B2B Marketing Expert | Building my own SaaS startup from Zero to Market Leader. Sharing insights and actionable advice.

I transform startups into industry leaders through strategic marketing and brand development.

As CMO at Belkins, I built the brand from scratch and elevated it to become the #1 B2B Lead Generation agency in the US (Clutch-ranked), scaling revenue from $30K to $900K MRR while generating 250+ qualified meetings monthly.

I've successfully launched multiple ventures, including building the strategy, brand and marketing team for Folderly (SaaS), helping develop the business model for Wiseboard (advisory platform), and most recently, co-founding Forecastio, a sales performance management platform for HubSpot users that reached #3 Product Hunt's "Product of the Day" with zero marketing budget.

My approach combines data-driven strategy with creative execution to deliver measurable business impact. I specialize in:

- Brand development and positioning
- Growth marketing for B2B SaaS
- Content strategy that drives qualified leads
- Building high-performing marketing teams

I thrive in fast-paced environments where I can turn marketing challenges into growth opportunities. 

Let's connect if you're looking to scale your startup or need a strategic marketing advisor.

Dmytro Chervonyi

James Farnfield

Founder

LinkedIn is not the channel to be sleeping on in 2025 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

Founder & CEO

In Q4 last year, we partnered with shipshape.vc to support their CEO, Daniel, with his LinkedIn strategy. Our collaboration headlined a 30% increase in signups for the platform.

The summarised results over the first four months:
• 60% increase in impressions
• 44% increase in engagements
• 13% follower growth
• 30% uplift in platform signups vs the 62-day period prior

Who is shipshape.vc? Well I will tell you because they are really cool. I like really cool clients. Who doesn't !!!

shipshape.vc isn’t another investor database. Over 4,000 companies have raised £1bn+ using the platform. They aggregate 25,000+ global funds and layer in private growth signals directly from management teams, which means founders can see where capital is actually moving rather than where it moved 18 months ago.

So what did we do with Dan to get these results:

Dan already had a strong LinkedIn presence. He wasn’t starting from zero. He had an audience, credibility, and a genuinely differentiated product. What he didn’t have was the time or headspace to consistently translate complex data into clear, compelling content that founders and institutions could instantly understand.

That’s where we came in  🎉

Instead of doubling down on feature releases, we stripped everything back to founder-led storytelling. We focused on why private growth signals matter in fundraising, how attribution and precision targeting translate into ROI, and how to make something technically powerful feel obvious and usable.

The content had to do two jobs at once. It needed to educate founders at the top of the funnel while also acting as a sales asset mid-cycle, giving Dan something concrete to anchor conversations with public sector bodies, banks and ecosystem partners.

Some great big number metrics, purely vanity though (not always a bad thing), however, the metric that matters: 30% uplift in platform signups vs the 62-day period prior to working with Shake.

A 30% increase in users is not a vanity metric. It’s behaviour change. It’s adoption. It’s proof that content, when done properly, drives commercial outcomes rather than just blah noise.

As Dan put it:
“We’ve seen a 30% uplift in users, and increased inbound from working with Shake. We’ve got relevant insights to share, but finding the time was always challenging. Working with Shake Content has made content easy and we’re now producing studio-grade video and tapping into new channels like YouTube.”

When shipshape.vc came to us, they didn’t need louder marketing. They needed sharper storytelling. They needed clarity, consistency and a narrative that did justice to the product they’d built.

I am proud of what we’ve built with Dan and excited about where shipshape.vc heads next.

If you’re a founder sitting on genuinely differentiated insight but struggling to articulate it consistently, we are a message, DM or email away.

CEO @ Shake Content | I turn CEOs, leaders, and elite performers into consistent, credible voices — with more high-quality content than anyone else globally.

Do you want to join the #1 LinkedIn Marketing agency?

At Shake Content, we are hiring for a couple roles across our London and Cairo hubs. In the UK and more specifically London area, we are searching for our founding account manager to sit within Harry's industry leading team. 

This person will not only have great exposure to both commercial and operational aspects of a growing agency, they will also have the opportunity to truly be a driving force in owning their space in the accounts team from day 1. 

I am especially proud of the 8 incredible team members we have that have led to the tremendous growth of our business over the past years. We will soon be 10 and on-track to another 2x year and further progress into seven-figure revenues. 

If you or someone you know would be a perfect fit for our LinkedIn marketing agency, then click apply and lets see what we can build together. 

Come shake it up with us. 🚀

What Just Happened Podcast Bloopers.

Out Now....

Who will be shouted out on the What Just Happened podcast in Episode 2?

Find out in under 2 weeks.

But first… check out this clip from Episode 1.

In it, we talked about why entertainment content is quietly becoming one of the most powerful plays on LinkedIn right now, and why the founders who understand “long tail” content are building unfair distribution advantages without even realising it.

And no, despite Dani’s love for memes, this is not about low-effort viral bait.
We’re talking about entertainment with depth. With structure. With follow up. With a commercial brain behind it.

If you’ve been on LinkedIn recently, you’ll have seen, and if you haven’t you really need to, the Batman/Joker scene. Unreal.

Huge credit to Henry and Ian for committing to it properly. The makeup. The production. The timing. And yes, Henry is absolutely killing it right now, even if he is a massive Joker.

But the person who really caught Harry’s and our attention?

Jack Welham.

The videographer behind it all.

While the front-facing content racked up the impressions, Jack started posting something else entirely:
- Behind the scenes.
- How they filmed it.
- The colour grading decisions.
- The edit structure.
- The thinking.

