪𝗢𝗥𝗞 𝗧𝗢𝗚𝗘𝗧𝗛𝗘𝗥

🌟 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗛𝗲𝗮𝗱𝘀𝗵𝗼𝘁𝘀:  We bring the studio to you, ensuring a seamless experience capturing your brand's essence. The results are immediate, with instant viewing and image selection on-site, followed by professional editing and secure online delivery.

🌟 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗘𝘃𝗲𝗻𝘁 𝗛𝗲𝗮𝗱𝘀𝗵𝗼𝘁 𝗕𝗼𝗼𝘁𝗵𝘀: Ideal for businesses with a widespread workforce, our headshot booth ensures stunning and uniform headshots. Participants benefit from private proofing galleries and instant email delivery. The booth sponsor receives the comprehensive lead list and has the option to brand the individual private galleries for an additional touch point to the participants, with zero administrative work for you.

🌟 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴: I offer private consulting workshops to help businesses refine their visual storytelling. These sessions cover headshot techniques to brand imaging strategies, providing personalized guidance to elevate your company’s visual impact.

Through my lens, I strive to capture the unique essence of individuals and brands, creating images that resonate and inspire.

📸 Ready to start your journey?

╰┈➤ Click on the link in my bio.

Douglas N Burns

Ever notice how the clients who grow your business aren't usually the ones who fill your inbox with endless proposal requests?

I've spent over twenty years behind the camera, 

meeting every kind of professional and executive you can imagine. 

I've fielded long RFPs, detailed proposal rounds, and bucketloads of “we’ll get back to you.” 

But when I look back, the real growth in my business has come from a specific kind of client. 

They're not the ones who make you jump through hoops. 

They're the ones who trust your expertise and come to you because they actually want results.

Those are the relationships that last. 

They’re the clients who stick around for years, refer you to their colleagues, and show up every time their brand or team needs a refresh.

My most transformational projects never started with a 10-page questionnaire or a bidding war. 

They started with a real conversation about goals, trust, and how visual storytelling can move their business forward.

I get it, sometimes procurement has its own process, and I respect that. 

But the difference is clear: 

The high-value clients see you as a partner, not just another vendor. 

They want to talk about the story behind the headshot, the why behind the branding. 

They care about how their people show up in the world, and they know a strong image opens doors.

Here's what I’ve learned:

- The best results come from real collaboration, not endless back-and-forth.

- The photos that transform a brand are always built on trust, not paperwork.

- Clients who value your craft are the ones who send referrals, come back for updates, and become part of your own professional story.

If you ever feel stuck chasing every proposal and feeling like just another item in someone’s comparison chart, take a step back. 

The real business builders are looking for a partner, not just a price.

This is true in every industry, but it’s front and center in photography. 

Images are personal. 

Trust is everything. 

And the people who "get it" are the ones you want to work with long-term.

Have you seen the same thing on your side of the business? 

Which clients actually move the needle for you?

Enhancing Your Brand’s Visual Storytelling with Stunning Corporate Headshots | Award-Winning Houston Corporate Photographer | 20+ Years that Elevates Brand Identity for 800+ Professionals including CNN, Fox News, ESPN

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Sometimes, the best trips aren’t planned for work or for play

they’re for saying yes when your spouse needs backup.

This weekend, I tagged along with Kathy for the overnight preview of MSC's first ship to set sail from Galveston. 

She’s there to meet with the sales team and tour the ship. 

I’m there to support her and to see what kind of fun we can find together along the way.

Turns out, mixing business with a bit of adventure is a tough combo to beat.

We managed to sneak in a little downtime and explored every corner of the ship, just the two of us. 

Between her meetings, we found time to relax, share a few laughs, and make some memories neither one of us expected when we packed our bags.

For me, supporting Kathy isn’t just about being helpful. 

It’s about showing up and grabbing those moments together, even when life is busy.

Sometimes, the best stories happen when you’re there for someone else and you both step into something new.

Who knew “support crew” could be this much fun?

LinkedIn

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Everyone thinks running a creative business is all big moments and bright lights.

The reality? 

It's a lot less glamorous than it looks from the outside.

It's about showing up, every day, and doing the stuff nobody sees. 

The boring work. 

The tiny improvements. 

The follow-ups, the emails, the early alarms.

This year reminded me just how true that is.

Here are the three biggest lessons that stuck with me:

𝗬𝗼𝘂 𝗰𝗮𝗻’𝘁 𝘀𝗰𝗮𝗹𝗲 𝗰𝗵𝗮𝗼𝘀.

If your back end is messy, your client experience will be too. 

Systems, processes, and automation aren’t just nice to have, 

they're what buy back your time and keep the work moving forward.

𝗬𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘄𝗶𝗹𝗹 𝗼𝘂𝘁𝗿𝘂𝗻 𝘆𝗼𝘂𝗿 𝗮𝗱𝘀.

No matter how polished your website or how much you spend on marketing, 

the best work keeps coming from people, referrals, introductions, and the reputation you build one job at a time.

𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗯𝗲𝗮𝘁𝘀 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻.

Motivation is great when you have it, but it fades. 

What lasts is getting up and doing the work, especially on the days you don’t feel like it. 

Over time, that momentum is what moves everything forward.

Creative businesses are built in the unglamorous moments. 

That’s where the real growth happens.

Anyone else feel this?

Ever notice how everyone says they want something different, but it all boils down to the same thing?

Today I talked with a CPA deep in healthcare M&A, then turned around and met with a marketing strategist. 

Two totally different worlds. 

Different industries, 

different personalities, 

different day-to-day headaches.

You’d expect their expectations from photography to be miles apart.

But here’s what surprised me: 

both told me almost the exact same thing.

They're tired of the noise. 

They just want results.

They don't care about fancy filters, complicated setups, or trendy edits. 

They want images that make them look confident, trustworthy, and professional. 

They want to be taken seriously. 

