Dipl.-Ing. Lars Behrendt

Granny&Smith

We're not just participating in the innovation landscape—we're reshaping it. When market leaders need to ensure their next breakthrough succeeds, they know where to turn.

Our INNOWEEK® methodology has become the benchmark that global industry leaders trust when failure isn't an option.

Where traditional innovation remains unpredictable, we've engineered certainty. Our integrated teams of strategists, designers, and technologists consistently deliver what others consider impossible: guaranteed innovation outcomes in weeks. This is why DAX and Fortune 500 companies choose us as their innovation partner.

Mission Innovation: Inspiring people to be innovative in order to shape the world of tomorrow – that’s my mission.

Keynote Speaker

"Get Real Innovation" is about how to build a truly innovative company and why it's so incredibly hard.

Innovation is the main driver of business success today. What do the most innovative companies like Google, Amazon, Tesla and many startups have in common? What methods do they use? How can you be successful, too? And what, in practice, has proven to be a mistake?

Using real, short, concise & practical examples based on more than 15 years of practical experience in innovation development, Lars helps his readers discuss these questions and find answers.

Bestselling Author

Greenrock

Venture Partner

Family Office

OAB AG

Member of The Supervisory Board

INSTARIDE

INSTARIDE - Synchronizing mobility demands with the help of AI.
The revolutionary social driving startup - still in stealth mode.

Investor

HOW IT STARTED

https://open.spotify.com/show/3A3eHbXPN8A8t8Ga9dK3pE?si=kMT5StTGTrqAQOUO3qQH6g

Podcaster

Stiftungshaus Oldenburg

Board Member

Innovation Authority

Advisory Board Member

//CEO@GRANNY&SMITH, DE-RISKING INNOLAB FOR THE MOST INNOVATIVE COMPANIES

//THE DAY EVERYTHING CHANGED

It happened during a corporate innovation workshop years ago. As I watched yet another brilliant idea suffocate under the weight of process, I saw the spark fade from the team's eyes. In that moment, I made a promise to myself that would reshape my entire career.

THE PATTERN I COULDN'T UNSEE

Across boardrooms and brainstorming sessions, I witnessed the same story unfold. Brilliant minds with transformative visions hitting the same invisible wall. Their ideas deserved better.

THE UNEXPECTED DISCOVERY

What began as frustration evolved into curiosity. Could innovation success actually be engineered rather than hoped for? I devoted myself to finding out.

Years of experimentation led to an approach so counterintuitive yet effective that it changed everything. By building innovations like a portfolio of startups, we turned the notorious 90% failure rate completely upside down.

WHAT HAPPENED NEXT

A prominent German corporation took a chance on this method when traditional approaches had failed them repeatedly. Within weeks, we accomplished what they hadn't achieved in years. Word spread quickly.

Today, seven of Germany's nine most innovative companies have become our partners. From global enterprises to nimble startups, leaders come when they need certainty, not just possibility.

BEYOND THE METHOD

After over 15 years and countless successful market launches, I still feel that same rush when I see an innovation finally connect with its audience. There's simply nothing like watching something powerful emerge from what was once just an idea on a whiteboard.

My engineering background gave me the tools, but it was immersing myself in the human elements of innovation that revealed the true path forward. When leaders invite me to guide their most important initiatives, they're not just getting a process – they're gaining a partner who's navigated this terrain countless times before.

I only commit to journeys I truly believe in, because I've learned that extraordinary innovation requires both methodology and genuine connection to purpose.

MORE INFORMATION:
◾ For enterprises, entrepreneurs and investors -> https://www.grannyandsmith.com/ 
◾ For event organizers & bookings -> https://www.grannyandsmith.com/larsbehrendt

We are here to help you develop, test, and grow new business ideas in a few weeks instead of months. We specialize in innovation development, constantly keeping up with the latest trends, methods, and ways of working.

We have been developing innovation for our customers for more than 15 years now. Our teams, consisting of designers, engineers, software developers, and business model experts, have tried a lot and gained much experience. Today we know what works and what does not - so you don't have to make all those experiences again.

Our INNOWEEK® method is the result of more than 15 years of continuous development and project experience with well-known DAX groups and Fortune 500 companies and helps you to develop, test, and grow new business ideas in a few weeks instead of months.

korea.solutions

Korea Solutions is a pioneering enterprise, bridging the gap between Europe and South Korea in the field of automation and robotics. We are the distributor for several industry-leading European companies in the Korean market, bringing together innovation and expertise to drive the future of automation in Korea. Our partners include:

1. Synapticon (Germany) - Specializing in integrated motion devices and servo drives (optimized for Cobots and AMRs)
2. Cambrian Robotics (UK) - Pioneers in AI-based 3D vision systems
3. GRIP (Germany) - Experts in robotic tool changing solutions
4. Spin Robotics (Denmark) - Screwdriving solution for robots
5. AIM Robotics (Denmark) - Specializing in dispensing robots
6. Clampbooster (Germany) - Machine tending robotic solutions
7. Soft Gripping (Germany) - Innovators of soft grippers for robotic systems

Through these partnerships, we aim to revolutionize the Korean automation industry and aid Korean companies in integrating advanced robotic solutions into their operations.

