Adobe

Senior Sales Executive - Large Enterprise Accounts @Adobe

Enterprise Sales Executive | Personalized Insights & Engagement for Strategic Accounts at Adobe

Enterprise Account Executive Customer Journey Management | Strategic Accounts

Salesforce

Account Executive │ Marketing Automation │ DACH + VC + CEE 

Account Executive │ Marketing Automation │ DACH

Business Development Consultant | DACH 

Dominik Pawolka

Freelancer Sales 

Michael Page

Senior Consultant

Consultant

Sirius Real Estate

Key Account Manager

Sirius Facilities GmbH

Manager Sales

Expopoint GmbH 

Event Manager (Internship)

Rotorua Adventures Ltd 

General Manager Assistant (Internship)

QVC International

Customer Relationship Management Specialist (Internship)

TSV Alemannia Aachen 1900

Professional Football Player

Former football professional with 8+ yrs selling and 17+ years of fitness experience. 

I love to connect both worlds of sports and business together because there are so many similarities between them. 

And working as an Account Executive in the Tech Industry can sometimes lead to the following problems: 

- Feeling mentally stressed  
- Not having enough time  
- Having health problems 
- Beating yourself up 
- Being overweight 
- Missing energy 
- Being stressed  
- Self Doubt  

After having a mental breakdown in 2017, I was constantly working on myself because I literally didn´t want to be in this position ever again. 

My mission now is to help 1 million people by being a better person by 1% day by day. This, through implementing the right mindset, habits, and routines. 

By making health your first priority 💪

After 2017 I was able to make the switch. I was able to achieve my quota every year (102% - 260%) with staying healthy and in shape. There is no "I don´t have time" mindset anymore. I literally made sure that it has to work. Changing my identity was one of the key factors. 

I´m a true believer that people have to put their health before business and I want to share my experiences with as many people as possible in order to make a positive impact. 

Through several coachings and mentors I’m constantly working on improving myself in the fields of sales, (mental) health, productivity and personal branding. 

Feel free to follow me on my journey. 

Do not hesitate to drop me a DM. 

Cheers 
Dominik

Luke Shalom

Atticus

Atticus is a consulting firm focused on helping high achieving executives start the right conversations with the right people, by growing an authoritative personal content presence and galvanizing cold contacts into taking action with executive ghostwriting, AI-powered founder-led outbound systems.

CEO 

Contact Studios

Director of Partnerships at 7 figure content agency. 

Closed $180k in 3 months. 

Responsible for managing the entire sales process end to end.

Exceeding quota by 160%.

Director of Partnerships

Fame

Helping make podcasts famous in a specific niche.

Account Manager

Oak Engage

enhancing internal comms and aligning people with SaaS intranet solutions. 

Booked highest number of meetings for one month ever.

Sales Development Representative

Ezoic

working for San Diego based Google Certified Publishing Partner on a world leading artificial intelligence platform. Driving initiatives to win new clients in the fast growing digital publishing space. Role involves account management focus to retain existing customers on platform.
• Experience engaging stakeholders at all stages of sales funnel - prospecting, qualifying, discovery and close
• Fanatical prospecting efforts via email / phone call / google meets to gain appointments with web publishers
• Competency in dealing with range different stakeholders - large publishing houses, small businesses and one person bands.
• Evidence based approach, ensuring that the entire process data driven - daily use of in- house big data analytics tools and google analytics to engage prospects and retain existing clients
• Managing existing accounts to retain existing clients - developing existing accounts for new opportunities and referral networks
• Relationship building experience with C-level stakeholders
• Ensuring maintenance of internal CRM, and providing weekly pipeline updates in sales
meeting. Reporting and working with the MD
• Resolving technical issues with publishers - liaising with in-house tech team as required.

Business Development Manager

Test Driven Solutions Ltd.

Diverse experience gained across a wide range of business functions within a growing Tech start up. Whilst in this role I was responsible for driving and delivering the whole of the recruitment process, client-facing permanent recruitment, business development and social media management.
Key Achievements:
• Successfully placed 3 candidates in development roles across 2 months exceeding target (1 per month). Business grew from 1 to 11 people in less than 3 months, in which my role was instrumental to this growth.
• Implemented candidate tracking initiatives including salaries, notice and contact details by using google documents to track progress on assessing potential prospects. This system allowed candidates to be located and approached quickly to fulfil new recruitment demand.
• Responsible for the full running of the business when MD away. Ensuring interviews, client meetings, staff onboarding and general business functions sustained.

