🔍 I’m Douglas, a native Texan, world traveler, and proud dog dad to Peanut. My journey behind the lens began with a childhood fascination, sparked by the captivating images in National Geographic Magazine. This passion blossomed in college, where I honed my skills and developed a profound appreciation for visual storytelling.

As an Award-Winning Corporate Photographer, I bring over 20 years of professional experience to every project. I've enhanced the brand identity of more than 800 professionals, helping them communicate their unique value through compelling imagery.

𝗪𝗛𝗢 𝗜’𝗩𝗘 𝗛𝗘𝗟𝗣𝗘𝗗

My work has taken me across the globe, contributing to prestigious projects with National Geographic TV, ESPN, BBC, Fox News, CNN, and notable personalities like Dr. Phil, Yao Ming and George Foreman. Each experience has enriched my understanding of people, enabling me to create photographs that capture moments and evoke emotions.

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢

📸 Corporate Photographer: I specialize in stunning corporate headshots that convey professionalism and authenticity. My on-site photo studio ensures consistency across your team, using custom digital and traditional backgrounds, and personalized coaching to bring out the best in each individual, resulting in a cohesive visual representation of your brand.

𝗛𝗢𝗪 𝗪𝗘 𝗖𝗔𝗡 𝗪𝗢𝗥𝗞 𝗧𝗢𝗚𝗘𝗧𝗛𝗘𝗥

🌟 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗛𝗲𝗮𝗱𝘀𝗵𝗼𝘁𝘀:  We bring the studio to you, ensuring a seamless experience capturing your brand's essence. The results are immediate, with instant viewing and image selection on-site, followed by professional editing and secure online delivery.

🌟 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗘𝘃𝗲𝗻𝘁 𝗛𝗲𝗮𝗱𝘀𝗵𝗼𝘁 𝗕𝗼𝗼𝘁𝗵𝘀: Ideal for businesses with a widespread workforce, our headshot booth ensures stunning and uniform headshots. Participants benefit from private proofing galleries and instant email delivery. The booth sponsor receives the comprehensive lead list and has the option to brand the individual private galleries for an additional touch point to the participants, with zero administrative work for you.

🌟 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴: I offer private consulting workshops to help businesses refine their visual storytelling. These sessions cover headshot techniques to brand imaging strategies, providing personalized guidance to elevate your company’s visual impact.

Through my lens, I strive to capture the unique essence of individuals and brands, creating images that resonate and inspire.

📸 Ready to start your journey?

╰┈➤ Click on the link in my bio.

Douglas Burns

Most people will never see the chaos behind a live corporate broadcast.

Multiple robotic cameras. Instant switching. Redundant feeds. Tight scripts. 

No pause. No "fix it in post." If it breaks, it breaks in front of everyone.

This was an internal all-hands broadcast for a Honeywell division. 

My job? Stay invisible. Make the tech fade into the background so leaders and presenters could focus on their message, not on production.

Perfect live production isn't luck. It's experience.

Live work is different from anything else. 

You plan for failure before it happens. 

You build systems that quietly absorb chaos, so nobody in the room ever knows.

The point isn't to show off. It's about being reliable, clear, and steady.

That's what clients actually pay for: the right to stop worrying about the tech and focus on what matters.

If everything on camera looks calm, it's because a lot is happening below the surface.

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Profile link:

https://www.productionparadise.com/spotlight/2242/corporate-industrial-and-healthcare-photography-and-motion

As the Co-Founder, I proudly hold the Certified Travel Associate (CTA) designation from The Travel Institute. 

This prestigious certification recognizes travel professionals who have completed a rigorous, exam-based training program, demonstrating extensive industry knowledge and the highest standards of professionalism.

The CTA curriculum equips travel professionals with essential skills needed to excel as frontline travel counselors. 

Topics covered include advanced selling techniques, exceptional customer service, in-depth destination knowledge, insights into niche markets, and effective communication strategies.

Key Components of the CTA Curriculum:

- Selling Skills: Techniques to identify customer needs and present compelling travel solutions.
- Customer Service: Providing outstanding service and building long-term client relationships.
- Destination Knowledge: Understanding various destinations globally, including cultural and practical travel information.
- Niche Markets: Catering to specialized markets such as adventure travel, luxury travel, and eco-tourism.
- Communication: Enhancing professional interactions with clients, suppliers, and colleagues.

The CTA designation not only acknowledges my expertise but also my commitment to continuous professional growth. It is the first step towards earning the Certified Travel Counselor (CTC) designation, which signifies a higher level of achievement in the travel industry. Pursuing the CTC builds on the foundation laid by the CTA, deepening my knowledge and skills.

My goal is to help clients discover the world in meaningful and culturally enriching ways. 

The CTA designation equips me to curate exceptional travel experiences that go beyond the ordinary, immersing travelers in the rich tapestry of global cultures and creating lasting memories.

Certified Travel Associate (CTA)

As a Co-Founder, I'm deeply committed to crafting unique and enriching travel experiences. 

My passion for travel and dedication to excellence have been recognized by the Cruise Lines International Association (CLIA), awarding me the prestigious Accredited Cruise Counselor (ACC) designation.

The ACC designation is given to dedicated travel professionals who complete an extensive program, including classroom training, immersive cruise experiences, ship inspections, video/DVD training, and participation in industry events. 

Achieving this certification underscores my commitment to providing clients with the highest standard of service and expertise.

Key Achievements:

- Completed extensive CLIA training and certification
- Gained in-depth knowledge of cruise operations and itineraries
- Conducted numerous ship inspections, understanding various cruise lines
- Attended leading industry events, staying updated on travel trends and innovations
- Enhanced ability to offer personalized, informed travel recommendations
- Leveraged industry connections for the best deals and itineraries

Client Benefits:

- Tailored vacation planning from a certified cruise expert
- Assurance of meticulously planned, unforgettable cruise experiences
- Access to exclusive deals and amenities available only through accredited professionals
- Continuous support throughout the travel journey, from planning to post-vacation follow-up

My goal is to help clients discover the world in meaningful and culturally enriching ways. The ACC designation equips me with the knowledge and resources to curate exceptional cruise vacations that go beyond the ordinary. 

