DL ADVISORY

Chief Executive Officer

Modigie, Inc.

Modigie is solving a problem that has almost always existed and has yet to be solved. Deliverable, Measureable, Proven Outcomes
Modigie helps you reach the“Unreachable” portion of your target market

Modigie is the only company in the Sales Intelligence, GTM space Proving, Measuring and Delivering
Increased Engagement with the previously unreachable portion of your Target Market.
Engagement rate increases are averaging over 75% across the outbound sales org
with an annual ROI averaging 2,800%. No training, 100% adoption, Performs automatically in the background.

Advisor

SendtoWin

SendtoWin is an outbound powerhouse, but you shouldn't just take my word for it because I'm advising them. Instead, ask them about their results. They got their start by helping Google, Databricks, and Oracle generate massive amounts of pipeline. Now, they are taking their operational expertise to all B2B businesses, not just here in the US but around the Globe.

Yes, there are a TON of outbound shops that will show up with a swarm of people and some great processes and can likely generate some new pipeline for you. But what I've found is to make outbound work today you need 1) seasoned business professionals who know HOW to prospect and have been doing it for years and 2) to know how to navigate the complexity from the hosts (google etc) to ensure you show up in someone's inbox. 

They do both exceptionally well, and that's why I'm helping out.

Stealth Startup

Helping to build and scale an early-stage start-up disrupting a 30B industry. 
5M in Revenue, profitable, focused on efficient growth and scale.
Backed by strategic customers (not Venture).

CRO / COO 

Sales Assembly

What started in 2017 as a simple community for tech companies in Chicago, has transformed into creating and developing a whole new category: Scale-as-a-Service. Through our all-inclusive membership model, we help the best B2B tech companies to Scale in 3 ways (Scale Better, Scale Smarter, Scale Faster)

Mentor * Advisor

Forum Ventures

Acceleprise is a 4-year-old, pre-seed, B2B SaaS accelerator based in San Francisco and operating in New York City. We invest in founders from around the world who are redesigning how we work. Companies have raised $70M+ from funds like NEA, 8VC, Bowery Capital, Susa Ventures, Salesforce Ventures, SV Angel and many more.

Mentor & Advisor

GrowthX Academy

I'm honored to be a mentor at GrowthX. Their commitment to developing talent and giving them the practical experience they need is inspiring.

Mentor

Emergence Capital

As a Growth Partner my responsibility is to capture, create and share go to market strategies and ideas with the Emcap portfolio companies and the greater SaaS community.

Growth Partner

Transforming the way we talk "to" and "about" our customers. Helping Box become more customer centric and ensuring our reps know how to tell the right stories that are most relevant to our customers and prospects.

Chief Storyteller

Helping our employees and partners close more business, faster by ensuring everyone has the right tools, skills and knowledge.

VP of Sales Productivity

Salesforce.com

Responsible for Global Training, Development and Productivity for the Global Sales Organization. Primary focus is on driving the global sales onboarding program, North American and APAC Sales Productivity programs and all ongoing skills training.

Sr Director, Corporate Sales Productivity

I am .. A Sales Professional. Everyone is in sales, and selling is hard. But if you remember, selling is just a series of conversations between two people. In every conversation, there is an exchange of information and ideas, and the outcome of that conversation is to determine if it makes sense to have another conversation. I’ve sold everything from newspapers, ice cream, oracle databases, cloud applications, software companies, and even people (legally speaking). 

I am ... A Marketer. Marketing is also hard. It’s a discipline that requires expertise in more areas than any other role in an organization. Marketing, like Sales, is all about closing/ expanding revenue. Brand, programs, and leads all matter, but we do these to help close revenue and keep / expand customers. To do this, marketing needs to align around the brand to raise awareness, programs to drive engagement, and content to help sellers and buyers navigate a decision. Marketing also involves crafting three narratives: the company narrative (why you exist), the marketing narrative (who you are and what you do), and the sales narrative (what problems you solve and what value you deliver).  

A Storyteller. Storytelling is one of the most human forms of communication. If you’re a good storyteller, you’re a good communicator. You can build deep and rich connections if you're a good communicator. Most people suck at telling stories because they don’t understand 1) the point of what they are trying to communicate and 2) the core mechanics necessary for a story to be considered a story and not just a sequence of events. I honed my storytelling skills at 5 years old when I started acting. It’s a skill that takes time, attention, and practice, but it will pay dividends for the rest of your life. 

