Mesmerizing Marketing™ Podcast

Entrepreneur

Lawyer marketing expert for solo, and small to mid-size firms.  AI Strategist and coach for law firms and small businesses.  SEO, content creation, SEO optimized blog posts. Wordpress website design. Social media marketing and strategy. Podcast host and producer.  Coaching lawyers on how to use social media to grow.  Serve as “Outside Marketing Director”

Legal Marketing Expert/AI Strategist

Activist Legal

Responsible for business development and marketing for Activist Legal and Community Books. 
- Social Media Management, Email Marketing, Website Design
- SEO and PPC (SEM Marketing)
- Marketing Collateral 
- Book Promotions
- Growing Client Base

VP of Marketing

Self-Employed

We leverage the power of the internet to get our clients more leads and revenue. Wordpress Website Design.  SEO Optimized Blog Posts. Search Engine Optimization.  Legal and Medical Marketing Expert.  Contributing Editor at Attorney at Law Magazine (Online Marketing & Social Media). 
Business Coach for Entrepreneurs and Business Owners.

Founder and President

ReachLocal

• Develop, manage and execute a successful sales cycle across as many as 20 sales reps, selling the core line of technology-based advertising products/services

• Proactively assume a role in developing &amp; executing strategies to build a phenomenal sales culture and productive team that is residually paid commission by focusing on customer’s needs and retention.

• Execute day-to-day call cycle management, using a wide variety of techniques, from traditional advertising sales philosophy’s to highly technical consultative sales techniques.

• Develop a dynamic team by teaching and mentoring sales team

• Track results and communicate to senior management

Regional Sales Manager

Selling customized Internet Marketing programs to Small to Mid-Size Businesses on Google, Yahoo, MSN, AOL, &amp; ASK.com that provide detailed tracking &amp; reporting utilizing our &quot;Patent-Pending&quot; technology.  Consultative Sales.

Sr. Internet Marketing Consultant

Advertising Industry

Regional Account Executive in the Advertising Industry for Chicago, North & Northwest Suburbs, South & Southwest Suburbs, Central & West, Northwest Indiana, & Indianapolis.

Regional Account Executive

RH Donnelley

Account Executive

🚀 About Me: Legal Marketing Maverick & AI Strategy Visionary

I'm a dynamic Legal Marketing Expert and AI Strategist, currently steering the digital marketing helm for law firms with a flair for innovation and efficiency. As the voice behind the “Mesmerizing Marketing™ Podcast,” I not only produce engaging content but also guide my clients in harnessing the power of podcasting.

🌐 What I Do: Elevating Law Firms in the Digital Space

My expertise lies in transforming law firm marketing strategies through a suite of services: from WordPress Website Design to SEO, Social Media Management, and beyond. I'm particularly proud of my proficiency in Google AdWords, Facebook Ads, and achieving Google page one rankings via SEO. My role extends to crafting SEO-optimized blog posts, creating captivating Reels, and managing YouTube channels. Additionally, I'm pioneering in the realm of AI, building customized ChatGPT Chatbots/AI Agents to enhance productivity for law firms and business owners.

🎯 My Mission: Your Outsourced Marketing Director & AI Coach

I aspire to be the cornerstone for law firms as an Outside Marketing Director, coaching lawyers to unfurl their marketing potential and leverage AI for growth and productivity. My goal is to be recognized as a thought leader in AI Strategy, guiding lawyers, entrepreneurs, and business owners in navigating the AI landscape.

💡 Unique Traits: Ambitious, Innovative, and Proactive

My approach is characterized by ambition, a self-starter attitude, and proactive innovation. When not immersed in the digital world, I indulge in fine dining, travel, and participating in charity events and festivals. I'm also passionate about sharing knowledge through hosting live talks on marketing and AI.

🌟 Proud Achievements: A Voice for Legal Marketing

As a contributing editor for Attorney-at-Law magazine, I've shared insights on online marketing and social media for lawyers, marking a significant milestone in my career.

🔗 Networking Goals: Seeking Collaborative Synergies

On LinkedIn, I'm looking to connect with fellow thought leaders in AI and legal spaces, active users hosting live talks, and individuals who can benefit from my expertise.

🔑 : #LawFirmMarketing  #AIStrategistforLawyers #LawyerCoach #SEOSpecialist #Podcaster #PodcastCoach #LegalMarketingExpert #AI #AIStrategy #WordpressWebsiteDesign #LawFirmWebsite

Dimple D.

inCite Legal Tech

Chief Marketing Officer (The InCite Companies)

MobilOps/TIG

Founded and Developed MobilOps software (as Industrial Mobility).  Sold the technology to TIG Corp in 2010.