MM Maschinenmarkt Korea

MM Korea is part of the Vogel Business Media family and proud to be part of company with more than 120 years of history and an annual circulation of 6,000,000 worldwide in 11 countries
MM Korea has a monthly circulation of 10,000 and is mostly read by CEOs

As the Managing Director of MM Maschinenmarkt Korea, Robert was in charge of:
-	Sales and sales strategy
-	Business development
-	Digital marketing
-	Content strategy

Director

Packative

Together with his Co-founder those 2 foreign guys are disrupting the Korean packaging market.
They are the first company that are offering customized packaging from low to large volume.
With their self-developed 3D Editor, they are one of a kind in the Korean packaging market.
As the COO of Packative, Robert at the moment is in charge of:
- Sourcing manufacturer network (+40 manufacturers)
- Managing the production process 
- Marketing & Sales
- Customer Service
- Overall strategy of Packative (together with Dominik)

DREI.

DREI.KR is an international web agency in the heart of Asia. Main focus are Korean global companies that trust on our design, development and branding experience. We give Korean companies an international edge and help them with their digital branding.

Together with our partner companies we also help foreign companies to establish their brand in the Korean market. Except the digital branding we can also provide a high expertise and a wide network in following industries:
- Food & Beverage
- Machines
- Factory automation & Robotics
- Lightning (LED, OLED)
- K-Beauty (cosmetics, make up, skincare, facemasks, etc.)

Just contact us and we can find the right solution for you!

Co-Founder

KOTRA

KOTRA is a state-funded trade and investment promotion organization operated by the Government of South Korea. 

At KOTRA, Robert was in charge of:
-	Planning and organizing of delegations for CEOs of korean small and medium enterprises. Overall he was in charge of the planning and execution of more than 10 delegations to german, swiss, austrian and italian "hidden champions"
-	Organized several other offline events with the topic "hidden champions".

Researcher

Siemens

- Analysis of the hedging processes;	
- Involved in a Siemens global cost cutting initiative;
- Support with the implementation of a Business Warehouse of SAP

Intern

Software4You Planungssysteme GmbH

- Technical documentation of 4PLAN and 4PLAN IFB

Working Student

Connecting European 𝗥𝗼𝗯𝗼𝘁𝗶𝗰𝘀 with 𝗞𝗼𝗿𝗲𝗮 | 💡🤖 𝗝𝗼𝗶𝗻 𝟯𝟮,𝟬𝟬𝟬+ 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 for trends in robotics & emerging tech |🔔 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹 𝗳𝗼𝗿 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗻𝗲𝘄𝘀❗🔔

🌍 Global Tech Marketing & Distributor of World-Class Robotics Solutions

I manage two distinct but complementary roles in the robotics and automation industry:

1️⃣ Global Tech Marketer – I specialize in amplifying robotics and automation brands through LinkedIn marketing, leveraging 72,000+ followers and 50M+ annual views.
2️⃣ CEO of Korea Solutions Ltd. – I connect Europe’s cutting-edge robotics innovations with South Korea’s dynamic industrial landscape as a trusted distributor and system integrator.

These roles allow me to deliver impactful solutions to businesses and ensure brands gain the visibility they deserve.



🏆 Distributor for Leading Companies in Robotics

At Korea Solutions Ltd., my work focuses on:

- Sales
- System Integration
- Marketing (exhibitions, online campaigns, content creation)
- Comprehensive Customer Support

I proudly represent world-class companies, including:
- Synapticon: Advanced servo drives and full actuators for robotics, AMRs, and humanoids.
- Cambrian Robotics: AI-based 3D vision systems for complex industrial tasks under any lighting condition.
- Motorcortex: Motion control software with built-in digital twin functionality.
- Sensodrive: Actuators, torque sensors, and force feedback products for high-performance systems.

Mission: Deliver tailored solutions that empower South Korea's industrial leaders and foster innovation.


🌟 Global Tech Marketing on LinkedIn

Why LinkedIn?
Even the best solutions won’t succeed if no one sees them. LinkedIn is a powerful platform for visibility and growth.

With 72,000+ followers and 50M+ annual views, I help robotics and automation brands stand out.


🔹 What I Do on LinkedIn

- Showcase Your Brand
- Create engaging content that highlights the impact and uniqueness of your solutions.
- Position your brand as a thought leader in robotics and automation.
- Build Awareness
- Develop posts, articles, and updates to captivate a global audience.
- Reach decision-makers, engineers, and tech enthusiasts worldwide.


🔹 Why It Matters
Visibility drives opportunities. My LinkedIn strategy ensures your brand is seen, heard, and remembered—turning awareness into growth.

📩 Let’s Connect!
Ready to elevate your brand? Let’s discuss how I can help get your solutions the visibility they need to succeed!

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The Battle

Dipl.-Ing. Lars Behrendt

Robert 지영 Liebhart

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