Helping visionary founders & execs be radically original on LinkedIn using The Creative Catalyst Method | Building $1M+ pipeline strategies | Founder @ Kennedy Creative

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

10 things I’m thankful for…

1. My wife, who holds everything together
2. My kids, who remind me what joy looks like
3. My clients who trust me
4. The opportunity to build something from nothing
5. The ability to provide for my family
6. Early mornings with coffee and quiet
7. The people who sharpen me and push me forward
8. The hard seasons that taught me more than the easy ones
9. The friendships that feel like family
10. The grace of God over my life, which is more than I deserve

Happy Thanksgiving! 

What are you thankful for?

Helping B2B executives turn authority into revenue on LinkedIn | Building 6+ figure pipeline strategies with content + outbound using The Creative Catalyst Method | Founder @ Kennedy Creative

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You’re an 8- or 9-figure founder. You’ve got traditional lead channels dialed in.

• SEO brings in steady traffic.
• Paid ads keep the pipeline full.
• Maybe you even run some TV spots.

You might even post on LinkedIn here and there.

But organic LinkedIn?

That’s for smaller founders. For personal brands. Not for serious companies.

Right?

Wrong.

Here’s why organic LinkedIn isn’t beneath you, it’s your biggest missed opportunity.

1. Your buyers are here. Every day.
	
• LinkedIn isn’t just for job seekers—it’s where decision-makers spend their time.
• The same C-suite execs you’re trying to reach through ads and outbound? They’re scrolling LinkedIn between meetings.
	
2. People buy from people, not just companies.
	
• A great company page is nice. A founder-led brand builds trust faster.
• Look at the biggest B2B companies crushing LinkedIn…their leadership is front and center.
	
3. Your competitors aren’t doing it (yet).
	
• Most 8-9 figure founders ignore organic LinkedIn, which means the ones who show up consistently win big.
• If your competitor’s CEO is in the feed every day, and you’re nowhere to be found… guess who has the advantage when buyers start paying attention?

Organic LinkedIn isn’t beneath you.

It’s your unfair advantage if you take it seriously.

Ready to get started? Send me a DM!

So many people post on LinkedIn without understanding why people engage.

But attention isn’t random, but it’s psychological.

Here are 10 growth tips backed by psychology and neuroscience to help you grow your audience and keep their attention 👇

1. Start with emotion: people decide emotionally and justify logically.
2. Mirror their language: we trust people who sound like us.
3. Use the Zeigarnik Effect: open loops keep readers hooked.
4. The “You” ratio: talk to one person, not a crowd.
5. Tell micro-stories: emotion makes content memorable.
6. Repetition builds familiarity: familiarity builds trust.
7. Use social proof: proof creates belief.
8. Create pattern breaks: variation resets attention.
9. Follow the rule of 3: our brains love rhythm and structure.
10. Stay consistent: credibility comes from showing up.

Each one of these principles taps into how the brain actually works and when you use them, your content connects deeper, faster, and longer.

If you want a library of ideas to put these tips into action:

👉 Comment “101” and I’ll send you my free guide: 101 LinkedIn Post Ideas

It’s the fastest way to stop guessing what to post and start growing with purpose.

10 LinkedIn Growth TIps

It’s almost 2026 and I still need to say this:

LinkedIn has changed since 2016. 

Far too many founders and CEOs don’t even have a banner on their profile. 

Here’s the change and why it’s important 👇 

LinkedIn 10 years ago: 

➔ Digital resume, listing work experience and education
➔ Networking was mostly connections, not conversations
➔ Primarily a job-hunting tool
➔ Company pages: basic info and job listings
➔ Content: text-only, low engagement

LinkedIn TODAY: 

➔ Hub for articles, videos, and thought leadership
➔ Used for recruitment AND sales 
➔ Engagement drives everything—comments, insights, discussions
➔ Personal branding takes the lead
➔ Multimedia: videos, polls, live streams, and more
➔ Two-way conversations that spark real connections

The companies that are going to dominate the market are already taking advantage of the platform to:

- build founder-led and executive brands
- establish authority in their niche
- fill their pipeline and drive sales

Those who don’t will lose opportunities. 

Are you still living in the past on LinkedIn, or are you building something to own the future?

I used to think I was a good writer.

I didn’t have the training.

I just enjoyed writing, so in my head…that meant I was good at it.

Then I joined this tiny chat group with a few guys who wrote online. 

