Dadoum Labs

We help you create GTM Strategies you can ship 
and empower your teams to scale fast.

1️⃣ AI Trainings for Mid-Market/Enterprise companies (EN/FR) 

We run hands-on AI trainings and workshops for companies. 
We tailor the experience to the company's AI reality and real world challenges.
Teams leave with actionable assets and a new mindset.

Trusted by: Conseil de l'IA & du Numérique, L'Oréal, Zeliq, IGN France, Station Numixs...

2️⃣ AI-powered Go to Market Strategy for B2B
We design allbound GTM strateges that combine inbound proof with outbound speed.

Get 5x content output in 60 days, x2 reply rates on targeted outreach.

Trusted by: La Growth Machine, Giro Music, Taiyo, Activators, Ascend Group...

Founder | Making AI work for your business

The Product Buildcamp

We help product teams go from idea to a real product with AI in a single weekend.

We compress the entire product loop into 48h using AI tools:
problem validation, 
Market & user research
strategy, 
scoping, 
AI MVP building, 
delivery, 
GTM, 
business planning 

so teams leave with something strangers will actually pay for.

- Cofounded the event series with Javier & Impostor PM.
- Co-designed the curriculum, 
- Wrote and animated the workshops
- Handpicked the tools and prompts to use
- Handle the partnerships
- Ran the outbound campaigns

The Product buildcamp #1 - Lisbon
- 20 attendees
- 5 teams
- 5 ⭐️ reviews
- 5 partners: Replit, Elevenlabs, Synthetic Users, Productized, Critical techworks

DM if you want to bring it to your city.

Co-Founder & Trainer

Buska 🔍

Keep track of every mention of your Brand online.  Convert social mentions to leads

Built it from idea to #3 Product of the Day on Product Hunt in 45 days

Co-Founder & Product Manager

Schoolab | Mission-driven company

I guide entrepreneurs on their Go To Market Strategy and how to build their Minimum Viable Product more effectively

1️⃣ PERQO
- Workshop lectures " MVP: from idea to clients" 
- Coaching  sessions: 6 months with an entrepreneur

2️⃣ Station NUMIXS
- 
- AI Conference : " Find more clients using AI"  
- Workshop lectures : " MVP: from idea to clients"  
- Workshop lectures : " MVP: build a Go To Market Strategy"  

-----
🔍 What is Schoolab?
Schoolab is an innovation studio where creativity, entrepreneurship, and education come together to create impact.

Coach & Lecturer - AI Go To Market & MVP for entrepreneurs

The Product Courier

84% of CPOs consider mastering AI as a crucial skill for Product Managers in the next 3 years. 

We built this community to share quality resources to help Product Teams leverage AI in the work 

- Curated library of prompts 
- Tutorials for Use Cases
- Slack Community 
- Videos and tips 
- Weekly Newsletter
...

Join us and learn to work smarter.

Co-Founder

lemlist

We help businesses and lead Agencies start conversations with their prospects 
thanks to ultra-personalization at scale.

Product Manager

lempire

Descriptif
Working to make the core product - lemlist - even better by leveraging AI to bring the most value to customers : 
- make the right bets on my scope 
- deliver value to users & to the Company 
- collect and analyze feedbacks through continuous user feedback loops
- monitor product KPIs and take Data informed decisions 
- work closely within the Building Trio and align with all stakeholders in squads
- Participate in the refinement of the Product Strategy
- Define and Coordinate Go To Market Launch strategies

Noé

🚙  I worked for a month for @Blablacar, on the following Roadmap problem : « How to increase the success trip rate for newbie drivers ? »

🎯 Product strategy and problem framing :
 - Data (Excel, SQL, Python) on Blablacar Datasets
 - Data Analyse of 10K App Reviews,
 - User research (25 User Interviews)

🥇 I Prioritized problems based on impact on chosen metrics, and tech cost ( MoSCoW)

🤖 I Prototyped (Figma) and iterated on 3 solutions with the highest impact on the KPI relevant to our problem

📝 Covered specs (Jira), delivery processes with the Lead Dev & defined a Rollout strategy

🖥️ Final Presentation to Kevin Aguiri, Senior PM @Blablacar and Guillaume Parra, Product Designer @Blablacar