Business Consultant (Contract)

Opencast Software Limited

Broad experience in a 80 person IT company, including sales and marketing to potential recruits, using project management applications, performance reporting, and team working to meet tight deadlines on multiple projects to maximise company profits. 
Key Achievements:
• Identifying possible candidates, translating into around 350 interviews per year, and resulting in recruitment of over 30 people, growing the workforce by 20% over 12 months.
• Planning and communication skills were essential to developing an extensive network of UK and international contacts, including IT experts, client-based managers and agency providers. This enabled delivery in a fast-paced environment.
• Leading role in setting up a new office in Edinburgh, and personally recruiting Opencast’s first team for the a major client. This was achieved through:
- gathering and analysing market research of Edinburgh’s IT industry
- snowballing contacts of external recruitment agencies and salary surveys
- sourcing candidates through, LinkedIn, job boards and CV databases
- reaching out to the contacts I have with agencies all over the UK to externally source
candidates.
• Setting up and standardising a recruitment process for the company using Trello to track
candidates within the process. This allows the process of recruitment to remain uninterrupted
whilst the recruitment team were away.
• Developed a candidate pack to persuade prospective candidates to join the business.
  
• Recruiting, training and mentoring a junior recruiter. After 6 months the junior recruiter successfully passed her probation and now plays an integral role in the company’s recruitment process.

Head Of Recruitment

Daze Events UK

I founded and run a electronic music events company based in Newcastle Upon Tyne.

Founder / Co-Owner

Boom Shack Events

Co-Founder

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

Most founders are stuck in what I call "The Activity Trap".

They’re on LinkedIn every day:

DMing.
Posting.
Commenting.

Trying to be everywhere, still not getting consistent clients.

They’ve been told “show up and it’ll work.” But they’re doing everything and nothing’s compounding.

Instead of building leverage, they’re trapped in a cycle of rented results, ghostwritten content, and cold DMs that never convert.

Eventually they burn out:

- No time to sell
- No energy to market
- No leverage to scale unless they outsource again and hope it works

When you stop feeding the machine, the pipeline dies.

There’s a better way.

We install your Leverage Engine — a Trust-Led Outbound system powered by AI that turns LinkedIn into a client acquisition channel you own.

Everything runs in under 30 minutes a day.

With Atticus, we’ve helped 75+ B2B founders, consultants and experts:

→ Escape the Activity Trap
→ Scale without headcount
→ Drive 5–10 new deals per month from LinkedIn

Over $120M in pipeline booked without ghostwriters, appointment setters, or agency retainers.

Here’s how it works:

1. Attract

We install an AI content agent trained on your voice and expertise, built from 70+ top performers.
No ghostwriters. You own the engine.

2. Convert

A behind-the-scenes system moves prospects from cold to calendar.
By the time they book, they already trust you.

3. Activate

We build and install the full system in 60 days, fully trained, operational, and ready to scale inside your business.

Real wins from the system:

V, agency owner → 5–8 qualified opportunities/month + Forbes feature + six figures closed

B, M&A founder → $750K in sales-qualified pipeline

J, executive coach → 62 calls + $144K pipeline + price increase from $33K to $44K

J, startup consultant → 20 qualified calls in 20 days + $150K pipeline

B, career coach → 12 qualified leads in 8 days post-activation

This is for founders ready to shift from activity-trapped operators to leveraged dealmakers — where every post and DM builds trust, not just traffic.

Want your own AI Demand Engine installed?

Send me a message with “AI” and I’ll walk you through how it works and exactly what it would look like inside your business.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

The queen of personal branding… Amelia Sordell 🔥. $4M+ in revenue. 246,000 followers. Built entirely from showing up online as herself.

So I studied her last 100 days of posts to decode the blueprint.

Here’s your breakdown of how to turn content into clients:

POST STRUCTURE

Every post is a rallying cry. She’s not trying to educate. She’s trying to wake people up.

It’s not:

“Here’s how to build a brand”

It’s:

“You’re scared to post? So was I. But I hit publish and it changed my life”

Her structure repeats:

→ Outdated Belief – “Nobody wants to hear about your personal life on LinkedIn”

→ New Playbook – Your personality is your competitive advantage

→ Proof – Amelia shows up, selfie-first, story-first

It’s raw. Real. And builds trust at scale.

FUNNEL AUDIT

Here’s the path every piece of content quietly fuels:

Post brings organic traffic → Drives to Zoom training → Converts viewer → Nurtures via newsletter

It’s a tight loop.

Content that guides you down a funnel without you realizing it.

POV AUDIT

What makes Amelia’s brand land?

→ Contrarian by default – She rejects best practices and industry BS
→ Relatable – Content feels human, not polished
→ Vulnerable – Shares a lot of personal story
→ Self-shot videos + selfies – Build real familiarity
→ Zero apologies – Calls out trolls
→ Confidence as a service – Empowers others to own their voice

Result?

