Co-Founder & CEO at LeadHaste - a world-class B2B lead-gen agency that sends you ready-to-buy prospects so your team can spend time on what matters most: closing deals.

️Dimitar Petkov

Medscape

• Manage a team of 5 Editorial Directors, creating 250 podcast episodes per calendar year.
• Onboarding and training of all new and current podcast employees through weekly workshops focused on skill sharing and staying up to date with current industry trends.
• Cross-functional collaboration with multiple teams to create the Medscape app and develop the space in such a way as to turn it into the go-to platform for listening to medical podcasts.
• Collaboration with the WebMD Project Management team to operationalize the development and execution of podcast products while also troubleshooting existing protocols to align with identified best practices.
• New podcast product research and development to create a projected total volume of 2 new podcast products per year.
• Creation of quality assurance measurements and protocols to ensure the consistent launch of engaging medical podcasts where thought leaders and clinical experts share their diverse insights and practical ideas for optimizing patient care.
• Partnered with the Medscape app development, sales, and marketing teams to update the app with optimized podcast features and an advanced user experience for an audience of 13million users.
• Podcast series include: Breast Cancer, HIV, Acute Myeloid Leukemia, Crohn’s Disease, Renal Cell Carcinoma, Pulmonary Arterial Hypertension, Schizophrenia, Lung Cancer, Asthma, Chronic Kidney Disease, Multiple Sclerosis, Alzheimer's Disease, and Psoriatic Arthritis.

Executive Editor: Podcasts

• Research, develop, produce and edit podcast series for niche medical conditions.
• Manage 8-12 concurrent podcast series at different stages of development through cross functional collaborations with multiple teams to meet all deadlines in a timely manner.
• Recruit compelling hosts and guests based on expertise in medical subject areas.
• Develop an engaging content plan, a cohesive narrative, relevant takeaways, and a focused series arc through extensive research and collaboration with key opinion leaders.
• Podcast series include: 
- Acute Myeloid Leukemia
- Advanced and Metastatic Breast Cancer
- Breast Cancer
- Cancer Survivorship
- Crohn’s Disease
- Chronic Myeloid Leukemia
- HIV (Seasons 1 + 2)
- Lung Cancer (Seasons 1, 2 + 3)
- Major Depressive Disorder (Season 2)
- Mantle Cell Lymphoma
- Pediatric Pneumonia
- Prostate Cancer
- Pulmonary Arterial Hypertension
- Renal Cell Carcinoma (Seasons 1 + 2)
- Schizophrenia (Seasons 1 + 2)

Editorial Director: Podcasts

WebMD

Producer and Executive Editor of a weekly medical podcast highlighting health discoveries and the actions we can take to create sustainable changes in our lives.

• Producer, researcher, writer, director, and editor of an always-on medical podcast.
• Increased episode downloads by 35% through SEO, audience targeting, high-profile guest recruitment, and effective media planning and execution across multiple platforms.
• Increased engaged podcast followers by 25% through the creation of a recognizable brand voice and media assets, targeted calls to action, and weekly assessment of alignment with key performance indicators and market research.

Love Letters and Mixtapes

• Producer, Writer, Editor, and Host of the Love Letters and Mixtapes Podcast.
• Identify, research, and recruit guests and contributors with expertise in health and wellness.
• Research and develop content plans across a range of mental health topics, specialties, and treatment options.
• Create an interactive community that explores mental health, emotional health, spirituality, relationships,   trauma, PTSD, grief, addiction, sobriety, recovery, coping skills, and all aspects of health and wellness.

Podcast Producer, Writer, and Host

Snake River Roasting Co.

• Marketing and Business Development for an award-winning, women-owned, organic coffee roaster with a strong international non-profit component.
• Created brand awareness through marketing and sales replication (increased e-commerce sales by 400%).
• Developed all marketing initiatives, content creation, ambassador relationships. proposals, project management, execution, and post-campaign analysis.
• Delivered an exceptional customer experience with proactive communication. Orchestrated appropriate internal resources to meet and exceed customer business goals.
• Led initial client kick-off and onboarding with a focus on product knowledge, branding, and tools to maximize and replicate sales.
• Reviewed customer metrics to gain a deeper understanding of account health, draw conclusions, identify trends and potential risks, and drive value conversations with customers.
• Proactively communicated with customers to resolve issues, explored appropriate sources of information throughout the team for answers to questions.
• Maintained up-to-date knowledge of all products and partnerships to be able to clearly articulate business value.
• Curated unique, experiential programming to highlight local culture, geography, and organic coffee education.
• Established communicative relationships with hotels, restaurants, adventure outfitters, and artisans to identify and achieve mutually beneficial goals.