Each journey is designed to immerse travelers in the rich tapestry of global cultures, creating lasting memories.

I’m excited to continue leveraging my expertise to craft unforgettable travel experiences. 

Whether you're dreaming of an exotic cruise, a cultural expedition, or a serene getaway, we're here to guide you every step of the way.

Accredited Cruise Counselor (ACC)

The Telly Awards is the premier award honoring excellence in video and television across all screens. Established in 1979, The Telly Awards receives over 13,000 entries globally, making recognition in this competition a significant achievement in the industry.

Being included as a Bronze winner is a testament to my dedication to creating outstanding visual content. The Telly Awards Judging Council, an esteemed industry body of over 250 leading experts from advertising agencies, production companies, and major television networks such as Adobe, Netflix, and Meta Creative Shop, evaluates entries based on their excellence in various categories. 

These include Branded Content, Commercials & Marketing, Immersive & Mixed Reality, Non-Broadcast, Online and Television Series, Shows & Segments, and Social Video.

Key Achievements:

- Honored alongside top-tier professionals and companies globally
- Evaluated and selected by leading industry experts

This accolade highlights my ability to deliver high-quality, impactful content that resonates with audiences across multiple platforms. 

It underscores my commitment to excellence in visual storytelling and my capability to create compelling narratives that drive engagement and deliver results.

Impact:

- Enhanced brand visibility and credibility through award-winning content
- Demonstrated expertise in producing high-quality visual narratives

Winning a Telly Award reflects my ongoing pursuit of excellence and my passion for pushing the boundaries of creativity. 

It motivates me to continue producing work that not only meets but exceeds industry standards, ensuring that each project I undertake is of the highest caliber.

My goal is to leverage this recognition to further enhance my skills and contribute to projects that make a meaningful impact. I'm committed to creating visual content that tells powerful stories and engages audiences in innovative ways.

Telly Award - Bronze Category Winner

I graduated with a Bachelor of Arts in Telecommunications, Radio Television & Film from Texas Tech University, where I was actively involved in the Wesley Foundation. 

The Wesley at Texas Tech is dedicated to raising up generations of dynamic Christians who lead by inviting real people into real ministry in the real world. 

Established in 1935, it has been a “home away from home” for Texas Tech students, impacting and equipping them for lifelong Christian service.

My involvement in the Wesley Foundation enriched my college experience, providing a supportive environment for spiritual growth and leadership development. The foundation has inspired over 200 individuals to pursue full-time ministry roles, including local pastors, campus ministers, youth ministers, worship leaders, and missionaries. 

This experience complemented my academic pursuits, fostering a holistic development that continues to influence my career and personal life.

✨ Enhancing Your Brand’s Visual Storytelling with Stunning Corporate Headshots | Award-Winning Houston Corporate Photographer | 20+ Years Elevating Brand Identity for 800+ Professionals | ˙✧˖°📸⋆｡˚

Since 2023, I have had the privilege of volunteering as a portrait photographer with BEAR Houston, an organization dedicated to supporting abused and neglected children.

BEAR is unique in its collaboration with the Texas Department of Family and Protective Services (DFPS) and Harris County Resources for Children and Adults, offering programs that go beyond basic needs to provide comfort, dignity, and the celebration of successes for children who have recently been uprooted.

As a volunteer portrait photographer, my role involves capturing the resilience and spirit of these incredible children. Through my lens, I strive to provide them with moments of joy and self-esteem, immortalizing their smiles and the light in their eyes during times of immense change and challenge. 

Each portrait session is not just about taking pictures; it's about creating an environment where the children feel valued, celebrated, and seen.

Working with BEAR has been a profoundly rewarding experience. The organization’s mission to propel children toward a successful future resonates deeply with me. 

By offering my skills in photography, I contribute to this mission by helping children feel proud and hopeful about their futures. The portraits I create are small but meaningful tokens of normalcy and pride, providing these young individuals with a sense of identity and confidence.

For more information about BEAR Houston and their incredible work, please visit BEAR Houston.

As part of a dedicated team of volunteer photographers, I had the honor of creating cherished family portraits for Army service members and their families during the holiday seasons of 2018, 2019, 2021, and 2022. Our mission was to capture the joy and togetherness of these moments, providing families with lasting memories despite the challenges of military life.

The USO, since its inception in 1941, has stood as the nation’s leading organization supporting U.S. military members and their families. 

From the moment they join, through every assignment and deployment, and as they transition back to civilian life, the USO is steadfastly by their side. Being part of this tradition of service and support has been incredibly rewarding.

Our holiday portrait sessions at Ft. Hood were more than just photography gigs; they were opportunities to give back to those who sacrifice so much for our country. Each session involved setting up professional photography environments, coordinating with families, and ensuring every photo captured the warmth and bond of these extraordinary families. The smiles, laughter, and sometimes tears of joy we witnessed were testaments to the impact of our work.

Through this volunteer experience, I not only improved my technical photography skills but also learned the profound importance of empathy, patience, and community engagement. These experiences have shaped my approach as a corporate photographer, where I strive to capture not just images, but stories and emotions that resonate deeply.

Being a part of the USO Ft. Hood volunteer team has taught me the true power of photography in connecting and uplifting people. It’s an experience that continually inspires me to bring the same level of dedication and compassion to all my professional projects.

For more information about the USO and their invaluable work, please visit USO.org.

As a dedicated volunteer at St. Joseph Orthodox Church, I have had the privilege of serving in multiple roles that have enriched both my personal and professional life.

Since 2012, I have been honored to have been ordained as a Reader in the Orthodox Church. 

One of my most rewarding projects was producing and directing the 15th Anniversary Video for our parish in 2008. This endeavor involved coordinating interviews, capturing significant moments, and weaving them into a compelling narrative that celebrated our community's history and spirit. The project showcased my ability to blend creativity with technical expertise, resulting in a memorable tribute that continues to resonate with our congregation.