They want their brand to look as bold as their ambitions.

That hit home for me. 

Because no matter who walks into my studio, the goal never changes

helping people show up as their best selves, 

and making sure their headshot or portrait actually does the work.

Here’s what I’ve learned after 20+ years, working with everyone from Fortune 500 execs to brand-new entrepreneurs:

It’s not about chasing trends.

It’s not about pretending to be someone you’re not.

It’s about showing people who you are, with absolute clarity.

That’s why I built my business around one thing: creating images that speak for you before you say a single word.

No clutter. 

No fluff. 

Just photos that make you look like a leader.

Because in the end, everyone wants the same thing

something real that actually works.

If your photo doesn’t open doors or start conversations, what’s the point?

Are you still settling for images that don’t do you justice?

A good headshot isn’t just for show. 

It works for you before you ever say a word.

The right photo says “I belong here.” 

It builds trust, credibility, and confidence fast. 

That’s not decoration. 

That’s strategy.

Whenever I’m behind the camera, I’m thinking about what you want your image to say. 

Your personality. Your story. 

The details that make you stand out in a crowded market.

Anyone can take a quick photo and call it a day. 

But intentional photography makes people stop and pay attention.

It’s your first impression, handed out to every client and decision maker before you’ve even met.

If you want your brand to speak for you, start with the photo.

Use your image to move your audience, not just fill space.

Grateful for the clients, partners, and friends who keep the work meaningful.
Wishing you a peaceful Thanksgiving.

from DNB Productions Hey friends, The best light isn’t always the brightest — it’s the kind that reminds us where we stand and who stands with us. I’m

Open article: Happy Thanksgiving by Douglas N Burns • 1 min read

Almost at the end of 2025.

For me, this is the real crunch time.

The last shoots, last edits, and making sure every detail lines up for clients before the clock resets.

If you're winding down for the holiday weekend, that's not wasted time.

Rest, recharge

let your brain breathe. 

January always shows up fast, and being ready matters more than any all-nighter in December.

I use this quiet stretch to plan, organize, and clear a path for a sharper start.

Wrap up what you can, let go of what you can't, and get set for what's next.

Finishing strong starts now.

*The Headshot Rule Nobody Talks About*

Your team doesn’t care about the camera you use.

They care about whether they look like they belong next to their peers.

Ever looked at a company’s “Meet the Team” page and thought, does this crew even work together?

It happens when there’s no plan with headshots. 

I’ve seen it too many times. 

One photographer, 

three lighting styles, 

four backgrounds, 

five editing approaches.

The result? 

A team page that looks like a ransom note.

Everyone’s photo tells a different story. 

Some look like LinkedIn, 

some like a passport, 

and some like a college yearbook. 

That’s not a brand. 

That’s chaos.

So here’s the fix:

Pick a lighting style. 

Stick to it.

Set one look for backgrounds, outfits, and direction.

Suddenly, the whole team looks like they belong on the same winning side. 
It’s not about fancy gear. 

It’s about consistency.

That’s the difference between “we hired a photographer” and “we look like a brand.”

I never expected a portrait project to get under my skin like this.

When you spend time with volunteer firefighters, you see something different. 

You see grit, yes

but also quiet moments most people never notice.

You see families putting dinner on pause, kids waiting at the door, and neighbors dropping everything when the siren sounds.

These folks aren’t in it for the paycheck. 

They don’t do it for headlines or hero stories.

They show up because someone has to. 

Because the community counts on them.

Every portrait I take is an attempt to honor that spirit. 

To show the human side behind the uniform

the tired eyes, the cracked smiles, the muddy boots on the station floor.

I want these stories to reach more people. 

If you know someone at a volunteer fire department in the greater Houston area, I’d love to connect and shine a light on their crew.

Let’s give their dedication the spotlight it deserves.

I’ve learned more about teamwork from firefighters than from any business book.

When you’re on a fire crew, there’s no time for ego or confusion. 

Everyone knows their job. 

Everyone trusts the person next to them. 

If things change, you adapt together.

That’s exactly the mindset I bring to every production day.

It’s not about following a script. 

It’s about being prepared, staying calm, and communicating.

On a shoot, things can go sideways fast. 

Lighting fails. 

Schedules shift. 

Something unexpected always happens.

But if you trust your crew and everyone is clear on their role, 

you can keep moving, keep creating, and get the job done safely and with great results.

The best teams don’t just follow the plan. 

They adapt together and have each other’s backs.

That’s how you get the shot.

Most photographers treat their camera like it's the whole job.

I used to do the same until I realized photography is a business, not just an art.

That shift changed everything.

I stopped guessing and started running my work like a real business. 

I began asking, "What problem am I solving for my client?" 

That question became my roadmap.

I built systems for workflow, pricing, and client protection. 

No more winging it.

I chose to focus on services that actually scale

on-site headshots and branding photography for business clients. 

My goal: solve real problems, not just take pretty pictures.

I started shooting work that clarifies, connects, and stands out. 

Not just "nice images," but images with purpose and real business impact.

This industry moves fast. 

If you're not intentional about running your business, you'll get left behind.

If you’re a photographer (or any creative pro) asking, "What next?" here are three questions to get moving:

- What business problem am I solving for my ideal client?

- Can my workflow scale without burning me out?

- Am I building a reputation for more than just "nice images" for real results?

Right now, I’m building my foundation to create a client-focused brand that balances creativity and sustainable growth. 

The strategy isn’t perfect yet, but the momentum is real.

If you’re in the visual business and want to talk systems, pricing, or how to turn your craft into a business engine, reach out.

Let’s raise the bar for our industry.

Ever watched a whole team see themselves in a new light?

After a recent headshot project, I sent the gallery link to the client. 

The HR manager replied:

"These look like the version of our team we want clients to meet first."

That’s what it’s all about.

A unified headshot experience isn’t just about flattering angles and good lighting. 