Director of Marketing and Business Development

Circle of Health International

• Provided leadership, direction, and assessment to the global fundraising and education teams for an international women's health organization proving maternal/fetal care in crisis zones.
• Identified potential brand partnerships and funding organizations to meet financial needs.
• Researched and developed educational modules with related support materials for large group instruction at educational institutions, community centers, and businesses focusing on women’s health.

Interim Director of Development

weSPARK Cancer Support Center

• Curated unique wrap-around wellness program offerings through the creation and marketing of 125+ group services and 130+ individual services per month (increased programs by 150% without increasing the budget).
• Established monthly performance goals, allocated resources, created budgets, and assessed policies and responsibilities for all staff members, volunteers, and practitioners for client safety and satisfaction.
• Provided on-site hiring, training, and management of 6 staff members, 10 clinicians, and 50+ practitioners to ensure daily operations, strategic planning, and program goals were achieved successfully.
• Built and strengthened partnerships with hospitals, businesses, and wellness brands to generate increased awareness of the organization and its services, including proposal review and brand requirements.

Director

The Farmer's Kitchen

• Owner and operator of a small-batch, plant-based/vegan, organic catering company.
• Established pop-up dining experiences incorporating local/seasonal ingredients.

Owner

The Hawai'i Institute of Pacific Agriculture

• Created unique experiential programming to highlight Hawaiian history, culture, and agricultural practices.
• Developed new product categories of value-added goods to align with brand messaging and increase sales.
• Partnered with internal teams to understand market needs and translate visions into commercialization project plans with key product placement.
• Prepared a daily 3-course plant-based/vegan menu for 30+ people to showcase seasonal Hawaiian produce.

Project Manager

The Friendship Circle

• Developed partnerships with national corporations to provide funding and awareness of the organization. 
• Provided leadership and direction to expand the organization programmatically and provide the maximum amount of services to children and young adults with special needs (increased programs by 200%).
• Provided on-site management and training of 20 staff members, 500+ volunteers, and 50+ practitioners to ensure daily operations, strategic planning, and program goals were achieved successfully.

Puerto Rican Family Institute

• Conducted weekly individual and group psychotherapy at a community mental health clinic for 60+ clients.
• Successfully led the clinic through a strict professional audit by demonstrating best practices, developing a SWOT analysis, and identifying corrective action steps for the therapeutic team.

Psychotherapist

Award-winning writer, editor, director, producer, and showrunner in medical media.

Former psychotherapist, community builder, and non-profit executive turned podcast creator, writer, producer, and editor, currently leading the podcast teams at WebMD and Medscape.

I partner with companies, organizations, and individuals to develop, curate, and expand their brand voice through storytelling, content creation, audience engagement, and retention.

I breathe life into their visions through multi-media initiatives, including audio, video, copywriting, brand identification, and product development. 

My passion lies in catalyzing growth—tripling size, expanding reach, curating experiences, crafting compelling narratives, and elevating sales, partnerships, and funding. These are not just goals but the foundation of my approach. 

Transformational Leadership:

I thrive in orchestrating complete overhauls—restructuring teams, roles, programming, and project ownership. My forte is forward-thinking programs designed to magnetize engaged participants, stakeholders, and customers. Customer and client success is not a checkbox; it's a dynamic journey toward increased sales, engagement, participation, and replication.

Unlocking Potential:

My zone of genius revolves around steering businesses and organizations through complex strategic planning development, analysis, and overhauls. Strategic plans are not just documents; they're the roadmap to scaling teams and programs into maturity.

Insights that Resonate:

Armed with a keen understanding of customer and client behavior, I craft marketing plans that transcend the mundane. From short-term tactics to long-term strategies, my approach is anchored in research and foresight to expand an organization's media presence through engaging storytelling, visuals, and audio.

Talent Alchemist:

My commitment extends beyond hiring—it encompasses training and developing talent to foster healthy, productive, and mutually beneficial work environments.

Specialties: 

Content creation, digital marketing, social media, talent development, writing, script writing, podcasting, digital editing, producer, content creation, social media strategy, metrics utilization, podcast ideation, development and launch, recruiting, onboarding, and staff development.

taplio

The Battle

️Dimitar Petkov

Casey Ann Hickey, LMSW

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