Improve & Grow, LLC

- Manage, retain, and grow both B2B and B2C client relationships (15-20 clients) throughout their lifecycle
- Lead the digital marketing team supporting my book of business (3-4 employees)
- Develop data-based digital marketing strategies and plans for assigned clients
- Monitor client performance metrics and adjust plans as needed to meet client goals
- Utilize market research and data analytics to craft campaigns and messaging that resonate with target personas and drive customer generation.

Senior Digital Marketing Strategist

Nardco

- Develop and implement digital marketing strategies that drive business growth and increased revenue generation.
- Conduct market research and identify target audiences, helping to unearth deep customer knowledge with an audience-centric approach.
- Measure and track marketing efforts using data and analytics dashboards, and delivering insights to continuously improve marketing strategies.
- Planning and execution of SEO, PPC, ABM & Event initiatives specific to individual business objectives.

Founder & Co-Owner | Digital Marketing Consultant

Directive

- Successfully led 5+ B2B consulting engagements, resulting in consistent client revenue growth through strategic positioning and go-to-market strategies.
- Analyzed campaign data, recommended optimizations, and delivered performance reports to inform decision making. 
- Conducted competitive analysis and market research to inform product/service positioning and marketing strategies.
- Developed and executed paid media strategies, creating campaigns and content that delivered revenue generating prospects to sales teams.

Senior Account Strategist | Paid Media

Level Agency

- Drove sustainable results via Paid Media for B2B, B2C, EDU & Non-Profit organizations across a variety of industries
- Spearheaded the development and execution of market strategies for SEM campaigns which included strategic planning, testing and analyzing results to create actionable next steps.
- Worked with the content creation, graphics/design, and web development teams to deploy high quality ad copy, display ads, and landing pages that improve lead-generation efforts.
- Analyzed campaign data, synthesizing results & recommending actions to optimize campaigns towards client's business-specific goals.
- Conducted A/B tests on all campaign elements in order to optimize performance toward tangible business KPI's.
- Produced insightful performance reports & effectively communicating to clients and executives to aid in further decision making.

Online Marketing Manager II

Synapse Marketing Solutions

- Leveraged data and analytics to develop and implement digital marketing strategies for SMB and Enterprise-level clients. 
- Management, optimization and analysis of multiple client PPC campaigns with monthly budgets totaling $125K 
- Dramatically increased marketing ROI by reducing cost-per-lead by up to 60%
- Performed comprehensive PPC management performing keyword research, bid optimization, copy-writing and A/B testing
- Created monthly SEO and PPC reports with analysis of campaign and/or website performance along with recommendations for improvements

Marketing Strategist - PPC Specialist

Drak Marketing

- Managed digital marketing strategies for clients utilizing both Facebook and Google Ads 
- Spearheaded design, implementation and optimization of a marketing campaign that directly resulted in a 112% increase in conversion rate 
- Successfully enhanced SEM, SMM and SEO tactics to improve digital performance

Digital Growth Analyst

With a decade of experience in digital marketing, I have honed my skills and expertise in the Technology, B2B, SaaS, and FinTech space. Having worked with numerous startups and enterprise clients in these industries, I understand the unique challenges and opportunities of marketing technology-focused companies. 

My background includes leading marketing efforts for several successful SaaS platforms, optimizing digital campaigns and funnels for FinTech organizations, and developing targeted paid media strategies to engage B2B Technology decision makers. I am deeply familiar with topics and trends relevant to these sectors.

Whether the goal is boosting brand awareness, generating qualified leads, or driving conversions and revenue, I have the specialized knowledge and hands-on experience to make it happen. My analytical mindset and passion for thinking outside of the box sets me apart. 

I am eager to partner with innovative companies looking to grow through smart, data-driven marketing. Let's connect to discuss how I can help take your business to the next level. The only limits are those we set ourselves.

Dillan Nardulli

Digital Marketing Consultant | Paid Media, Marketing Strategy | I help B2B and high ticket B2C organizations grow with simple & sustainable marketing.

