Founder @ Kennedy Creative | Helping B2B leaders dominate their category on LinkedIn and convert influence into revenue through content and outbound

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

I have one memory of my grandfather.

So when I found this photo of me with him, surrounded by all the Kennedy men, it stopped me. 

(Some tears were shed)

My grandfather must have passed shortly after this photo was taken. 

My dad took it in the early 90s and I’d never seen it before.

He recently uploaded a bunch of old photos to OneDrive. I sat down one night to look through them and didn’t expect it to hit like it did.

It made me think about legacy in a quiet way. 

Not the big stuff. 

But just the everyday moments.

No lesson or corny analogy today fam. 

Just one of those photos that makes you pause and think about life. 

If you have a photo or memory that makes you think about legacy, I’d love to see it in the comments. 

P.S. I’m the redhead LOL.

No alternative text description for this image

10 reasons why being a dad with small kids makes snow days better:

(No I wasn’t doing donuts at City Hall in Philly) 
	
1. You wake up already winning. Endless coffee is on the menu. 
	
2. Two inches of snow feels like a national holiday. (In this case, we got 8.)
	
3. Sledding/shoveling becomes cardio you didn’t schedule.
	
4. Coming back inside feels heroic.
	
5. Snow forts start outside and somehow end up in the living room.
	
6. Couch cushions turn into architecture.
	
7. Games last longer because no one’s in a rush to be anywhere.
	
8. Snacks disappear faster.
	
9. Time stretches in a way it rarely does.
	
10. Everyone crashes early, worn out in the best possible way.

Snow days hit different when you’re a dad.

They slow you down without asking permission.

You stop thinking about what you should be doing and start noticing what you’re part of.

Years from now, they won’t remember the snow totals.

They’ll remember you were there.

What did you do in the snow yesterday?

10 years ago (crazy to say), I was packing up my life to spend a year in Paris for an internship that completely changed me.

It was wild.

Yes, I:

• Went to museums
• Drank so much espresso I got dizzy
• Ate pain au chocolat on the Champs-Élysées

But I also:

• Learned a new language
• Met my current pastor (on another continent, somehow)
• Helped build a church under a bridge in a gypsy camp
• Built habits I still carry today

That year gave me so many memories.

It rewired how I see the world, faith, work, and what’s possible when you say yes before everything makes sense.

Lately, I’ve had that same feeling again.

Something about 2026 feels different.

People feel locked in and excited about what’s coming.

For most, that energy will fade after a few weeks. Life will creep back in and the same ole patterns will return.

But I don’t know.

This feels like an adventure year.

The kind you don’t fully understand until you’re already in it.

You feeling it too?

360Brew sounds like a solid cup of coffee while I’m knocking out LinkedIn posts.
 
It’s also the name of the new algorithm model for LinkedIn. 

Feels about right for 2026 (can I get an amen?). 

Regardless, here’s what I’m focusing on this year:

1. Ownership.
2. Real stories.
3. Saying things plainly.
4. Sharing how I actually think.
5. Showing skill through the work itself.
6. Talking with people, not performing for them.
7. Posting even when it feels repetitive or boring.

Some people are pumped about what’s changing. Others feel like they’re getting crushed.

To me, it still comes back to doing the work and showing up like a real person.

What are you doubling down on this year?

You’re not where you want to be because you’re not desperate enough to get there.

That stings. But it’s true.

We can go as far as we want to go. 

The scary part? Personal responsibility.

Want to make more sales?
→ Contact 50 people a day, not 10.

Want to build your brand?
→ Spend less time making another reel and more time having real conversations.

Want to scale your business?
→ Stop hoping for “one big break” and start stacking small wins, daily.

The people who hit their goals aren’t necessarily smarter or more talented.

• They’re hungrier.
• They’re more consistent.
• They do the uncomfortable work, over and over.

The gap between where you are and where you want to be isn’t strategy.

It’s desperation.

How badly do you want it?

One of my coaching clients got their first inbound lead after two weeks of consistent posting.

I know people will say inbound on LinkedIn doesn’t work. 

“It takes months!”

“Only big accounts get inbound leads.”

It’s not true.

Just keep going:

• Optimize your profile so it clearly says who you help, what problems you solve, and why your perspective matters
• Post consistently in the same lane so your message compounds instead of resetting every week
• Talk about real problems your buyers already think about, using language they actually recognize

Most people quit right before LinkedIn starts working for them.

