LinkedIn

If you are an Healthcare founder/CEO, you must- 

📍Write relatable LinkedIn posts
📍Have a LinkedIn Content Strategy 
📍Have an Optimised LinkedIn Profile

Because failing in any of these will cost you a loss of audience and eventually revenue. 

I can help you with all 3. 

DM to know how.

LinkedIn Ghostwriter

Dashify

Currently writing in-depth articles for Dashify.

Content Writer

I turn your ideas into words that will have your customers laughing, crying, and reaching for their wallets (not necessarily in that order).

Health and Travel startups are always happy with my work.

📌 Written over 200 blogs and articles in many niches till now. 

📌 I help you with Social media posts for LinkedIn, Instagram and Twitter. 

📌 LinkedIn profiles are the new CVs. I'll write yours, swift and scannable! 

The profiles you follow might be written by me ;) 

📌 Humor and sarcasm is my USP. 

Audience relate to me a hell lot. you'll do too!

Let's leave your readers with just a single query-

"Who's your writer?"

Freelance Writer

QuillBridge

15+ Ghostwriting articles based on Technology.

Glomm

Wrote over 50 witty captions for the GLOMM Instagram handle.

Social Media Marketing Intern

Utkal Today

UtkalToday published my 45+ byline articles on their website. As a journalist here, I had written about daily news, events happening around the globe, in the entertainment industry, cooking, etc.

Life is too short to hire a boring writer! Isn't it? LinkedIn Content Strategist | Ghostwriter | Profile Optimisation for Healthcare Founders and CEOs

Founders and doctors, if you use LinkedIn for these 3 reasons:

Revenue generation
Brand promotion
Awareness

Follow these steps- 

1. OPTIMISE your profile 
2. Make a LinkedIn CONTENT STRATEGY. 
3. Post, engage and connect with your target audience.

This will help you:

Establish yourself as a brand✅
Reach your audience✅
Build trust✅

I know! You are busy and that's why you'll hire me as your strategist + ghostwriter. 

📌Till now, I've helped 10+ founders with the same. 

Check my featured section for results I've generated till now. 

Whatever your goal is, I'll make sure your profile serves purpose to your audience. 


TL:DR

I help doctors, founders and CEOs with- 

📌 LinkedIn Profile Optimisation 
📌 LinkedIn Personal Brand
📌 LinkedIn Ghostwriting
📌 Content Strategy
📌 Articles/ Blogs


🌻Some PERSONAL stuff- 

I am a doctor and I love creating MEMES!


✨ I always speak up about social issues happening around the globe. I feel honored to be the voice of social activists.  

I am proudly a part of an organisation which distributes sanitary pads to the underprivileged girls.

I try to help in every way possible. Let's make a better world, together.



If you struggle to get your audience engaged with content, I've got your back!

Else, let me engage you in a sarcastic conversation! 

See ya in DMs.

Stay hydrated🥂

Dishi Singh

I can’t even imagine not being able to afford pads.

But for millions of girls, that’s still their reality.

In India, only about 36% of menstruating women use sanitary napkins, with many relying on cloth or other unhygienic materials.

Periods are a natural part of life, and no girl should live without access to basic sanitary napkins.

Without them, girls experience discomfort, shame, and even miss days of school.

Nearly 4 out of 10 school-age girls in India do not attend school during menstruation due to lack of sanitary napkins.

And 23 million girls drop out of school every year because of inadequate menstrual hygiene management. 

This impacts their health and confidence.

A few years ago, I came across Pennies 4 Pads - World's #1 Sanitary Pad Donor.
 
They distribute sanitary pads to underprivileged girls so that they don't miss school.

I can't imagine being in their shoes. 

The feeling, the anxiety of leaking in public or the pain of infections due to lack of proper care.

No one should have to face that, simply because they can’t afford pads.

Let’s change this together.

Your small contribution can put a smile on a girl’s face and help her stay healthy and confident.

You can donate via UPI or through the website- https://pennies4pads.org/ 

You can also comment below or DM for more details.


This Diwali, let’s ensure that no girl is held back by her period.


Couldn't donate? Share this post with your friends.


P.S.- This isn't a paid post.