VP Sales and Marketing

President - inCite LegalTech - Creators of the Legal Tech Pulse Check (Singer of SILLY Song Parodies - at PerfectParody.com)

Redefining Legal Through AI-Driven Growth

I don't just market Legal Tech—I scale AI-fueled platforms that transform how legal work gets done. As a CMO and VP of Sales with 20+ years of experience, I specialize in converting disruptive legal technologies into revenue engines—leveraging AI, NLP, and predictive analytics to accelerate adoption, personalize experiences, and dominate markets.

From scaling LegalTech SaaS to Legal Ops Platforms, I align sales, marketing, and machine learning to deliver massive outcomes.  I’ve worked with BigLaw, Solos, Mids, Startups, Scale-ups, and Legal Tech Innovation Labs, using AI as both compass and catalyst.

Where I Excel:

Building GTM engines powered by generative AI, predictive scoring, and legal-specific NLP.

Creating category-defining brands through AI-enhanced storytelling and data-driven thought leadership.

Driving deal velocity using AI-augmented sales enablement tools (Gong, Clari, Drift AI).

Automating legal marketing ops with MarTech stacks like HubSpot AI, Adobe, and Marketo Engage.

Applying ethical AI frameworks in compliance-heavy industries to ensure trust, transparency, and traction.

Recent Highlights:

🔹 Co-authored Legal Operations in the Age of AI and Data – Debuted at Harvard Law School (2024).

🔹 Drove 75% market capture at InCite LegalTech by leveraging AI-generated insights and delivering hyper-personalized proprietary solutions, enabling law firms to adopt advanced technology.

🔹 Built viral #MusicalMonday brand campaign using generative AI + cultural trend mining, boosting leads by 250%.

🔹 Integrated LLMs into client on-boarding and legal research workflows—cutting costs while scaling conversion.

I bring the rare blend of CMO strategy, VP of Sales execution, and AI-savvy leadership to move legal tech brands from early traction to market category leadership.


🏆 Awards & Recognition:

🏅 President’s Circle Award – Top 1% globally for revenue performance in marketing & sales.

🏅 Top 10 Global Legal Content Creator – Ranked #10 worldwide for creating impactful LinkedIn content.

🏅 “CMO of the Year” Finalist – Recognized for driving transformational campaigns leading to revenue growth.

🏅  Host of the award-winning “Don’t Suck at AI” Podcast, now a go-to resource for Legal Tech innovation and AI strategy.

🏅  Speaker at Legal Tech events such as LawDroid AI Conference 2025, GoodLawer Summit, and ContractsCon 2025.

John Lindsey

The Picture?    It's just a grainy screenshot from a watch party yesterday at MLT Aikins LLP, one of the law firms broadcasting Goodlawyer's Future Of Law Summit.

But READ that again PLEASE.  A "WATCH PARTY".   For an educational legal event....not a Super Bowl,  A World Cup or a Taylor Swift Concert.

Thousands and thousands of Lawyers, gathering all around the world, doing "watch parties" to talk about The Future Of Law.  (WHAT?????)

For the past 24hrs I've been reading quotes like this one from Mariela Gutierrez  "Honestly, I don’t look forward to many lawyer events these days, but this one was different.  It had HEART, authenticity, and reminded me how INSPIRING this community can be. I'm feeling ENERGIZED about the future of law and grateful for the community leading the way."

And while I was honored to be able to kick it off with the 1st session of the day with Jessica Nguyen, Ross McNairn and Chad Aboud leading our panel on AI....I couldn't get over the level of excitement from the minute the event kicked off til it wrapped up.  

And that level of excitement carried on throughout the day, with amazing hosts Chad Aboud and Pauline Chan...and speakers Anastasia Boyko, Robert Hanna, Jessica Nguyen , Ross McNairn, Leena Yousefi , Laura Frederick, @Craig S., Kristin Taylor, Brittany Leonard , Joshua Weinberger, and Aaron Baer .

By the time the event was over, I couldn't count the amount of messages I received that were similar in nature to Mariela's....I share all this to say The Future Of Law is taking shape NOW....and based on the vibes from around the world, we are building (and changing) it together and it's going to be AWESOME!

***A Special Thanks to Brett Colvin, Zak Biggs and the amazing team at Goodlawyer for pulling off an event of this scale!!