DM me if you want to join my LinkedIn 1:1 mentorship.

“Building authority is like how my grandma baked her blueberry pie.”

The sentence just came out of thin air on a client call the other day. 

(Not even sure if I had the analogy all worked out)

Later, I thought: “wow that’s actually pretty good.”

Everyone loved my grandma’s blueberry pie.

It was one of her things. 

At family gatherings or church events, someone always asked if she brought the pie.

That pie was part of her reputation.

Here’s the recipe for both (simplified):

1. The crust sets the foundation. Clear values and a point of view give everything else something to stand on.
	
2. The structure keeps it repeatable. A simple framework makes the work sustainable over time.
	
3. The blueberries deliver the value. They’re the reason people remember it and come back.
	
4. The butter adds personality. You can feel the care and intention behind the work.
	
5. The sugar creates connection. It invites conversation and brings people together.
	
6. The lemon juice adds contrast. Stories and lived experience keep it from feeling flat.
	
7. The egg wash finishes the presentation. Details matter when you want to be taken seriously.
	
8. The thickener is consistency. Showing up the same way over time is what builds trust.

*See the instructions below to put it all together. 

She never called it branding, but she built trust the same way strong personal brands are built.

- One clear recipe.
- Executed consistently.
- Long enough that your name becomes shorthand for quality.

That’s how personal brands actually last.

Low engagement doesn’t always mean your content failed.

It usually means the right people are watching quietly.

If you only optimize for visible reactions, you optimize for the wrong audience.

Here’s how to think about who’s actually on the other side of your posts:

The 3 Audiences Reading Your Content

Even heading into 2026, a lot of us are still mentally parked in 2025 (somewhat). 

- Closing loops.
- Tying things up.
- Making sense of what actually happened.

Right now looks a lot like:

• Looking back over performance data
• Following up with leads that went quiet
• Analyzing what worked and what didn’t
• And, of course, going through the books

That last one mattered more than I expected this year.

The margin for “I’ll clean this up later” disappears fast. I wanted clarity and confidence that I wasn’t missing something small that could turn into something painful later.

So I asked for help.

I reached out to We Got Your Books, and it was one of the better decisions I made in 2025.

They had a clean report for me in just a few days (it literally blew my mind). 

If you’re looking for support, reach out to 
Emma Smith.

Clean books change how you think. And how you plan what’s next.

The posts that gets likes and the posts that gets DMs are built for two different jobs.

Applause content feels good.

• Broad advice
• Clean conclusions
• Everyone nods along
• The loop closes

People leave thinking, “That was helpful” and then they move on.

DM-driving content does something else.

• It introduces tension
• It speaks to a specific problem
• It leaves the loop open

Instead of satisfaction, it creates recognition: “That’s exactly what I’m dealing with.”

That’s why posts like: “5 habits of successful CEOs” can rack up engagement…

…but posts like: “Most founders try to fix X, but the real issue is Y” quietly build pipeline.

One resolves curiosity. The other sharpens it.

A few simple shifts that change everything:

• Stop teaching. Start diagnosing.
• Share the what and why. Save the how.
• End with a question only the right person can answer.

This isn’t about tricking people.

It’s about writing content that does the job you actually want it to do.

Applause content has a place. So does DM content.

The mistake is expecting one to do the other’s job.

If you’re posting consistently and not seeing inbound, it’s usually not a volume problem.

It’s a positioning problem.

David Alto

This space… "YOUR HEADLINE" is the place to attract Recruiters/Hiring Managers | 500+ LinkedIn Client Recommendations | 👉 Jobseekers get better jobs quicker by working with me | Macro Influencer | Outplacement Services

I have helped 241 middle management & C-suite professionals land new careers over the past 8 months. 

Removing the frustration that jobseekers have while applying for job after job, and only getting those darn rejection emails, is what makes setting that alarm for 5am (or sometimes 4am) all worth it.  

I have also been there and done that over and over...

-	I've been that frustrated jobseeker 
-	doing all the wrong things
-	applying for hundreds and hundreds of jobs 
-	getting Ghosted for months and months 


Until I learned… 

-	what to do... but more importantly what not to do
-	how to properly network on LinkedIn 
-	it’s all about applying for targeted jobs 
-      you must have a resume that gets past the ATS 
-	how to get noticed and land that new career 

My previous experience as a Hiring Manager - Grass Roots Recruiter – and Decades of Interviewing have allowed me to craft resumes that tell “your story”.