Dr. Dishi Singh

Life is too short to hire a boring writer! Isn't it? LinkedIn Content Strategist | Ghostwriter | Profile Optimisation Consultant for Healthcare Founders/ CEOs/ Doctors

Pradeep Aravind

In 2020, I shared my first post on LinkedIn.

No likes. No DMs. But that one post changed everything.

Fast forward:

→ 4M+ post views
→ 100+ inbound leads
→ Clients ranging from early-stage founders to seasoned CEOs

Now, I help Tech Founders, CEOs, and Coaches build profitable personal brands on LinkedIn — without chasing vanity metrics.

What I do:

🔹 LinkedIn Growth Strategy
🔹 Personal Branding for B2B
🔹 Thought Leadership Positioning
🔹 Relationship-Based Lead Generation
🔹 Content Strategy & Messaging

Every client has different goals. But the goal is the same:

Visibility. Credibility. Inbound leads.

I’ve helped founders who struggled with engagement get traction.

CEOs who never posted before now attract clients with content.

Consultants with no inbound pipeline now get regular DMs.

If you’re tired of LinkedIn feeling like a time sink instead of a lead gen tool...

DM me the word “Strategy” and I’ll show you what to fix first.

LInkedIn Growth Marketer

SABARI DISTRIBUTION PRIVATE LIMITED

When you manage sales for a brand like P&G, you don’t just push products — you manage execution at every level.


At Sabari Distribution (P&G Kerala), I led the sales and marketing engine across multiple categories.  

My role involved:

• Onboarding, training, and leading sales teams
• Planning and executing campaigns across territories
• Ensuring compliance, program evaluation, and quality checks
• Managing agency audits and process improvements
• Driving sales trials, distributor claims, and on-time payments
• Monitoring daily KPIs, surprise checks, and field performance
• Closing monthly targets with accuracy and speed

Our targets were non-negotiable. And we hit them consistently.

But what I’m most proud of is building systems where the team ran like a machine — where operations were tight, morale was high, and results were measurable.

This was a role that deepened my expertise in:

→ Territory-based marketing
→ Team stewardship and mentorship
→ Field audit implementation
→ Scalable process-building in high-pressure markets

If you’re leading a product team or building a sales engine from the ground up, I’ve been in the trenches.
 
I know how to get results without burning out your team or budget.

Business Manager-Sales & Marketing

Grb Dairy Foods Pvt Ltd

At GRB Dairy, I walked into a role where targets were steep, and systems were shaky. But I thrive under pressure.

In under 9 months, I took charge of:

* Leading a high-performing team of Sales Executives and Area Managers
* Expanding both General Trade and Modern Trade presence
* Executing territory growth plans in underpenetrated regions
* Managing distribution networks to boost product availability and visibility
* Strengthening key account relationships and onboarding new retailers

We didn’t just chase monthly numbers — we focused on **sustainable growth**.

That meant:
✔ Tightening sales ops through daily field reviews
✔ Tracking performance metrics with a sharp eye
✔ Handling P&L responsibilities to protect margins
✔ Aligning ground execution with company-wide strategic goals

One of my biggest wins?

Reviving underperforming territories through local partner engagement and frontline rep retraining, which led to a consistent 18–22% uplift in monthly sales in 3 key regions.

This role was a fast-paced masterclass in:

* Territory management
* Revenue accountability
* People leadership
* Brand positioning at the shelf level

GRB gave me the playground to test strategy in real markets — and the stage to prove I could scale it fast.

Business Manager - Sales & Marketing

Team Thai

100+ field reps. ₹3 crore monthly targets. Daily execution.

That was my everyday reality at Team Thai, where I served as Assistant Business Head for a fast-growing sales operation.

I was responsible for managing:

* A large team of 100+ sales personnel
* Daily sales target tracking and field team performance
* Territory-wise revenue planning and execution
* Training programs to boost team productivity
* Market expansion strategies and channel development

💥 One of my proudest milestones:
We consistently **achieved ₹3 Cr sales before the 28th of each month**, a feat that became the benchmark for the territory.

I wasn’t just driving numbers. I was shaping a culture of ownership and execution.

What I implemented:
✔ Morning team huddles with real-time metrics
✔ Zone-wise action plans for lagging areas
✔ Weekly review sessions to unlock stuck deals
✔ Cross-functional coordination with marketing for visibility campaigns

I also led customer relationship management across key retail partners — ensuring that our team not only sold, but served.

