Doug Lawson Marketing 

The Boss

*Email strategy
*Funnel Clean Up (some of your funnels are out of whack)
*Email software management
*Broadcast emails (including daily emails)
*Automated sequences (welcome sequence, abandoned cart, etc.)
*High-ticket sales
*Re-positioning your offers
*Segment your email list and target each with specific messages that will be irresistible and motivating
*Write additional copy like landing pages  

I also do:
Content marketing- blogs, case studies, ebooks, etc

😎I do all the grunt work, you focus on your other business needs 😎

My copywriting is my foundation to your success.

Email and Content Marketing Consultant/Writer

Created 3 boutique eComm/dropshipping stores

*6 figures in total sales each year (3 years)
*10,300 combined email subscribers
*Men’s Health and Wellness products 
*Worked with international distributors/suppliers

eComm Maven

Growth Street

Growth Street is the strategy consulting firm that helps businesses be unrivaled by leading with brand. By unlocking the customer mindset, we surface what sets you apart, enabling your brand to stand alone. Our BrandLeading™ approach gives you the tailwind for success. Giddy up! www.getgrowthstreet.com

Social Content Strategist

BPO Centers

At BPO Centers we:

Work with small to mid-size US-based companies (retail, delivery services, ecomm) who currently have a small CS team (5-10 agents). Who struggle to effectively keep up with customer inquiries.

Long customer wait times or inadequate responses which cause our clients’ customers to become frustrated and leave poor reviews that affect their business.

Get companies to scale or maybe replace their existing customer service team(s).
Reduce their costs and effectively allocate their office space without having to purchase more or relocate.

We do this by:

Having the ability to hire a team of highly-trained customer service agents quickly and at a far less cost than in-house employees and manage them for you.

Our agents are cost-effective, they are usually better trained, more efficient in customer service, and are culturally competent to handle US-based inquiries.

Business Development Specialist

Strategy Ladders

Content Coach

Head of Content Strategy for SL. 
Content Coach/Advisor for SL clients. 
Lead copywriter

Chief Content Officer

Schools in Chicago, Baltimore, Washington DC

Special Education Teacher

Looking for this?



I solve one problem: getting you more quality leads and direct business opportunities while increasing your online stature to a niche authority. 



I partner with hungry, growth focused pros who aren't satisfied with where they are at. 

Why is this important?

My clients are ambitious pros who know their expertise but need systems that deliver real results and want to stand out while doing it:

"I want direct, quality leads and new referral sources"
"As much as I like talking, I want money"
"My priority is generating consistent deal flow"

Two ways I can help:

1️⃣ I handle everything from strategy to execution, creating a marketing plan that generates qualified sales conversations. You focus on what you do best while I drive opportunities your way. My clients typically see new business within weeks, not months.

2️⃣ Want to keep control but need guidance? I'll show you exactly how to position yourself effectively and build content that attracts the right prospects. You'll learn how to create messaging that resonates with your ideal clients.

My clients have secured high 5-figure deals from single pieces of strategic content and seen 30-100% increases in their pipelines.

If you're tired of marketing that doesn't translate to actual business, let's talk. 

I work specifically with established professionals who need to attract quality leads without spending all their time figuring out how to do it. And look good while doing it.

Doug Lawson

It's about that time to let the world know I'm deaf. 

My data shows I haven't posted a video in over a year. 

I used to post videos once a week. 

I did it for one SIMPLE reason. 

To let the world know, or more specifically, my prospects know they were going to hopping on a call with a person who has a weird accent. 

And it worked. 

And then I got lazy and didn't want to post videos any more. 

Now, I've had a recent stretch lately where prospects have told me:

"I don't mean to insult you... but, are you deaf?" and we went on to talk about sign language. 

Another: "Is your mic broken? Because it's making you sound like Kermit the frog". 

No, my good sir, my mic is top of the line!

Yet another... "Has anyone told you that you sound like Mickey Mouse?"

No, my man... that's a first 😉 

So, here's my very belated PSA. 

Yes, I'm deaf. 

-- Had spinal meningitis when I was 18 months old. Burnt the ear nerves into crisp. 

-- I lost all balance for years. Touch me and I'd fall over. 

-- Went to speech school in Mississippi when I was in kindergarten.

-- I talk well for a deaf (as people tell me) because I wasn't born deaf and went to a pretty intensive speech school ran by very southern ladies.  

-- I'm what you call lower case deaf (as opposed to Deaf). So, not culturally deaf, grew up mainstream, no deaf exposure (no sign language). I'd run into Deafies much later in life, and found out that I wasn't deaf enough to be Deaf. Thought that was dumb. So I exited that culture. 

-- Learned sign language at 25 at grad school.

-- Married a deaf wife soon after. 

-- Taught K-12 to HEARING kids for 7 years(muahahah)

-- I don't think deafness is a superpower nor a tragedy. It is what it is. I don't know any other reality. I don't spend much time thinking about it unless I have to (like those calls). 

So, this post will accomplish a few things. 

1. Hopefully my sales calls will see this before we meet later today. 
2. Weeds out people who'd have a problem with it (win win)
3. Reminds me I should prolly get back on video

Questions?

Comments?

Concerns?

No...?

Ok. 

Chow chow. 

--

Fractional Chief Content Officer for B2B founders | Elder Millennial

Social Order Community

Founder of the Social Order Community media and more platform.

I believe that I am on this planet to connect.  

I connect people to people, things to things, people to things, ideas to ideas, ideas to people, ideas to things…but more importantly I aim to connect with you.

Everything about you is important whether it seems significant or not.

You wake up.  You take care of yourself and others. You work.  You play.  You do things.