People don’t just follow... they trust her

POSTING STRATEGY

Amelia posts every day

And every post fits a clear funnel

A. TOFU (Top-of-Funnel)

→ Contrarian takes that break fear-based mindsets
“Your content doesn’t need to be perfect. It needs to be you”

→ Vulnerable stories that dismantle the biggest objection: Fear of judgment

She leads by example. And that builds real connection...

B. MOFU (Middle-of-Funnel)

→ Frameworks with a twist

“This 1 tactic got 1.3M views—and no one’s using it”

→ Authority posts that punch up

“Seen a company post on your LinkedIn feed lately? Me neither”

→ Unexpected analogies and reframes

“I used my personal brand formula on my dating profile. Met the love of my life”

Her content blends proof with curiosity, making her audience want to know more.
C. BOFU (Bottom-of-Funnel)

She doesn’t lean heavily on testimonials. She doesn’t need to.

Her book is the funnel...

"The Personal Branding Playbook" builds more trust than any sales page could

It’s $20 lead gen that converts readers into superfans

- Evergreen
- High-value
- Works without her lifting a finger

PROTIP:

Amelia rarely gives away the “how”

She focuses on the what and the why—because that’s what builds desire

Every MOFU and BOFU post creates one burning question:

“How does she actually do this?”

Which drives DMs, sign-ups, and sales—without a pitch

The result?

She’s not just growing a business

She’s building authority, demand, and trust—on autopilot

And the wild part?

Any founder could replicate this.  

Want more like this? Hit follow (Luke Shalom) or drop a comment.

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​30 mins/day I $120M+ pipeline generated for clients | #4 in Growth & Lead Gen in the UK

My LinkedIn reach has dropped by 80%. And yet… We just closed a record $240,000 in Q3. More profit in 3 months than all of 2024. Here’s how:


1. We pivoted from agency to info consulting and what I like to call “The plug and play offer”.

Done-for-you lead gen is dying.

Cheaper options keep popping up.

And when leads dry up? You’re fired.

Retention used to be our edge (8+ months).

But margins shrank with rising tech costs and lower-quality leads.

On a brutal Zoom, after losing $20K MRR in one month, Alex asked me:

“What’s the one thing clients pay you for that gets them the biggest ROI for your time?”

The answer was simple:

Testing if LinkedIn actually works — without a long-term contract.

So we built the Atticus AI Sales System — based on 100+ client projects.

- Positions the offer as different
- Attracts the right clients without a retainer
- Clones the founder in the DMs and books qualified calls

Runs in 30 mins a day.

Client ROI in 20 days. Joya Dass got $200K+ collected.


2. We started selling B2B like B2C.

I used to pitch… then get ghosted.

“I need to think about it” really meant: “I’m out.”

Then a friend selling B2C reframed it:

If they don’t commit on the call, they never will.

Now we:

- Reframe objections in real time
- Create safety for the prospect to make a decision
- Collect payment on the call

That tweak took us from 2 to 5+ clients/month.

The money’s in converting the maybes.


3. We scaled using AI, not headcount.

We’re 4 people, but operate like a team of 20.

Here’s how:

- 1 week of content = 30 minutes with our engine

- Zapier automates onboarding (Slack, forms, reminders)

- AI outbound targets ideal buyers + competitor engagement

That’s how we manage 15 clients without growing the team.

⸻

These 3 moves took us to $100K/month.

Now we’re aiming for $100K/month in profit.

All with a leveraged operator model and a plucky team of 4 experts.

Yes, LinkedIn is harder now.

But if you adapt, it’s still the number one platform for b2c and b2b high ticket client aquisition.

Try something different.

It might give you everything you’ve ever wanted.

-

Liked this post? For more posts on scaling your service business follow me (Luke Shalom)

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My competitors copy everything I do.  And I love it. 

Here's why:

A photocopier can never be an artist. 

I'll keep innovating. 

I'll keep pushing and experimenting with new offers.

I'll keep coming up with new, innovative ways to service my clients. 

This is exactly why I have no issue showing my playbooks online in detail for my future clients. 

Because my competitors are always playing catch-up on what's working.

And when they copy me... It's already too late.

So don't worry about sharing your secrets online. 

Because there's only one you. 

A photocopier can never be an artist. 

Remember that.

In Februry I had a record-breaking month.
$60,000 in revenue. Know what I took home?

$4,000.

And a truckload of stress.

12 team members. Slack channels pinging all day.
Endless client requests, no real leverage.

My agency life looked successful from the outside.

But inside? I was trapped.

Every day I would get bursts of anxiety thinking about the fact I needed to hit $35k of rev every month to keep the lights on.

My hands would sweat whenever an email came in. I would imagine all my clients churning at the same time and having to build from scratch.