If there's one thing this role taught me:

It’s that scale isn’t about chaos — it’s about systems. And when you lead from the front, teams follow with confidence.

Team Thai wasn’t just a title. It was where I truly learned the operational depth and people-first leadership that shaped my future roles.

Ass. Business Manager- Sales & Marketing

HLL LIFECARE LIMITED

HLL Lifecare gave me a front-row seat to public health innovation and placed me in the driver’s seat of some of its biggest initiatives.

As Deputy Manager – Marketing, I was responsible for taking new health products from idea to launch across Kerala, while balancing the complexity of public-sector operations.

One of the key highlights?

🚀 Launching the umbrella brand “Herbs and Berries” — a natural wellness line backed by the Ministry of Health & Family Welfare.

My role included:

* Designing and executing go-to-market (GTM) strategies
* Building state-wide distribution networks
* Conducting market research and demand mapping
* Planning promotional campaigns for brand visibility
* Coordinating with public officials, local health workers, and internal teams
* Training field force and regional sales staff for product rollout

I also led:

→ New territory expansion
→ Trade marketing initiatives
→ Brand education campaigns for OTC products
→ Data-driven decision-making for territory investments

By aligning public impact with commercial metrics, we achieved significant improvements in distribution, awareness, and adoption, especially in semi-urban and rural zones.

What set this role apart?

The blend of mission-driven marketing with FMCG-style execution. It sharpened my skills in scaling operations across complex networks, where impact had to go beyond just numbers.

HLL wasn’t just a job. It was where I learned to lead with both purpose and performance.

Deputy Manager-Marketing

Dabur India Limited

12 years. 4 product divisions. One core mission — deliver consistent, scalable growth.

Dabur India was where my career began, and it laid the foundation for everything I’ve built since.

As a Senior Sales Officer, I was responsible for full-spectrum sales execution across:

* Family Products Division
* Health Care Products
* Foods Division
* Balsara Home Products Ltd

My territory included high-density urban and semi-urban zones, and I consistently exceeded primary and secondary targets year over year.

Key responsibilities:

🔹 Channel development and distributor network expansion
🔹 Relationship building with retailers and stockists
🔹 New product launches and promotional rollouts
🔹 Field intelligence and competitor tracking
🔹 Territory mapping and route optimization
🔹 Execution of trade marketing initiatives

During my time at Dabur:

🏆 I received multiple awards for sales excellence
🏆 Was recognized for high-growth delivery and regional leadership
🏆 Played a key role in strengthening client relationships and customer retention across the board

This was more than just a sales job — it was my crash course in FMCG dynamics, field force motivation, brand loyalty, and real-world revenue generation.

It’s also where I learned the art of blending target-driven hustle with long-term relationship-building — something I now teach founders and coaches to do online through personal branding.

Dabur was my boot camp, my training ground, and the place where I learned to sell with substance.

Senior Sales Officer

Most founders know how to build a product.

But building visibility and trust on LinkedIn?

That’s where many fall short, especially when it comes to B2B personal branding, LinkedIn strategy, and content that converts.

Let’s be real: If your ideal clients can’t find you, they’ll choose someone else.

And if they don’t trust what they see, you’re leaving valuable inbound leads on the table.

I’m Pradeep Aravind — a LinkedIn Growth Marketer and Personal Branding Strategist.

I specialize in thought leadership content, lead generation for coaches and founders, and relationship-based social selling that works.

Back in 2020, I was stuck in a 9-5 job.

The pandemic hit, and I started posting on LinkedIn with no strategy, no audience, and no clue.

But I stayed consistent. I invested in mentorships.

And after a lot of trial and error, I cracked what works.

Today, I’ve built a brand that has generated:

 🖤 4M+ post views
 🖤 100+ inbound leads
 🖤 Clients ranging from early-stage startups to established consultants

Now, I help others do the same, minus the guesswork.

Through 1:1 coaching and done-for-you services.

 I help you:

→ Build authority with thought leadership branding
→ Create a high-impact LinkedIn content strategy
→ Leverage LinkedIn growth tactics for better visibility
→ Attract leads using B2B personal branding systems
→ Use social selling that feels human, not pushy

You don’t need to go viral.
You need to be valuable, visible, and consistent.