Product Manager @Blablacar 🚙

Credit Du Nord - Société Générale Group

I was Branch Manager and Startup Advisor for the Bank : 
- I worked closely with 250 Startups on their financial needs
- I managed 2 Startup Advisors
- I sharpened my Product Sense by studying > 200 business models of Startups looking for a loan
- I became an Expert on the French Startup Ecosystem 
- I managed Partnerships for our clients (Incubators, Tech Lawyers, Brokers, VC ...)
- I analysed and validated Post Seed  (> 700K€) & Post A Series loans
- We managed Capital Deposits and Capital increases within 3 working days ✅
➡️ PNB YtoY : 140 % ✅

Manager - Startup Advisor

Banque BCP - BPCE Group

I was Responsible for Refining and structuring the services and products dedicated to SMB and Corporate Clients.

I led the following missions: 

🎯 Discovery: Define the Target audience and SMB persona through extensive market research, data analysis and client interviews

🎯 Product Strategy & Roadmap prioritization 

🎯 Delivery and Product Launch of several products :
- Employee Savings : ✅ Sales x 50
- Loan Guaranteed by State - PGE : ✅ Creation and launch within 2 weeks  ✅ XXX M€ loans
- E-Commerce solutions : Launch of 3 complementary solutions (Contactless, BNPL, E commerce)
- PSD2 Solutions : successful delivery (Roadmap, QA testing, rollout plan) of secured authentication services

- Coordination / Budget and Planning of technical dev. with the IT Team
- Product Team Management

🎯 Product Marketing : 
- Coordinating the Product Roadmap and Communication roadmap 
-  Drafting the "message" for each product
-  Creating the internal supports (sales Decks, Documentation, Trainings, FAQ ...) 
-  Creating the external supports (Webpage, Sales Ads, Print...) 

🎯 Internal Products 
- I led the redesign of the validation process for product launches : creating validation flows in Teams
✅ reduced the validation time X2

Head of Product - Small & Medium Businesses

I help B2B Startups take their products from idea to revenue in weeks not months | Fractional Product Growth & B2B GTM Expert 🛠️ | Get a free 1:1 audit ☎️ | Founder of Buska.io 🔍

AI won’t replace your team. 
But companies who know how to use AI will leave yours behind.

In the past 2 years consulting for B2B companies, I have seen numerous teams waste time and money on “AI initiatives”: 
- Theoretical trainings that employees would never use in their job.
- AI feature pilots because of FOMO but with no real impact on revenue. 
- Testing AI platforms for Go-To-Market with scattered actions and no strategy.

I decided to do things differently and built a hands-on approach to grow with AI. 

Today, I train mid-market/enterprise teams to use AI for real work : 
-> tailored workshops and sessions built around the company's needs. 
No hype, no generic demos — just hands-on learning and assets your team can use the next day.

🫶🏻 Join companies like Le Conseil de l'Intelligence Artificielle, LOréal, Numixs, Zeliq....

For founders and SaaS leaders want to go further, I step in as a consultant to design their AI-powered GTM strategy:
I help craft an actionable plan, show them how to find buying signals, personalize outreach, and build a repeatable process to get more clients fast.

🫶🏻 La GrowthMachine, Taiyo, Ascend, or Giro Music trusted us to boost their growth. 

**How I help**

Hands-on AI Training (EN/FR): 0.5–2 day workshops using your real cases and tools. 
Teams leave with assets, not just notes.

AI-Powered GTM Sprints (5 weeks): We build the strategy and growth engine, messaging, and a runbook your team can run with.

What drives me?
I want to see companies grow their business with AI, not talk about it.
I get a kick out of seeing people go from “not sure where to start” to “here’s how we’ll win the market.”

If you’re done experimenting and want real results, let’s talk.
👉🏻 https://cal.com/tonidossantos/audit

Toni Dos Santos

Last week's key AI releases are pointing to the same direction:
AI wants to live in your browser.

💻 OpenAI launches ChatGPT Atlas Browser
⚔️ Microsoft announces Edge Copilot Mode with Agent capabilities.
👋 Meet Mico, the new AI Clippy
 🧠 Claude gets full memory
 🏢 ChatGPT adds Company Knowledge

 AI companies are not just fighting for models anymore.
They are fighting for interfaces, to meet us where we are. 
-----
Have you tried Atlas?

