StackAdapt

Editorial Content Manager, B2B

Thought Leadership Marketing

Some of my clients and results:

+ Community Director at Content Hacker: 
Planned and launched a paid community in Circle.so for marketers and small business owners.

+ Product Marketing and Success at Content at Scale
Created product videos, knowledge base articles, tutorials, and conducted live product trainings.

+ Head of Content at RevGenius
Relaunched RevGenius Magazine as a thought leadership publication for revenue professionals and acted as the Managing Editor, publishing 17 articles. Wrote original thought leadership articles about community-led growth.

+ Thought leadership writer at Clari

+ Ghostwriter at Category Pirates

+ Content strategy consultant at Pandago


Services:

- Book Coaching & Ghostwriting 
- Thought Leadership Content 
- Research Reports 
- Not Boring SEO

Marketing Strategy Consultant & Premium Ghostwriter

Okanagan College

Teach digital marketing, search marketing, and marketing research at the Okanagan School of Business.

Professor

Dooly

- Designed and launched three lead generation campaigns with online quizzes (scorecards), bringing in more than 1,000 leads.
- Published original research reports and other data-driven assets.
- Wrote/Edited and optimized dozens of blog articles, including a library of Sales Templates.
- Launched a Thought Leadership motion, creating original content with the CEO and the VP of Revenue. 
- Launched The Sidekick, Dooly’s newsletter.


- Planned and executed Thought Leadership strategies and content with internal and external SMEs.
- Managed and built partnerships with sales organizations and influencers (Pavilion, JB Sales, Sales Assembly, Kevin Dorsey, 30 Minutes to President's Club)
- Wireframed and wrote landing page copy.
- Assigned articles to freelancers and edited and published final pieces.
- Wrote a bi-weekly email newsletter.
- Created video assets for social media.
- Supported the team with the promotion and planning of events, email campaigns, and website updates.

Community & Content Marketing Manager

Rhema e-School

Rhema e-School is an online alternative education program focused on technology, entrepreneurship, the arts and mindfulness. We develop the abilities of each student while they enjoy learning about themselves and the world.

At the launch of this startup, I was in charge of overseeing all the marketing activities and our go to market strategy.

- Website creation
- Social Media marketing campaigns
- Facebook Ads and A/B testing
- Demand generation campaigns
- Content creation: blogs, videos, info graphics, landing pages.
- Product Marketing
- Email marketing

Co-Founder & Advisor

Apollo

+ Created and executed SEO and Content strategies to increase traffic and conversions.
+ Developed and oversaw the Social Media Strategy - Increased LinkedIn followers from 6k to 14k+
+ Launched the Apollo blog and published 30+ articles
+ Led a team of one freelance writer and one social media manager

Content Marketing Manager

Author

Don’t just be better than the competition. Be the only one.

Becoming the go-to expert in your field is not easy, but quite possible — if you follow the right path. This book decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries.

The Solo Thought Leader will show you how to:

- Charge higher prices as the expert in your niche
- Innovate and rise above the competition
- Sell more by building a community of loyal fans
- Set industry trends as the voice people listen to in social media
- Leave a legacy with visibility, authority, and credibility
- Create a business that runs by itself and frees you to do what you love

Building upon his experience as a business consultant and B2B marketer, and numerous interviews with business practitioners, Diego Pineda lays out the strategies and tactics you need to climb to the top of your domain.

Author: The Solo Thought Leader

Vengreso | Prospect Better. Sell More.

+ Increased website traffic 5x in 7 months
+ Positioned top 50 keywords on page #1 of Google
+ Developed email campaigns with CTR of 30%
+ Increased SQLs by 250%

In this role I oversaw the Digital Marketing and Content Marketing departments (including graphic and video design), providing SEO and content strategy, and helping in its implementation. I also wrote long-form content for https://www.linkedin.com/redir/suspicious-page?url=vengreso%2ecom%2e

Director of Digital and Content Marketing

As the Content Marketing Manager at Vengreso, I was at the helm of driving the strategy to generate qualified leads for our sales team.  This strategy included:

+ Digital Marketing (SEO, SEM)
+ Content Plan (blogs, videos, podcasts, publications, webinars)
+ PPC and retargeting strategy
+ Social Media Marketing Strategy
+ Lead Nurturing and Email Campaigns

Leadership: Managed the marketing team as the Acting Director of Marketing for 45 days. Also acted as hiring manager in the recruitment process of members for the marketing team in conjunction with the HR department and the CEO.