Nothing fancy. Just a handful of people trying to get better and calling each other out.

And the rule was simple:

→ Drop your draft
→ Take the feedback
→ No hurt feelings

The first time they went through one of my posts, I felt it.

I wasn’t nearly as good as I thought.

I realized I had a few habits that were holding me back:

→ I wrote sentences that sounded great in my head but didn’t land
→ I rambled when I wasn’t sure what my point was
→ I relied on passion instead of clarity
→ I used extra words to make weak ideas feel stronger
→ I had a “voice,” but no real structure behind it

That group changed everything for me.

They gave me something I didn’t have before: a standard.

And once you see that higher bar, you can’t unsee it.

- You start noticing what makes writing sharp.
- You start tightening your ideas.
- You stop hiding behind fluff.

Here’s the part that stuck with me:

Most people aren’t bad writers.

They’ve just never had their writing pushed.

You don’t get better by writing alone in your corner. You get better when you let people tell you the truth about your work.

That’s when the real growth happens.

If you want that same push for your content and your brand, send me a DM and I’ll send you the one-pager for my Growth Partner Catalyst Program.

“Good news….your personal brand is gonna make it.

But you need to strengthen your message a bit.”

- Dr. Doug 

Most leaders don’t catch clarity erosion early because they’re so close to their own expertise.

Everything sounds great until you realize…”oh my audience isn’t interested in what I have to say.”

Here’s the checkup I give when I’m assessing a CEO’s messaging clarity:

1. The Identity Check

Can you explain who you are professionally in one clean sentence?

If it takes a paragraph, your authority is scattered.

2. The Expertise Line

What are the 1–2 things you want to be known for?

Executives who pick two lanes build influence.

Executives who pick ten build confusion.

3. The Stakes Analysis

Why does your work matter?

Leaders lose attention because they talk about tasks, not impact.

Stakes = what changes because of you.

4. The Repeatability Test

Could your ideal buyer repeat your message after reading two posts?

If not, it isn’t sharp enough.

Repeatability is the real KPI of positioning.

5. The Resonance Review

Are you speaking to the right people or the loudest people?

Executives who write for “everyone” get engagement.

Executives who write for someone get opportunities.

Your message is the foundation.

When it’s clear, everything else (trust, visibility, inbound) becomes inevitable.

If you want me to run this same checkup on your profile and content, DM me “AUDIT.” I’ll tell you exactly where your message needs to be strengthened.

The other day, I shared the last 10 years of my life with someone I had just met.

•  My relationship with God.
•  How I met my wife.
•  Why I moved to Delaware County, PA.
•  How I started writing on LinkedIn and X.

It’s a crazy story and I didn’t expect him to be all that interested. 

But to my surprise, he was locked in, listening to every word.

That moment reminded me:

→ Someone out there needs your story. People are drawn to real, authentic journeys.

→ Gratitude shifts everything. Telling my story reminded me of how good God has been.

I’m stepping into 2025 with excitement and gratitude, ready to build relationships that matter.

Your story matters too. 

Who’s someone you could share it with this week?

I posted something yesterday and my first thought was: This is horrible.

Not because the idea was bad…but because it didn’t sound like me at all.

Here’s what my post was missing (and why it matters):
	
1. Personality

My post had zero flavor. No beard jokes. No Star Wars references. Nothing that sounded like Doug.

And here’s the truth: personality is what makes writing memorable. It’s the quirks, tone, and edges that make a post feel alive.

When you strip that out, your content becomes generic, technically correct, and emotionally empty.
	
2. Deeper insight

I shared a point, but none of the meaning behind it. It was shallow, like a headline without an article.

Great content doesn’t stop at “what.” It digs into the “why,” the “how,” and the lived experience behind the idea.

Insight is the difference between a post people skim… and a post people save.
	
3. A unique angle

My post could’ve been written by anyone. 

No twist. 
No tension. 
No reason to stop scrolling.

Your angle (your worldview, your story, your interpretation) is the differentiator.

It’s what turns common ideas into uncommon content.

4. A strong hook

My hook didn’t hook ME… so it wasn’t going to hook anyone.

The first line is the gatekeeper. It creates curiosity, contrast, or a moment that forces someone to keep reading.

If the hook is weak, the rest of the post never stood a chance.

These 4 ingredients are what take a post from “fine” to “worth reading.”

Miss one and the post suffers.

Miss all 4 and…well, you get yesterday.

