Danny Luu

Higher Logic

Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation.

Customer Success Manager

Catalyst Software

Catalyst is the leading customer growth engine for your go-to-market team that unlocks insights on how to easily grow and retain revenue from your #1 asset, your customers.

Key Accomplishments: 
❑ Q1 "Having Fun" Core Value Award.
❑ Managed Coaching Corner Community with over 900+ members to provide mentorship, resources, content, and drove over $200k in pipeline.

Community Marketing Manager

Sendoso

Core Contributions:
❑ Managed a private community of over 500 members, providing new campaign ideas, resources, and content to enhance product adoption and user experience.
❑ Collaborated closely with the customer success and account management teams to identify opportunities and build out new case studies for key accounts.
❑ Hosted quarterly group reference events, driving upsell opportunities and contributing to $25K in closed won revenue attribution.

Sendoso is the leading Sending Platform (SP) that delivers modern direct mail, personalized gifts, eGifts, and other physical impressions at scale.

Core Contributions:
❑ Built the CSA Playbook within my first month of joining.
❑ Partnered with 9 CSMs to manage their book of business, overseeing accounts with a total ARR of over $5M.
❑ Spearheaded the creation of a cross-functional review process with business operations, reducing the time to pull Executive Business Review metrics from 1 hour to 15 minutes.
❑ Promoted to Customer Community Manager in November 2022.

Customer Success Associate

TigerGraph

Core Contributions:
❑ Owned marketing tech stack: Sendoso, HubSpot, & Drift.
❑ Championed and owned Drift launch, creating $45K in pipeline in a few weeks.
❑ Managed a $35k quarterly direct mail budget, which produced $2.5M in pipeline (a 35% QoQ increase).
❑ Collaborate with field marketing and demand gen to drive attendees for webinars, & in-person events.

Marketing Programs Specialist 

Key Accomplishments:
❑ $1.5m pipeline generated.
❑ $250k of net-new ARR closed/won.
❑ Promoted to Marketing Programs Specialist after Q2.

Sales Development Representative

DataStax

DataStax is the open, multi-cloud stack for modern data apps. DataStax gives enterprises the freedom of choice, simplicity, and true cloud economics to deploy massive data, delivered via APIs, powering rich interactions on multi-cloud, open-source and Kubernetes.

Key Accomplishments:
❑ Sourced $500k in pipeline.
❑ Achieved over 125% of quota MoM.

Wells Fargo

Business Relationship Manager

Business Relationship Associate

Senior Personal Banker

Personal Banker

Teller

Community Manager @ Catalyst Software

I spent eight years climbing the corporate ladder at Wells Fargo before diving into tech in May 2019. 

Outside of my professional career, I enjoy:

Being outdoors, exploring new boba spots, investing in the stock market, and Hip-Hop/R&B music, especially 90s/2000s throwback.

Let's connect! 🤙🏽

Joined as the 1st CSM to help manage and serve Opensend's growing portfolio of customers.

Opensend is a data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels to increase conversions (email, ads, postal).

Deloitte

> Deputy Manager (DM) band
> Working on Marketing Automation strategy, technical implementation, and optimization for B2B and B2C clients of all sizes
> Actively contributing to practice building initiatives- RFP, POCs, and Proposals

Senior Consultant (Deputy Manager)

> Assistant Manager (AM) band
> E2E Marketing Strategy, Tech Implementation and Optimization Activities
>  Actively supporting sales pursuits by providing technical expertise during RFP (Request for Proposal) and Proof of Concept (POC) stages

Consultant (Assistant Manager)

TA Digital

> Worked for the Fortune 500 company’s Marketing Automation (MA) Project
> Part of a team handling Marketing Automation for multiple Business Units.
> Regularly worked on the customized solutions for Marketo using JavaScript.
> Handled Marketing Automation single-handedly for Company’s Internal Project

Associate Analyst

> Undergone training for Full stack web development
> Developed a sample E-Commerce web application using LAMP stack.
> Undergone training for Marketing Strategy/Adobe Marketo
> Appreciation by Manager and Director for Excellent Work and contributions

Software Engineering Trainee

Internshala

Promoted​ internshala training program ​ across multiple colleges​.
Organised awareness and promotional programs in collaboration with other ISPs.

Internshala Student Partner

eInfochips

Acquired ​ infrastructure network security​ skills
Worked on deploying ​ SIEM​ (​ Security Information and Event Management).

Network Security Intern

Sr Consultant @ Deloitte ⏩ Adobe Marketo Champ, 2x Certified Architect, Community Advisor, SME, User Group Leader ⏩ Integration Specialist ⏩ Adobe Experience Maker Awards Finalist 2023 ⏩ Featured in India Books of Record

I'm a Marketo Certified Solutions Architect, Expert, Champion, Community Advisor, and User group leader working at Adobe Platinum Partner organization - Deloitte Digital India. 

I possess rich experience working with Marketo API and Marketo platform. Have been part of the team handling complex Marketo Strategy, Implementation, Marketing Demand Generation, and Marketing Operation activities for over 4 years. 

Super enthusiastic about Digital Marketing, Data Revolution, User Experience, and Cloud ☁️ Tech.

►Key Competencies◄
> Programming Languages: C, C++, Java, Python
> Scripting Languages: HTML5, CSS3, JavaScript
> Databases: MySQL, Oracle SQL

►Ask me About◄
> Adobe Marketo
> Adobe Experience Platform (AEP Certified)
> Adobe Commerce (fka Magento)
> Adobe Experience Manager
> Adobe Campaign
> Bizible (Marketing Revenue attribution platform)
> Amazon Web Services (Certified Solutions Architect Associate)
> CRM: Salesforce
> Chat Platforms: Drift, Intercom. Marketo Dynamic Chat
> Showpad (Sales Enablement Platform)
> Native and Custom Mar-Tech and Sales-Tech Integrations

►Digital Marketing◄
> Demand Generation / Strategic Demand Marketing
> Marketing Activities - MOPs
> Complex B2B Lead Nurture
> Lead Management
> Reporting, ROI

►Business Chemistry◄
> Primary: Driver
> Secondary: Pioneer

Marketo Nation Community Profile: https://nation.marketo.com/t5/user/viewprofilepage/user-id/27724

India Marketo User Group Leader: https://mugs.marketo.com/india-virtual-mug/

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Danny Luu

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