Let’s face it… searching for a new career should not be stressful but it can and will be without the right tools. And those tools better be sharp…

So, what are those tools???

1)	Resume 
2)	LinkedIn 
3)	Networking 

I will provide you those tools and teach you how to keep them sharp for your entire working career. 

Allowing you to go from rejected to recruited.

Identifying what my clients' strengths are while probing my clients for what they really enjoy doing allows me to craft “their story” and I know how-to best position jobseekers by leveraging LinkedIn and getting you noticed by recruiters. 

And jobseekers get better jobs quicker... by working with me.

➡️ Need a new Resume - Improved LinkedIn Profile - Influencer Coaching???

➡️ Live in the United States?

➡️ Book a Free 15 min discover call: https://calendly.com/davidalto-altoadvance/15-min-free-call-with-david

If you live outside the United States, please message me on LinkedIn to schedule.



👉 I also provide custom video's over on Cameo: 
https://v.cameo.com/e/aKgJiLuCzXb

For a limited time, I’m now on Cameo — bringing my signature energy and career humor straight to your screen.

You can now book me for:

🎂 Birthday shoutouts

🏆 Career milestones

🎓 Celebrating that new degree

🔥 Roasting your friend’s LinkedIn profile (because we all know someone who needs it)
🚪 
Or even a custom video to help you quit your job — gracefully (or not 😏)


Let’s make it fun, memorable, and totally YOU.

💡 Head over to my Cameo page to grab yours before my schedule fills up!

👉  https://v.cameo.com/e/aKgJiLuCzXb

Resume Writer - Job Coach - Career Coach - LinkedIn Coach - Job Search - Executive Coach

While developing my leadership/management/recruitment skills over the decades I have become proficient in the following:

▶️Resume Service

▶️LinkedIn profile makeover

▶️Resume Scanning Confidence

▶️Social Media Content Creation

▶️Coaching -Executive & Group Coaching

▶️Interviewing Skills/Coaching Specialist/Talent Specialist

▶️Resume & LinkedIn group Speaking Engagements


Our positioning statement - Advancing business with personal solutions.


Individual

Group

Enterprise


If you're not LEARNING, you're not truly EARNING 💰
If you don’t SHARE, how much do you really CARE 🤔

To Live - To Love - To Learn - To Leave a Legacy

When I wake up every morning I choose to live by these principles for the entire day & then repeat the next day with as much passion as the day before.


Visit our website for a detailed list of our services


I hope you make this week......your BEST WEEK EVER! 👊


Always looking to connect with others to grow my connections, learn, share and provide advice and guidance.

AltoAdvance LLC
Book a Free 15 min discover call: https://altoadvance.kartra.com/calendar/15minDiscoveryCall

Check out my book on Amazon: "The Fear of Confidence"
https://www.amazon.com/~/e/B08SVZHSBY

Being a better leader is a goal that many people aspire to achieve. 

Leadership is not only about having authority or power, but also about inspiring, motivating, and empowering others to achieve a common vision and goal. 

Leadership is also a skill that can be learned and improved with practice and feedback. 

Here are some steps you can take to be a better leader:

👉Know yourself: 

The first step to being a better leader is to know yourself and your strengths, weaknesses, values, and motivations. You should also be aware of your leadership style and how it affects your team and your results. 

👉Know your team: 

The second step to being a better leader is to know your team and their strengths, weaknesses, values, and motivations. You should also understand their roles, responsibilities, and goals and how they contribute to the overall success of the organization.

👉Know your vision: 

The third step to being a better leader is to know your vision and mission and communicate it clearly and compellingly to your team and other stakeholders. You should also align your vision with the organizational strategy and values and ensure that everyone understands how their work supports the bigger picture. 


👉Know your skills: 

The fourth step to being a better leader is to know your skills and competencies and develop them continuously. You should also identify the skills and competencies that are essential for effective leadership in your field or industry and seek opportunities to learn and practice them. 


Some of the skills and competencies that are commonly associated with leadership include:


➡️Emotional intelligence: 

The ability to recognize, understand, and manage your own emotions and those of others.


➡️Communication: 

The ability to convey information clearly, concisely, confidently, and respectfully in various modes and contexts.


➡️Decision making: 

The ability to analyze information, weigh options, consider consequences, and make sound judgments in a timely manner.


➡️Problem solving: 

The ability to identify issues, generate solutions, implement actions, and evaluate outcomes in a creative and logical way.


