StackAdapt

Editorial Content Manager, B2B

Thought Leadership Marketing

Some of my clients and results:

+ Community Director at Content Hacker: 
Planned and launched a paid community in Circle.so for marketers and small business owners.

+ Product Marketing and Success at Content at Scale
Created product videos, knowledge base articles, tutorials, and conducted live product trainings.

+ Head of Content at RevGenius
Relaunched RevGenius Magazine as a thought leadership publication for revenue professionals and acted as the Managing Editor, publishing 17 articles. Wrote original thought leadership articles about community-led growth.

+ Thought leadership writer at Clari

+ Ghostwriter at Category Pirates

+ Content strategy consultant at Pandago


Services:

- Book Coaching & Ghostwriting 
- Thought Leadership Content 
- Research Reports 
- Not Boring SEO

Marketing Strategy Consultant & Premium Ghostwriter

Okanagan College

Teach digital marketing, search marketing, and marketing research at the Okanagan School of Business.

Professor

Dooly

- Designed and launched three lead generation campaigns with online quizzes (scorecards), bringing in more than 1,000 leads.
- Published original research reports and other data-driven assets.
- Wrote/Edited and optimized dozens of blog articles, including a library of Sales Templates.
- Launched a Thought Leadership motion, creating original content with the CEO and the VP of Revenue. 
- Launched The Sidekick, Dooly’s newsletter.


- Planned and executed Thought Leadership strategies and content with internal and external SMEs.
- Managed and built partnerships with sales organizations and influencers (Pavilion, JB Sales, Sales Assembly, Kevin Dorsey, 30 Minutes to President's Club)
- Wireframed and wrote landing page copy.
- Assigned articles to freelancers and edited and published final pieces.
- Wrote a bi-weekly email newsletter.
- Created video assets for social media.
- Supported the team with the promotion and planning of events, email campaigns, and website updates.

Community & Content Marketing Manager

Rhema e-School

Rhema e-School is an online alternative education program focused on technology, entrepreneurship, the arts and mindfulness. We develop the abilities of each student while they enjoy learning about themselves and the world.

At the launch of this startup, I was in charge of overseeing all the marketing activities and our go to market strategy.

- Website creation
- Social Media marketing campaigns
- Facebook Ads and A/B testing
- Demand generation campaigns
- Content creation: blogs, videos, info graphics, landing pages.
- Product Marketing
- Email marketing

Co-Founder & Advisor

Apollo

+ Created and executed SEO and Content strategies to increase traffic and conversions.
+ Developed and oversaw the Social Media Strategy - Increased LinkedIn followers from 6k to 14k+
+ Launched the Apollo blog and published 30+ articles
+ Led a team of one freelance writer and one social media manager

Content Marketing Manager

Author

Don’t just be better than the competition. Be the only one.

Becoming the go-to expert in your field is not easy, but quite possible — if you follow the right path. This book decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries.

The Solo Thought Leader will show you how to:

- Charge higher prices as the expert in your niche
- Innovate and rise above the competition
- Sell more by building a community of loyal fans
- Set industry trends as the voice people listen to in social media
- Leave a legacy with visibility, authority, and credibility
- Create a business that runs by itself and frees you to do what you love

Building upon his experience as a business consultant and B2B marketer, and numerous interviews with business practitioners, Diego Pineda lays out the strategies and tactics you need to climb to the top of your domain.

Author: The Solo Thought Leader

Vengreso | Prospect Better. Sell More.

+ Increased website traffic 5x in 7 months
+ Positioned top 50 keywords on page #1 of Google
+ Developed email campaigns with CTR of 30%
+ Increased SQLs by 250%

In this role I oversaw the Digital Marketing and Content Marketing departments (including graphic and video design), providing SEO and content strategy, and helping in its implementation. I also wrote long-form content for https://www.linkedin.com/redir/suspicious-page?url=vengreso%2ecom%2e

Director of Digital and Content Marketing

As the Content Marketing Manager at Vengreso, I was at the helm of driving the strategy to generate qualified leads for our sales team.  This strategy included:

+ Digital Marketing (SEO, SEM)
+ Content Plan (blogs, videos, podcasts, publications, webinars)
+ PPC and retargeting strategy
+ Social Media Marketing Strategy
+ Lead Nurturing and Email Campaigns

Leadership: Managed the marketing team as the Acting Director of Marketing for 45 days. Also acted as hiring manager in the recruitment process of members for the marketing team in conjunction with the HR department and the CEO.

Tools used: MarketMuse, SEM Rush, Google Analytics, Keyword Finder, Yoast SEO.

As the Senior Content Writer, I created original blog content, guides, e-books, case studies, press releases, and other long-form content. I also supported the social media marketing strategy, writing social posts for Twitter, Facebook and LinkedIn and editing videos and optimizing them for YouTube. Aditionally, I edited and prepared audio files and show notes for two podcasts: The Modern Sales Podcast and the Modern Marketing Engine podcast.

ABOUT VENGRESO

Vengreso is the first company to deliver a full suite of digital sales training and consulting services helping B2B sales teams create more conversations with qualified buyers through three solutions:

1.	Content for Sales Enablement
2.	LinkedIn Profile Makeovers 
3.	Digital Sales Training and Coaching

Senior Content Writer

Video editing projects for various clients, including Growth Genie, FrontSpin and BeMo Academic Consulting.