If you're ready to become searchable, followable, and in-demand on LinkedIn...

DM me the word “Strategy” — I’ll send you a free blueprint to get started.
Or email me at digital.pradeeparavind@gmail.com for consulting inquiries.

Let’s build a LinkedIn presence that builds trust and turns it into results.

Pradeep Aravind .

I spent 6 months writing terrible LinkedIn posts.

Post after post flopped. 5 likes. 8 likes. 
Sometimes, just my family.

Meanwhile, new creators were blowing up on day one.

And I had two choices:
→ Blame the algorithm and quit.
→ Or treat every flop like data.

I chose data.

I started saving posts that made me stop scrolling.
Then I saw it:

Stories beat statements.
Specifics beat generics.
Vulnerability beat polish.

So I wrote about my biggest mistake at work, the one I was ashamed to share.

Result: 10k impressions.

That’s when it clicked:
People who “make it” on LinkedIn aren’t lucky.
They just stayed in the game long enough to get good.

They turn silence into feedback.
Crickets into curiosity.
And fear into fuel.

Your flop isn’t a failure.
It’s feedback in disguise.

What’s one “flop” you’re secretly grateful for now?

---
Hey, I’m Pradeep Aravind, your LinkedIn growth marketer and personal branding coach. I help busy professionals grow on LinkedIn by handling all their content needs. 

#linkedintips #personalbranding

Helping Founders & Coaches Build Magnetic LinkedIn Brands | 4M+ impressions | 100+ Inbound Leads | B2B Personal Branding Strategist

A collage of photos of me sitting in front of a door.

This morning, I almost deleted a post I wrote last night.

It felt too raw. Too imperfect.

Then I checked my analytics.

All my "failure" posts had 3x engagement versus my polished ones.

People weren't clapping for perfection; they connected with truth.

That's the secret: Consistency + vulnerability = growth.

The founders winning aren't the loudest. They're the ones showing up with their real voice.

Here's what works:

1. Share one true story from today, not generic advice, something real that happened.

2. Be honest about why you started and what failed.

3. Show messy behind-the-scenes - failed version 1, awkward calls, late-night pivots.

4. Pick 3-5 pillars and stay there - consistency beats virality.

5. Write like you talk, drop the corporate speak.

6. Reply fast in comments and start real conversations.

7. Add 5 people from your niche daily, and growth compounds when you're visible.

Do this for 90 days, and your growth compounds.

The gap between growing founders and stuck founders?
Showing up as yourself, especially when it feels hard.

What’s one real thing from your day that your audience needs to hear?

#linkedintips #personalbranding

Founder Content That Actually Works For You

There are 7.5 × 10^18 grains of sand on Earth.

The probability of you being born?

1 in 10^2,685,000.

The number is so vast that it far exceeds the number of atoms in the known universe.

From the exact moment your parents met…
to the one-in-a-billion DNA combination that made you…
to every ancestor who survived long enough to pass on their genes,
the odds were never in your favor.

And yet, here you are.
Scrolling LinkedIn. Breathing. Existing.

That EMI stressing you out?
That deadline you keep thinking about?
That comparison running in your head?

They’re real. They matter.
But zoom out for a second.

You’ve already won the most impossible lottery in the universe.
Everything else? That’s just the bonus round.

Tell me if this reminder found you at the right time.
And if it helped shift your perspective,
share it with someone who’s being too hard on themselves.

Because your existence alone
is proof that impossible things happen every day.

#lifelesson

Founders: Posts from your sales reps perform 8x better than brand campaigns.

Yet most sales teams are still stuck with cold calling.

Your buyer checks LinkedIn before your discovery call.

They see your company page with 12 followers and a last post from February.
Then they click your rep’s profile — blank feed, stock photo, nothing real.

Now they’re thinking,
“Do these people even know what they’re doing?”

You just lost the room before you entered it.

The shift isn’t that cold calling is dead.
It’s that cold calling without proof is like playing on hard mode.

If none of that content comes from your team, guess who’s building trust first?
Your competitor.

