No-BS advice on digital presence, web design & AI for coaches and personal brands | Founder, BrandLauncher.co & Icebreaker.Agency

I build digital brands for coaches, consultants, and personal brand businesses.

The path:
- Started freelancing 2016 (self-taught web design/dev)
- Dropped out junior year to run my own agency
- Traveled 35+ countries as a digital nomad
- Launched Icebreaker Agency 2021 → 300+ projects across industries
- Launched BrandLauncher 2025 → focused exclusively on personal brands

Why personal brands?
Kept seeing the same pattern: incredible coaches with weak digital presence leaving money on the table.

What I focus on:
→ Web design that actually converts (not just looks nice)
→ AI & automation that saves time without feeling robotic
→ Brand positioning that justifies premium pricing
→ What works vs what's trendy

Share what I learn here - no BS, just practical insights.

📍 Currently based in Valencia, Spain
🌍 Digital nomad, 35+ countries
👨‍👩‍👧 Father, husband
🥋 Lifelong martial artist
🧬 Into biohacking & optimization
💻 Self-taught since 2016

Icebreaker.Agency = full-service
BrandLauncher = personal brands only

Dmitry Bilchenko

My research with founders revealed a big blind spot.
(Explains why productized websites often fail independently)

I’ve seen this happen over and over in coaching, consulting 
and service businesses:

A founder launches a “perfect” website package.
They’ve nailed the design process.
They’ve built frameworks, templates, and tools.

And… almost no one buys.

Here’s the truth:
The solution isn’t the problem.
The starting point is.

People don’t buy frameworks or templates.
They buy relief from expensive headaches.

So instead of leading with what you’ve built, try this:

a) Find a problem worth solving
↳ Before packaging anything, ensure 
it’s a problem people actually want fixed.

b) Follow the money
↳ You can’t charge $5,000 to solve a $500 problem.
↳ Look for pain points that cost clients real money.

c) Build around the pain, not your process
↳ Once you understand the problem deeply, 
your solution becomes the obvious bridge to relief.

The frameworks, templates, and systems you’ve built?

Still valuable.
They just need context.

Stop leading with your solution.

Start by becoming the go-to expert for an expensive, urgent problem.

p.s.
Which part of this resonates most with you?

Founder, Icebreaker.Agency & BrandLauncher.co | UX/UI & Web Design for B2B Software & Tech and Personal Brands

Wuzzon

Wuzzon - your partner in app marketing 
Wuzzon is NL most fun app marketing agency. We help you reach your performance goals. Meaning more app installs, engaged users, in app purchases and increased retention and LTV.   Our team of professionals works hard to get the best results for clients such as Wehkamp, Centraal Beheer Achmea, Thuisbezorgd and Picnic.

Co-Owner

Accelerator Nederland (Entrepreneurs​ Organization Nederland)

Heading the NL board of the best growth accelerator program

Chair of the Board

Nyenrode Business University

Lecturer in the Digital Marketing Strategy colleges on App Marketing.

Lecturer

Startupbootcamp

Mentor

Veritate

Consultant Email Marketing

Emexus

Marketing Manager

ABN AMRO

Communications Officer

Founder Wuzzon - App Growth Agency - We scale apps - App Store Optimization - Performance Marketing - App Growth Stack - Creative Services - Growth Consultancy

Wuzzon is the number one app growth agency in the Netherlands and beyond. Catching smiles while getting you happy and engaged app users is our mission.  Whether your challenge is in App Store Optimization, scaling your user acquisition across a variety of mobile channels, retaining your users, or finding the right tech stack to grow, we are here to guide you along the way.  Our team of app growth consultants assists and manages app marketing for happy clients like Glimble, Wehkamp, Bijenkorf, Shell, and Hema.

For more information, please visit https://www.wuzzon.com

taplio

The Battle

Dmitry Bilchenko

Louise Verschuren

Followers

Posts

Engagements

Likes

Performance ScoreDmitry Bilchenko's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dmitry Bilchenko

Louise Verschuren

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dmitry Bilchenko's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDmitry Bilchenko's LinkedIn Performance