Volunteering at St. Joseph Orthodox Church has been a cornerstone of my life, fostering a deep sense of community and purpose. It has also provided me with invaluable skills such as leadership, collaboration, and project management, which I bring to my professional endeavors as a corporate photographer. 

My time at St. Joseph's has not only taught me the importance of capturing the essence of moments and translating them into meaningful visual stories but has also deeply influenced my personal and spiritual growth. 

At the church, I strive to unite myself with God and to be transformed into His image, learning to live a Christian life and grow in His grace. 

This spiritual journey guides my work in every corporate photography project I undertake, ensuring that my work reflects both my professional dedication and my commitment to living a life of grace.

For more information about St. Joseph Orthodox Church and our community, please visit: saintjosephorthodox.org.

Enhancing Your Brand’s Visual Storytelling with Stunning Corporate Headshots | Award-Winning Houston Corporate Photographer | 20+ Years that Elevates Brand Identity for 800+ Professionals including CNN, Fox News, ESPN

Do you know who you’re actually trying to reach?

It sounds simple.
Most companies can’t answer it with confidence.

They update their headshots.
Refresh their branding.
Launch new campaigns.

But none of it really sticks if the audience isn’t clear.

The most effective visuals aren’t just good photos.

They’re targeted messages.

They quietly signal:
• who you serve
• who you’re for
• and who you’re not trying to attract

They become silent magnets for the right clients,
and an easy filter for the wrong ones.

Before you plan your next headshot session or rebrand, ask yourself:

Who is this really for?
What do I want them to feel when they land on our site or scroll past our team photos?

If the answer is “everyone,”
it’s the same as saying “no one.”

Invest in clarity first.
Your images will do the rest.

Most booths at conferences blend together.

Same colors.
Same banners.
Same language.

From the aisle, everything looks interchangeable.

The booths that get remembered aren’t louder.
They’re clearer.

They use visuals that instantly answer three questions:

• Who are you for?
• What problem do you solve?
• Why should I trust you?

When those answers are visible from ten feet away,
people stop walking.

That’s not design.
That’s positioning.

Your visuals are either helping the right people find you,
or quietly helping them walk past.

There’s no middle ground.

If you’re responsible for hiring a photographer, the risk isn’t the images.

The risk is everything attached to them.

Deadlines. Stakeholders. Internal expectations. Usage questions. “Did we get what we needed?” conversations that happen weeks or months later.

Most marketing, operations, and procurement teams aren’t actually buying creativity. They’re buying predictability.

• Will this run on time?
• Will the assets work across channels without rework?
• Will I be able to stand behind the decision internally?

That’s why process, scope clarity, and experience matter just as much as the final visuals. The best projects are the ones where nothing becomes a follow-up problem.

If you’re planning a shoot in 2026 and want to sanity-check scope, usage, or production approach before anything gets booked, that’s a conversation worth having early.

Those are the conversations I spend most of my time in.

Most "professional" photos aren't really professional. 

They're safe. They're clean. They're just... fine.

But "fine" doesn't signal quality.

Here's the truth: It's not about fancier cameras or secret lighting tricks.

It's about standards.

The best imagery follows rules that most businesses never even think about, like:
- How a product or person is positioned
- Where highlights pull your eye
- How edges are separated from backgrounds
- How shadows create depth instead of clutter
- How your attention travels, frame by frame

These details don't shout, but they show. Premium images always have them. Generic ones don't.

Your audience might not be able to explain why your visuals look better. But they feel it right away.

Acceptable visuals tell people what you do. 
Exceptional visuals show how much your business cares.

That difference is the signal you send. And it matters.

Douglas N Burns

This is one of those stories that sounds funny after the fact.

Years ago, I was asked to grab a shot from a helicopter. Last-minute decision. 

No safety rig. No tether. No prep time. 

Just me, an open door, and a very expensive camera.

At the time, you do what you’re trained to do. 

You focus. You manage the risk in front of you. 

You get the shot and bring everything back in one piece.

Looking back, that moment taught me something that still shapes how I work today.

Experience isn’t about doing risky things.

It’s about recognizing risk early and designing systems so you don’t need heroics in the first place.

Most production failures don’t come from bad gear or lack of talent. 

They come from last-minute decisions without guardrails.

That’s why planning, constraints, and calm decision-making matter more than bravado. 

Especially when real money, real people, and real outcomes are involved.

The goal is never the dramatic story afterward.

The goal is for nothing dramatic to happen at all.

Want a quick way to boost your company's brand presence this year?

Standardize your team headshots.

Same background.
Same lighting.
Same framing.

It's the fastest way to make your website, proposals, and LinkedIn profiles look more polished and unified, without a giant overhaul.

Here's what it quietly solves:
- New hires no longer look out of place.
- Leadership photos feel like part of the same story.
- Your brand stays consistent as teams grow.

Most companies overlook these problems until their visual story gets messy.

A standardized headshot system fixes it all, fast.

This one small move can elevate your brand everywhere it appears.

Company photo days look simple from the outside.

They rarely are.

Behind the scenes, someone is usually juggling:

• schedules
• reminders
• outfit questions
• last-minute changes
• nervous team members
• and leadership expectations

All while still trying to do their actual job.

That hidden stress is real.
And most of it has nothing to do with photography.

It comes from not having a system.

The smoothest photo days aren’t smoother because the photographer is faster.

They’re smoother because the process was designed for people, not just pictures.

When that happens, the entire experience feels easier.

And that ease shows up in the final images.

If you’re responsible for coordinating company headshots and want a smoother process, comment clarity and I’ll share a short planning guide.

What if the real value of headshots isn't the photos?

It's the process.

It's how little disruption it causes.

How few internal emails get sent.

How quickly people move through, without waiting or rescheduling.

How clean the delivery is.

How rarely anyone needs to follow up.

A professional headshot day isn't about making people look good.

It's about keeping the workday running as usual, while the photos quietly get done in the background.

Less friction.
Less wasted time.
Happier teams.

That's the real ROI.