The fix is simple.
→ Let your AEs post the objections they hear (and how they overcome them).
→ Let your SDRs share patterns they notice from 100+ calls.
→ Let your CSMs talk about customer wins, not product features.

You’re not building influencers.
You’re building pre-call credibility.

The teams doing this aren’t chasing viral posts.
They’re seeing real results:

• 45% more meetings booked.
• Shorter sales cycles.
• Reps who actually want to post because they see it working.

Most sales floors stay quiet because posting “isn’t sales work.”

But when your buyer Googles your details and finds nothing?
That silence becomes your competitor’s opening.

P.S. What’s one post that could build trust before the first call?

----------------
Hey, your next client is already checking your team’s profiles.
The only question is, will they trust what they see?
I help founders make sure the answer is yes.
DM me “Visibility” and let’s talk about it.

#linkedintips #personalbranding

A man with a board in his hand with quotes

Likes don’t pay the bills.

Conversations do.

You post on LinkedIn… but it feels random.

Some days, a post gets likes.
Most days, it dies quietly.

No leads.
No real conversations.
Just noise.

And it’s frustrating when growth feels out of your control.

But when growth starts to click…

Your posts spark comments.
Your inbox gets genuine DMs.
Opportunities show up without chasing.

And most importantly, clarity replaces guesswork.

Here’s what makes the difference:

1. Post 3–4 times a week.
2. Mix formats (carousels + text+image).
3. Engage 15 min before & after posting.
4. Reply to every comment.
5. Use stories & DMs to build trust.

It’s not a hack.
It’s consistent, human effort that compounds.

If growth feels stuck, don’t quit.
Your “After” is closer than it seems.

Which of these 5 habits will you start this week?

#linkedintips #linkedingrowth

LinkedIn Growth Happens When...

Most people don’t know this- South Indians don’t actually celebrate Diwali.


We celebrate Deepavali.

Same lights.
Different story.

In the South, it's Krishna defeating Narakasura.
In the North, it's Rama returning to Ayodhya.

The name changes.
The legend shifts.

Even the emotional weight of the day varies from home to home.

Growing up in the South, I watched this festival mean different things to different people.

For some, it's the biggest day of the year.
For others, just another weekend with sweets.

But here's what I've learned:

The story you tell yourself matters less than the light you share with others.

When the lamps are lit ...
whether you call it Diwali or Deepavali,
whether you celebrate Krishna or Rama or just the joy of being together, India glows as one.

Not because we're the same.
But because we choose, again and again,
to find each other in the light.

Happy Deepavali.
Happy Diwali.
Happy festival of lights♥️
whatever you call home.

I got 200+ comments on a post last month.

And made the dumbest mistake possible.

I tried to recreate it.
Same format. Same hook style. Same “safe” approach.

Result?
I felt like I’d lost my voice.
Predictable. Repetitive.

That post did okay…
But my next few? The impressions tanked.

That’s when it hit me
I was being held hostage by my own small win.

Most people don’t grow on LinkedIn because they keep replaying their last success.

Same post type. Same comfort zone.

I call it the "curse of familiar success".

You get a few likes, a couple of leads…
and mistake activity for momentum.

But real growth doesn’t come from “what worked last time.”
It comes from asking scarier questions:

→ What would it take to 5x my results this year?
→ What if I hit my 3-year goal in 3 months?
→ What am I avoiding because I’m afraid it won’t work?

Your brain finds bold answers when you ask bold questions.
So here’s my challenge:
This week, post something that makes you slightly nervous.

Not reckless. Just… different.

Because the version of you that plays it safe?
They’re not the version that breaks through.

#linkedintips

The Curse Of Familar Success

Founders: Employees like ≠ audience growth.

If your fans are on payroll, the algorithm already knows. 

You post something.
Then you drop it in the company group.
All your team members like it.

Feels good, right?

But here’s the truth.
You’re not growing.

I’ve seen this with many founders.

→ They post.
→ Their team supports.
→ They expect the reach to explode.

But nothing happens.

Why?

Because the feed sees only one thing:
Your close circle cares.

So next time, it shows your post to just those people.
Again.
And again.

That’s how you get stuck.
Same face
Same low growth.

Want to break out?