Making AI Work for Your Business | Get hands-on AI Trainings for your team | Build an AI powered GTM strategy you can ship

Weekly Roundup 

AI product launches drop faster than you track them. Most are noise.
Here are 5 AI new features that matter :

- Google Veo 3.1 update generates cinematic videos with native audio and object insertion. 

- Anthropic Claude Skills ships plug-and-play workflows that load only when needed. Lighter than MCP for many use cases. And usable with ChatGPT.

- Claude Haiku 4.5 model drops.  Cheaper, Fast enough for low-latency flows. Strong coding benchmarks.

- ChatGPT app for Slack adds search, recap, and drafting inside Slack. with Two-way sync with your ChatGPT account.

- Microsoft MAI-Image-1 lands in the top-10 on photoreal leaderboards. Rolls into Copilot and Bing Image Creator.

Which feature will you try first? 
-----

The Roundup

Most founders treat an MVP as a mere prototype. 
Last week at Le Perqo, we showed 10 entrepreneurs wrong.

I asked them to pitch their project in one sentence:
They talked solutions. Focused on features. Tech. 
Hardly any details on who they were building for or why.

We flipped the script in 90 minutes.
→ Reframe from "I built X" to "I solve [problem] for [ICP]" 
→ Focus on problems that are Painful, Urgent, Recognized.
→ Strip MVP to one feature solving one specific pain 
→ Test payment intent before coding

Their feedback made my day (100/100).

The pattern repeats everywhere. 
Founders spend months building solutions before solving problems.
Validation beats perfection. Speed beats scope.

Applying the S.O.L.V.E. framework forces the right questions early. 
Spot one specific problem. 
Offer only one solution. 
Launch fast. 
Validate with market demand. 
Expand with proof.

Thanks to Julien and Nathan for having me, 
and big shoutout to the amazing entrepreneurs incubated at Perqo.
-------
DM me if you need a sparring partner to validate demand without burning six months on unasked features.

NotebookLM just added Nano Banana and new styles to Video Overviews.
Every Marketer should test this today.

Most internal product announcements fail because of format, not content.

Your feature spec is solid. Your positioning is clear. Your deck is comprehensive.
But nobody reads your 40 slides.

Use NotebookLM's video overview to make it appealing: 

1) Upload your existing docs (specs, PRDs, release notes)
2) Generate narrated video in Brief or Explainer format
3) Add custom instructions to specify the focus of the video
4) Choose visual style between: Watercolor, Papercraft, Anime, Whiteboard, Retro Print and Heritage.

Below is an example I crafted to teach a client's Marketing Team about Alex Hormozi's "100M system" for their product launch.

Don't spend days making "the perfect deck" that gets skimmed in Slack.

Try NotebookLM. 
No Loom recording. 
No slide design. 
No video editing.
Just your content, narrated and illustrated, in under 10 minutes.
---------
PS : we detailed 5 NotebookLM features every Product Marketer should use. Read all about it on Vibe Product Marketing

Here are 6 AI releases that matter this week:
From robots folding laundry to ChatGPT turning into your DJ.

🧠 Google Gemini can now use a browser
🏢 Google launched an AI hub for enterprises

🎧 ChatGPT connects to Spotify
⚙️ OpenAI Apps & AgentKit open a full AI ecosystem

And 
🤖 Figure 03 robots go into production with real home assistance skills

👉 Swipe the carousel for details.
-----
🫶🏻 Follow more actionable AI tips.

AI Roundup  131025

How I got teams to actually consume my enablement docs.

Product Marketers spend a lot of time crafting perfect enablement docs.
Only to see Sales/Product/CS teams scroll through it for 8 seconds...then close it forever.  

The problem isn’t the content. It’s the distribution.
The teams don't hate enablement.
They’re just drowning in docs.
Each team needs content that fits their time and habits. 

You need to adapt your content to each.
Same insights. Different formats.

That’s why I started using NotebookLM as my Product Marketing studio.
Turning dense docs into audio briefs, flashcards, and videos to share.

I tested every feature of NotebookLM.
I detailed the 5 that actually make PMM work get read.