(I deleted the post so don’t even try to go back and read it lol) 

It happens.

• Sometimes we drift from our own voice.
• Sometimes we write fast instead of honest.
• Sometimes we forget what makes us us.

The fix is simple:

Re-center.
Reconnect.
And write from who you actually are.

That’s where the best content lives.

Have you ever lost your voice in your content?

The fastest way to lose sales on LinkedIn is weak positioning.

You can be great at what you do.
You can post consistently.
You can share valuable insights.

But if your positioning is unclear, broad, or generic…buyers won’t see you as the person to hire.

After writing for founders, CEOs, and operators across multiple industries,

I’ve noticed the same positioning gaps show up over and over and they quietly destroys trust, authority, and inbound

So I broke down the 7 biggest positioning mistakes and how to fix each one

👉 Swipe through the carousel

7 Positioning Mistakes That Destroy Your LinkedIn Sales

It didn’t click right away…

If I’m honest, it took closer to 6–8 months before anything meaningful happened.

In the beginning, it felt like I was talking into the void:

→ Posting late at night after work
→ Getting a handful of likes
→ Wondering if anyone was actually reading
→ Fighting the quiet urge to stop because “maybe this isn’t working”

But I showed up anyway…not because of motivation, but because I understood one thing:

Brands are built on repetition, not reactions.

And then the shift started…slowly, then suddenly:

→ Someone messaged, “I’ve been following your content for months.”
→ Someone else booked a call because “your posts changed how I think about this.”
→ People recognized my name before I even introduced myself.
→ Prospects showed up warm, already trusting me without a single sales pitch.

That’s when it clicked:

Personal branding works, but it works on compound interest, not instant gratification.

• Every post is a deposit.
• Every story is a seed.
• Every insight is one more brick in a relationship you don’t even know you’re building.

Most people quit right before it compounds. 

Right before the trust, the visibility, and the opportunities start stacking!

If you stick with it for 90 days with:

→ a clear message
→ a repeatable content rhythm
→ and consistency that outlasts the noise

…everything changes.

If you’re serious about building that kind of momentum, you don’t need more hacks….

you need a plan, accountability, and a system that removes the guesswork.

If you want a structured 90-day plan and someone in your corner each week, my Growth Partner program is built for that. DM me “GROWTH.”

A CRE leader didn’t say it directly, but I could tell he wasn’t convinced LinkedIn could work for him. 

But he heard it worked for other people and wanted to take the risk.

A fair place to start.

He didn’t want engagement. He wanted pipeline.

So we focused on the fundamentals:

→ Tightened his positioning
→ Clarified his message
→ Built content around the real problems his CRE buyers face
→ Paired it with a targeted DM strategy designed to start real conversations

By the end of our first week together: 

8 leads.

Here’s why this worked:

1. He got specific.

We stopped writing broad “real estate” content and shifted to content that spoke directly to decision-makers:
	
• buyer frustrations
• deal blockers
• investor mistakes 
• CRE challenges he sees every day

When your content speaks to the right people, the right people respond.

2. He wrote from real experience.

No generic market updates.

No surface-level industry takes.

We used:
	
• deals he’s worked
• objections he hears
• patterns he sees weekly
• insights only a practitioner would know

This builds trust faster than anything else.

3. His message and his outreach worked together.

Most people post and pray. We built a system.

His content attracted attention.

His DMs converted it.
	
• DM people who engaged with posts
• DM people who viewed his profile
• Open conversations with his ICP
• Outreach that matched his positioning

Content creates interest. DMs create opportunities.

He came in a tad bit skeptical.

He became a believer by the end of Week 1.

If you want your profile, content, and DM strategy reviewed and a plan to turn visibility into booked calls, book a call or DM me “AUDIT.”

Empowered Families LLC

Providing coaching for parents to help them become more connected and fulfilled in their most important relationships.

Co-Founder

Michael Anderson Coaching

Helping Leaders find freedom from self doubt & limitations so they can live boldly, lead powerfully, and be deeply present in their relationship

Founder

Renew Relationship Counseling

Marriage And Family Therapist

The Church of Jesus Christ of Latter-day Saints

Seminaries & Institute Teacher for the Church of Jesus Christ of Latter-day Saints

LDS Seminary & Institute Teacher (Part-TIme)

Intermountain Healthcare

Community Outreach Intern

Missionary Training Center

Teacher

Unite For Sight

Global Impact Fellow

Patient Experience Intern

Helping Families Experience Deeper Connection | Published children's book series on mental health | I speak to organizations about mental health and strengthening relationships

I'm a therapist and coach helping young parents to heal and reconnect - with each other, with their kids, and with themselves.