→ Get real engagement from outside your company.
→ Create content that can reach beyond your inner circle.
→ Address the pain points that matter to your actual audience.
→ Comment on posts outside your inner circle.
→ Connect with people who don’t know you yet.

The fix?
→ Don’t build a bubble. Build reach.

Are you stuck in a loop of employee likes?

---
Hey, I’m Pradeep Aravind, your LinkedIn growth marketer and personal branding coach. I help busy professionals grow on LinkedIn by handling all their content needs. 

DM me if you’re tired of holding back and want help starting.

#linkedintips #personalbranding

Employees' Likes = Audience Growth graph.

Your brain rewires itself every time you hit “post.”

That’s not a metaphor. That’s neuroplasticity.

Every time you write something that challenges your thinking.
Every time you leave a thoughtful comment instead of “great post.”
Every time you learn and explain it in your own words.

You’re literally building new pathways inside your brain.
But here’s the twist: your brain also deletes what you don’t use.

Stop writing for a month? Those creative circuits weaken.
Stop engaging with depth? Your critical thinking fades.
Stop learning? Your curiosity shuts down.

Consistency doesn’t just build your brand.
It builds the brain that sustains it.

Every focused post sharpens your clarity.
Every genuine comment strengthens your empathy.
Every new idea expands your mind.

You’re not just creating content.
You’re creating yourself.

Show up whenever you can with an intent.
Because your brain gets better at what you repeat.

What habit is shaping your brain right now?   

#linkedingrowth

The graph of the Neuroplasticity Loop    

Great products don't win anymore.

Great stories do. Here's why:

Because story isn't marketing fluff.
It's how people evaluate risk.

When someone considers working with you, they're not just buying your product.
They're betting on your judgment.

Your story becomes their risk assessment:
→ Who are you really?
→ What have you actually done?
→ What broke when you tried it?
→ What worked, and why?

This is why weaker products with stronger stories win deals every day.

The harsh truth?
If the market can't see your expertise, it can't value it.

Your price stalls.
Top opportunities go to louder competitors.
Great work stays invisible.

Here's what actually works:
→ Be specific with proof
Names, numbers, before/after results.
→ Show your work daily
Posts, videos, and emails where buyers already look.
→ Own your failures
What you tried, what broke, what you learned.
→ Make clear offers
Teach the thing you sell, then sell what you teach.

Great products still matter.
Great stories make them matter to the right people.

What's the first line of your story?
--------------------
Hey, I’m Pradeep Aravind, your LinkedIn growth marketer and personal branding coach.I help founders and coaches grow on LinkedIn without burning out or guessing what works.

#linkedintips #personalbranding

My picture with a write-up.                                               Great Products don't sell themselves anymore.

Your LinkedIn reach didn’t drop because you did something wrong.

Same posting schedule.
Same effort.
But suddenly ... crickets.

Here’s what actually changed:

LinkedIn’s algorithm shifted.
It’s no longer rewarding “content for content’s sake.”
It’s prioritizing conversations over broadcasts.

The ones still getting reach?
They’re not posting more.
They’re posting differently.

What’s working right now:

1. Real conversations in the comments.
 Not just “thanks for sharing!” - actual dialogue.

2. Quality over frequency.
 Three thoughtful posts beat seven rushed ones.

3. Specificity.
 “Here’s how I fixed our onboarding process” beats “5 leadership tips.”

4. Stories with stakes.
 Not polished case studies — messy, honest moments.

My own example:
When my reach dropped, I panicked and posted more.
Wrong move.

So I tried the opposite.
Fewer posts.
More time crafting each one.
Writing like I was texting a colleague, not performing for a crowd.

Result?
Half the posts.
Double the DMs.
Better conversations.
Better clients.

The shift isn’t about gaming the system.
It’s about remembering why you’re here in the first place.

What’s been working for you?
Or are you seeing the same drop?

----------------
Reach dropped?
Let’s fix that with intention, not panic.
DM me “Reach” and I’ll show you how.

#linkedintips #personalbranding

taplio

The Battle

Dishi Singh

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance ScoreDishi Singh's LinkedIn Performance

Performance ScorePradeep Aravind .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dishi Singh

Pradeep Aravind .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dishi Singh's LinkedIn Performance

Performance ScorePradeep Aravind .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDishi Singh's LinkedIn Performance