View company: Speedwork -- LinkedIn Ads Agency

Ansell

Director, Global Guardian Platform

IDEX Fire & Safety

• Leading IDEX's connected fire vehicle product management team and SaaS/IoT solution portfolio 
• Platform lead for Captium, a vehicle telematics & connected rescue tools platform leveraging IoT communication protocols and a cloud software platform that enables first responders to track & manage assets, increase uptime, diagnose issues, and gather usage insights on their Hurst Jaws of Life rescue tools and fire trucks.
• Product lead for SAM, a connected water management solution that combines IDEX's electronic valves and pump technology, an intelligent edge application, and a simplified UI to streamline fire ground operations, dramatically reducing the time it takes to get water on a fire
• Managing additional connected vehicle and intelligent water flow technologies including V-MUX electronics multiplexing systems and IDEX's vertically integrated Pump Modules program
• Developing and executing the product roadmap, commercial strategy, and go-to-market plans for full range of enterprise solutions

Director of Product Management

• Leading $2B organization's global industrial SaaS/IoT platform, including the product team,
engineering team, platform development pipeline, and commercialization strategy
• Spearheading platform vision and strategy creation for Ansell Services business unit, building a bridge between Ansell's longstanding consultative selling software and revenue-generating B2B SaaS platform to accelerate revenue growth opportunities
• Founder of Ansell Guardian Connect platform, a B2B SaaS platform with $500k annual development budget and 12-person off-shore development team.
• Innovated in the ergonomic wearables market, building the Inteliforz Motion wearable device and software platform that leveraged ML models to transform raw IMU data into actionable ergonomic risk profiles, enabling customers to reduce risky movements by up to 40%
• Streamlined team operations by implementing Atlassian product management platform to enable predictable release cycles and more organized marketing and customer success activation. 
• Creating persona development, product requirements writing, agile development, and commercialization of B2B technology platforms across HealthTech wearables and SafetyTech area management platforms

Head of Product, Inteliforz

• Executed long-range plan and day-to-day management of $80M North American Chemical PPE portfolio
• Grew portfolio revenue by over 14% YoY in my first year, marking the highest YoY growth in over 5 years
• Identified and grew 'high-potential' lines by 135% YoY through targeted strategies, including resolving global OTC issues and implementing Sales compensation programs.
• Developed and executed share gain initiatives targeting key customer verticals, collaborating with cross-functional teams.
• Established a new warehouse in Texas, reducing delivery time by up to 92% and enabling 1-day service to key markets.

Associate Director Business Development & Regional Product Portfolio Manager

MSA - The Safety Company

• Pioneered new products and executed go-to-market strategies for B2B SaaS and IoT Safety Technology platforms 
• Grew ARR from $0 to $20M as core member of Connected Work Leadership Team by identifying new markets, customer needs, required technologies, and organizing multiple teams to develop SaaS and IoT products to meet these needs
• Spearheaded development of an IoT product for powered industrial truck (PIT) market from 0-to-1 to commercial launch in 9 months to meet extreme pandemic market demand - enabling MSA to be first to $40M market. Awarded GameChanger stock award & US Fall Protection Compliance System Patent. 
• Responsible for writing user stories, prioritizing backlog, and market validation as Product Owner for Grid Asset Manager mobile application

Global Product Manager, Fall Protection Technology & Connectivity

• Product lead for $70M Fall Protection PPE portfolio including traditional hardware and budding technology product lines
• Revitalized portfolio by introducing a new entry-level brand and establishing refreshed value propositions for existing suite, increasing accessible market size and expanding revenue by 15%
• Collaborated on multiple product marketing campaigns with various stakeholders and external agencies
• Orchestrate full life cycle product management from new product introduction to rationalization, as well as project justification, scope development, budgeting, launch, and post-launch support

Product Line Manager

• International assignment in UK acting as engineering systems integration lead for M&A company (Latchways)
• Implemented 150-step, 3-gate NPD process at acquired company across multiple departments and 50+ employees
• Led project management duties for $2.17M combined NPD budget throughout knowledge transfer process 
• Coordinated hiring of permanent project management and marketing teams prior to return to USA

Senior Project Specialist

• MSA developed this junior project management role specifically for me to enable a quicker entrance into project management, given my demonstrated organizational skills and critical project management needs at the company
• Coordinated end-to-end project management and on-time launch of 12 new products with a combined $8M budget 
• Led development teams of 2 to 5 engineers, while managing a network of extended organizational stakeholders including operations, supply, and marketing

Project Specialist

Mechanical Engineer in MSA’s Fall Protection department developing engineered solutions to fall-related hazards.