A Connector. If selling, marketing, and storytelling are all about building connections, then I’m a connector! I believe that people make THE difference in any organization. In fact, in the last 7+ years as a partner at Emergence Capital, one of the first steps we took after we invested in a company was to determine if they had the right butts in the seats. If not, we’d help them identify who was the best fit for the company at the size and stage. Great leaders hire and build great teams, and great teams build amazing companies with lasting cultures. 

As the former Growth Partner at Emergence Capital, Chief Storyteller at Box, VP of Sales Productivity at Salesforce, and AE (and one of the first-ever SDRs) at Oracle, I’ve been fortunate to learn from and help scale some of the best companies in SaaS.

Doug Landis

Samantha McKenna

Founder @ #samsales l Sales + Cadences + Executive Branding on LinkedIn l Ex-LinkedIn l Keynote Speaker l 13 Sales Records l Early Stage Investor l Overly Enthusiastic l Swiss Dual Citizen l Creator, Show Me You Know Me®

I had my first exposure to competitive "sales" in sixth grade when my school raised money for the Leukemia Lymphoma Society.  Knocking door to door and delivering a pitch was the start of my education; I still have the portable TV that I won for second place, which fuels my competitive spirit.

I’ve spent my career in sales doing a few things – breaking records, putting others first, creating global sales programs, educating through peer interaction, and going to great lengths to make people feel valued.  I’ve launched new verticals, overseen the GTM strategy for some of the most successful initiatives in company history, and put in processes across businesses that redefine how each company works and succeeds.

As the founder of #samsales, I oversee an all-women team of 14 who believe in a manners-first and buyer-first approach. We:

•	Run sales trainings that cover prospecting via your likely under-utilized LI Sales Nav licenses, how to write great email copy, Show Me You Know Me™, perfect discovery calls, etc. all while being sales methodology agnostic

•	Speak at 100+ annual events - keynoting for SKOs, international conferences, and podcasts alike re: sales, social selling, and women in tech/sales/leadership

•	Write the content you have in Outreach.io, etc using our proprietary techniques + the most up-to-date data on what works to drive opens + replies

•	Teach social selling - as an LI influencer, ambassador of Sales Navigator, and former LI leader, I understand how to use the ecosystem to truly SELL. I've personally trained tens of thousands on the platform, ranging from 10-person teams to Fortune 500 brands. 

•	Build brands for C-Suites on LinkedIn.  If you want to build a brand on LI but don't know what to write, don't understand the algorithm, and don't have the time to manage, our full-service strategy will manage it exclusively like we do for some of the most prominent/highly visible execs you see on LI.

As a founder, I have one goal - to make as much positive impact as we can.  Since our inception, we’ve raised over 120K via personal donations + our annual charity events for incredible causes, and have given away hundreds of our trainings to the military and transitioning teachers, free of charge.

When you hire us, you're not just hiring a team, but rather investing in one who constantly puts good into the world.

Who am I, otherwise - 

Philanthropist, investor, dog lover, die hard competitor, writer, former Nickelodeon game show contestant, extrovert, expert in self-deprecating humor, and willing to walk through fire to make you laugh.

Limited Partner

Sign up for our newsletters, webinars, and all our content here www.samsalesconsulting.com 

There are a bunch of standard lines we use in sales that I think we need to ditch in our modern day, but there's one that seems innocent enough and almost always makes me want to say "nope." and another that needs a little refining.

1. "Would you be open to...?"

We use this line when we're being direct that we're making a pitch, or when we're asking for something we know the person might not want to do.

"Would you be open to seeing how we can do this for you?" Nope.
"Would you be open to helping me move this weekend?" Nope. Jk, I'm a sucker for helping, will there be pizza and beer?

And buyers hear this so often. 

Think instead of this quick change: "If you're up for hearing a bit more about how we can help here, I'd be grateful for the time and happy to send a calendar invite over."

2. "Feel free to..."

I see this misused so often, and I think it secretly damages our brand. It's used when we want something from someone, when it should be used when we're offering to do someone a favor.

"Feel free to book time on my calendar..." <-cold email from a seller 🚫 
"Feel free to send an invite." <--to a mentor who agreed to give us time 🚫
"Feel free to look at my network and see if there's anyone I can introduce you to!" <--offering to do a favor 👌 

Success is hinged on the boulders of our sales process, but I think most often exponentially accelerated by these tiny nuances, semantics, and manners that build our brands in unexpected ways.

#samsales #semanticsmatter

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The Battle

Doug Landis

Samantha McKenna

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taplio

The Battle

Doug Landis

Samantha McKenna

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samantha McKenna's LinkedIn Performance

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