January and February are the unsung heroes of the business year.

These months are rarely chaotic.
The rush has not started.
Inboxes are not overflowing.
Teams have not hit full speed yet.

And that is exactly why they matter.

New hires are joining.
Last year’s goals are being reviewed and reset.
Leadership is thinking about how they want the company to show up for clients, partners, and their own teams.

This is the quiet window most organizations overlook.

I have seen it again and again.
Teams that update their headshots, team photos, and brand visuals early in the year gain a real advantage. Their websites feel current. Their LinkedIn profiles look cohesive. Their brand signals readiness.

They look organized before the year gets loud.

Wait too long and things get complicated. Calendars fill. Projects stack. Finding a clean window for something as simple as team photos turns into a logistical headache. What could have been easy becomes rushed.

The calm before the storm is not downtime.
It is leverage.

A polished visual presence is not about vanity.
It builds trust, credibility, and consistency long before a conversation ever starts.

The teams that invest in this window set the tone for the entire year.

Last week, I was running the live press-pool feed for the national media on behalf of Fox News.

This wasn't breaking news.
It was a planned cabinet-level press junket out in the middle of nowhere.

So the job was all logistics.

Government schedules.
Handlers moving the press pool from one spot to another.
Tight windows.
Constant repositioning.

And one thing was non-negotiable:

The signal back to New York had to be clean.
Images had to be spot-on.
Audio, rock solid.

All while staying mobile with a traveling pool of about 30 national press members, never missing a beat.

That's the part most people never see.

This work isn't about showing up with a camera.
It's about building systems that hold under pressure.

Most people think commercial photography is about making things look good.

They're wrong.

It's about making images that actually do something. 

That work for you after the event is long over.

Event coverage is about what happened.

Commercial photography is about what needs to happen next.

See the difference?

Different mindset. Different playbook.

You can't just show up and react. Every shot has a job. 

You need to know where an image will live, how long it needs to last, who it needs to convince, and what message it needs to carry when you're not around to explain it.

That changes everything:

- The way you design lighting.
- How you direct people.
- How you control every detail on set.

The camera itself? Least interesting piece of gear in the room.

The work that matters is the thinking before you ever pick it up.

That's what separates documentation from production. 

That's why the images that drive brands aren't made by accident.

If you treat them the same, you'll get results that look the same.

Lighting is where the story actually gets told.

Not the camera.
Not the lens.
Not the brand name on the gear.

In corporate environments especially, everything already looks “fine” by default. 

Offices are lit. Conference rooms are lit. Facilities are lit.

 None of that means the image is communicating anything.

Light is what controls:
• where attention goes
• what feels important
• what feels credible
• what feels human

Designing the lighting is about intent. 

It’s about deciding what the viewer should feel first, second, and last. 

Even small changes in direction, softness, or contrast can shift an image from flat documentation to something that actually carries meaning.

This matters just as much in corporate work as it does in advertising. Maybe more.

Because when the environment is neutral, light becomes the language.

Good lighting doesn’t announce itself.

It quietly supports the message and gets out of the way.

That’s the goal.

The best production work disappears.

No raised voices.

No fire drills.

No one scrambling to rescue the day.

That's not luck. That's the result of process, not personality.

People think the value is in those dramatic saves, the split-second creativity under pressure. 

But real professionals know better. 

Most of the work happens before anyone shows up.

Clear roles. Dead simple timelines. 

Contingencies baked in long before opening night.

The reward? Calm. 

If the room feels steady, the prep paid off. 

If the message hits clean, execution did its job.

Quiet shows aren't boring. They're proof of discipline.

Nobody remembers the chaos you avoided , but clients remember how easy you made it feel.

Most people decide whether they trust your company before anyone from your team ever says a word.

It happens quietly.

They scroll your website.
They check out your team on LinkedIn.
They scan your "About" page.

What are they really asking themselves?

Does this team look credible?
Do they look established?
Would I want to work with them?

Your visuals answer those questions instantly, long before anyone reads your story or your pitch.

That's why headshots and brand photos aren't just a nice-to-have. They're not just about looking good.

They're part of your sales process, whether you think about them that way or not.

Every image you share is an invitation. Make sure your first impression is doing the heavy lifting for you.

Most team headshot days don’t fail because of lighting.

They fail because of process.

People don’t know where to go.
Calendars stack on top of each other.
Time blocks drift.
Someone misses their slot.
Another person shows up late.
IT gets pulled in.
Comms starts chasing files.

What was supposed to be “quick and easy” quietly turns into a half-day disruption.

That’s not a photography problem.
That’s a workflow problem.

If you’re responsible for organizing team photos, I put together a short planning guide that walks through how to run these cleanly with minimal disruption.

Happy to share it.

The goal of a team headshot day is not photos.

It is credibility.

It is consistency across every place your company shows up.

It is the quiet signal that your team is organized, current, and trustworthy before anyone ever speaks to you.

Websites.
LinkedIn profiles.
Proposals.
Press pages.
Email signatures.

These details compound.

They influence how people perceive your brand long before they interact with it.

A clean, current visual presence does not just make you look good.

It makes everything you do feel more legitimate.

And legitimacy is what actually moves business forward.

This week, I got a sharp reminder.

You never regret making time for the people who matter.

Last weekend, I sat with a friend who knew his time was short. I'm grateful I was there. He was the real deal. Loved life, loved God, loved his family.

Work? It'll be there tomorrow. Messages will pile up. Calendars will shift. None of that matters when someone needs you, right now.

What stays with you? The mornings you didn't postpone. The time you showed up. The moments you chose to be present.

I'm lucky I can build my work around life, not the other way around. Because no job should ever crowd out real life.

That's the perspective I needed this week.

Don't wait to show up for the people you care about.

Sometimes the open road is part of the job.

Long, quiet drives either on the way to an assignment or on the way home.
Open skies.

Miles of empty highway.

This is the space where a lot of the real work actually happens.

You replay conversations.

You think through what went right and what you would tighten up next time.

You mentally rebuild systems, processes, and workflows so the next job runs cleaner than the last.