• Designed the MSA V-Series harness line, which increased category sales by over 40% and increased market share by 2%, by delivering on unmet needs of comfort, performance, and ease of use in the Industrial PPE segment
• Inventor of the Year ('19) and Product of the Year ('19) award recipient, from a pool of 100+ design engineers and 15+ product launches
• Engineering Project Manager for the introduction of the first co-branded development project after M&A with Latchways PLC in 2016. Organized a global team in 3 continents to combine, certify, and produce a fall protection device using technology from both organizations. 
• Developed new Workman Mini PFL ‘Anchorage Location Chart’ to easily communicate fall clearances with an 8x increase in safe anchorage locations and class-leading ‘tie-off’ locations
• Designed a new braking system for Self-Retracting Devices that improves upon the strength and corrosion protection of its predecessor.

Staff Mechanical Engineer - Product Design

Penn State University

•Investigated Ventricular-Assist Devices (LVAD) and pediatric ECMO devices using PIV and LDV imaging techniques
•Evaluated a series of potential pediatric ECMO inlet and outlet geometries, from which a particularly clot-reducing design was ultimately recommended for further development
•Quantified blood shear stresses at the outlet of the Thoratec HeartMate II implantable device in order to understand LVAD correlation to Acquired von Willebrand disease (AvWD)

Researcher - Artificial Heart Laboratory

GA Industries LLC

•Implemented Lean 6 Sigma to find innovative ways to track, compare, and improve machining times
•Designed re-usable valve masks to be used during coating procedure that reduced process duration
•Lead projects related to product conceptualization, design, and proto-typing.

Engineering Intern

YMCA

•Responsible for creating a safe environment for numerous children and disabled/handicapped adults on the 300-acre summer camp. 
•Lead and organized various construction projects, including the implementation of a water-park activity center. 
•Learned how to work as an effective part of a team as well as successfully lead one.

Maintenance Technician

Giant Eagle

•Selected as a representative of our company to introduce and market a new line of products alongside former Pittsburgh Steelers player Robin Cole. 
•Received multiple commendations, including a secret shopper recommendation and a spirit award.
•Responsible for interacting with customers and handling company funds.

Cashier

Executive SaaS and IoT leader with 10+ years of experience spanning design engineering, project management, product management, and software platform management. My technical foundation, execution capability, and proven commercial aptitude enable me to work across organizations with an extremely high level of effectiveness, earn trust rapidly, and manage even the most conflicting stakeholder needs.

My bias for action and exceptional communication skills enable me to deliver outstanding results within challenging timelines. I have a history of managing successful hardware and software product lines spanning health and safety technology, while coaching product and design teams to bring new features, solutions, and visions to life.

Highlights:
💼 - 10 Years Experience in HealthTech, SafetyTech, and Operations Industries
💼 - Background in Design Engineering, with experience as a Project Manager, Product Manager, Business Developer, and SaaS Executive. 
🎒- Graduated top of MBA class (3.95 GPA)
📣 - Leadership experience managing teams of Product Managers, Marketers, and UI/UX Designers.
📣 - Currently lead Product Management function for $2B organization's SaaS and IoT division, including vision creation, strategy development, and product requirements writing for HealthTech wearables and SafetyTech digital area management platform.
📈 - Built a SafetyTech SaaS business as part of MSA's technology leadership team.
📈 - Data Analytics experience and capability. Have Microsoft PowerBI dashboarding certification, formal statistics course completion, and Six Sigma greenbelt.
🛠 - Love building 0-to-1 prototypes of software and IoT devices, and have built and shipped IoT devices from 0-1-scale in as little as 9 months.
🛠 - Experienced UI/UX prototype designer, leveraging Adobe XD and Figma for early-stage concept testing. Have designed 100+ screens to assist with early-phase research, VOC, testing, and requirement building.
🏆 - Inventor of the Year and Product of the Year award recipient, GameChanger award recipient, and hold multiple granted design patents for IoT platforms and hardware. 
🌎- International business experience, having spent 1 year working in the UK successfully implementing NPD stage gate processes at an acquisition 

Outside of work, I am perpetually in pursuit of the perfect cup of pour-over ☕, am a fitness enthusiast 🏋‍♂️, love traveling with my wife to Europe 🌎, and enjoy exploring the local Pittsburgh trails with my Bernese Mountain Dog, Hudson 🐶 

Let's connect!

taplio

The Battle

Dillan Nardulli

Benjamin Sepe, MBA

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