It’s about giving a team a visual identity that feels true to who they are; confident, polished, and connected.

When people see themselves represented well, something shifts. Morale goes up. 

There’s a sense of pride.

And when clients see a team represented well, trust builds. 

They feel like they already know who they’ll be working with.

Simple idea, big impact.

Here’s to the companies investing in their people and in the brand that represents them.

"How long will it take?"

That's the question I hear most from companies shopping for a photographer.

But here's the thing

if your main goal is speed, 

you’re looking in the wrong direction.

Sure, I can photograph 40 people in two hours.

Will you love how everyone looks? 

Probably not.

Great photography isn't about how fast you move through the checklist.

It’s about what people feel when they see the result.

Confidence. 

Approachability. 

Trust.

If you want pictures that actually support your brand,

Start by asking better questions:

What do these images say about us?

What do we want people to feel?

The stopwatch doesn't build your brand.

The right image does.

Ever tried running a business when your home feels like a building site?

Right now, I'm living it.

Drywall dust covers everything. 

Tools stacked in every corner. 

Contractors drifting in and out all day. 

My home office? 

It looks less like a workspace, 

more like a behind-the-scenes blooper reel.

Here’s the reality:

The calls don’t stop.

Clients still need answers.

Big and small decisions have to get made.

And yes, my dog has no idea what's happening.

Business doesn't hit pause just because your walls are coming down.

It’s definitely not glamorous. 

This is not the polished version you see on social media. 

But it’s real life, and the work keeps moving.

Still showing up.

Still making progress.

Still grateful for it all, even in the mess.

(Photo: yesterday’s chaos in all its glory)

A new trend is showing up in boardrooms, not just in photo studios.

It’s not just “We need new headshots.”

More companies are treating their team photos as a business strategy.

Here’s what I’m seeing in the field:

Recruiting? 

Candidates want to see real people not blurry thumbnails from 2017.

Marketing? 

When every headshot looks like it belongs to the same company, customers notice. 

It builds trust.

Client relationships? 

People want to work with people. 

If your team looks present, real, and coordinated, you’re already a step ahead.

Employer brand? 

That first impression happens way before the call. 

Your team’s visuals set the tone.

But this is where most businesses miss the mark:

Strong team images aren’t about chasing perfection.

It’s about clarity and consistency. 
- Same lighting.
- Same background.
- Same framing.
- Authentic expressions.

When your team shows up with that kind of unity, it sends a message: “We’re not just individuals, we’re a team. We’re intentional.”

A lot of Houston companies are already planning for 2026.

If your team photos aren’t part of that planning, you’re leaving trust on the table.

Logos open doors, but faces build the brand.

Most people think headshots are just about those few seconds in front of the camera.

They’re missing the real story.

It’s all about the environment you set up before you even raise the camera. 

The lighting. 

The mood. 

The way the whole room feels. 

That’s what makes the difference between an average photo and a great one.

This week's corporate session was a reminder of this. 

We kept it simple

clean lighting, smooth workflow, steady rhythm. 

Each person stepped in, felt comfortable, and left looking like the best version of themselves.

Nothing fancy. 

Just the real work it takes to make a team look consistent and confident, shot after shot.

That’s the part no one ever sees in the final image.

When people feel comfortable, the images show it every time.

Headshots can do more than just refresh your LinkedIn. 

They can open doors for others, too.

This season, every time a company books a headshot session with DNB Productions, 

𝟭𝟱% 𝗼𝗳 𝗽𝗿𝗼𝗰𝗲𝗲𝗱𝘀 𝗴𝗼 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 Dress for Success Houston

That means when you invest in your team’s professional image, 

you’re also helping women in Houston rebuild their careers and step into new opportunities.

Simple. Direct. A win for your brand and for the community.

Want to make your company’s next headshot day about something bigger?

Here’s how to get involved:

Open article: Dress For Sucess Houston - Headshot Give Back by go.dnbproductions.com

Dress For Sucess Houston - Headshot Give Back

The words “company photo day” make most people nervous.

Executives dread the chaos. 

HR fears no-shows. 

Employees worry they’re not “camera ready.”

So what actually happens when I photograph an entire company in one day?

Here’s a quick reality check:

- A simple 10-minute prep guide turns down the stress for almost everyone.

- Lighting and backdrop? Totally consistent, so every department looks like one team.

- Images delivered instantly; no long waits, no follow-up emails.

- HR gets to relax, because no one has to chase people or fix mistakes afterward.

The best part: it’s not just a photo session.

It’s a moment where people see themselves as part of something bigger. 

That builds pride in the brand, and it shows in every shot.

If you think “photo day” is a hassle, maybe you’ve just never seen it run the right way.

If you’re the one who has to organize these days, don’t do it blind.

I built The HR Director’s Playbook from real company photo days; 

prep scripts, timelines, and the exact process I use so your team looks unified without the chaos.

Open article: The HR Director's Playbook by go.dnbproductions.com

Ever noticed how some company About pages look a bit... all over the place?

Different lighting. 

Different crops. 

Some headshots shot on an iPhone, others in a studio. 

It’s not just about looks—it tells a story.

When your leadership team’s portraits feel disconnected, so does your brand story.

Consistency in headshots does more than just look good. 

It quietly builds trust.

People pick up on these small details, even if they can’t explain why. 

The message? 

This is a team that pays attention, cares about first impressions, and knows who they are.

This one simple change leads to real results:

- Easier recruiting (you look like a team people want to join)

- Smarter marketing (your story looks polished from every angle)

- Stronger brand identity (customers remember what feels genuine and intentional)

It sounds simple, but it’s not just a “nice to have.” 

It’s a brand investment that pays off everywhere your people show up online.

Tiny detail, big impact.

The Call and the Quiet explores the space between action and stillness — portraits of those who meet chaos with calm precision.

This is the beginning of a long-term series honoring the men and women who stand ready when the alarm sounds.

