Doug Lawson Marketing 

The Boss

*Email strategy
*Funnel Clean Up (some of your funnels are out of whack)
*Email software management
*Broadcast emails (including daily emails)
*Automated sequences (welcome sequence, abandoned cart, etc.)
*High-ticket sales
*Re-positioning your offers
*Segment your email list and target each with specific messages that will be irresistible and motivating
*Write additional copy like landing pages  

I also do:
Content marketing- blogs, case studies, ebooks, etc

😎I do all the grunt work, you focus on your other business needs 😎

My copywriting is my foundation to your success.

Email and Content Marketing Consultant/Writer

Created 3 boutique eComm/dropshipping stores

*6 figures in total sales each year (3 years)
*10,300 combined email subscribers
*Men’s Health and Wellness products 
*Worked with international distributors/suppliers

eComm Maven

Growth Street

Growth Street is the strategy consulting firm that helps businesses be unrivaled by leading with brand. By unlocking the customer mindset, we surface what sets you apart, enabling your brand to stand alone. Our BrandLeading™ approach gives you the tailwind for success. Giddy up! www.getgrowthstreet.com

Social Content Strategist

BPO Centers

At BPO Centers we:

Work with small to mid-size US-based companies (retail, delivery services, ecomm) who currently have a small CS team (5-10 agents). Who struggle to effectively keep up with customer inquiries.

Long customer wait times or inadequate responses which cause our clients’ customers to become frustrated and leave poor reviews that affect their business.

Get companies to scale or maybe replace their existing customer service team(s).
Reduce their costs and effectively allocate their office space without having to purchase more or relocate.

We do this by:

Having the ability to hire a team of highly-trained customer service agents quickly and at a far less cost than in-house employees and manage them for you.

Our agents are cost-effective, they are usually better trained, more efficient in customer service, and are culturally competent to handle US-based inquiries.

Business Development Specialist

Strategy Ladders

Content Coach

Head of Content Strategy for SL. 
Content Coach/Advisor for SL clients. 
Lead copywriter

Chief Content Officer

Schools in Chicago, Baltimore, Washington DC

Special Education Teacher

Looking for this?



I solve one problem: getting you more quality leads and direct business opportunities while increasing your online stature to a niche authority. 



I partner with hungry, growth focused pros who aren't satisfied with where they are at. 

Why is this important?

My clients are ambitious pros who know their expertise but need systems that deliver real results and want to stand out while doing it:

"I want direct, quality leads and new referral sources"
"As much as I like talking, I want money"
"My priority is generating consistent deal flow"

Two ways I can help:

1️⃣ I handle everything from strategy to execution, creating a marketing plan that generates qualified sales conversations. You focus on what you do best while I drive opportunities your way. My clients typically see new business within weeks, not months.

2️⃣ Want to keep control but need guidance? I'll show you exactly how to position yourself effectively and build content that attracts the right prospects. You'll learn how to create messaging that resonates with your ideal clients.

My clients have secured high 5-figure deals from single pieces of strategic content and seen 30-100% increases in their pipelines.

If you're tired of marketing that doesn't translate to actual business, let's talk. 

I work specifically with established professionals who need to attract quality leads without spending all their time figuring out how to do it. And look good while doing it.

Doug Lawson

It's about that time to let the world know I'm deaf. 

My data shows I haven't posted a video in over a year. 

I used to post videos once a week. 

I did it for one SIMPLE reason. 

To let the world know, or more specifically, my prospects know they were going to hopping on a call with a person who has a weird accent. 

And it worked. 

And then I got lazy and didn't want to post videos any more. 

Now, I've had a recent stretch lately where prospects have told me:

"I don't mean to insult you... but, are you deaf?" and we went on to talk about sign language. 

Another: "Is your mic broken? Because it's making you sound like Kermit the frog". 

No, my good sir, my mic is top of the line!

Yet another... "Has anyone told you that you sound like Mickey Mouse?"

No, my man... that's a first 😉 

So, here's my very belated PSA. 

Yes, I'm deaf. 

-- Had spinal meningitis when I was 18 months old. Burnt the ear nerves into crisp. 

-- I lost all balance for years. Touch me and I'd fall over. 

-- Went to speech school in Mississippi when I was in kindergarten.

-- I talk well for a deaf (as people tell me) because I wasn't born deaf and went to a pretty intensive speech school ran by very southern ladies.  

-- I'm what you call lower case deaf (as opposed to Deaf). So, not culturally deaf, grew up mainstream, no deaf exposure (no sign language). I'd run into Deafies much later in life, and found out that I wasn't deaf enough to be Deaf. Thought that was dumb. So I exited that culture. 