Read all about it in this week's Vibe Product Marketing Newsletter. 
------
Share this if your sales team hasn’t opened your battlecard since Q1.

Only 4% of the world uses ChatGPT for work.

Over 700M people use ChatGPT.
But only 30% (200M) use it for work.
While 5,6 billion people have access to the internet.

This means you are not late to the “AI party”.

Find an underserved niche
Find a problem worth solving
Find out how AI can solve it quickly
Build a solution.

Don’t make excuses. 
Stop watching from the sidelines. 
Make a difference.
-----
Happy Friday

She contacted 87 leads. 
20% replied. 4 leads requested a quote.

No trick. No fake numbers. 
We just applied our GTM framework to he concert booking strategy.

I used to book jazz/world music concerts 15 years ago. 
My former music partner reached out over the summer. 
She runs her own booking agency now. 

Market got brutal. Venues cut budgets. 
Competition increased. Resources disappeared.

She was struggling to book concerts with Cultural Centers in France. 

These venues often prepare their next season within 3/4 months 
My friend didn't have enough time to call each music programmer. 

She would send them marketing emails with her artist roster. 
No replies. Tagged as spam.

She tried to email programmers manually to grab their attention.
No replies. Time consuming.

After analyzing her situation, I saw the artists were not the problem. 
The pitch and outreach process was. 

So we rebuilt her approach using the framework I run with B2B SaaS founders.

1) Step one: niche down and segment
→ Mapped venues by size, audience demographic, seasonal programming calendar 

2) Step two : research buyer pain by segment. 
→ Identified gaps where her roster solved specific venue needs 
→ Built targeted list of promoters to contact

3) Step three: rebuild positioning from pain back. 
→ Rewrote openers to lead with venue programming challenges 
→ Positioned artists as solutions to those needs
→ Moved achievements as supporting proof

4) Step four: multi channel sequences
→ Personalized emails tied to venue research 
→ Warm LinkedIn DMs when connection existed 

We started small to test the new approach with a first list of <150 promoters. 
She sent it end of September.

A few weeks in, we checked her results: 
87 leads contacted
20,5% replies
4 concert quote requests

Same roster. Same market. Different approach.

How? 
Because the mechanics of our system work across every industry. 
Buyers need problems solved.

The main challenge? 
You cannot replicate the exact SaaS GTM tactics.
In cultural industries you are not dealing with features and competitive benchmarks. 
You are dealing with emotion and art. 
We adjusted the system to be (even) more human.
-----
DM me if you want to audit your current GTM strategy through our system and framework.

6 AI launches worth your scroll this week: 
I read all the news so you don’t have to. 

🤖 1X NEO — A calm home robot ... that needs teleoperation to learn.
 🎨 Google Pomelli — Drop a URL. Get ready-to-post branded content.
 ⚡ Google Vibe Coding — free Prompt to working app inside the AI Studio.
 💻 Cursor 2.0 — Multi-agent coding with a faster Composer model.
 🧠 Canva Creative OS — New Design model. Video 2.0. Growth tools unified.
 📊 Claude in Excel — Finance workflows powered by live market data.

Major players are moving from generalist AI to verticalized expert tools.

The Roundup - Nov. 3rd

Impostor syndrome does not fade with experience. 
It compounds.

Before my first AI workshop I expected failure. 
Reasonable. I was new to it.

Three years later I train non technical teams at Large Companies and Institutions. CEOs,Product managers. Marketers. Sales. C-Level execs.
But the pre-session panic still hits the same.

Twenty minutes before start I always expect the worst : 
The audience will tune out, 
I won't teach them anything relevant, 
I'll waste their time.
The session ends up and I assume I added nothing new. 

Then, reviews tell a different story:

→ "My favorite part was the workshops (...) I really loved the content and the way you presented it."⭐️⭐️⭐️⭐️⭐️ 
→ "I really enjoyed your presence and presentation style, with conviction and confidence."⭐️⭐️⭐️⭐️⭐️ 
→ "You reach people, you can feel your enthusiasm and pass it on to others."⭐️⭐️⭐️⭐️⭐️ 
→" Even as an Online Business Manager and AI consultant, I was able to discover new tools and especially appreciate a very accessible pedagogical approach"⭐️⭐️⭐️⭐️⭐️ 
→" Thanks Toni for being a great IA teacher."⭐️⭐️⭐️⭐️⭐️ 

I am grateful that I could make a difference and help them grow in their work. 