Where duty meets humanity Hey friends, This new series honors the men and women who run toward heat, chaos, and danger with calm precision. Each portr

The Call and the Quiet

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

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My $150K Lesson:

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The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

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(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

My client just sold out a $280K launch in 24 hours (Yes for real)

She achieved this: Using my Buyer Intelligence Systems.

Not fancy ads. Not a huge following. Just billion-dollar buyer psychology applied to her offer.

Here's what she had before we worked together:

Innovative product
Pioneer credentials
Mission-driven vision

Here's what was missing:

Clarity on which offer buyers actually want
How to connect credentials to influence
A system that converts at scale

We fixed all three in 90 days.

The formula? It's the same system I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say yes at scale. 

Because I WAS the buyer saying yes at scale.

If you're brilliant, purpose-driven, and stuck figuring out what buyers want—this is for you.

I'm sharing the exact formula in my masterclass: 

5 Virtual Unknown Buyer Secrets Monday, November 17th | 12pm CT

https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence in 90 minutes.

Because the world needs what you're building.

Love Sara

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

Commit to what you hate, not just what you love

I used to hate content.

Not because I couldn't do it. Because it felt like a waste of time.

My ego told me: "You're a buyer. A business woman. Not a content creator."

I was ready to throw it in. Get AI to do it. Outsource it to an assistant.

And then I said my mantra:

NO.

Show up for yourself first.

Learn for yourself first.

Build ALL the parts of your system for yourself first.

Because I know that not doing that is the fastest way to failure.

And also because I AM my product.

I don't just say things to my clients. I do what I say, not just say what I do.

So I committed. 30 days straight. Even though I resisted every single day.

The moment I got it done - even though it wasn't brilliant - everything shifted.

New scale-up ideas flowed.

Opportunities opened up.

Everything clicked.

But most importantly?

I realized I had let go of imposter syndrome.

Because doing that "dirty work" - the thing I resisted, the thing my ego said was beneath me

 - THROUGH THE PROCESS, I HAD BECOME.

Not by outsourcing it.

Not by AI-ing it.

Not by avoiding it.

By DOING it.

Here's what I know now:

The thing you're resisting in your work? That's not a block. 
That's your breakthrough.

The thing your ego says you're "too good for"? 
That's where you become who you need to be to scale.

The work you want to delegate before you've mastered it yourself? 
That's the exact work that will transform you.

Commitment isn't just about showing up for what you love.

It's about showing up for what you hate - because that's where you become.

I became the founder who could scale by doing the content I resisted.

What are YOU resisting that's actually your breakthrough?

Together we will transform our world.

Commit to what you hate as well as what you love 

Packing for Patagonia made me cry this morning.

Not because I'm sentimental.

Because my suitcase just showed me the living visual proof of the impact I make

And we make here at Impact Innovator OS

I'm taking 6 of our founders with me - not literally, but packing their genius in my case

Six founders. Six category-of-one brands. All are coming with me to the edge of the world.

I have in my suitcase: products, books, and coaching from the innovators I mentor.

Let's have a look at the IMPACT inside out:  

Carol Chyau - Carol's Category Of One Premium Yak Jumpers - to keep warm and stylish hiking

A year ago, Carol was "just" making sustainable jumpers. Now her yak wool is having $200K sell out launches, and is worn by the worlds to influencers 

Kristi Mayfield,- Kristi's Wine as a social power skill coaching wheel - to taste the best of Argentina

Kristi was "a brilliant wine educator" when we met, and now, 60 days later has launched

The number 1 network for wine as a social power skill in the US..

Vanessa Marshall - Vanessa's B CORP Impact shampoo in a bar - so I can travel light 

Vanessa had a brilliant impact beauty brand Jack59, figuring out how to scale to the next level. 90 days later, we have her game plan in place to double sales next year!

Simon Luthi - Simon's Personal Transformation book of the year - Rocket Shaman

Simon, when we met, was pioneering a brand new method of energy based executive coaching, together we simplified his innovation, now he is scaling 5 figure deals, and selling his services to the world's top 1%.

Jeannie Barsam - Jeannie's Not for Profit Gifing Brands - Collections from brands all sales go to charity

Jeannie had been running a not for profit for a few years, figuring out the best way to scale her genius. Together in 90 days, we have helped Jeannie scale to attract billion dollar partnerships, and have a roadmap in place to scale donations by millions    

Alexandra Merlino - Alexandra B Wild Play Longer  Outside Impact Sunscreen 

Alex is a passionate diver, hiker, and skin cancer survivor, we bonded over love of the outdoors and the lack of brilliant sunscreen - high quality and high impact. Together through Impact OS Alexandra has already raised £340K in funding and is set for an awesome launch next year in 2026!   

I am so proud to be taking each founder's genius with me, and proud to be part of their brilliant scaling impact. 

This is the transformation I help purpose led founders create:

Our members become friends together with each other and with me.

Because we all believe

Together we will transform our world

Love Sara

Ready to join us? DM Tribe to find out more

Out of office. Zero Slack. Zero client calls. Zero "quick questions."

My business is scaling without me.

Today is my first official day hiking in Patagonia, and this post is going out without me touching a thing.

Here's what's happening while I'm off-grid:

My team of 5 is running Impact Innovator OS.

My masterclass funnel is converting at 40%.

My clients are getting transformed through our frameworks.

My content is going out on schedule.

All without me touching a single thing.

This isn't a flex. This is what systems are actually FOR.

Most founders build systems to do MORE work.

I built systems so I could completely CHECK OUT.

Here's the billion-dollar buyer intelligence  Category-of-one founders know:

Your business isn't scalable if it can't run without you for a week.

Not "kind of run."

Not "survive."

Actually SCALE.

So here's my challenge for you:

Could your business scale for a week without you?

If not, you don't have a business. You have a job with extra steps.