Most people only see the finished photos or the polished deliverables.

They don’t see the hours between locations, the miles, the resets, or the thinking time that makes everything sharper.

For me, those drives are where clarity shows up.

And clarity is what makes the work better long before the camera ever comes out again.

People trust stable brands before they trust impressive ones.

It starts with consistency.
Predictability.
Purpose.

That feeling of steadiness builds trust, even before someone reads your copy or meets your team.

And trust is almost always visual first.

When your brand's visuals follow a system, your company feels established.

If they don't, your brand feels accidental, no matter how good your work really is.

Headshots aren't the whole brand, but they're a quick signal of whether you're intentional or just winging it.

People pick up on that, even if they can't put it into words.

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

I Just Got Back From 5 Incredible Weeks In Argentina and Uruguay 

I went from not knowing one single person in the country

To build a Dream 100 network In 30 days

Don't get me wrong, there were moments when I felt super lonely

One of them was arriving on an island at a tiny town 

where hardly anyone spoke English

It was right at that moment, my mum called me (her intuition working big time)

Are you ok? she asked. "Well, maybe I am a bit lonely, but we all get lonely, I said."

The difference is how we choose to handle it

I decided there and then to apply my Dream 100 network building principles

One of the key foundations I teach here at Impact Innovator OS

It's the idea of One to Many

Put yourself in the right environment (I was in Jose Ignacio, Uruguay fabulous place)

Next Step 

Be super focused on who you want to connect with and why

Then allow your own unique power and light to shine

And allow yourself to receive more ...

Here is how this worked in ACTION 

I followed my intuition to a relaxed, beautiful beach bar

And most importantly, did not look myself away when I felt lonely and vulnerable

And wanted to just give up

I kept going, putting myself out there

I sat at the bar - alone and embraced the moment

Got into the vibe, relaxed, and let go

Then heard some fellow English speakers

Stood up, took action, went over, said Hey, I'm Sara great to meet you, I'm here on my own and would love to connect

The rest is history

Amazing people introduced me to amazing people, who invited me to incredible events

And I built not only a new dream 100 network in Uruguay, but also in Buenos Aires.

Connection is all you need, with yourself first and then with those around you

It's time to Shine Your Light

Together, we will transform our world

Love Sara

Founder Impact Innovator OS | The #1 Buyer Intelligence Growth System for Purpose Led Entrepreneurs to Scale to $1M-50M as a Category Of One Leader In Their Niche

Together We Will Transform Our World 

How I overcame My Fear Of Being Out Of Control 

Climbing this glacier I was truly terrified.

I got over it - by applying my 3 steps to let go of control

As a Purpose Led Founder 

I used to try and control everything  

But that just led to burnout and working 247 getting nowhere fast

5 years ago i started hiking seriously ( turning a once in 10 years to once every two weeks)

Business, Mindset and Energy are all intertwined

And success is systemizing Business, Mindset and Energy

Life is Circular

Winning Systems Are Holistic 

And that is EXACTLY How I overcame my fear of being out of control

Step 1 - Think of Your Energy as a system - only so much mental, physical and emotional energy

Step 2 - Thinking of yourself as Social - your not meant to do things alone 

Step 3 - Set Big Audacious Goal - Focus on the present take one step forward each day


Climbing this glacier i was totally scared - now Im laughing but it was not funny at the time

I had set the goal, and guess what had not worried about it at the time

I prepared

I showed up with the right mindset

And I let myself be social and ask for help

I did not try to do this alone

I did this with experts

I let them hold my hand when I walked up

I let them hold my hand when I walked down

I listened to their expertise - I did not try to take selfies whilst walking on ice that is razor sharp

The Result - I followed a system, managed my energy, allowed myself to be supported

Succeeded - Climbed to the peak of the glacier without falling down

Success happens - one relationship, one system and one step at a time.

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Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

MY CFO Sophia, said to me on Saturday (when we met IRL)

Sara, I love your Simple System to Scale 

One roadmap

It works wherever the team is in the world

They can scale without you

We just proved it, after I was away on a remote trekking expedition 

The team was scaling without. me

And I could relax, and let go, feeling fully supported 

Sophia Shared this

These are the 3 elements we as a  team all understand clearly

1. What Our Category of One Positioning IS

( We help Purprose Led Founders Scale to $1-$50MN)

2. What our High Impact offer is

(One In house sustainable growth system that gives our founders category of one results in 30 days)

3. WHO our ICP IS

( Purpose led founders, conscious leaders, and innovators)

And HOW to sell without you

Using One Team Process, everybody understands: One Team Chat, One Team Meeting

The good and bad  problem today is that teams can be remote

At Impact Innovator, our team is from

London
Texas
Miami
Bangalore
Bali 

We are across continents, yet everyone understands that our positioning, offer, and system are simple

Today, I have one word for you

SIMPLIFY

Simplify All you do

To One Roadmap, One System, One Mentor

Simplicity =  Success

If you would like to unlock your One System To Scale

Join Me live next Tuesday in my masterclass, where I will lay out the simple 5 step roadmap to sustainable scale.

This is an intimate cameras on session, where I answer how you can get buyers to buy from you as the ONLY choice 247.

Join us, link below to sign up

https://lnkd.in/dqNVxTFy

Together, we will transform our world

Love Sara

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How I Stopped Being Overlooked And Became A Category Of One 

One of my favourite words is "Cringey" or "to Cringe."

Do you use it in the US?

We use it here in London, to Cringe means to look fine on the outside

But to be feeling totally naked, exposed, and seen on the inside for who you really are, or are not, or think you are.

The problem today is trying to be like everything else - we all do it, even if we think we are being our REAL AUTHENTIC SELF, we are not

We are all trying to look and be like other people

But buyers don't want to buy from lookalikes

They want to buy from trailblazers, pioneers, buccaneers, innovators, stars

They want to buy from founders who have become so incredibly comfortable 

With their own quirks, own uniqueness, no matter how out of the box that is, and their own story

Buyers want to buy from founders who LOVE, and OBSESS over the GREATNESS of their own offer

I have a catch phrase I say to our members, "Your Real Power Is YOU."

