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I'm your marketing partner behind the scenes when successful founders show up online exactly how they show up with their best clients.

My clients are founders who've built real expertise but struggle to translate that into consistent pipeline:

"I'm great at what I do, but my marketing feels scattered across different platforms"

"I need someone to handle my entire brand ecosystem so I can focus on delivery"

"I want to show up as the authority I am, not just another voice in the crowd"

Here's how I solve this:

I become your fractional brand partner across every touchpoint. Social media, website copy, newsletter strategy, content creation, and messaging architecture. 

Instead of juggling multiple vendors or trying to piece it together yourself, you get one strategic partner who ensures everything works together.

What this looks like:

→ Superior positioning and authority
→ Cohesive messaging that works across all platforms
→ Content that positions you as the obvious choice in your space
→ Systems that turn your expertise into consistent lead generation
→ A brand that attracts five to six (even 7) figure opportunities

My clients typically see qualified conversations within weeks and report feeling "supremely confident" showing up online because their brand finally matches their true value.

If you're tired of marketing that doesn't translate to real business, let's talk. 

I work specifically with established professionals who need their brand to work as hard as they do.

Doug Lawson

I haven't posted in nearly 3 weeks. 

I've learned so many lessons with clients (both via wins and losses). 

I've created a new offer (and it's working already). 

I've ghostwritten a book for a client (didn't do too great, editing heavily now). 

Worked non-stop through the holidays. 

(Did NOTHING this past weekend) 

Avoided hard conversations with some people. 

Had some hard conversations with some people. (Not the same people from above)

I've onboarded new people. 

Offloaded some people. 

Got offloaded by someone. 

Had heated, intense conversations with a client (or two). 

Got sick. 

Got well. 

Did a 72 hour fast. 

Binged a few days later. 

Had some warm weather. 

Had some freezing cold weather. 

Bears beat Packers in the playoffs. 

Cleaned my basement. 

Blew out my knee (carrying garbage up stairs and out to the curb). 

Took Tylenol for it and wondered if it'll give me autism. 

Did a week detox from social media. Felt great. 

Came back. World is on fire. 

So, basically I had a very human experience and documented none of it. 

The rebel, with my black heart, is proud AF. 

The business side of me is like... "dude, wtf?".

2026 is actually pretty good to me, got 11.5 more months. 

LFG.

Fractional Chief Content Officer for B2B founders | Elder Millennial

I REALLY don't like bashing people who shoot their shot in the DMs. 

Like... 

It really gets on my nerves. 

It's just in poor taste. 

People are trying to make a living. 

Sales is hard. 

This is an OPEN marketplace. 

Some people will do it well. 
Some won't 

Some people get offended when someone is looking for a sale. 
Some won't 

Can't please everyone.

No need to publicly out them in some form of moral superiority.  

Talk about yuck. 

BUUUUUUUT.... 

I will say this. 

Please stop using this script. 

1) I have NO fans. I'm just a dude who makes his living writing for others and/or doing strategy work. 

I have readers. 

I have friends. 

And I have prospects. 

But defo, no fans. 

2) There are better ways to do this. 

I'm no sales gooroo. 

I do what works for me. 

But if you want to follow some folks who know how to social sell in the DMs  and know the sales game inside and out. 

Please follow: 

Marcus Chan
Darren McKee
Melissa Glick
Elliott Duck
Dale Dupree

They have more than enough free content for you to learn from. 

I really hope you get that bag. Making money is a good thing. It's a lot of fun when you're winning. You get to take care of your family. Go on trips. Get that medical procedure. Pay off that debt. 

I'm ALL for it. 

Just don't use my name. 

LOLz.

The biggest flex in 2026 is going to be your ability to go OFFLINE. 

I took a week off from social media, both consuming and posting for myself (although I took 3 weeks off from that). 

It was the biggest sigh of relief in my life since COVID. 

We're way too connected. 

Way too optimized. 

Way too AI-ed (and there's even MORE coming for us). 

Way too polarized via our puppet masters (aka the algo). 

I know some people make an absolute fetish out of  Ai and innovation and optimization and automation but... those that win 2026 and beyond are those that can maintain their humanity.  Can live in the spaces between perfection and imperfection. That can find silence between the beeps and quite. Those than can SEE the humanity in others. 

Let's be clear here. 

I'm not throwing in the towel. Far from it. 

But I am moving the goal post for myself. 

Separation from devices, pixels, and bytes is how I win. 

While also providing for clients, my family and working my craft.

When people first learn marketing on LinkedIn, they are mostly taught BRAND marketing. 

Which isn't wrong. 

It's a matter of understanding. 

If you had to ask someone what the role of marketing is. 

You'll get many answers. 

Only 2 matter. 

1) To raise awareness

2) To get someone to buy

Where BRAND marketing sort of trips newcomers up or fall prey to guru marketing is raising awareness of YOU (which is brand marketing) isn't the ONLY awareness level. 

Great stories, bro... now what?

Conversely. Problem/Solution content is also not the ONLY way to go. It produces a vomitorium of how-to, didyaknow, here's the best way to abc, the reason whyyyyyy type of content that liters your feed. 

It also produces the "now what"? scenario.

Neither get people to buy.

(Unless you're selling info products or cheap bootcamps centered around educational materials)

Then you have the buy my 💩 content. 

Which, at the wrong time and awareness level, does absolutely NOTHING for you. 

So, if you're struggling for leads on here or anywhere. 

Draw a venn diagram for yourself. 

3 circles. 

One circle is awareness of you. 
One circle is awareness of problem/solution. 
Once circle is buy my 💩. 

Make them merge together. 

In the overlap is sales. 

So, in this screen shot, was simple me saying... they are aware of you, they know what you do, the problem you solve, how good you are at solving it, and for whom. 

Now just put an offer in front of them. 

Viola. 

Sales.

15 years in bookkeeping.
Every client loved me for the first 6 months. By year two? At each other's throats.


I ran a fractional bookkeeping business. In the beginning? I was great. New clients, 
new systems, new problems. But once the novelty wore off—same reconciliations, 
same reports, same emails asking for the same missing documents.
I thought the problem was the clients. The work. Me.
Then I got diagnosed with ADHD.
Turns out my brain runs on uniqueness. I need to feel like what I'm doing is special, 
different, mine. Repetition kills that. So I stopped fighting my wiring and started 
building around it.
Now I build AI tools that solve real problems for real businesses—starting with the 
industry I know cold.
First up: OnboardLy. It kills the document chaos that happens before bookkeepers 
can even start their real work. Because the worst part of a bookkeeper's job isn't the 
bookkeeping—it's hunting down missing bank statements at 11pm.
I work in 10-week sprints. Build, market, launch, rotate. It's the only way my brain lets 
me finish anything.
My white whale? The search tool Ezra Klein said newspapers need. Ask a question, 
get a syllabus—not a list of links, but a structured path through the archives with every 
source at your fingertips. I'm the one building it.
I'm documenting the whole journey here. Wins, failures, everything in between.
Fractional bookkeeper drowning in client onboarding? Let's talk.
Building software for an industry you've never worked in? I have thoughts.

taplio

The Battle

Doug Lawson

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taplio

The Battle

Doug Lawson

Tim O'Rourke

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Lawson's LinkedIn Performance

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