Final Cut Pro | Adobe Creative Suite

Freelance Video Editor

CloudTask

Editing & Copywriting | Video Production & Editing | Digital Marketing & Social Media Marketing 

CloudTask is a managed workforce provider for companies looking to increase their sales, customer retention and revenue, through trained and managed teams of outsourced sales, customer support and customer success experts.

I worked in the Marketing Department, regularly creating unique blog content, landing pages and infographics. Authored dozens of articles on marketing, sales, outsourcing, customer support and more.

Senior Content Creator

Thought Leadership Marketing Pirate | Marketing Professor | Author & Public Speaker

WRITER: I am the author of four novels, 10 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer.

PUBLISHER: In 2007, I founded a publishing company with a fiction and a non-fiction imprint, selling thousands of copies for authors across America. I sold the company in 2012.

BUSINESS CONSULTANT: In 2013, I worked as a business consultant with the Crankset Group. As such, I offered consulting services for business owners, helping them make more money in less time, get off the treadmill, and get back to the passion that brought them into business in the first place.

SOLOPRENEUR: I’ve founded, grown, and sold two businesses. Most recently, I co-founded with my wife an online school for children in Latin America to teach them about technology, entrepreneurship, arts, and mindfulness.

diego pineda

Ideas-Led Growth

✔ Set the strategic direction of a firm that has been in business since 2007
 ✔ Lead business development and marketing
 ✔ Manage and maintain relationships with clients, prospects, and partners
 ✔ Manage project staff and sub-contractors
 ✔ Responsible for firm P & L and all project budgets

Syncresis® makes complex concepts simple. We help companies and individuals position themselves via thought leadership and content strategy, with an exclusive focus on financial innovators from major global banks and investment managers to fintechs to crypto and DeFi. We plan and execute thought leadership strategies that help clients demonstrate a powerful mix of competence, expertise, and uniqueness.

Founder and Managing Partner

Kindness Communication

Kindness Communication℠ is a personal mission and advocacy project focused on the quality of interaction among colleagues, customers, and stakeholders. 

●When we did a survey on workplace kindness in 2017, we found an average rating of 6.6 on a scale of 10, based on a questionnaire using key dimensions of interpersonal and organizational kindness behaviors.● 

I view this project as a chance to explore and advocate workplace values I have held and lived for many years, dedicated to the idea that kindness is the surest path to achieve better results and greater focus in companies and organizations.

Founder

BNY Mellon

● Developed, planned, and executed the external communications strategy for three major areas of the business: Corporate Trust, Treasury Services, and Client Service Delivery (i.e., Operations)
● Drove between 500% to 2000% increases in share of voice via strategic plan execution
● Extracted compelling messages and stories from complex concepts and intellectual property in financial topics including asset securitization, trustee and agent services, payment processing, cash and treasury management, trade document management, risk and resiliency, and automation, robotics, and AI
● Provided support to executives in developing overall communication skills and preparing for specific interactions with external audiences
● Provided planning and manage the delivery team for an ongoing Media Intelligence program focused on daily newsletters and regular analytic reporting on share of voice and reputation
● Created strategic and operational plans for the transformation of a bank-wide Client Communications function
● Defined Standard Operating Procedures across External Communications across the bank’s Investment Services lines of business and functions
● Created original content for print and online publication as either ghostwriter or original author in formats ranging from whitepapers to blogs and articles to social content
● Secured opportunities, develop, and communicate strategic messages for interviews, meetings, speeches, and conference presentations
● Carried out research and analysis of coverage and trends related to industry influencers, competitors, and trends

Principal, Communications

Atwood Partners

● Created and executed messaging strategies, communication plans, and media campaigns for a top-tier global consulting firm client
● Developed integrated public relations campaigns including global top-tier business media, trade publications, and “new” media including blogs and social networking sites 
● Drove as high as 5000% increases in share of voice in select areas
● Developed PR assessment processes and manage development of tools for media results analysis

Director

Logical Design Solutions

● Directed multi-year client relationships with Fortune 500 customers, primarily in the Consumer Packaged Goods Industry (accountable for creating annual e-Business program plans and budgets, directing multiple project teams, and managing overall client satisfaction)
● Increased account revenues on average 120% year over year
● Managed staff performance and defined firm-wide best practices in the areas of user experience, user-centered design, communications, and Internet content strategy
● Rapidly promoted from consultant to manager to director-level roles

Principal Consultant / Director of User Experience

Advantage kbs

(knowledge engineering, user experience, and change management)

Senior Consultant

Seton Hall University

(program management across four major grant-funded projects using information technology to enhance teaching and learning)

Project Manager, Academic Technologies

Center for Electronic Texts in the Humanities

(developed and managed online and offline marketing collateral for a federally-funded think tank dedicated to applying computing technologies to literary texts, based at Princeton University)

Text Encoding Specialist / Marketing Manager

As the Founder and Managing Partner of Ideas-Led Growth, I have spent over 16 years transforming financial service innovators into industry thought leaders. My mission is to empower innovators to grow while positively impacting their industries. My expertise spans strategic communication, content marketing, and public relations, enabling top global banks and fintech disruptors to excel in institutional finance.

I have a Ph.D. in French Literature from The Johns Hopkins University and a BA summa cum laude from Amherst College, and I leverage my academic background and passion for ideas to extract compelling messages and stories from diverse and challenging topics.

Let’s connect to discuss how we can collaborate to achieve your strategic goals.

taplio

The Battle

diego pineda

Christopher Fox

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