Tools used: MarketMuse, SEM Rush, Google Analytics, Keyword Finder, Yoast SEO.

As the Senior Content Writer, I created original blog content, guides, e-books, case studies, press releases, and other long-form content. I also supported the social media marketing strategy, writing social posts for Twitter, Facebook and LinkedIn and editing videos and optimizing them for YouTube. Aditionally, I edited and prepared audio files and show notes for two podcasts: The Modern Sales Podcast and the Modern Marketing Engine podcast.

ABOUT VENGRESO

Vengreso is the first company to deliver a full suite of digital sales training and consulting services helping B2B sales teams create more conversations with qualified buyers through three solutions:

1.	Content for Sales Enablement
2.	LinkedIn Profile Makeovers 
3.	Digital Sales Training and Coaching

Senior Content Writer

Video editing projects for various clients, including Growth Genie, FrontSpin and BeMo Academic Consulting.

Final Cut Pro | Adobe Creative Suite

Freelance Video Editor

CloudTask

Editing & Copywriting | Video Production & Editing | Digital Marketing & Social Media Marketing 

CloudTask is a managed workforce provider for companies looking to increase their sales, customer retention and revenue, through trained and managed teams of outsourced sales, customer support and customer success experts.

I worked in the Marketing Department, regularly creating unique blog content, landing pages and infographics. Authored dozens of articles on marketing, sales, outsourcing, customer support and more.

Senior Content Creator

Thought Leadership Marketing Pirate | Marketing Professor | Author & Public Speaker

WRITER: I am the author of four novels, 10 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer.

PUBLISHER: In 2007, I founded a publishing company with a fiction and a non-fiction imprint, selling thousands of copies for authors across America. I sold the company in 2012.

BUSINESS CONSULTANT: In 2013, I worked as a business consultant with the Crankset Group. As such, I offered consulting services for business owners, helping them make more money in less time, get off the treadmill, and get back to the passion that brought them into business in the first place.

SOLOPRENEUR: I’ve founded, grown, and sold two businesses. Most recently, I co-founded with my wife an online school for children in Latin America to teach them about technology, entrepreneurship, arts, and mindfulness.

diego pineda

Framework Consulting Inc.

The firm focuses on solving clients' toughest problems in the area of strategic planning. We also assist companies in boosting employee productivity.

President

ScheduleU at 2Time Labs

ScheduleU offers the Task Management & Time Blocking Summit. It's a training company focused on building the skills of highly motivated, busy people who use their task lists, apps and calendars in innovative empowering ways. Our mission is to change the way people's relationship with time via their calendars so that it becomes a powerful resources that allows them to accomplish their dreams.
I'm also the creator of the Task Management & Time Blocking Podcast.

Founder

Jamaica Gleaner Company

I author a popular column on topics related to strategic planning and productivity in one of the Caribbean's most popular and respected newspapers.

In addition, I have also been published in two Trinidadian newspapers: the Newsday (where I was a quarterly contributor) and also in the Guardian.

Bi-Weekly Business Columnist

CaribHRForum

I created CaribHRForum in 2003 to connect HR practitioners across the region. It now connects over 3000 professionals who share online conversations, research, jobs, ideas and more.

Our upcoming Virtual Conference is being hosted by CaribHRForum Community.

Founder and Host - CaribHRForum Virtual Conference 2020-22

Time Management Software Startup

I was a member of the Advisory Board of a time management software company that has just released its latest beta version.

Advisory Board Member / Advisor

Various clients

Worked with various process improvement, business process automation and reengineering teams to implement metric-driven change. Facilitate teams, perform technical activities, build team knowledge and guide implementation efforts to ease the formation of new task teams trying to deliver results under trying circumstances.

BPM Consultant, Reengineering

Lifehack.org

I wrote regularly for Lifehack.org, one of the most popular personal development websites in the world. More recently, I have been a less frequent contributor, focusing more on my book and longer form content.

