Turning an idea into a successful SaaS or AI product takes the right strategy, the right team, and flawless execution.

That’s what we do best! We've worked with 50+ B2B companies to build and scale SaaS & AI products that bring results.

With a proven process, clear communication, and a focus on scalability, we make sure your product is built fast and made to laaaast 🚀

Our process involves:

👉 Defining the best product strategy & tech stack
👉 Designing an intuitive & beautiful UX/UI
👉 Building an MVP in 8 to 12 weeks
👉 Scaling it into a robust, full-featured platform

💡 Experts in: React • Django • Node.js • Bubble.io • WeWeb • Xano

Diogo Guerner

I studied cinema. Not computer science.
 
I did study some business along the way, but the foundation? Film school.
 
And honestly, I think it's one of the best things that happened to my career in tech.
 
When I tell people I run a digital product studio, the first question is usually about my technical background. When I say "film school," people get a bit surprised.
 
But here's what studying cinema actually teaches you:
 
- How to tell a story.
- How to structure information so people feel something.
- How to direct attention.
- How to take a big, messy idea and distill it into something clear.
 
That's product development.
 
Every great product is a story. There's a protagonist (your user), a conflict (their problem), and a resolution (your solution). If the story doesn't make sense, the product won't either.
 
At Naviu, we build digital products and AI for non-tech companies. Most of our clients don't care about the tech stack. They care about whether the product makes sense for their people.
 
That's a storytelling problem, not an engineering one.
 
I'm not saying you don't need great engineers. You absolutely do.
 
But the people who can bridge the gap between "what the tech can do" and "what the human actually needs"?
 
Those are the ones shaping the best products right now.

CEO @Naviu / Launch digital products & AI solutions at startup speed

I gave my coworker a promotion: he's now called Claudius Maximus.

After a couple of weeks using Claude's Cowork, I'm not exaggerating when I say this is the most productive I've ever been: creating documents, building presentations, prospecting, writing content (yes, part of this post too 🤣)

Things that used to eat half my day now take minutes.

It's like having a senior team member who never sleeps and somehow knows a little bit about everything.

We're entering a phase where solo founders and tiny teams can operate like companies 10x their size. Not because they work harder. Because their AI coworkers do the heavy lifting.

If you haven't tried it yet, you're leaving hours on the table every single week.

What are the best use cases you've seen? Drop them 👇

What happens when AI stops chatting and starts dialing?
 
Not a chatbot. Not an assistant. An actual AI that picks up the phone, handles qualification and closes conversations.
 
Most people are still focused on text-based AI. Meanwhile, companies are quietly automating their entire sales and operations with voice agents.
 
That's why on Thursday, March 12, I'm hosting Philipp Baumanns at the buildersklub in CIC Berlin.
 
Philipp co-founded telli (YC-backed), previously scaled Enpal to 150+ people, and has been deep in the AI voice agent space.
 
I'll be sitting down with him for a fireside chat on the real ROI of AI voice agents, followed by a live demo:
 
👉 The founder journey from scaling Enpal to building a YC-backed AI startup 
👉 Why voice agents are one of the fastest ways to expand sales and ops capacity 
👉 Building a production-ready voice agent in minutes, live on stage 
👉 How these agents handle real objections and trigger actions directly in your CRM
 
But we're not just going to talk about it. You'll see it in action.
 
If you're in Berlin and want to go from "I should really try AI in sales" to "I just saw an agent book a meeting live," this one's for you.
 
​This event is happening as part of the Thursday Gathering by Venture Café Berlin
 
📅 Thursday, March 12 
📍 CIC Berlin 
🎟️ Spots are limited
 
Link in the comments 👇

Something I keep noticing across our projects at Naviu:
 
The teams delivering the most impact are getting smaller.
 
Not because companies want to cut costs (though that helps). But because the tools have changed the math.
 
AI handles a lot of the repetitive work. One senior engineer with the right stack covers ground that used to take 3 or 4.
 
But the real advantage of small teams isn't speed. It's clarity.
 
Small teams don't lose weeks in alignment meetings. They don't write specs for the sake of writing specs. They talk to the customer, prioritise, and ship.
 
We work with non-tech companies and corporates who need digital products built fast. And the pattern is always the same: the moment you add unnecessary layers, momentum dies.
 
What works instead:
 
- A senior-led team that owns the problem end to end.
- Clear checkpoints, not endless handoffs.
- Iteration based on what's real, not what's in a slide deck.
 
This doesn't mean big teams are useless. It means that for most digital initiatives, you don't need 20 people. You need the right 5.
 
The companies that figure this out first will have a serious advantage.

Is AI making us go out of business?

I’ve been asked this a lot lately, and honestly, I’m feeling the exact opposite.

We’re seeing more and more non-technical businesses that finally see a path to building their own software to scale operations.

The vibe coding era is changing the starting line:

👉 Better Prototypes: Clients show up with functional AI prototypes they built themselves.
👉 Clearer Vision: Because they’ve already "played" with the logic, they know know better what they need.
👉 Faster Execution: Internally, we’re using AI assisted tools to ship complex apps at a speed that wasn't possible two years ago.

I think we’re seeing the Jevons Paradox at play.

As the cost of building software drops, the demand doesn't decrease, it increases. As the barrier to entry lowers, there are simply more opportunities to build.

But here’s the catch: as coding becomes a commodity, the craft becomes more valuable.

Just because everyone has a powerful camera in their pocket doesn't mean everyone can be the new Steven Spielberg.

The machines are writing a lot of the code, but humans are still the ones telling the story.

Your digital initiative stalled. Again.
 
And I bet it wasn't because the technology was wrong.
 
After working on dozens of digital products for corporates, I keep seeing the same pattern. The projects that fail almost never fail because of tech.
 
They fail because of:
 
- No clear owner. Everyone is "involved," nobody is accountable.
- No defined success metric. The team builds features instead of solving a problem.
- Internal politics slowing every decision to a crawl.
 
The companies that actually ship? They do three things differently:
 
- They assign one person who owns the outcome. Not a committee. One person.
 
- They define what success looks like before writing a single line of code. Not "we need an app." More like "we need to reduce manual order processing from 4 hours to 20 minutes."
 
- And they bring in external partners not because they can't build internally, but because an outside team moves faster, challenges assumptions, and doesn't get stuck in org chart politics.
 
The tech is the easy part. Alignment is the hard part.
 
If your digital initiative is stuck, look at the org chart before you look at the tech stack.

Hey 👋
I'm learning how marketing fuels startup growth. 
Welcoming any advice and shared learnings.

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Diogo Guerner

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Ishika Jain

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diogo Guerner's LinkedIn Performance

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