-- Learned sign language at 25 at grad school.

-- Married a deaf wife soon after. 

-- Taught K-12 to HEARING kids for 7 years(muahahah)

-- I don't think deafness is a superpower nor a tragedy. It is what it is. I don't know any other reality. I don't spend much time thinking about it unless I have to (like those calls). 

So, this post will accomplish a few things. 

1. Hopefully my sales calls will see this before we meet later today. 
2. Weeds out people who'd have a problem with it (win win)
3. Reminds me I should prolly get back on video

Questions?

Comments?

Concerns?

No...?

Ok. 

Chow chow. 

--

Fractional Chief Content Officer for B2B founders | Elder Millennial

Dennis Mellersh Communications

Principal

IBI Corporation (International Business Investments) [Exploration and Mining]

Uranium Exploration and Development
Responsible for writing and managing all internal and external communications, such as website, annual and quarterly reports, news releases, plus managing relations with investors and prospective investors.

Director of Communications & Investor Relations

Grey Crown Resources Limited

Gold Mining and Exploration 
Responsible for all internal and external communications and Investor Relations activities

Director of Communications and Investor Relations

Jobber News

Jobber News is a B2B magazine serving the Canadian Automotive Parts aftermarket.

Senior Constributing Writer

DesRosiers Automotive Consultants

Provided editorial consultation, plus editorial services, such as editing and writing,  on various types of communications

Editorial Consultant on Retainer 

Ryerson University Department of University Advancement

As Editor, responsible for planning and implementing the editorial content of Ryerson University's alumni magazine from content outlines to finished/published magazine. Also wrote some articles for each issue. This was a temporary contract until a full-time union member could be appointed.

Editor Ryerson University Alumni Magazine

Editor of This is Ryerson: Admissions Handbook, a 100+ page guide to all aspects of Ryerson University's approach to education, including detailed program and course descriptions.
Responsible for all aspects of the editorial process and content preparation of this publication. This was a temporary contract until a full-time union member could be appointed.

Editor: This is Ryerson:  Admissions Handbook 2005

Manufacturing Resources Group of Companies (MRGC)

I  was primarily responsible for researching, writing, editing, and publishing all communications directed at a variety of organizations and businesses connected primarily with the manufacturing sector.

Manufacturing Resources Group of Companies: This operation was a consortium that consulted primarily on Lean Manufacturing. Marketing and sales communications played a significant role in its development.

Director of Communications and Co-Founder

Kenilworth Publishing Inc

Responsible for managing editorial operations which included a variety of business magazines as well as being Editor of four of the company's magazines.

Director of Editorial Development

Maclean Hunter Limited

Maclean Hunter Limited was a major billion-dollar class International B2B publishing company headquartered in Toronto.  Acquired by Rogers Communications in 1994

Editor/Publisher, Business Manager, Executive Assistant to the Chairman and President

Content Journalism: A Different Way to Create B2B Content | Journalism-Powered Writing for Content Marketing | Demand Generation | Eclectic Curmudgeon Scribe

I help owners, founders, and executives of SME B2B businesses, position themselves as recognized go-to industry subject matter experts and authorities within their target markets.

Working together, we achieve this result through educational, research-based content messaging.

This process is also known as THOUGHT LEADERDSHIP.

I'm a B2B Content Journalist with a sales background and extensive experience writing, editing, and publishing information for various businesses, industries, and professions.

My process follows a successful personal system of writing Thought Leadership content, which I developed over my career. I call my process B2B Content Journalism

Here's how my messaging system works when you're a client:

(A) I regularly personally interview you, your company's internal experts, and any professionals you may be using from outside your company.

(B) I interview your company's customers and prospects.

(C) I study the marketing efforts of your competitors.

My process has four key outcomes:

(1) I discover the information/content your customers need and want.

(2) I learn the applications and capabilities of your company's products and services and recommend a messaging strategy for your products and services.

(3) I analyze your competitors in terms of what they are marketing, how they are doing it, and how successful they are

(4) My process can help you uncover new products and service opportunities for your market that you might otherwise not discover.

I follow the same process, whether doing one project or working on a retainer basis.


________________________________________________________________________


_____ Dennis Mellersh

Contact:

Email:  mellershdennis@gmail.com

taplio

The Battle

Doug Lawson

Dennis Mellersh

Followers

Posts

Engagements

Likes

Performance ScoreDoug Lawson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Doug Lawson

Dennis Mellersh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Lawson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDoug Lawson's LinkedIn Performance