Writer

Perfect Time-Based Productivity: A unique way to protect your peace of mind as time demands increase

I wrote my second book in 2014. See http://perfect.mytimedesign.com.

More demands on your time - that's just a fact of modern life. You may be doing the job of more than one person and facing an onslaught of information, only to realize that ubiquitous, 24-7 technology has only made things worse. How do you stay ahead of the expectation that you should be able to meet all your obligations, old and new?  In the face of these increasing pressures, what do you need to do to maintain your peace of mind?

To continue reading, visit the Amazon.com page at http://www.amazon.com/dp/B00PY5X52Q

University of Phoenix

Taught online programs in Business Research and Statistics in the graduate and undergraduate business schools.

Online Faculty

CIBC FirstCaribbean International Bank

Worked with a team to design a major intervention. Trained executives to deliver major components successfully, reaching every employee in the company.

External Consultant

You're an executive facing down the challenge of developing a game-changing, long-term strategic plan for your organization. You have an idea of the overall objective, but the path to get there is unclear.

Should you hire a facilitator? Or do you need experienced consulting advice on the choices in front of you? Would following the same process from prior years be enough?

Contact us at Framework Consulting via text or a call to answer these question, explore your options and make some timely decisions. Our experience includes over decades and more than 55 15-30-year strategic planning retreats, each designed to produce breakthrough results.

We have played many roles, from helping clients craft an entire planning process spanning several months, to facilitating strategic planning retreats intended to disrupt your industry. 

We also show you how to execute do-it-yourself projects in which you don't use outsiders at all, but wish to use the best available ideas. These could be traditional strategic planning techniques or borrow from the modern field of strategic foresight.

Most of our consulting projects have taken place in the USA, Jamaica, Trinidad and Barbados so we have a broad range of experiences to draw from. We combine quantitative and high-touch approaches to bring the best out of your team.

Not ready to reach out, but interested in growing your knowledge? Sign up for our JumpLeap Podcast and Newsletter (https://longtermstrategy.info) and find out more about our annual conference.

Use the contact form to receive a quick reply - http://replytoFrancis.info

Francis Wade

StratCinema is live...

No sign-up required. No login wall. Just click and explore. https://stratcinema.org (stratcinema.org)

Here's what you'll see:

Five+ curated collections organized by strategic pattern—Comeback Stories, David vs. Goliath, Winners, Slow-Motion Collapses, and MBA Refresh. Plus a dedicated Caribbean business collection.

Each video is 12-25 minutes. (Most are) Each tells a complete strategic story. Each gives you that "surprisingly smarter" feeling without homework.

Where to start?

If you're curious about strategic resurrections: Start with the Comeback Stories collection. Nintendo's transformation from playing cards to gaming dominance. Marvel's journey from bankruptcy to $4 billion acquisition.

If you want to understand competitive asymmetry: David vs. Goliath shows you how smaller players outmaneuver giants. Regional airlines beating 

United. Craft brewers taking market share from Budweiser.

If you're in the mood for strategic mystery: Slow-Motion Collapses reveals how advantage erodes. Del Monte's 140-year run ending in bankruptcy. Walgreens' $90 billion disappearance.

Pick the pattern your brain is craving. Click. Watch. Move to the next one.

The optional part:
You can browse completely anonymously. But if you want to bookmark favorites or track what you've watched, create a free account (takes 30 seconds, just email and password).

No credit card. No upsell. No trial conversion.

Why this works for holiday weekend:
You have 100+ videos available. You're not committing to anything. You're just browsing for the next strategic story that makes you feel intellectually alive.

Twenty minutes between obligations. Thirty minutes before bed. Fifteen minutes while coffee brews Thursday morning.

It's designed for exactly these moments.

One request:
After you've watched a few videos, hit reply and tell me which one surprised you most. I'm curious what patterns resonate with strategy-minded professionals when they're in "off-season" mode.

Enjoy the collection. The link is: stratcinema.org (https://stratcinema.org)
Francis

P.S. The site is still in Beta so you may see some glitches. Let us know!

Consultant who solves tough strategy and productivity problems for corporations | Author | Web-Speaker | Jump Leap Long-Term Strategy Podcast

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Francis Wade

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The Battle

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Francis Wade

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Francis Wade's LinkedIn Performance

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