No-BS advice on digital presence, web design & AI for coaches and personal brands | Founder, BrandLauncher.co & Icebreaker.Agency

I build digital brands for coaches, consultants, and personal brand businesses.

The path:
- Started freelancing 2016 (self-taught web design/dev)
- Dropped out junior year to run my own agency
- Traveled 35+ countries as a digital nomad
- Launched Icebreaker Agency 2021 → 300+ projects across industries
- Launched BrandLauncher 2025 → focused exclusively on personal brands

Why personal brands?
Kept seeing the same pattern: incredible coaches with weak digital presence leaving money on the table.

What I focus on:
→ Web design that actually converts (not just looks nice)
→ AI & automation that saves time without feeling robotic
→ Brand positioning that justifies premium pricing
→ What works vs what's trendy

Share what I learn here - no BS, just practical insights.

📍 Currently based in Valencia, Spain
🌍 Digital nomad, 35+ countries
👨‍👩‍👧 Father, husband
🥋 Lifelong martial artist
🧬 Into biohacking & optimization
💻 Self-taught since 2016

Icebreaker.Agency = full-service
BrandLauncher = personal brands only

Dmitry Bilchenko

My research with founders revealed a big blind spot.
(Explains why productized websites often fail independently)

I’ve seen this happen over and over in coaching, consulting 
and service businesses:

A founder launches a “perfect” website package.
They’ve nailed the design process.
They’ve built frameworks, templates, and tools.

And… almost no one buys.

Here’s the truth:
The solution isn’t the problem.
The starting point is.

People don’t buy frameworks or templates.
They buy relief from expensive headaches.

So instead of leading with what you’ve built, try this:

a) Find a problem worth solving
↳ Before packaging anything, ensure 
it’s a problem people actually want fixed.

b) Follow the money
↳ You can’t charge $5,000 to solve a $500 problem.
↳ Look for pain points that cost clients real money.

c) Build around the pain, not your process
↳ Once you understand the problem deeply, 
your solution becomes the obvious bridge to relief.

The frameworks, templates, and systems you’ve built?

Still valuable.
They just need context.

Stop leading with your solution.

Start by becoming the go-to expert for an expensive, urgent problem.

p.s.
Which part of this resonates most with you?

Founder, Icebreaker.Agency & BrandLauncher.co | UX/UI & Web Design for B2B Software & Tech and Personal Brands

Gurtam

Talent Acquisition Specialist

- Conduct one-on-one coaching sessions using a metacognitive approach and incorporating elements of gestalt therapy to help clients achieve personal growth and self-awareness.
- Facilitate clients' exploration of their thoughts, beliefs, and cognitive patterns to promote positive change.
- Assist clients in developing metacognitive skills to better understand and manage their thoughts and emotions.
- Design and implement customized coaching strategies to address specific needs and goals.
- Provide guidance and support during career transitions and personal development journeys.

Certified Life Coach

EPAM Systems

- Responsible for a full-cycle recruitment process
- Build a continuous pipeline based on our strategic goal
- Sourcing and attracting new candidates using multiple sourcing tools, and different job boards
- Managing talent pools and networks to build a pipeline for future demand 
- Working closely with candidates, building relationships and a strong focus on the candidate's experience
- Collaborating with Hiring Managers to clarify hiring needs, requirements, and responsibilities of the open roles
- Posting job openings on various job sites and social media
- Mentoring colleagues regarding specifics of different departments and locations
- Cooperating with the marketing team, and participating in marketing events and
conferences as a company representative
- Generating new ideas to increase brand awareness in new locations (Lithuania, Latvia,
Montenegro)

IT Recruiter

Skyeng Global

English Second Language Teacher

Sport Compass

- Find and recruit employees that advance company objectives
- Advocate for Employees, and create a comfortable working atmosphere for them
- Preparing and updating employment records related to hiring, transferring, and
terminating
- Ensuring new hire paperwork is completed and processed
- Overseeing the hiring process, which includes coordinating job posts, reviewing resumes
- Implementing the organization’s recruiting strategy
- Interviewing applicants
- Schedule meetings, interviews, and HR events, and maintain the team’s agenda
- Keeping the HR database updated and organized
- Organizing and implementing a full life-cycle of the hiring process

taplio

The Battle

Dmitry Bilchenko

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The Battle

Dmitry Bilchenko

Nina Herasymchuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dmitry Bilchenko's LinkedIn Performance

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