I felt so stressed half the time chasing clients in DMs I could spit blood.

So I made a shift.
Cut the team.

Rebuilt everything around a system that utterly removed the worst parts of a service-based business:

- No more bloated team
- No more texts on Saturdays from clients
- No more not knowing if we would close deals month on month
- No more nights looking at the ceiling wondering if we’d make payroll that month
- No more shrinking margins getting capped at the same income level as you scale

Six months later:

→ We hit a consequentive 100k months
→ 250k contract closed in q3
→ 14 new clients in 4 months 
→ 90% profit margins
→ No sales team
→ I work 6 hours a day, max
→ Client acquisition system takes me 30 mins daily

I didn’t get here by doing more.

I got here by having the right engine behind my business.

So if you’re a founder/coach stuck in the grind thinking 

“this is just the cost of growth”… 

I promise you it’s not.

There’s another way.

DM me with “new way”.

And I’ll show you how+why

-

PS - Snap was taken on my 3rd holiday of the year where I took my parents to the Carribean. This was only possible due to the new systems we have in the business outlined above. I’ve taken more rest time this year than all the other 3 years in business combined and we still grew by 70%. That is the reason I will bully each and every one of you into building a leveraged operator business. I want you to experience the same freedom I feel. After all this the entire reason you started your service business right?

All of my highest-earning clients do this:
 (It’s not what you think)

They co-create results with us.

Maybe this sounds familiar:

- Put a lead gen system in place
- Work with an agency
- Rely on the agency to get leads
- Trust they’re doing a good job
- Listen to the bs of “we just need more time”

All while you, the business owner, are haemorrhaging cash.

You assumed hiring experts would give you the “magic lead machine.”

But how could that ever be the case when you came into the whole process passive… pointing the finger of blame when things didn’t go your way?

Ring a bell?

Here’s the thing:

You are the expert on your business and market.
A coach or agency can only accelerate you by identifying the constraints keeping you stuck.

You still need to show up 100% and co-create the results.

I’ve built LinkedIn sales systems for 100+ service based business clients like you.

Here’s the kicker:
 Your success will depend on your ability to…

- Take our systems and ACTUALLY use them
- Give us the time and attention to understand your business deeply
- Keep an open mind when we try new approaches

We’ll help you:

- Spot the gaps in your positioning that are quietly repelling dream clients. Pinpoint the 20% of your company’s message and personal story that drives 80% of your sales.

- Build an AI content agent that captures your unique voice. So you can own premium ghostwritten content in-house. You’ll know exactly what to post each day to grow revenue.
 Content stops being a chore. You save your weekends. And you can create everything in just 30 minutes a week. Your family (and your sanity) will thank you. 😉

- Construct an AI outbound system that clones you in the DMs. No more guilt about not doing enough biz dev. Just one inbox. New convos daily. One hour a week. And your pipeline never dries up… no matter how slammed you get.

All I need from you is 100% intensity.
 And in 90 days, your business will look completely different.

So…
 Do you wanna stay passive in your results?
 Or come play with the big boys and take your service business to the next level?

If you’re still running your business on referrals in 2025, you’re cooked. 3 insights from working with 100+ service business owners that predict your dark future if things don’t change:

1. You run your business on hope.

When I speak to founders, they suck their teeth at the “what happens if the referrals dry up” question.

The truth is you’re relying on the goodwill of other people to scale your business.

But what happens when the goodwill doesn’t come in time after losing that huge anchor client?

You’re toast.

2. Your business is at the whims of macroeconomic headwinds in 2025.

This year I’ve spoken to founders who told me, “Yes, we lost half of revenue because the market changed with tariffs.”

Whilst founders who diversified beyond referrals experienced growth on all fronts.

With the sky darkening on the US economy, how long do you wanna worry about what the market is doing?

3. Referrals are a tax on your growth because they are completely unscalable as an acquisition model.

Here’s why… chances are you’re getting lumpy referral flow.

Some months you get loads of business and then it’s all quiet on the western front.

That’s what I call the "Referral tax".

Because to scale you need one thing… predictability.

This is one of the main reasons why service business owners get capped at $250k profit a year.

Just literally because they don’t have deals coming in the hopper to backfill client churn.

Referrals are an amazing benefit of having a working service business.

But relying on them as your main acquisition channel in 2025 might mean by 2026 you won’t be here.

Want to learn how the 20+ leveraged operators I’m working with are scaling predictably in 2025 without headcount and 90% margins?

Check out the masterclass I just dropped on my YouTube so you can stop paying the referral tax: https://lnkd.in/eGie8bDj

(Almost at 500 subs — subscribing is the best thing you can do to help me)

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Dominik Pawolka

Luke Shalom

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