#TheFutureOfLawIsInGoodHands 💪

🚀 What. A. Day. 

I'm still buzzing from the incredible energy at the IGNiTE Digital Leadership Summit!

I'm back from Madison, WI and I'm absolutely energized after speaking at the IGNiTE Digital Leadership Summit.

The entire day was packed with powerful conversations about the future of leadership, what it means to be a true "Digital Leader," and the critical work required to build TRUST through your brand.

A massive congratulations and thank you to Ema and James Roloff for their vision and for putting on such a real and engaging event. You created a truly special atmosphere!  (And Weston Dockter's work behind the scenes didn't go unnoticed!)

A huge personal highlight for me was sharing the stage with my fellow panelists. Paige Lord, Eric Kimberling, and Phillip Morris ... you were all simply AMAZING!  The insights and discussion were top-notch, and it was a privilege to be up there with you.

And to finally to get meet in person all the phenomenal speakers like my friends Curtis Goldsborough, Ian McCain, Michelle Raue....it was bucket-list stuff!!! 
 
To everyone who attended, thank you for your energy and thoughtful questions.

It's clear we did start something special. 

#CantWait4TheNextOne

After my IGNiTE Digital Leadership Summit talk last week, someone asked me a question that hit hard:

👉 “Can you really have fun and still make a serious impact in business?”

My answer?  HELL YES!

We’ve been sold a lie that “impact” only comes from stress, grind, and gray faces under fluorescent lights.

That to be taken seriously, you have to look serious.

I call total B.S. on that.  

Some of the BEST doctors I’ve seen are the ones that calmed my fears with humor.

Some of the BEST lawyers I’ve worked with are the ones that put their clients at ease with joy and laughter.

Joy isn’t the enemy of impact...it’s the fuel.

🔥 Fun sparks engagement.
🚀 Engagement fuels innovation.
💥 Innovation creates impact.

The teams breaking barriers aren’t miserable .... they’re lit up, laughing, and in it together.

Even here on LinkedIn ..... the “serious room” of the internet ... we can drop the corporate mask.

We can be strategic and lighthearted.  Ambitious and alive.

So yeah… JOY should be part of your job description.

And look, just like I told everyone at the conference…you don’t have to dress up like Bon Jovi and sing song parodies to announce a new product like I do in this shameless #MusicalMonday plug for our new TermScout Certify™ DPA Badge.
 
But you can find your own version of fun.

So, what's one way you're bringing your real personality (the "fun" part!) to work this week? 

Drop it in the comments!

#JoyIsntTheEnemyOfImpact
#ItsTheFuel

Is your CONTRACT cleared for takeoff ?

This #MusicalMonday, is about entering the "Danger Zone" of contract negotiations, and the drama is real.  🎶

But you don't have to fly solo! 🛬 

TermScout is your co-pilot, guiding your contracts out of the friction and into the blue-sky of a clean deal. 

Our TermScout Certify™ Benchmark gives you the intelligence you need to spot those unfair terms before they cause a nosedive.

Ready to eliminate deal friction and get that mutual win-win tone? 

Well sing along with me today and see how we take your negotiations out of the drama zone! 👇

#TheTopGunOfIndependentContractCertification
#IFeelTheNeedForSpeed
#Speed2TrustThatIs

Sales Leaders - What if you could eliminate 80% of NDA redlines before the first draft leaves your desk?

We all know the drill. 

The deal momentum is high, the commercial terms are agreed, but the NDA review turns into a multi-day slog that kills the energy.

That bottleneck isn't usually about malice;  it's about the FRICTION of proof. 

Your counter-party's counsel needs independent confidence that the agreement is fair and market-standard.

The best way to skip that fight? 

PROVE IT upfront. 

Independent certification is essentially pre-vetting your agreement so counsel on the other side can sign with confidence.  (*It's Benchmarked Against Thousands Of Other NDAs)

Less friction   ➡️  Faster sign  ➡️   Massive deal velocity.

The new benchmark for Contract Cycle Time isn't just speed ... it's TRUST.

We talk a lot about cycle time, but the fastest contract is the one that requires the least review.

The legal market is moving toward transparency and standardization. 

An NDA that is independently verified as "market-standard" and balanced is no longer just a good idea, it's becoming the industry expectation for operational excellence.

This shift is about moving the Legal function from 'gatekeeper' to 'enabler' for the business.

Is your NDA up to the new industry standard?

#WillYoursPass?
#SendItOverAndLetsSee  👀 🔍

taplio

The Battle

Dimple D.

John Lindsey

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