DL ADVISORY

Chief Executive Officer

Modigie, Inc.

Modigie is solving a problem that has almost always existed and has yet to be solved. Deliverable, Measureable, Proven Outcomes
Modigie helps you reach the“Unreachable” portion of your target market

Modigie is the only company in the Sales Intelligence, GTM space Proving, Measuring and Delivering
Increased Engagement with the previously unreachable portion of your Target Market.
Engagement rate increases are averaging over 75% across the outbound sales org
with an annual ROI averaging 2,800%. No training, 100% adoption, Performs automatically in the background.

Advisor

SendtoWin

SendtoWin is an outbound powerhouse, but you shouldn't just take my word for it because I'm advising them. Instead, ask them about their results. They got their start by helping Google, Databricks, and Oracle generate massive amounts of pipeline. Now, they are taking their operational expertise to all B2B businesses, not just here in the US but around the Globe.

Yes, there are a TON of outbound shops that will show up with a swarm of people and some great processes and can likely generate some new pipeline for you. But what I've found is to make outbound work today you need 1) seasoned business professionals who know HOW to prospect and have been doing it for years and 2) to know how to navigate the complexity from the hosts (google etc) to ensure you show up in someone's inbox. 

They do both exceptionally well, and that's why I'm helping out.

Stealth Startup

Helping to build and scale an early-stage start-up disrupting a 30B industry. 
5M in Revenue, profitable, focused on efficient growth and scale.
Backed by strategic customers (not Venture).

CRO / COO 

Sales Assembly

What started in 2017 as a simple community for tech companies in Chicago, has transformed into creating and developing a whole new category: Scale-as-a-Service. Through our all-inclusive membership model, we help the best B2B tech companies to Scale in 3 ways (Scale Better, Scale Smarter, Scale Faster)

Mentor * Advisor

Forum Ventures

Acceleprise is a 4-year-old, pre-seed, B2B SaaS accelerator based in San Francisco and operating in New York City. We invest in founders from around the world who are redesigning how we work. Companies have raised $70M+ from funds like NEA, 8VC, Bowery Capital, Susa Ventures, Salesforce Ventures, SV Angel and many more.

Mentor & Advisor

GrowthX Academy

I'm honored to be a mentor at GrowthX. Their commitment to developing talent and giving them the practical experience they need is inspiring.

Mentor

Emergence Capital

As a Growth Partner my responsibility is to capture, create and share go to market strategies and ideas with the Emcap portfolio companies and the greater SaaS community.

Growth Partner

Transforming the way we talk "to" and "about" our customers. Helping Box become more customer centric and ensuring our reps know how to tell the right stories that are most relevant to our customers and prospects.

Chief Storyteller

Helping our employees and partners close more business, faster by ensuring everyone has the right tools, skills and knowledge.

VP of Sales Productivity

Salesforce.com

Responsible for Global Training, Development and Productivity for the Global Sales Organization. Primary focus is on driving the global sales onboarding program, North American and APAC Sales Productivity programs and all ongoing skills training.

Sr Director, Corporate Sales Productivity

I am .. A Sales Professional. Everyone is in sales, and selling is hard. But if you remember, selling is just a series of conversations between two people. In every conversation, there is an exchange of information and ideas, and the outcome of that conversation is to determine if it makes sense to have another conversation. I’ve sold everything from newspapers, ice cream, oracle databases, cloud applications, software companies, and even people (legally speaking). 

I am ... A Marketer. Marketing is also hard. It’s a discipline that requires expertise in more areas than any other role in an organization. Marketing, like Sales, is all about closing/ expanding revenue. Brand, programs, and leads all matter, but we do these to help close revenue and keep / expand customers. To do this, marketing needs to align around the brand to raise awareness, programs to drive engagement, and content to help sellers and buyers navigate a decision. Marketing also involves crafting three narratives: the company narrative (why you exist), the marketing narrative (who you are and what you do), and the sales narrative (what problems you solve and what value you deliver).  

A Storyteller. Storytelling is one of the most human forms of communication. If you’re a good storyteller, you’re a good communicator. You can build deep and rich connections if you're a good communicator. Most people suck at telling stories because they don’t understand 1) the point of what they are trying to communicate and 2) the core mechanics necessary for a story to be considered a story and not just a sequence of events. I honed my storytelling skills at 5 years old when I started acting. It’s a skill that takes time, attention, and practice, but it will pay dividends for the rest of your life. 

A Connector. If selling, marketing, and storytelling are all about building connections, then I’m a connector! I believe that people make THE difference in any organization. In fact, in the last 7+ years as a partner at Emergence Capital, one of the first steps we took after we invested in a company was to determine if they had the right butts in the seats. If not, we’d help them identify who was the best fit for the company at the size and stage. Great leaders hire and build great teams, and great teams build amazing companies with lasting cultures. 

As the former Growth Partner at Emergence Capital, Chief Storyteller at Box, VP of Sales Productivity at Salesforce, and AE (and one of the first-ever SDRs) at Oracle, I’ve been fortunate to learn from and help scale some of the best companies in SaaS.