I hope you still play.

You know, get lost in passion and excitement about a project, hobby, skill, trade….

Or maybe not.

Maybe that spark of interest, passion, creativity has been sucked out of you by the day-day grind of doing everything that you don’t love to do.

Or maybe you love what you do and just wish you could make more doing it.

Whatever your aim in joining a community we hope it matches ours, which is to democratize access to content creation resources, interconnected  and interdependent marketplaces, and opportunities to monetize in new ways.

Let the era of the Creator Economy begin.

Register now at our soft-landing page www.in3e.com prior to launch if you want to connect and collaborate with others unlike any one place on the internet.

Make it personal or make it business, just don’t make it political.

Social Order is about fulfillment through community.

SocialOrder.io is a peer:peer digital media network and social economy for creators, consumers, and the brands we all share.

Thank you following, connecting, and contributing to the Social Order Community.

Founder

Miele

An ambitious, organized, problem solving team leader and mentor of territory sales managers that improved sales by 1.5x despite product manufacturing challenges, supply chain disruptions, and unusual sales cycle adjustments. We achieved success through new business development, product management, inventory solution selling, and and improved regional sales process. This required business planning for each territory to transition from direct sales rep to hybrid-virtual business to business sales managers. In addition to driving sales we worked with the operations management team and product development team with cross-functional leadership project management to complete 30+ retail locations to showcase new product marketing merchandise displays to expand brand presence throughout the region.

This resulted in the following:
o 60% increase of sales: $15M to $26M w/ 94% forecasting accuracy.
o Hired and developed 4 of 7 TMs that led to $10M growth in new sales.
o Coached two TMs to career improvement promotions.
o Strategically aligned key accounts to achieve sales volume bonuses YoY.
o Corporate Contributions | Leadership Impact - Process Improvement:
 • Creation & Adoption: Key Account Strategic and Communication Dashboard (2022).
 • Creation & Adoption of Service Call Report Template for Territory Managers (2020-21).
 • Creation & Adoption of Competitor Sale Conversion Process and POS (2021).
 • Adoption of Builder Channel Prospecting POS Material (2019).
 • Adoption of Social Selling Strategy Proposal (2018) on LinkedIn, IG, FB, YouTube.
 • Influence & Adoption of eLearning Portal Tools - Sales Support Chat and Upload Center (2020).
 • Influence & Adoption of teamwork usage and support of SAP - CRM.

Regional Sales Manager

Sales Development and Territory Management of Miele luxury appliances across six states. This includes handling all aspects of business development, product training and merchandising, promotional support and marketing while cultivating sales through multiple channels of business.   My focus is driven by the three Es: Engagement, Education, and Elevation.

Territory Account Manager

BlueSpeed AV

Sold and project managed multi-room AV, home theater, and whole house “smart” automation systems to consumers via builder network in the Tulsa, OK market.
- Successful networking through Tulsa’s HBA and TYPROS organization to form relationships and leads for new projects.
- Yielded a $1M in gross project sales in just under 8 months.
- Contributed widely to the cultivation of the brand’s growth and market awareness during tenure.  This included scheming the brand’s public perception of Bluespeed AV on social and web platforms.
- Assisted in the company’s development of project and sales procedures to ensure a more cohesive approach to successful customer experiences.

CE Builder Channel Sales

Abt Electronics

Sales Representative, system designer, and team member for Abt Electronics Custom Audio and Video department. 
- Top Bang-Olufsen (luxury audio) salesman at Abt.
- Averaged $2M-$3M in annual sales.
- Managed Bang-Olufsen showroom.
- Store Closer: Product Merchandising and Display 
role working directly with “Vendor and Buyers” to ensure competitive and strategic placement of goods for consumer showroom.

Sales Representative

Will County District 92 Schools

Planned, facilitated, and executed a multi-disciplinary and media enriched curriculum for middle school Literary Arts and Humanity Studies.

AP English Education

Paid to Play - the Social Order Community - where Consumers, Creators, and DTC Brands work together in a web3 ecosystem.

Social Order: a social media company and more.

With over 20 years of experience in sales, marketing, and product management, I have honed my skills in new business development, social networking, and product marketing across various industries and channels. 

Gratefully I have excelled within some great organizations (Electrolux, Miele, and Abt.com) and found success driving sales growth, improved customer retention, and championed cross-functional collaborations.

Consequently this experience galvanized partnerships with many industry leading retailers like Nebraska Furniture Mart, Ferguson Enterprises, and Metro-Hahn Appliances.

They are brilliant operations.

And that’s what I love doing - bringing people together over ideas and things.  Thus, I can only summarize that it has led to the creation of Social Order.

As the founder of the Social Order Community platform I have been leading the design, development, and launch of a web3 cultural experience.

Here we support you in “creating your life brand and prospering from it.”

If you are a video content creator be ready to be at the center of it all, then we want to help you show, grow, and monetize!  It’s time to do this right and profit share beyond ad revenue.

If you are a Direct-to-Consumer U.S. based manufacturing brand who is directly fulfilling consumer orders - we want to talk to you about how you can change the lives of millions.  So, we want to collaborate with you to maximize your corporate go to market strategy for social selling.  

The best reason to partner with us…we aren’t after your marketing spend but we do want your products to find new homes. In fact, we want to maximize your attention not your spend.  We want to make your consumers your top brand creators.  Ask us how.

This is the new experience of web3 and Social eCom

Welcome to the Social Order Community.

Your biggest fan and newest online partner community ✌🏻


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The Battle

Doug Lawson

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taplio

The Battle

Doug Lawson

Jed Karban

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Lawson's LinkedIn Performance

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