The frameworks that make this possible:

✓ Masterclass funnel that converts without you on the call
✓ Team that owns outcomes, not just tasks
✓ Content systems scheduled weeks in advance
✓ Client delivery that doesn't depend on YOUR calendar

This is what 7-figure operations actually look like.

Not busier. FREER.

Enjoy this post. It went out while I was watching the sunrise over the Andes. 

If your business can't run without you, it will never scale beyond you 

DM Masterclass to find out how it's done

Why Amazon rejected me (and why I'm so glad they did)

Years ago, I interviewed at Amazon.

Final round.

They loved my buyer intelligence - the deep intuition to know WHAT in a brand or founder makes them sell and scale.

But in the end, they said no.

Why?

They wanted someone "data-driven."

I was "intuition-driven."

I even told them in the interview: "You need more high-impact offers with strong visual appeal - not just more stuff for stuff's sake."

They wanted rules. Systems. Data models that could be replicated.

I wanted to trust the intuition I'd been building since I was 5 years old - helping my Dad choose his sell-out brands.

That intuition isn't pointing a finger in the wind and praying.

It's buyer pattern recognition built over decades. It's billion-dollar buyer intelligence that sees what data misses.

Here is what I see data misses:

The cultural shifts before they show up in numbers
The founder energy that creates movements
The purpose that makes brands irreplaceable
Quality over quantity - high-impact over endless SKUs

Amazon chose data over intuition.

I walked away grateful.
Two weeks ago proved I was right.

Amazon laid off 14,000 people.
Most of them were brilliant at their jobs. That's not why they got cut.

Here's what actually happened:

They got cut because of commoditization.
The exact thing I warned them about in that interview.
When you optimize for "more stuff for stuff's sake," everything becomes replaceable. Including the people making it.

When your business model is built on endless commoditized products, AI can do that. Systems can do that. You don't need human intuition or judgment.

But when you build high-impact, Category-of-One offers with purpose?

You become irreplaceable.

The Old Way: Corporate Reality

Even "good" employees are getting cut
AI + "bureaucracy reduction" = you're expendable

Commoditization = anyone can do your job

The New Way: Purpose-Driven Reality

YOUR mission can't be replaced by AI
YOUR vision IS the business
You're building something that MATTERS, not just margins

Category-of-One = only YOU can do this

The Difference:

Amazon: 14,000 people woke up expendable
Purpose-driven founders: Wake up ESSENTIAL to their mission
Corporate: Optimize for quarterly profits
Purpose: Optimize for impact + sustainability
Commoditized business: Replaceable
Category-of-One business: Irreplaceable

This is why I chose to build my own purpose-driven business instead.

Because I knew I'd always be expendable there.

Those 14,000 Amazon employees? Talented. Skilled. Committed.

But they were building someone else's commoditized dream.

I chose to build my own Category-of-One mission.

And now I help purpose-driven founders do the same: become so essential to their market that they can never be replaced.

Not just another business. A mission only YOU can lead.

Ready to become irreplaceable? Join my masterclass Monday, November 17th, 12pm CT: 

https://lnkd.in/dqNVxTFy

Trust Your Intuition 

People often ask me my secret to helping founders sell out (here it is in 60 seconds)

People decide whether to buy you (or not) before they meet you.

My job for over a decade was to hunt out cool founders and brands and give them 6, 7, and 8 figure orders in the process.

Thousands of founders would bang on my door, and I would ignore them.

The one secret that made me buy - those who had a community of raving fans.

When you build that community, people hunt the world for you.

That's why I hunted out the coolest founders from the basements of Berlin (and your clients will too).

Those Berlin basement founders weren't trying to be seen everywhere. 

They had cult status among the buyers who mattered. 

That's what made them irresistible - and expensive.

This is exactly what I teach my clients to build. Not mass visibility. Cult status with your Dream 100.

The Dream 100 Formula:

Element 1: Category-of-One Thought Leadership

Become THE voice your Dream 100 follows (not one of many)

Element 2: Movement Building

Create strategic content and events - they feel part of something bigger

Element 3: Strategic Partnership Network

Credible leaders amplify your reach 24/7 - network effects compound your authority

Element 4: Founder-Led Sales System

Everything connects: your leadership → your movement → your partnerships → 24/7 inbound sales

When these 4 elements integrate, you stop chasing. You build a movement that sells 24/7.

Real status isn't about being seen by everyone. It's about being found by the right people.

Your Dream 100 is hunting for you right now.

Sign up to my newsletter to discover how to make sure they find you.

https://lnkd.in/dsVQABvv

Build Your Raving Fans In 60 Seconds

My client https://lnkd.in/d4TNyHCu Simon Lüthi just hit Best Personal Transformation Book of 2025.

We met on Zoom. Him in Seattle. Me in London.

And within the first 15 minutes, I felt it.

That energy that says: this founder is going to change the world.

Simon had created something pioneering - Transmutation Design™. Bringing energy work to corporations. Teaching leaders how to lead without burning out.

He'd lived the journey. Corporate executive → cancer → self-healing → building an entirely new methodology.

But here's what he told me on that call:

"I can't get people to understand what I do. I know it works. I've transformed my own life and my clients' lives. But I can't simplify it."

30 days later, we had it.

His Category-of-One. Crystal clear.

Not through a course. Not through an accelerator.

Through personal 1-1 work with me and the Impact Innovator OS peer group community

Where I could see him, feel his energy, and pull the thread that made everything click.

The breakthrough in 30 days:

Transmutation Design™ - defined and scalable
How to develop Intuitive Intelligence for executive decision-making
The framework Top 1% leaders trust
The positioning that opened global doors

The results in 60 days:

Best Personal Transformation Book of 2025
#1 New Release
High-ticket deals flowing
Top global partners reaching out

This is why I only invite 2 new founders to join Impact Innovator per month.