That catchphrase comes from me having to face myself in the mirror and follow my own category of one roadmap

Because here is the thing

If you "cringe" at ANYTHING about your positioning, offer, story, or packaging, people feel it

If you're "trying too hard" to be the same, or to be different, or to be an innovator, or to be radical 

The game changer for me was following my own formula to strip away anything I was doing that was not authentic

To create my own language, to polish my offer, my packaging, and how I show up in the world

To be uniquely Sara AKA Stara

To let go of fitting in, and to embrace standing out

Your Real Power is YOU

The quicker you embrace being uniquely you, the faster you scale, the faster you make a real impact

To find out my 5 step roadmap to unlock how you can lead as a Category Of One Join me in my Live Masterclass Next Tuesday

Link is here to sign up: https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

BECOME CAT OF ONE IN 30 DAYS

So excited, I just heard one of our members signed a multi billion dollar partnership... 

(90 days ago, they were treading water)

Here is my Billion Dollar Buyers Guide

That empowered them to achieve this goal (after years of trying)

Growing a business with a purpose with a founder who has a heart

Isn't easy ... Let's be real

In my Live masterclass yesterday, someone shared this

"Sara, with so many competitors today, business is hard, but your systems make it easy to stand out and scale."

Being overlooked is a real problem today for founders

And here's the thing, it's no one's fault

Buyers will love you, they just got to understand these 7 things

Sara's Billion Dollar Buyers Guide

1. Your Unique Business Hook

2. How your Offer changed your world first

3. How your Offer changes others' worlds second.

4. Why you are a must have now and forever

5. How to sell you in one sentence 

6. Who your followers are

7. Why are you the number one in what you do

This list is the game changer for 2026, to stand out, get seen, get sell in, and get sell out

Give buyers instant clarity on your unique power and purpose

Let your brilliance shine

If you'd like to know more billion dollar buyer secrets, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Together we will transform our world

Love Sara

7 BILLION DOLLAR BUYER SECRETS

Yesterday I was talking About The Importance Of Trusting Yourself

You can have the best innovation, the best business, the best purpose

But if you don't trust yourself to cross the river

You never will 

You will stop just at the edge of certainty

How do I know that?

Because that used to be me

I would put in motion a great innovation or a great system

But I would not give it time for the innovation or the great system

To cross the river to success

I would get scared, I would freak out with the uncertainty of it all 

Here is what I learnt 

What I do 

And a key system I teach our members

You want to go SLOW in the foundation you are building

Take your time building your High Impact Offer Foundation

Breathe,

Give yourself the grace to BELIEVE IN Yourself

And Honour Your Innovation that is uniquely yours, without abandoning this or copying others

From fear

And

You want to

Go FAST in Implementing without waiting to be perfect

Because you ONLY become perfect through repetition of your actions and your process

You only become perfect by doing

You don't become perfect by waiting on the sidelines

My message for today: Just Do IT

Whatever you dream of for yourself this year

Commit and Trust Yourself To Make It a Reality

Life IS Short, Make Each Day Count

Together we will transform our world

PS. If you would like more insights on how to lead an impactful life, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

Cross The River With Me

Last Night I Had Dinner With One Of My Mentors PETER SAGE And Our Awesome Friends

Peter helped me get out of my comfort zone and made me see WHY mentorship is the game changer

For every entrepreneur 

I met Peter 10 years ago

He helped me shift my mindset from being "Comfortable" playing small 

To be "Uncomfortable" with the status quo 

Here are the 5 shifts being uncomfortable changed in my life

1. I started to focus 10X more on the present - what changes I could make each moment

2. I let go of GOOP - One of Peter's favourite phrases, listening to "The Good Opinion Of Other People

3. I stopped listening to "the noise" of the media

4. I started listening to my own heart - and hearing the impact it wanted to make

5. I worked my a**s of to "DO the work" and realise my true path 

Being a top 1% mentor myself ( because I experienced the transformation in my life first)

Having a top 1% mentor changed my trajectory to live a life of meaning, impact and legacy

Because I stopped being afraid and started to show up in my unique brilliance

Imagine what having a top 1% mentor can do for yours?

Together we will transform our world

Love and Gratitude Sara

Hey, Sara Simmonds here. Welcome to the Impact Innovator Community.

Here is a story about Carol, one ofthe  members

Carol is an awesome ex-Harvard, Cartier Award winner, and brilliant innovator. 

Despite her credentials and working harder than anyone I know, her sales were inconsistent. 

Some months are great, others scaling felt impossible.

Sound familiar?

Using my $Billion Dollar Buyer System

In 30 days, we helped Carol close $200K in a sell-out launch. 

No massive following. 

No chasing attention.

No "Send me an email."

 Just a complete change in how we helped Carol package and optimise her offer.

How? 

I spent years as a billion-dollar buyer controlling $100M+ budgets. 

My success secret?

I chose less than 1% of what I saw. The other 99%? Filtered out. Invisible.

The formula the1% have? 

These Five things:

One: They were Category-of-One. Competition became irrelevant.

Two: One clear offer. Not five confusing ones.

Three: A movement, not just customers.

Four: Mindset mastery. Success is 90% psychology.

Five: They owned their system. No agency dependency.

Here's the truth: knowing these secrets is step one. 

Understanding HOW to implement them is step two.

That's what I break down in my free live masterclass. 

I keep it intimate, just 25 founders, so I can address your specific challenges.

If you're tired of being overlooked while others get all the attention, click below and reserve your spot.

https://lnkd.in/dqNVxTFy

See you there.