As a therapist, I'm trained in mindfulness and trauma-healing. As a coach, I bring those skills to the table to help people become who they want to be.

I offer:

- Individual coaching to help you overcome stress, anxiety, depression, trauma, and help you to rewire your mind to transform how you view yourself and others 

- Couples Coaching to help you and your partner experience deeper fulfillment, heal past and current wounds, and learn how to show up for each other as the partner you want to be

- Porn recovery coaching for men who finally want the tools and resources to rewire their brains, process urges, and get to the root at what keeps them stuck so they can be the man, husband, and father they were always meant to be

If you have questions about how the process works, then DM me or book a free 30-minute call. I'm also just a nice guy (what can I say), and would love to talk.

Michael Anderson

Being a boy dad is the best. Here's my argument why:

Me about 10 minutes ago: "Alright boys, it's time for quiet reading time before bed."

My 5-year old: "Can we just kick each other in the nuts instead?"



I rest my case. 

P.S. not to worry, kids are quietly reading as we speak. No one has been harmed.

Helping Husbands & Fathers Break Free & Show Up More Powerfully For Their Families | My Podcast Will Teach You How | Listen in Featured 👇

My clients won't see this cause they're all in the middle of a dopamine reset and aren't on social media 

So let me brag on them for a moment. Just two weeks into this cohort they are saying: 

One man is experiencing deeper presence with his family. He said:

"When I come home from work, I give my phone to my 5-year-old and let him hide it. That way I get to be PRESENT with him, and he gives it back before bedtime"

(He also puts an alarm on it so it goes off and he can find it lol...just in case his kid forgets😂)


Another client said:

"I had a breakthrough moment the other day...Being a true man isn’t having a monster within to fight day and night. Being a true man is recognizing that the “monster” needs compassion and understanding, not battle."

Another client said he's experiencing more presence as a husband and father 

Another said he feels more in control over himself and of his urges than ever

Another man told me he's learning how to deeply accept himself and believe in his worth 

All of them are showing up. For themselves. For each other.

December cohort is now officially open for enrollment 

90 days 

1:1 coaching 
Group coaching
Daily exercises and tools
A group of men growing together 


it's not about just using sheer willpower and weird accountability 

It's earning how to transform your mindset so you can then transform your relationships 

When you do that, you OUTGROW pornography (or any other behavior holding you back)


If you're reading this far, then let me tell you that I believe in you 

DM me and let's talk 

I can help you

You want to see how emotionally mature someone is?

Watch how they respond to your boundaries 

When someone pushes back
Get upset and blames you 
Tries to sneak through them

It is not a sign that you are bad

Or that you are selfish 

It's just a sign that your healthy boundaries activated something inside of them that they don't know how to navigate yet

You can have compassion on them
You can have compassion on yourself 
And you can move forward 

Trusting that healthy boundaries do not make you selfish...

They allow you to show up as your best self for those who matter most 

-----------------------------------
I'm Michael Anderson 

I help men overcome pornography - not through sheer willpower and weird accountability - but by taking them through a 90 day experience that transforms their mindset and their relationships 

So they can become a man who no longer needs to escape. 

Who experiences deep connection with others and himself 

If that's a journey you're wanting to go on

Then DM me and let's talk

I can help you

I help men heal from pornography, and it's the most rewarding thing in the world 

Cause to be honest, healing has almost nothing to do with the pornography 

And almost EVERYTHING to do with helping men:

Heal inner wounds 
Love themselves deeply 
Become emotionally healthy 
Become more still and present 

Cause at the end of the day, it's these things that are keeping men from showing up more powerfully for their spouse, their kids, their career, you name it 


Was talking with a client who said:

"I'm always scared that I don't deserve good things. I doubt myself all the time, and I beat myself up ..

...It's awful."

He was stressed 
He was overwhelmed 

And so he used pornography as a way to deal with it all temporarily 

And he had tried for years to just STOP 

"This is stupid." He would say to himself. "I'm DONE."

But he would slip back into old cycles again and again 

When we first started meeting, I told him:

"We're gonna do something different. Youve spent your whole life running from yourself.

And now? We're gonna help you face these parts of you.

With compassion and curiosity."