Because this level of breakthrough clarity doesn't come from templates or group coaching

It comes from personal 1-1 work where I can see YOUR specific genius and help you make it scalable.

Simon is now transforming how corporations lead.

And it started with one Zoom call where I saw what was possible.

Want to see what transformation looks like?

Read Simon's book "Becoming the Rocket Shaman": https://a.co/d/hGUzIGK

Then join my masterclass to build YOUR Category-of-One: Monday November 17th, 12pm CT: https://lnkd.in/dqNVxTFy

Together we will transform our world.

A friend calls me 'Stara' - Sara + star. I light up every room I enter. 

Not because I'm performing, but because I stopped proving.

Here is how I started to operate from self love rather than self loathing, proving or trying

I used to think magnetism came from doing more, being more,  or trying more

I thought if I just worked harder or closed that next deal

I would feel worthy, but it never happened

The more I tried to feel worthy by achieving, the less I achieved    

Then I realised: buyers don't choose you

UNTIL YOU CHOOSE YOURSELF

When I began to choose myself

Buyers choose me  because they FELT I was honouring my own light

Here are my 7 light warrior mastery tips for you

Implement them (and thank yourself later) 
 
1. Make decisions from your throne, not the gallery. You're not trying to earn the seat - you're already in it.

2. Stop treating your spiritual practice like a side hobby. 

My 1-2 hours of Buddhist chanting daily isn't "woo woo" 

It's the foundation that enables me to shine my light on the world.

3. Build relationships that nurture you, and do not extract from you.

Real radiance attracts =  real relationships. 

My top 1% network exists because we elevate each other, not use each other.

4. Understand that elevating your  consciousness and results aren't separate. 

Make time to do more elevating and receive more results = Simple Math

5. Stop asking "Am I enough?" and start asking "Is this a match for my frequency?" 

Not everyone gets access to your light; protect it.

6. Become known as number one in your purpose. Not by shouting louder, but by integrating your own light deeper.

7. Realise: the work you do on yourself IS the work that scales your business. 

They're not two paths. They're one becoming.

The moment I stopped proving my worth and started operating from it? 

My Results upgraded. My team upgraded. My entire reality shifted.

Not because I learned a new strategy. Because I let go and allowed my light to shine

This weekend, allow yourself permission to let go and allow your light to shine.

And ask yourself 

What would change if you stopped proving and started being? 

For more insights, sign up for my Impact Innovator newsletter here:

https://lnkd.in/dsVQABvv

Together, we will transform our world

Love Sara

My 7 Light Warrior Tips To Scale

My client just sold out a $280K launch in 24 hours. (Yes - really.)

She did it using my Buyer Intelligence System.

No fancy ads.

No massive audience.

Just billion-dollar buyer psychology applied with precision.

Before we worked together, she already had:

• An innovative product
• Pioneer-level credibility
• A purpose-driven mission

What she didn’t have yet:

• Clarity on which offer buyers truly want
• A way to turn her credentials into influence
• A system that converts at scale

We fixed all three in 90 days.

How?

By using the same formula I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say “yes” at scale…

because I was the buyer saying yes at scale.

If you're brilliant, mission-driven, and struggling to understand what buyers actually want this is for you.

I’m breaking down the exact system in my upcoming masterclass:

5 Virtual Unknown Buyer Secrets

Monday, December 8th | 12pm CT

Link: https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence distilled into 90 minutes.

Because the world needs what you're building.

Love,
Sara

linkedin.com

Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

This is what purpose looks like in action. 💚

Together we will transform our world

Love Sara

My Systems = Permission To Let Go

Systems aren't about control.

They're about permission to let go.

Most founders think systems mean MORE structure, MORE rules, MORE micromanaging.

They're building prisons, not processes.

Here's what I know with billion-dollar buyer intelligence:

The best systems don't need you watching them.

They need you TRUSTING them.

I just spent a week in Patagonia. Zero Slack. Zero check-ins.

My team ran the business.

My masterclass converted at 40%.
My clients got a transformation.
My content went out flawlessly.

Not because I had cameras on everyone.

Because I built systems that give my team permission to OWN their outcomes.

The difference between control systems and freedom systems:

Control systems: "Here's exactly how to do it, check with me before every decision"
Freedom systems: "Here's the outcome we need, here's the framework, you own the how"

Control systems: Team waits for your approval
Freedom systems: Team makes decisions and moves forward

Control systems: You're the bottleneck
Freedom systems: You're irrelevant to daily operations

That last one? That's the goal.

This is the shift:

Stop asking: "How do I build systems so I know what's happening?"
Start asking: "How do I build systems so I don't NEED to know what's happening?"

Your business will scale the day you become irrelevant to its daily operations.

Not because you abandoned it.

Because you built systems that give everyone else permission to own it.

That's not losing control. That's gaining freedom.

You have the power to protect your peace

Why do brilliant founders stay invisible, while others with weaker offers become no.1?

I have spent years uncovering what makes billion-dollar buyers choose one purpose led business over every other.

On November 17 at 12 PM CST, I'm hosting a live private masterclass revealing the 5 virtually unknown secrets that make customers choose your offer instantly

AND actually buy what you’re selling.

Here's what you'll learn:

1.⁠ ⁠Why being “different” keeps you stuck and what buyers really use to decide who wins the deal.

2.⁠ ⁠How some founders sell out $200K launches in 24 hours (without ads).

3.⁠ ⁠The 2 hidden secrets that make growth sustainable instead of a one-time spike.

This isn’t just another boring marketing class.

This is a live behind-the-scenes breakdown of the exact buyer psychology I've used to approve $100M+ in deals.

It's the same frameworks that have helped hundreds of purpose-led founders have the roadmap to scale to $1M to $50M and beyond without the need for outside experts.

👉 Seats are limited.

Register now and get the pre-video series before the live session.