But the Impostor voice never quiets. 
Gap between self doubt and impact taught me one lesson. 
Don't let the inner voice take over.
Deliver the work. Let outcomes speak. Keep going.
----
How do you handle impostor syndrome ?

The biggest Music Industry event in France starts today: 
MaMA Music & Convention. 

We hear many talks about AI will replace labels and booking agents.
Wrong.

The value of AI is speed and signal detection, not creative judgment.
Bookers still negociate deals and promote artists with passion. 
Curators still choose playlist flow. 
Labels still need to put their artists in the spotlight.

Let AI handle the tedious work that buries decisions under 20 hours of admin a week:
→ Automated lead scoring ranks venues by booking history and genre fit 
→ Social listening surfaces trending artists before they hit major playlists 
→ Targeted outreach automation helps book more call to engage conversations.
→ AI content creation to promote artists across channels... 

The goal is not to replace.
It's to free agents to focus on relationship-building talks. 

AI finds the signal. Humans make the call.

If you want to talk about AI, DM me to grab coffee between MaMa conference/showcase sessions.

Decathlon Outdoor

Responsible of the Go to Market strategy to expand internationally.

Product Marketing Lead

Founding PMM, I joined Decathlon Outdoor as 1st PMM to build up the function.

Senior Product Marketing Manager

Product Marketing Stories

Demystifying Product Marketing and the people that work on it. 

Product Marketing Stories is a podcast and newsletter about what it really takes to do great product marketing.
Forget the generic business talk. In every interview, we’re having honest, tactical conversations with PMMs, founders, and product leaders who are building and learning inside France’s top tech companies.

1st French podcast dedicated to Product Marketing. 
🏆 Awarded #1 PMM podcast x2 in a row.

Podcast Founder & Host

The Product Crew

Contributing Member

Agicap

Responsible of the Cashflow product line. I say at least 10 times a day "Cash is king"👑 

- Run user research to better understand our clients pain points and expectations
- Define positioning, persona, messaging for new features launch to ensure alignment of internal stakeholders (Customer success, Sales, Acquisition, International)
- Define and execute the Go to Market strategy for the new features launches
- Creation of product content for sales and CS enablement (trainings, demo videos, One Pager...)
- In charge of external communication (webinars, newsletter, leaflets... )

Founded in 2016, Agicap is a french scale-up that has developed a SaaS cashflow management tool. 
Agicap helps SMBs save time and manage their business more efficiently, by enabling them to monitor cashflow in real time. 
It has today more than 6000 customers across France, Germany, Spain, the Netherlands, United Kingdom and Italy. 🚀

Product Marketing Manager

Groupe SEB

Support Business Units, Continents & markets’ teams in building bold and performing innovation go to market, tracking tools, return on experience learnings and progress plans recommendations. 

Main missions:
- Coordinate +10 projects with Agile method with Business Units, Continents & markets’ teams  to ensure an agile project process. 

- Elaborate go to market booklets to ensure a successful project launch deployment worldwide (definition of the positioning, buying process from Awarness to Purchase, digital and offline communication strategy)

- Elaborate bold Return of Experience pre and post launch decks with KPIs and achievements and optimization plans (sales, DN, DV... analysis)

SDA Kitchen Electrics
-->Brands: Moulinex, Tefal, T-fal, Krup
-->Business Units: Cooking, Food preparation, Breakfast & Beverage
-->Worldwide perimeter

Go to Market Manager

Management of Male Beauty and Depilation category within Personal Care Business Unit (Rowenta and Calor brands) 

Provided strategic orientations for the 3-year product plan. 