THAT is what finally allows you to HEAL


I help clients find stillness 

I help clients learn how to FEEL without running 

I help clients to learn how to find Connection 


I had the thought the other day...

What if I could take the principles I teach my 1:1 clients and put it into a Challenge that helps men to:

reset their dopamine 
heal limiting beliefs 
outgrow pornography 
and step into the man they truly are?


And boom...Unbound: The 21 Day Reset Challenge was born


Here's what I FIRMLY believe:

Any man can heal

Most men just aren't given the right tools
...I know that's cliche to say, but it's true 

Unbound is meant to finally give you those tools 

If that's a journey you're ready to go on, 

then DM me and let's talk

I can help you

One of the key principles I teach the men in Unbound is 'durability.'

The ability to make space for your partner's emotions 

Without the need to change them

Can we hear our partners pain and not make it about our pain

Can we hear our partners share how we've hurt them and not get sucked into our own wounds 


Couples who can be durable are couples who can experience deep connection 

Even IN the pain 

----------------------------
I'm Michael Anderson 

I help men overcome pornography - not through sheer willpower or weird accountability - but by helping them transform their mindset and their relationships 

If you're wanting to do that deep work then DM me

I can help you

When we are young, we have experiences that teach us to shut down parts of our humanity:

Curiosity annoyed your parents
Anger scared your family
Crazy behavior was "disruptive"
Imperfection was a disappointment
Sadness needed to be "solved"
Worth had to be earned

Healing, then, is the process by which we learn to embrace the parts of our humanity that got shut down

Allow yourself to curious again
Treat your anger with kindess
Be crazy, have fun, act goofy
Learn from mistakes, give yourself grace
Sit with your sadness and say, 'hi'
Love yourself regardless of the outcomes

The more I do this work, the more I believe wholeheartedly...

The heart of all healing is deep, real, self acceptance

The more YOU want YOU

The less you'll care if others want you

The more you'll live with courage

The more you'll try new things

The more consistent you'll become

The more fulfillment you'll find in your relationships


Healing is not the absence of pain
Healing is the ability to be WITH our pain

With compassion and courage

-----------------------------
I'm Michael Anderson
I help men overcome pornography - not through sheer willpower or weird accountability - but by helping them transform their mindset and relationships.

If that is a journey you are needing some help with

Then DM me and lets talk

I can help you

It's Enrollment week. 

Pretty exciting.

3 calls booked so far, 2 more in the works

And it's only Monday.

THIS week is your shot to get enrolled

10 spots available for December's cohort. And when they are filled, they are filled.

This work is deeply personal to me. 

NOTHING is more important to me than the role of husband and father 

I can help you finally make real lasting progress overcoming this behavior 

Not because we count days and use weird accountability 

But because we use neuroscience 

If you're done trying to figure this out on your own

Then let's take the journey!

This is a video on my IG, so there is no link to tap on

So DM me for more details

We'll set up a call this week 

Rooting for you

This work is the coolest

On our last group call, I told the guys that they were some of the best men I've ever met

And I meant it 

These are men who love their wives, their kids, and who genuinely want to lift each other up 

This is enrollment week for December's cohort 

After this week, you'll have to wait until January

DM me and let's talk if you're ready to finally be done with this 

Rooting for you

Do not - I repeat - do NOT work with me if...

you're into quick fixes 
don't want to dive deep 
would rather not get pushed 
love staying comfortable 

I care WAY too much about my clients to let them stay stagnant 

Or to give them quick tips 

Or to let them stay comfortable and leave deep change on the table 

Cause this isn't about stopping a behavior 

This is about transforming how you show up for your family 

How you show up for yourself 

This is about, maybe for the first time, deeply accepting yourself 

And not feeling the need to escape yourself 

This is about coming to the point where you no longer worry about what others think of you

Cause YOU want you... and so the opinions of others don't matter 

This is about experiencing deep connection with your spouse 

Cause you know how to lean in and experience vulnerability, rather than run to escape 

You learn how to experience real connection? And you'll start outgrowing the damaging behaviors you thought you were stuck with forever 

December cohort of Unbound Freedom launches soon

90 days
Group coaching 
Daily exercises 
Dopamine Reset 
Curriculum rooted in long-term change 


Plus a years access within the community 

To help you cement what you experienced and what you became 

We don't mess around in Unbound 😎

DM me for more details 

There's room for YOU

taplio

The Battle

Doug Kennedy

Michael Anderson

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The Battle

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