Save your seat here: https://lnkd.in/daGbCRjA

Hamza Abuqalbeen, Damini Chomal and 13 other attendees

5 Billion-Dollar Buyer Secrets That Make Customers Choose You

This time next week, I will be starting a hike in El Chalten Patagonia Fulfilling a life Dream

To walk the path of innovators

I made myself this dream 10 years ago when I wanted to quit being a purpose led founder

Here is what saved me

The Innovator: Yvon Chouinard who founded Patagonia the $Billion Dollar Brand

Chouinard was a broke mountain climber not a business person with a desire to get rich

He simply had a dream to climb mountains

So he taught himself blacksmithing and made awesome mountain equipment.

His friends wanted them. He sold them from his car for $1.50 each.

He didn't set out to build a billion-dollar company.

He just refused to compromise what mattered to him.

When being a purpose led founder got tough for me,

And every bone in my body wanted to quit

I remembered Yvon famous words

"Impossible is the lamest of excuses" Yvon Chouinard

And I realised quitting does not make life easier

It just delays your dreams from being realised - because your dreams don't quit

They keep going back to haunt you - until you realise them

What stopped me from quitting was realising

Everything is "figurable outable" - Including how to build sustainable growth

Like Yvon for mountain climbers, I did the same for purpose led founders

When there was no roadmap for what I wanted to achieve, and help founders achieve

I figured out the roadmap over 10 years

And build the solution - Impact Innovator OS

What would you do if you knew your purpose was the path not the obstacle?

Your Purpose Is Your Compass To Success When The World Feels Like It's Spinning Out Of Control (Like Now)

Read the news, and you'd never get out of bed.

(That's why I stopped reading it years ago.)

With the right formula to share your purpose with the world, you thrive and scale 24/7, no matter what is going on

Even if the zombies come! :)

Here is my advise: Proven over 20 years choosing which brands people buy and don't buy

If you want to scale, go INWARD to the heart of your unique innovation - and simplify it, that is what your dream buyers want.

Stop listening to the jungle drums of uncertainty and fear from the media, from well meaning friends, from family.

Start listening to really hard facts on purpose-driven data.

Here's what the data shows:

Purpose-driven businesses: 31% hit double-digit growth

Everyone else: 21% PWC

And this was WHILE the market dropped from 43% to 25% overall, PWC

Translation: When things get harder, the purpose gap gets WIDER.

Why purpose wins in chaos:

IBM's purpose: "Make a connected world smarter" 

Result: This mission became the focus of 25% of their research in year one - salesforce

Their Smarter Cities mission innovation delivered:

Stockholm: 22% traffic reduction + $92M revenue gain Salesforce
Malta: 15% water savings, 25% energy reduction salesforce
100+ cities transformed
Here's what billion-dollar buyer intelligence taught me:

When you can't see the path forward, purpose becomes your decision filter.

Most founders spin-chasing every lead, every trend, every "strategy."

Category-of-one founders ask ONE question: "Does this align with my unique purpose?"

That keeps you moving forward while everyone else panics.

Your unique purpose is your secret sauce to 7 and 8 figures.

Not your framework.

Not your funnel.

Your PURPOSE is what buyers actually want.

If you want to supercharge your results, the data is clear:-

Stop listening to the jungle drums of fear.
Start leaning into what makes you a category-of-one.

To get clarity on your unique purpose, DM "CLARITY" and I'll send you a private invitation to our upcoming masterclass.

The world wants YOUR purpose, turned up loud FACT

Purpose Your Key To Success

Mountains don't apologize for taking up space.

Neither should you.

Before I start working with founders many feel like this 

(and its natural by the way, its an old in built operating systems that needs to change)

They shrink their offers to feel "more accessible."

They soften their prices to avoid "being too much."

They dim their genius to not "intimidate" people.

Here is why that old operating system needs to change:

Working as a  billion-dollar buyer taught me this:

The most magnetic founders never apologize for taking up space.

Not because they're arrogant.

Because they know their PRESENCE is their value.

Mountains don't say:

"Sorry for being so tall."

"Maybe I should be smaller so you're more comfortable."

"Let me make myself less imposing."

They just ARE.

Solid. Unmovable. Unapologetic.

Today embrace this: You are allowed to:

Charge premium prices without justifying them

Have standards that eliminate 90% of people

Take up space in your industry

Be too much for some people

Shine without dimming for anyone's comfort

Stop asking permission to take up space.

Just take it.

I knew my billion-dollar buyer secrets were powerful (Join me at 12 PM CT time today LIVE)

I will be sharing all 5 secrets with you:

How you can get more customers to buy your purpose led offer ( while doing less) 

Why?

Your success is what drives me. 

Watching you break through, exit successfully, own your positioning, regain your confidence, this is why I built these systems.

Here are some of our recent 5 Star Trust pilot  Reviews

"I used Sara's knowledge to fine-tune elements which were decisive for the sale. I exited successfully while taking my company to the next level."
– Paula

"With Sara's support, we confidently stepped into a 'category of one' position—owning what makes our brand distinct and valuable. Within weeks, we were executing with focus and seeing measurable traction."
– Vanessa

"Sara's guidance helps you regain confidence back in your very own unique business value proposition."
– Sarita

"Sara's focused guidance helped me reconnect with the deeper purpose behind my work and articulate my value with much more confidence."
– Pramila

If you want the same results, join us today at 12 PM CT.

I'm teaching the 5 Billion-Dollar Buyer Secrets that get more customers to buy your purpose-led offer.

https://lnkd.in/dqNVxTFy

Sara

Don't Fake It Till You Make It"

Starbucks just admitted what most brands won't:

Their purpose strategy misfired.

CEO Brian Niccol told Axios: "We had this strategy that was just a misfire of a purpose-driven store. It's like, well, the purpose is community connection. I think that's what got us off our game." TheStreet

Wait.

A $103B company with 40,000+ locations worldwide just said their PURPOSE got them OFF their game?