There IS A SECRET Formula To Sell Out

Today I'm sharing this formula with you LIVE

But this is not for everyone

It is ONLY for you if you're a purpose led founder

With a mission to make an IMPACT

And you are tired of waiting for a breakthrough

You are ready for a proven system to 

Get noticed by buyers

As the ONE 

Get instant buy in and instant sell out

We have had over 150 sign ups, and my team told me

We have just 3 spots left to join us LIVE today

The link is below to sign up:

https://lnkd.in/dqNVxTFy

Drop a READY below, and I will look forward to answering your questions live

How to transform your purpose, to sales, and to legacy

Together we will transform our world

Love Sara

TODAY UNLOCK THE 5 SECRETS TO BUILD YOUR LEGACY

My category of one purpose connects with people faster than AI ever will 

(If you want to scale faster in 2026 ready my 5 secrets below)

I realised in my temple last week with my community

People don't deeply connect with you through words

I mean deep like wanting to build a friendship, relationship, or sale with you

They don't connect with you through numbers

(Although great numbers are impressive)

And

They don't actually connect with you through status

(status sounds good, but it either attracts fake friendships or followers, or rubs people up the wrong way)

The Truth: In HOW people ACTUALLY connect with you

It's through the FEELING you give them when they meet you

That feeling is an inner feeling

They want to be part of your tribe

I always say to our members here at Impact Innovator OS

The fastest way to gain new business

Is to OBSESS over your Ideal Client

That's the first step

The Gold is the second step that builds the REAL connection is 

To become a Category Of One 

I have built and refined the Category Of One formula over the last decade 

The formula applies to you as a person, you as a founder, you as a brand ...

And your brand itself

People connect to people who are a Category Of One

They become drawn to you and your business and your brand

Like a magnet

So if you want to skyrocket your sustainable growth in EVERY area of your life this 2026

Across ALL your relationships, do this:-

Sara's  5 Step Category Of One Formula 

1. Unlock your unique power and embrace the real you

2. Stop burying your unique power, hiding it, or pretending it does not exist

3. Shine your unique light from your heart in all that you do

4. Show Up In Your Unique Power Consistently

5. Stop chasing and allow yourself the space and time to connect to people who truly value what you do

It's time to unleash your unique brand magnetism on the world

If you would like to find out HOW DM light below to join us

Or sign up for my live masterclass next Tuesday, where I will share the 5 secrets to stop chasing and start leading as a Category of One Founder, Brand, and Business.

https://lnkd.in/dqNVxTFy

Together, we will transform our world

Love Sara

5 STEPS TO BECOME A CAT OF ONE

So I'm about to jump on the Closers.IO podcast, and honestly? I'm a bit nervous.

Not because I don't know my zone of genius - how to scale your unique purpose!

But because I'm walking into a room of professional salespeople... and I didn't grow up in sales.

I grew up in buying - and learning $Billion Dollar Buying Intelligence

Which is precisely why Closers.IO invited me on as their expert today

Because here's what I DO know: 

If you want to sell and scale in the world of endless competitors today

You've got to know how to become a category of one.

Here's what most people miss: Category of one isn't ONE thing you do.

It's EVERYTHING you do -

SIMPLE. Systemised and aligned into one roadmap.

That's how I close $15K to $150K deals at a 40% conversion rate.

Not through tactics. Through absolute clarity.

When you own your category, you don't compete. You convert.

The moment you become a category of one, price becomes irrelevant 

If you want the inside track on what that roadmap is, join me in my live masterclass next Tuesday. 

Link below to sign up 👇

https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

Why I Never Talk About Business On Saturdays

One Reason:

We need space each day and each week to zoom out

Think about it

How much of your time do you spend zoomed in?

Hyper focused on the nitty gritty of your day?

Hyper focused on getting that result?

Here is what I learned

Results do not come from

Hyperfocusing on the goal
Obsessing over the goal
Worrying about the goal

Results come from

Hyperfocusing on your process
Obsessing over your system
Joyously expecting the realisation of your goal

Learning to Zoom out resets your mind

Taking time every day and each weekend to zoom out and get lost in nature

It's a great way to do this

Remember this

Balance is the way to win

Together we will transform our world

Love Sara

Most founders believe they need a louder brand, a better-looking website, or a “more unique” offer.

That’s exactly why they stay overlooked -
while less capable competitors get picked.

I’ve spent years inside billion-dollar buyer rooms, watching how real decisions actually get made.

Here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.
They choose the one that aligns with five specific decision criteria most founders never see.

On January 20th at 1:00 PM EST,
I’m hosting a private masterclass where we break down all five.

No surface-level tactics.
No marketing tricks.

Just the real buyer levers that make decision-makers see you as the only obvious choice, and confidently say yes.

Here’s a preview:

Why “trying to be different” often works against you, and what top buyers actually use to decide who wins.

How purpose-led founders sell out $200K launches in 24 hours, without ads or agencies.

The two hidden mechanisms that turn unpredictable growth into sustainable momentum you own.

This is the same framework I used to approve and greenlight over $100M in buying decisions.

Founders have applied it to scale from $1M to $50M+:
→ Without bloated agencies
→ Without stacked systems, they don’t control
→ And without burning out

Seats are limited, and this won’t be made public.

Register now to unlock the private pre-training before we go live.

🔗 Save your seat: https://lnkd.in/dqNVxTFy

Ten years ago, I made myself a promise.

One day, I would walk the trails of El Chaltén, Patagonia - not as an escape, but as a reminder of why I chose this path.

Last year, I did.

That hike wasn’t just about mountains.
It was about walking the path of innovators who refused to compromise what mattered.

The one who carried me through the hardest years was Yvon Chouinard - founder of Patagonia, the billion-dollar brand that was never meant to be one.

Yvon wasn’t a businessman chasing wealth.
He was a broke mountain climber who wanted better gear.

So he taught himself blacksmithing.
Made tools for his friends.
Sold them from his car for $1.50 each.

He didn’t set out to build a unicorn.
He just refused to betray his values.

When being a purpose-led founder nearly broke me 
when every part of me wanted to quit 

I remembered his words:

“Impossible is the lamest of excuses.”

And I realised something important:

Quitting doesn’t make life easier.
It just postpones the dream.

Because dreams don’t quit.
They wait.
And they come back louder.

What stopped me from walking away was understanding this:

Everything is figurable-outable including sustainable growth.

