Improve & Grow, LLC

- Manage, retain, and grow both B2B and B2C client relationships (15-20 clients) throughout their lifecycle
- Lead the digital marketing team supporting my book of business (3-4 employees)
- Develop data-based digital marketing strategies and plans for assigned clients
- Monitor client performance metrics and adjust plans as needed to meet client goals
- Utilize market research and data analytics to craft campaigns and messaging that resonate with target personas and drive customer generation.

Senior Digital Marketing Strategist

Nardco

- Develop and implement digital marketing strategies that drive business growth and increased revenue generation.
- Conduct market research and identify target audiences, helping to unearth deep customer knowledge with an audience-centric approach.
- Measure and track marketing efforts using data and analytics dashboards, and delivering insights to continuously improve marketing strategies.
- Planning and execution of SEO, PPC, ABM & Event initiatives specific to individual business objectives.

Founder & Co-Owner | Digital Marketing Consultant

Directive

- Successfully led 5+ B2B consulting engagements, resulting in consistent client revenue growth through strategic positioning and go-to-market strategies.
- Analyzed campaign data, recommended optimizations, and delivered performance reports to inform decision making. 
- Conducted competitive analysis and market research to inform product/service positioning and marketing strategies.
- Developed and executed paid media strategies, creating campaigns and content that delivered revenue generating prospects to sales teams.

Senior Account Strategist | Paid Media

Level Agency

- Drove sustainable results via Paid Media for B2B, B2C, EDU & Non-Profit organizations across a variety of industries
- Spearheaded the development and execution of market strategies for SEM campaigns which included strategic planning, testing and analyzing results to create actionable next steps.
- Worked with the content creation, graphics/design, and web development teams to deploy high quality ad copy, display ads, and landing pages that improve lead-generation efforts.
- Analyzed campaign data, synthesizing results & recommending actions to optimize campaigns towards client's business-specific goals.
- Conducted A/B tests on all campaign elements in order to optimize performance toward tangible business KPI's.
- Produced insightful performance reports & effectively communicating to clients and executives to aid in further decision making.

Online Marketing Manager II

Synapse Marketing Solutions

- Leveraged data and analytics to develop and implement digital marketing strategies for SMB and Enterprise-level clients. 
- Management, optimization and analysis of multiple client PPC campaigns with monthly budgets totaling $125K 
- Dramatically increased marketing ROI by reducing cost-per-lead by up to 60%
- Performed comprehensive PPC management performing keyword research, bid optimization, copy-writing and A/B testing
- Created monthly SEO and PPC reports with analysis of campaign and/or website performance along with recommendations for improvements

Marketing Strategist - PPC Specialist

Drak Marketing

- Managed digital marketing strategies for clients utilizing both Facebook and Google Ads 
- Spearheaded design, implementation and optimization of a marketing campaign that directly resulted in a 112% increase in conversion rate 
- Successfully enhanced SEM, SMM and SEO tactics to improve digital performance

Digital Growth Analyst

With a decade of experience in digital marketing, I have honed my skills and expertise in the Technology, B2B, SaaS, and FinTech space. Having worked with numerous startups and enterprise clients in these industries, I understand the unique challenges and opportunities of marketing technology-focused companies. 

My background includes leading marketing efforts for several successful SaaS platforms, optimizing digital campaigns and funnels for FinTech organizations, and developing targeted paid media strategies to engage B2B Technology decision makers. I am deeply familiar with topics and trends relevant to these sectors.

Whether the goal is boosting brand awareness, generating qualified leads, or driving conversions and revenue, I have the specialized knowledge and hands-on experience to make it happen. My analytical mindset and passion for thinking outside of the box sets me apart. 

I am eager to partner with innovative companies looking to grow through smart, data-driven marketing. Let's connect to discuss how I can help take your business to the next level. The only limits are those we set ourselves.

Dillan Nardulli

Digital Marketing Consultant | Paid Media, Marketing Strategy | I help B2B and high ticket B2C organizations grow with simple & sustainable marketing.

View company: Speedwork -- LinkedIn Ads Agency

Franklin & Marshall College

Support the College's brand identity with message-driven storytelling in a variety of formats.

Senior Writer

Self-employed 

- 15 years of professional writing and editing experience (B2B, B2C, PR)
- Create and implement content marketing and public relations plans
- Provide digital marketing reports detailing SEO, audience metrics, and competitor research
- Complete audits and information architecture for website builds
- Author and continuously update client brand and style guides
- Create editorial and social media calendars to simplify posting
- Video script author (writing, editing, and ideation phase)
- Facilitate partnerships with area creative professionals (photo, video, art, web design, voiceover talent, etc)

Consultant: Writer, Editor & Content Strategist

Lancaster Newspapers

- News correspondent (2007 – 2020)
- Fly Magazine staff writer (2014 – 2017)
- Sports writer & page designer (2010 – 2012)
- News intern (Summer 2007 & 2008)

Journalist

Bravo Group, Inc.

- Healthcare and life science editor; interim energy editor (May 2016 - Jan 2017)
- Created and maintained editorial and social media calendars for clients
- Assigned writing and design projects to creative team
- Directed rebranding efforts and crisis communication media for energy and infrastructure clients
- Earned PRSA Central PA chapter Keystone Award (Digital Public Relations category) for launch and execution of healthcare client's digital community; helped grow community to 100,000+ members in year one

Content Manager

Godfrey

- Wrote persuasive, original copy in a variety of formats and styles for B2B audiences
- Edited and proofread product and promotional copy
- Created editorial calendars and social media posts for clients
- Developed creative concepts in partnership with art directors
- Wrote client brand guides  
- Supported Godfrey public relations and social media

Copywriter

WebstaurantStore.com

- Optimized content for landing pages and product descriptions
- Served as liaison between content, design and development teams 
- Created SEO and HTML weekly tips for writers 
- Authored training guide for new SEO writers

SEO Specialist

- Wrote foodservice articles, blogs, infographic copy, video scripts, buying guides and app copy
- Created blog schedule and formatted blogs using HTML and photoshop
- Authored training guide for new writers

Content Writer

Rodale

- Fact-checked articles
- Wrote and researched content for Ask the Editor segment
- Coordinated product orders and testing for special features including annual Best Packaged Foods list

taplio

The Battle

Dillan Nardulli

Kim J. O'Brien

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