Here's what happened:

Starbucks tried to be everything to everyone.

Purpose became so broad it meant nothing.

Community connection? Great. But if your baristas can't make coffee fast enough, you've lost the plot.

Niccol's fix?

Go back to basics. "Above all else, a coffee company." Craver

This is the billion-dollar buyer intelligence lesson:

Purpose isn't about adding MORE missions to your business.

Purpose is about knowing your ONE thing so clearly that every decision flows from it.

The difference between purpose-washing and purpose as your operating system:

Say No To:- Brands trying to save the world while their core product suffers

Say Yes To: Brands whose purpose IS their product excellence

Look at Patagonia:

They don't talk about being a clothing company that cares about the environment.

They're an environmental company that makes clothing to fund the mission.
See the difference?

One is purpose bolted ON.

One is purpose built IN.

Most founders make Starbucks' mistake:

They add purpose to their pitch deck, their website, and their social posts.

But their operations? Still running on old systems that contradict everything they claim to stand for.

Category-of-one founders don't fake purpose till they make it.

They BUILD their entire business FROM purpose.

Every hire. Every offer. Every client decision.

Either it aligns with your purpose, or it doesn't belong in your business.

Don't fake it till you make it.

Make it real, or don't make it at all. 

Sign up to my newsletter here, for weekly strategic  on how to Be Impactful

https://lnkd.in/dsVQABvv

Most founders think they need a louder brand, a prettier website, and a “unique offer.”

That’s why they stay invisible while weaker competitors jump to the front of the line.

I spent years inside billion-dollar buyer rooms watching how decisions actually get made. 

And the truth is wild. 
Buyers don’t choose the “best” offer. 

They choose the offer that hits 5 very specific psychological triggers (nobody talks about).

On December 8 at 12 PM CST, 
I’m running a private masterclass.

We are revealing all 5 secrets.

Not the surface-level stuff. 

The real levers that make someone choose you instantly and confidently hit purchase.

Here’s a taste:

1. The real reason “being different” backfires and what top buyers use to decide who wins the deal.

2. How certain founders sell out 200K launches in 24 hours with zero ads or fancy funnels.

3. The 2 hidden mechanisms that turn growth from random spikes into momentum.

This is the playbook I used to greenlight more than 100 million in deals.

Founders have used these frameworks to scale from 1M to 50M.

Without hiring a giant agency.
Without burning money on guesswork.

Seats are limited.

This masterclass will not be public.

Register now to unlock the pre-video series before the live session.

Save your seat: https://lnkd.in/dqNVxTFy

Most founders think they need better branding, more content, or a “stronger niche” to convert buyers.

But that’s not why they’re being ignored.

Meanwhile, competitors with weaker offers…
smaller audiences…
and zero differentiation…

Are closing deals faster.

After spending years in high-level rooms where multi-million-dollar buying decisions happen, I learned something most founders never hear:

Buyers don’t choose the most impressive offer.

They choose the offer that triggers 5 specific psychological buying switches.

And almost no one is using them.

On December 8 at 12 PM CST, I’m hosting a private masterclass where we’re breaking down these 5 buyer switches in detail.

Not theory.
Not generic “positioning advice.”
But the exact mechanisms top buyers use to say yes - fast.

Here’s a preview of what you’ll learn:

1. Why “standing out” is often the reason you’re NOT getting chosen, and what buyers actually look for instead.

2. The strategy behind founders who sell out 200K launches in a single day without ads, funnels, or giant teams.

3. The hidden systems that turn unpredictable sales into steady, compounding growth.

These are the same frameworks I used to greenlight over $100M+ in deals, and founders have used them to scale from $1M to $50M without burning cash or hiring bloated agencies.

This masterclass is not public, and seats are extremely limited.

Everyone who registers gets access to the pre-training video series before we go live.

🔗 Reserve your spot: https://lnkd.in/dqNVxTFy

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When Purpose Costs You Everything (And You Do It Anyway)

Ben & Jerry's just did something most brands won't:

Founders Ben Cohen and Jerry Greenfield launched a campaign to 

"free" their ice cream company from parent company Unilever, 

claiming it has "stifled the company's political messaging and actions." VTDigger

The founders are literally fighting their own parent company to PROTECT their purpose.

"Ben & Jerry's has become successful precisely because people know it stands for 
something deeper than ice cream," VTDigger they wrote.

Here's where being the change you want to see delivers game changing results:-

Ben & Jerry's had higher growth rates than Unilever's other ice cream brands in three of the past five years. Inc

The activism MADE them money.

When Unilever allegedly fired their CEO in 2025 over his "commitment to Ben & Jerry's social mission" NPR rather than performance, the founders didn't back down.

They went to WAR for their values.

This is what purpose actually looks like:

25,000 people signed up for their email list after the People's March. Marketing Brew
Their activism manager says it perfectly: 

"The strongest bonds you can build with your customers are over shared values." Inc

Here's what inspires me about this story:

Two 73-year-old founders could have walked away rich and quiet.

Instead, they're fighting a multi-billion dollar corporation to protect what they built.

Not for more money.

For PURPOSE.

This is the permission slip you've been waiting for:

You don't need to compromise your values to scale.

You don't need to "play it safe" to be successful.

You need to stand for something so clearly that people FEEL it.

When your purpose costs you something and you do it anyway

that's when people know you're real.

That's when they become raving fans, not just customers.

Most brands fold the second purpose gets uncomfortable.

Category-of-one founders double down.

Because they know: Purpose isn't profitable until it costs you something.

Your move: What are you willing to fight for when it costs you everything? 

DM Hell Ya if you'd like to join Impact Innovator and together we will transform our world

Warm Wishes
Sar

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taplio

The Battle

Douglas N Burns

Sara Simmonds

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Douglas N Burns's LinkedIn Performance

Performance ScoreSara Simmonds's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDouglas N Burns's LinkedIn Performance