Definition of the new strategy for the Rowenta brand positioning on Male Beauty market 
--> Analysis and management of qualitative and quantitative studies 
--> Implementation of channel management with local markets 
-->  Project management: coordination of the design / industry / markets/ creative agency teams
--> Development of launch package (POS, packaging, Communication tools) 

Strategic product development at an international level in collaboration with development department: 
--> Trends research, writing of innovative concepts and insights for product definition, profitability studies
--> Ensure the implementation of the marketing strategies to each market to fit their needs
-->Managed 360° activation launch package : digital content, landing page, packaging, videos, pictures, POS. 
Main product examples: 
--> Forever Sharp Hybrid trimmer 
--> Aquasoft wet&Dry Depilator 

Ensure the competitive and market analysis (sales report, GFK )

Management of a marketing assistant and a trainee

Apprenticeship at Groupe SEB France for the Cookware category (Tefal and Seb brands)

1. Recommendation of the product assortment and promotional offers for Système U and Intermarché retailers. 

2. Management of national promotional sales events in specific retailers. Budget 20K€

3. Performance analysis of the market / retailers / Groupe Seb (GfK panel, Retail Explorer)

Junior Category Manager

Second part of the International MasterClass Program at Groupe SEB Colombia.
Operational Marketing trainee for Kitchenware and Non Food Products category (UMCO, IMUSA, Tefal and T-FAL brands).

1. Launch of the new food container range for the Colombian market (elaboration of the business plan, profitability study, communication strategic plan). 

2. Product development projects in collaboration with R&D teams. 

3. Profitability projects 
> Proposition of a profitable promotional offer for mass-market distributors based on a sales, volume and margin analysis of the current offer
> Pricing proposition for the export channel product portfolio (Panamá and Puerto Rico)

Junior Product Manager - Operational Marketing (Undergraduate Program)

First part of the International Masterclass Program by Groupe SEB at TEFAL S.A.S (Cookware Business Unit).
Strategic marketing trainee for the Kitchenware category (food containers, thermal drinkware and hydration bottles, manual food preparation) at a worlwide scope.

1. Provided strategic orientations for the 3-year product plan within the context of Emsa brand integration:
> Competition monitoring, market study, consumer and shopper analysis
> Writing of concepts for new products definition 
	
2. Conducted a Tefal product management project (regular advancement meetings with R&D, Design, purchase team, profitability study)

3. Elaborated a sales monitoring support for the current product portfolio (GPS) for the performance analysis of our current ranges worldwide

International Junior Product Manager - Strategic Marketing (Undergraduate Program)

FordonsGas Sverige AB

1. Built a new CNG (Compress Natural Gas) strategy with the Marketing team
   > Designed an excel report illustrating the company performance in the 70 Swedish municipalities.
   >  KPIs analysis to appreciate the potential of the 40 CNG stations.


2. Contributed to  the integration process between  Air Liquide and Fordonsgas

Marketing Intern - Data Analyst (Air Liquide Advanced Business)

Ecole du Ski Français

Ski Instructor during winter holidays
> Provided Ski classes in group (up to 12 clients) or private lessons for a clientele from 2 to 55 years old
>Taught in French, English and Spanish

Ski Instructor

I’ve been told I’m pretty good at Product Marketing | Product Marketer @Decathlon Outdoor ⛰️ | Host of France’s #1 PMM podcast @ProductMarketingStories🎙️ | Top 100 PMM influencer⚡️

Hello! 👋

Before your ask, yes my name is the same than the Park Güell in Barcelona. And I like to say that I have a link with the Güell family that allowed Gaudi build this incredible Park.(Believe me or not 🤥)

Now that you here, here's the 5 things to remember about me 👇: 

1️⃣ I have experience in both B2C and B2B product marketing roles within various markets : small domestic appliances, fintech and now Outdoor. 

2️⃣ My colleagues say that I have strong analytical and creative skills. But also that I am good in coordinating several teams to launch new products. So, if I were you, I would trust them. 

3️⃣ Native in French, Spanish and Catalan, I am also fluent in English. 

4️⃣ When I am not running go-to-markets or positionings, you will find me on the ski slopes or hiking a mountain. 🗻

5️⃣ I am the host of the 1st French podcast dedicated to Product Marketing. 
My objective? Make this discipline accessible and understandable to the Tech ecosystem. 
Check-it out! https://podcast.ausha.co/product-marketing-stories?s=1 

If you want to discuss about Product Marketing stuff, or Gaudi monuments, do not hesitate to send me a message ✍️

taplio

The Battle

Toni Dos Santos

Carlota Güell

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The Battle

Toni Dos Santos

Carlota Güell

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Posts

Engagements

Likes

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