➡️Delegation: 

The ability to assign tasks and responsibilities to others according to their skills, abilities, and availability.


➡️Motivation: 

The ability to inspire, encourage, and empower others to perform at their best and achieve their goals.


➡️Coaching: 

The ability to provide guidance, feedback, support, and resources to others to help them grow and improve their skills and performance.


➡️Know your values: 

The fifth step to being a better leader is to know your values and principles and act on them consistently. You should also demonstrate integrity, honesty, respect, accountability, and ethics in everything you do. 

Being a better leader is a goal that many people aspire to achieve. 

#inclusiveleadership #servantleadership #management #manager #business #bestweekever

This space… “YOUR HEADLINE” is the place to attract Recruiters & Hiring Managers | 👉535+ LinkedIn Client Recommendations | Jobseekers land interviews quicker by working with me | Outplacement Services | Macro Influencer

Honest question for jobseekers 👇

How many times did you have to attack your résumé with edits before it finally felt right — and started getting responses?

Was it one small tweak… or a full rewrite (or three)?

Or maybe you are still struggling?????

Which one is it?

#resumetips #careers #jobinterviews #bestweekever

Ever seen a duck laying on its back, using its feet to play the drums? 🦆🥁

You don’t forget it… because it’s different.

That’s exactly how your resume should work.

In a sea of “same-looking” resumes, the ones that stand out are the ones that show personality, clarity, and uniqueness. Your resume should highlight what makes you different, not just what makes you “qualified.”

And this is where a cover letter becomes your secret weapon.

Your resume shows what you’ve done.

Your cover letter explains how and why you’re different.


It tells your story, connects the dots, and showcases the skills, experiences, and mindset that no template can fully capture.


Be the duck playing drums.


Unexpected. Memorable. Impossible to ignore.


Does your cover letter share How and Why you’re different? 

#projectmanagement #tech #money #bestweekever #retail #restaurants

That colorful seashell video is awesome 🌈 — but your résumé isn’t the place to treat color the same way.

Here’s why adding color to your résumé often isn’t a smart move:

ATS can’t admire design
 -Applicant Tracking Systems don’t care how pretty a résumé looks. Color, graphics, and text boxes can confuse the system and cause key experience or keywords to be missed.

Color doesn’t equal clarity
 -Hiring managers want fast answers: What did you do? How well did you do it? Color can distract from results instead of highlighting them.

Printing still happens
-Many résumés get printed in black and white. What looked “clean” on screen can turn muddy or unreadable on paper.

It can send the wrong signal
 -Unless you’re applying for a design or creative role, color can come across as trying to compensate for experience instead of showcasing it.

Simple scales better
 -A clean, black-and-white résumé is easier to scan, easier to parse, and easier to adapt across roles and industries.

Color is perfect for seashells, sunsets, and Instagram.

 Your résumé should focus on one thing only: getting you the interview.

Jobseekers — is your résumé designed to look good… or to get past the system and into a hiring manager’s hands?

#jobseekers #jobs #projectmanagement #bestweekever

🇺🇸 Free Resume Review Weekend (U.S. Only) 


This weekend, I’m offering FREE resume reviews for jobseekers across the United States.


Send me your resume and I’ll personally provide:

✔ What to add

✔ What to change

✔ What to remove

✔ ATS-friendly tips

✔ My proven resume Do’s and Don’ts


If you’re applying and not getting interviews, let’s fix that.


📩 Comment “RESUME” or DM me your resume to get started.

Why Your LinkedIn Profile Photo Matters

Your photo is your first impression—before anyone reads your headline, summary, or experience.

❌ What not to do:

 • Cropped wedding or vacation photos
 • Group shots where people can’t tell who you are
 • Sunglasses, hats, car selfies, or low-resolution images
 • Poor lighting that makes you look tired or unapproachable

✅ What works:

 • A clear, professional head-and-shoulders shot
 • Neutral background and natural light
 • Confident, approachable expression
 • Attire that matches your industry level

People connect with people, not profiles.
 
Your photo sets the tone for credibility, trust, and approachability.

What do you think of my new profile photo?

taplio

The Battle

Doug Kennedy

David Alto

Followers

Posts

Engagements

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Performance ScoreDoug Kennedy's LinkedIn Performance

Performance ScoreDavid Alto's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Doug Kennedy

David Alto

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Kennedy's LinkedIn Performance

Performance ScoreDavid Alto's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDoug Kennedy's LinkedIn Performance