Just as Yvon built for climbers, I spent the last 10 years building for purpose-led founders.

When there was no roadmap, I created one.
And that work became Impact Innovator OS.

So here’s the question I keep coming back to:

What would change if you realised your purpose isn’t the obstacle, it’s the path?

Most founders think they need a louder brand, a prettier website, or a “more unique” offer.

That’s why they stay invisible...
While weaker competitors get chosen.

I spent years inside billion-dollar buyer rooms watching how real decisions are made.

And here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.

They choose the offer that aligns with 5 specific buyer decision criteria almost no one understands.

On January 20th at 1:00 PM EST,
I’m running a private masterclass.

We’re revealing all 5.

Not surface-level tactics.
Not marketing tricks.

The real buyer levers that make someone see you as the only obvious choice and confidently say yes.

Here’s a taste:

1. Why “being different” actually backfires, and what top buyers use instead to decide who wins the deal.

2. How certain purpose-led founders sell out $200K launches in 24 hours with zero ads or agencies.

3. The 2 hidden mechanisms that turn random growth into sustainable momentum you actually own.

This is the same playbook I used to approve and greenlight over $100M in buying decisions.

Founders have used these frameworks to scale from $1M to $50M+:

→ Without hiring bloated agencies,
→ Without stacking systems they don’t control,
→ And without burning out.

Seats are limited.
This masterclass will not be public.

Register now to unlock the private pre-video series before we go live.

Save your seat: https://lnkd.in/dqNVxTFy

Krystal Lopez, Gabriela Longhi and 31 other attendees

5 Billion-Dollar Buyer Secrets Masterclass | Make Customers Choose YOU!

If you want to learn how to be the only choice in your niche

Join my Live Today in my $Billion Dollar Buyer Secrets Masterclass

If you are a founder with a burning mission inside you

To make a difference in the world, this is for YOU

Here is why

This year, we are sitting at an amazing crossroads

We are in the middle of the biggest wealth transfer in history

It is the generational wealth transfer to millennials and Gen Z 

$87 Trillion Wealth Transfer

And this generation cares about one thing more than anything

That is buying with purpose

They know that what you buy defines who you are, and your legacy

But here is the thing

Buyers are overwhelmed with choice right now

And they don't want more choice

What they want is The ONLY Choice

So if you are a Founder, Coach, or Consultant who

Is tired of being overlooked or undervalued

And want one simple roadmap to become The Only Choice

Join me today, this is not a recording, this is LIVE with me, Sara Simmonds

These secrets are making founders over $7 Figure increases to their business

So if you want this year to be the year you break through and scale

Join me today, click this link: https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

BECOME THE ONLY CHOICE TODAY

Have you started the New Year trying to fix your brand, your website, or your offer, thinking that’s why sales feel slow?

That’s exactly why most founders get overlooked while weaker competitors close faster.

After years inside billion-dollar buyer rooms, here’s the real truth:

Buyers don’t choose the best offer.

They choose the one that activates 5 specific psychological switches.

We’re going live TOMORROW

📅 January 6 at 12 PM CST

We’re excited to have you tomorrow for this private masterclass, where I’ll break down exactly what those switches are and how to use them to make buyers say yes, fast.

No fluff.

No theory.

Just real decision-making levers.

153 founders already registered

Only 7 spots left

Start your year with the skills that actually drive revenue.

Book your seat here: https://lnkd.in/dqNVxTFy

How I Sold A Billionaire a 50K Offer in 7 days (using my buyer intelligence framework) 

I was talking to one of my team members the other day, explaining my buyer intelligence framework

That I teach Founders

Sara's 5 steps in Sustainable scale

1. Transform to a Category Of One
2. Focus on what you deliver that is a High Impact Offer
3, Implement a Social Selling Game Plan
4. Build a "Real Power Is You" Mindset
5. Stemise everything

And we got talking about step 3 Implement a Social Selling Game Plan

The first time I used this method, I built a $300K launch from scratch

The second time, I sold a Billionaire a $50K High Impact Offer in 7 days

The secret sauce of HOW I did that - I will reveal in my LIVE Masterclass Next TUESDAY

If you want to lift the veil on digital marketing, that is so simple that anyone can do this

And on what buyers really want to buy today to close 5, 6, and 7 figure deals

Join me LIVE:

https://lnkd.in/dqNVxTFy

Link Below to Sign UP

If you want to transform your business in the next 24 hrs read this 

The problem today is this

No one needs more or wants more; they want less

They want:-

The Founder that is a category of one

The Coach who has a proven system

The Consultant who is a game changer

And they want to know 

How are you category of one

What your proven system delivers

And how you are a game changer

In less than 5 seconds

If you can't deliver, you're losing out to the founders who can

To find out how you can stop blending in and start leading as a category of one

Join me live tomorrow in my free masterclass. 

The link is here to sign up (Only 25 spots)

https://lnkd.in/dqNVxTFy

Trustpilot Reviews

⏳ Two days to go.

Most founders think they need a louder brand, a better-looking website, or a more “unique” offer.

That belief is why they stay invisible -
while objectively weaker competitors keep getting chosen.

After years inside billion-dollar buying rooms, I can tell you the real reason:

Buyers don’t choose the best offer.
They choose the offer that aligns with a small set of buyer decision criteria most founders never see.

This Sunday at 12:00 PM EST, I’m hosting a private masterclass where I break down all five.

No surface-level tactics.
No marketing hacks.

Just the real buyer levers that make someone see you as the obvious choice and confidently say yes.

What we’ll cover:

Why “being different” often backfires and what top buyers actually use to decide who wins

How purpose-led founders quietly sell out $200K launches in 24 hours without ads or agencies

The two hidden mechanisms that turn random growth into momentum you actually own

This is the same framework I used to approve $100M+ buying decisions.

Founders using it have scaled from $1M to $50M+
without bloated agencies, tool overload, or burnout.

⚠️ Limited to 25 business owners. Not public.

👉 Save your seat before doors close: https://lnkd.in/dqNVxTFy

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The Battle

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Engagements

Likes

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