Donnie SC Lygonis

I work at KTH Innovation at the Royal Institute of Technology in Stockholm, where I help researchers and students turn ideas and research into viable ventures. My focus is on commercialization, go-to-market strategy, and execution.Alongside my university role, I build and scale ventures.I am the Founder of Mellanmål Inc, a platform bringing Nordic, better-for-you food brands to the US market. The work is hands-on and operational: product and packaging decisions, FDA and regulatory setup, distribution, retail and e-commerce, partnerships, and fundraising.I am also the Founder of Entrepreneurs Without Borders, a global nonprofit supporting impact ventures aligned with the UN Sustainable Development Goals. We organize through local Impact Chapters—groups that meet regularly to support entrepreneurs locally while connecting into a global network.As a keynote speaker, I speak internationally on innovation, leadership, and change. My keynotes are grounded in lived experience from building companies, raising capital, and working with founders and organizations under pressure to change.I’m open to conversations with investors, donors, strategic partners, and am available for keynote and speaking engagements internationally.

Fitness Instructor

I have been working as a fitness instructor since 1994. I started out at a small but great gym called Saga Motion and then moved on to Olympic Fitness in Göteborg, that was later aquired by SATS, and at the same time I started working as a boxing instructor. When I moved back to Stockholm I moved over to Kroppskultur and evolved into kickboxing and more classic boxing. After that I spent five years at World Class Vasastan and nowadays you'll find me at Nordic Wellness Odenplan Stockholm.

Yann A. Skaalen

Over the last two decades I spent millions building, testing and fine-tuning advertising campaigns for financial services.

My #1 takeaway: you need to know your numbers.

I became an efficient manager and operator by tracking, collecting and using data relentlessly. 

And it paid off. I've exited 3 of the companies I founded.

Unfortunately, current privacy regulations make it difficult to track advertising effectiveness. Especially for highly regulated sectors like the financial and medical industries.

You can get in big trouble by breaking those laws. And so, as much as 30-50% of your current conversions could be lost due to data privacy protection.

That’s why I decided to rebuild Digtective. 

A tracking system for lending businesses that are fully compliant with GDPR, CCPA and ePrivacy. Helps increase profitability by eliminating losing ads and reallocating the budget to winning campaigns.

Want to learn more? Let’s connect!

If you need help with optimizing your advertising you can message me here on LinkedIn or schedule a call at this link: https://digtective.com/book-demo/

Ambassador - Nordics

Founding Ambassador of SFM Helping to get 1000 SaaS Founders to $10M before 2030. 

SaaStock Founder Membership is a private members organisation of B2B SaaS Founders on the journey to $10MM ARR supporting each other to scale faster and disrupt the B2B SaaS space through supportive peer groups, network, workshops and annual retreats.

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Donnie SC Lygonis

Yann Skaalen

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