Doug Landis

Sedric.ai

Senior Account Executive

Consulting

• Secured $762K in new business by implementing customer-focused outreach strategies, driving revenue growth through tailored client engagement

• Improved Account Executive close rates by 8% and prospect meeting attendance by 12% through effective coaching

• Led a team of 8 AEs across three territories, focusing on discovery and objection handling, which led to a 6% higher win rate

• Standardized interview processes and implemented advanced sales training, improving customer-facing presentations and pre-meeting preparations, resulting in an 11% higher conversion rate

• Played a pivotal role in a company merger, focusing on ensuring seamless integration and maintaining effective communication between both entities

Sales Director

3d Signals

• Opened U.S. market in 7 weeks, generating $1.2M pipeline, and securing $480K ARR with 96% quota attainment

• Closed a $360K TCV deal in five months by negotiating a contract that addressed the client’s unique needs, ensuring long-term customer satisfaction

• Managed SDRs, AEs, and CSMs, overseeing the entire sales process and reducing the sales cycle by 40% through the implementation of MEDDPICC and Mutual Action Plans, driving faster deal closures and improved efficiency

• Created sales playbook targeting ideal customers, defining sales stages in Salesforce, and competitive landscape

• Collaborated with Operations, Product, and Customer Success teams to streamline sales motions and customer experience. Reduced installation times and standardized customer onboarding, enhancing efficiency and consistency

• In partnership with the CRO and GM, developed sales quotas, hiring plans, and financial models. Formulated comprehensive forecasting models to set realistic sales targets

• Redefined pricing and product offerings to better align with the U.S. market and competition. Established key strategic partnerships, contributing to business growth and market penetration

Prodigal

• Exceeded sales targets with a 104% quota attainment, securing four significant deals, each contributing over $100K in ARR

• Negotiated and closed the company’s largest partnership deal, surpassing $100K ARR by being a trusted advisor and working closely with my champion 

• Reduced sales cycle by 50% by refining the discovery and demo process, eliminating unnecessary trial periods, and focusing on delivering immediate value to customers

• As the inaugural sales hire, built the full sales strategy and outbound process, allowing for scalable, customer-focused growth

•Transitioned contract terms to more stable one-year commitments, standardizing pricing to enhance revenue predictability and financial stability

• Developed persona-based outbound cadences and customer profiles, leading to improved top of the funnel conversions

Xerox

•	Built and managed a $1M+ pipeline while consistently meeting a $30K monthly quota by proactively identifying customer needs and providing tailored solutions that drove long-term value

•	Achieved 5 months' worth of quota in just 1 month by quickly identifying high-value opportunities and addressing key client pain points

•	Ranked #3 out of 30 new AEs by delivering consistent results and demonstrating a deep understanding of client challenges, which led to faster deal cycles and stronger client relationships

•	Sourced 100% of deals independently, showcasing expertise in prospecting and full-cycle sales

Account Executive

Iterable

•	Drove over $4M in sales pipeline by skillfully leveraging multi-channel communications with prominent B2C companies such as Hilton, Allstate, and Under Armour

•	Quickly mastered the role, and within the first month, crafted six buyer personas that addressed Iterable's challenges and KPIs, and established a top-performing outbound sales strategy

•	Played an instrumental role in shaping the outbound SDR strategy by working closely with consultants and confidently proposing innovative improvements, which were widely adopted as the 2019 strategy

•	Demonstrated expertise in creating, documenting, and teaching best practices for account research and multi-channel outbound sales, while actively mentoring new reps during their probation period and spearheading week-long new hire training in the latest satellite office

Strategic Business Development

Dynamic Signal

•	Surpassed performance expectations by consistently exceeding daily outbound call and email quotas by 20%, showcasing a strong work ethic and dedication

•	Fostered productive partnerships with Account Executives and the Marketing team, collaboratively executing successful outbound campaigns and skillfully managing follow-up interactions with potential clients

Business Development Representative

Jack in the Box

•	Identified $1.2M in operational savings, which improved labor/food cost KPIs by 17%

•	Exposed $467K in savings by improving key operational metrics after an in-depth store-level analysis 

•	Created the first same-store sales and transactions model covering company to franchise transfers, and store remodel impacts. Provided ongoing C-Suite budget planning guidance

•	Created a wage methodology to set price increases and wages. Results implemented by leadership.

Senior Financial Analyst

ResMed

•	Led negotiation resulting in significant savings on $8.3M contract. 

•	Secured $300K in savings and mitigated $3M in liabilities in supplier contracts 

•	Created financial model of customer service in-house vs. outsourcing options, resulting in a 20% savings for selected option of outsourcing

•	Created and pitched cashflow model, which forecasted $830K of savings from efficiencies of new customer service phone system

•	Exposed $2M in excess cost from underperformance after researching vendor performance, which resulted in termination of contract for cause

•	Designed financial model of customer service in-house vs. outsourcing options, resulting in a 20% savings for selected option of outsourcing

Financial Analyst

UTC Aerospace Systems

•	Selected by senior management for a two-year leadership program which included leading two separate teams of 10 employees on multiple process optimization projects 

•	Increased annual profits by $1M, raised margins by 37%, and reduced turnaround time from two weeks to three days on product repair contract by shifting company from a repair to an exchange strategy 

•	Generated $120K sales by designing three sales and inventory dashboards for more than 10 aircraft to forecast market trends and drivers while also decreasing quantity of stock and selling parts back to suppliers 

•	Assembled comprehensive five-year developing market opportunities analysis for senior leadership

Strategic Analyst & Project Lead

I am a results-driven sales professional with a proven ability to drive revenue and enterprise growth with minimal oversight and resources. I have built comprehensive sales processes from the ground up at three different companies, generating a $4M pipeline. Within my first five months, I closed a $360K TCV deal, demonstrating my skill in securing high-value contracts. I excel at crafting value-centric, tailored solutions aligned with market demands, building strong executive relationships, and expanding market presence, making me a key asset to forward-thinking sales teams.

taplio

The Battle

Doug Landis

Chris von Huene

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