No-BS advice on digital presence, web design & AI for coaches and personal brands | Founder, BrandLauncher.co & Icebreaker.Agency

I build digital brands for coaches, consultants, and personal brand businesses.

The path:
- Started freelancing 2016 (self-taught web design/dev)
- Dropped out junior year to run my own agency
- Traveled 35+ countries as a digital nomad
- Launched Icebreaker Agency 2021 → 300+ projects across industries
- Launched BrandLauncher 2025 → focused exclusively on personal brands

Why personal brands?
Kept seeing the same pattern: incredible coaches with weak digital presence leaving money on the table.

What I focus on:
→ Web design that actually converts (not just looks nice)
→ AI & automation that saves time without feeling robotic
→ Brand positioning that justifies premium pricing
→ What works vs what's trendy

Share what I learn here - no BS, just practical insights.

📍 Currently based in Valencia, Spain
🌍 Digital nomad, 35+ countries
👨‍👩‍👧 Father, husband
🥋 Lifelong martial artist
🧬 Into biohacking & optimization
💻 Self-taught since 2016

Icebreaker.Agency = full-service
BrandLauncher = personal brands only

Dmitry Bilchenko

My research with founders revealed a big blind spot.
(Explains why productized websites often fail independently)

I’ve seen this happen over and over in coaching, consulting 
and service businesses:

A founder launches a “perfect” website package.
They’ve nailed the design process.
They’ve built frameworks, templates, and tools.

And… almost no one buys.

Here’s the truth:
The solution isn’t the problem.
The starting point is.

People don’t buy frameworks or templates.
They buy relief from expensive headaches.

So instead of leading with what you’ve built, try this:

a) Find a problem worth solving
↳ Before packaging anything, ensure 
it’s a problem people actually want fixed.

b) Follow the money
↳ You can’t charge $5,000 to solve a $500 problem.
↳ Look for pain points that cost clients real money.

c) Build around the pain, not your process
↳ Once you understand the problem deeply, 
your solution becomes the obvious bridge to relief.

The frameworks, templates, and systems you’ve built?

Still valuable.
They just need context.

Stop leading with your solution.

Start by becoming the go-to expert for an expensive, urgent problem.

p.s.
Which part of this resonates most with you?

Founder, Icebreaker.Agency & BrandLauncher.co | UX/UI & Web Design for B2B Software & Tech and Personal Brands

All in One SEO (AIOSEO)

Content @ SEOBoost

Storyteller's Saga

Content and branding agency that works with content creators, influencers, and brands looking for brand growth, UGC, social media management, and content creation for brand growth. 🚀

Key services include:
✅️Campaign Management
✅️Content Creation & UGC
✅️Social Media Management
✅️Brand Consultancy and Brand Story

Creative Director

Sol Inventum OÜ

Spearheaded the creation of a long-term flow of SEO blog content for www.securemailmerge.com. I successfully optimized the website's visibility and increased organic traffic by conducting intent-focused keyword research and strategic content planning.

SEO Strategist and Writer

GoVisually

Worked closely with the founders to create and execute a successful GTM strategy. By translating brand elements into actionable plans and managing a team of specialists, we were able to drive brand initiatives and achieve our OKRs reaching the target of 10,000+ teams using the software. Monitoring SEO and market trends allowed us to stay ahead of competitors and align the company around our brand's vision, resulting in increased brand awareness and customer engagement.

Growth Manager

- Planned, developed, and implemented SEO strategy.
- Worked towards organic search optimization and ROI maximization
- Regularly performed keywords research and competitive analysis to inform strategy
- Identified key SEO KPIs
- Identified buyer persona, product gap, and industry trends to create content
- Collaborated with the product and content team to produce content pieces and UX copies
- Collaborated with SEO specialists for guest posts and link building

Content Manager

Wrkio

Led the content creation strategy by conducting intent-focused keyword research, developing blog strategies, and writing engaging posts to attract users to the hourly job website.

Content Strategist

Wiremo

Worked directly with the founder on a contract to create blogposts and guest posts for Wiremo.

Included keyword research, search engine optimization and editing work.

Senior Content Writer

UPQODE

Apptension

Worked closely with Head of Marketing to create SEO content for the website and landing pages.

Copywriter

BioSpace

Worked on a contract. The scope of services included:

🚀 SEO strategy
✍️ Blog content and editing
🔗 Backlinking profiling & strategy

The results showed a 45% increase in backlinks and 90% of the targeted keywords ranking on SERPs. 🙌🏼

Search Engine Optimization Specialist

InPlace

InPlace hired my services to create a brand launch strategy and visual identity for their business.

The scope of work included:

✅️ Creating a brand visual identity
✅️ Designing templates for social media
✅️ Content focused launch strategy for the brand

Brand Strategist

I've been obsessed with storytelling for as long as I've learned to write and read.

In my work, I reflect the same; genuine storytelling to make authentic connections and scale revenue. 💛

Fast forward to today, I help SaaS companies & growing agencies turn their blog into 6 figure sales channels with conversion-focused content and growth marketing. 🚀

A few highlights:

1,000 to 50,000+ monthly organic visitors in 8 months for a B2B SaaS company.

0 to 10,000+ monthly traffic and 1000+ leads within 6 months for a B2B Fintech company starting from scratch.

I also discuss brand growth, remote work culture, content writing, and write fiction to heal my inner child.

taplio

The Battle

Dmitry Bilchenko

Alina Zahid Khan

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taplio

The Battle

Dmitry Bilchenko

Alina Zahid Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dmitry Bilchenko's LinkedIn Performance

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Performance ScoreDmitry Bilchenko's LinkedIn Performance