This creates long tail authority with entertainment at the top of funnel, education in the middle and commercial credibility underneath it all.

At Shake Content, we are seeing this every single week with B2B founders. LinkedIn does not have to be the most serious place on earth. It does need a professional anchor, yes. But if you can be funny inside your industry, if you can poke it a little, if you can show you understand the nuances well enough to play with them, that signals mastery.It is not easy to be funny.

But if you can do it and still teach, you win twice.

We unpacked all of this in Episode 1 of What Just Happened.
And in Episode 2, we’re shouting out more creators who are getting it right.

If you’re a B2B founder, leader, marketeer or anyone trying to work out whether you should lean into personality, production, or pure education on LinkedIn… this series is for you.

Who do you think we should shout out next?

How do you show up on LinkedIn in a world full of AI slop?

Honestly, I think this is where a lot of founders are stuck right now.

You scroll for five minutes and everything sounds the same. Same structures. Same hooks. Same “5 lessons I learned building a 7-figure business” written by someone who didn’t. It’s all polished. All optimised. All empty af.

And you’re sat there thinking…

I don’t want to add to that.

But at the same time, you know if you don’t post, you’re slowly disappearing from the narrative around your own company.

A while ago I published a post called “How to avoid LinkedIn-xiety.” It’s a real thing. I’ve had the fortune of being around some of the most impressive, successful founders in Europe and the US, and they feel it too.

That internal tension of:

“I don’t want to look cringe.”
“I don’t want to look try-hard.”
“I don’t want to add to the AI slop noise.”

But let’s zoom out for a second. Businesses need to be honest about what modern day marketing actually is:

1. Modern day PR is done on LinkedIn.
2. Modern day marketing is done on LinkedIn.
3. No one is reading your annual strategy report.
4. No one is waiting for your perfectly crafted press release.

What are they doing?

They’re forming opinions about you, your business and your leadership based on what shows up in their feed while they’re in an Uber, waiting for a coffee or between meetings.

Can we stop pretending we’re not all scrolling? (Probably more than we should).

So how do you cure LinkedIn-xiety, own the narrative in your industry and actually show up properly?

1. You need to post more than once per month.
2. You do not need to post 5 times per week.
3. Quality over quantity has never been truer.

Try twice per week. 
One thoughtful written post. One video.

AI can mimic tone and it can structure ideas, but it can’t feel the pressure, it can’t replicate lived experience.

I would prioritise video as video accelerates trust faster than any other format, it shows who you are, it makes you recognisable offline.

We work across 10+ verticals in 4 regions globally, and I can tell you with confidence, videos are what get mentioned offline (e.g. at events). Not the perfectly formatted text post with clear AI input.

Now I do believe that if you can then scale your content, you will hit your targets faster, appear in LLMs more often and have more opportunity to solve your audiences pain points. 

So, once the quality is locked in, once the narrative feels clear and you’re starting to create real noise in your category, scale up, fast!

The biggest mistake I see right now is CEOs and senior leaders thinking the answer to AI slop is silence.

It’s not.

Silence just allows someone else to speak to your audience.

Instead of opting out, raise the bar. In a feed full of generic insight, the edge goes to the founder who sounds like a human being thinking out loud.

Have you ever wondered what the best time to post on LinkedIn is?*

Well, today you get to have a definitive answer to the question we have been asked hundreds of times. 

Use our completely free tool, exceptional AI algorithm that analyses your post, the perfect audience of your message and the resulting perfect time time to get your content live. 

https://lnkd.in/ebmm_qYr

Here is the brutal truth, we have been quietly building this game changing tool that will take your content to the next level. 

Use the tool at your own discretion and don't forget to post the results for the world to see.

I am no longer a Starling Business account holder.
This is absolutely wild.

Not wild because of some fraud story or because we failed checks.
Wild because of policy.

Starling’s profits are already down year on year.
And at the same time, they are literally STOPPING new customers.
Or more specifically… re-customers.

There are roughly 800,000 new businesses incorporated in the UK every year.

Let’s assume Starling captures around 8% to 10% of new SME banking customers, which is roughly around their reported market share.

That’s somewhere between 64,000 and 80,000 new businesses annually.

If just 5% of those potential Starling customers are repeat founders who previously banked with them…

That’s 3,200 to 4,000 businesses a year.

And they’re turning them down.

"Nope, you cannot come onboard, you’ve had an account before."

For us, one of our directors has had a previous business.

OH MY GOD. What a shock.

And yes, they banked with Starling.

They actually had a good experience. Which either way, of course makes them a returning customer.

Due to recent HMRC compliance changes, every PSC needs banking access.

So on one side, we are legally required to give access.
On the other side, Starling cannot accept the invitation.

Somebody, make it make sense.

The new CEO has been in the job around 24 months.

One of the early changes? A “pause” on returning customers.

Whatever was happening before must have been chaos to justify something this.

Statistically, most successful founders are multi-founders.
They are the exact customers you want as a bank.
And you’re blocking them at the door.

I did check out the CEO on LinkedIn.
Of course I did 🤪 
That’s my jam.

I may not be a customer of his much longer.
But he really should be mine.

Recommendations very welcome. Who should we bank with?

taplio

The Battle

Dmytro Chervonyi

James Farnfield

Followers

Posts

Engagements

Likes

Performance ScoreJames Farnfield's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dmytro Chervonyi

James Farnfield

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Farnfield's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Farnfield's LinkedIn Performance