LinkedIn Top Voice 2024 | Building LinkedIn (content+outreach) engines that make founders visible, credible & booked, every week | Ghostwriter | Personal Branding Strategist

Let’s make your LinkedIn a flex, and your most profitable GTM channel. 

Drop a line, and we’ll build something worth talking about. 

Best part, it shouldn't take more than 30 mins/week.

Reach out via DMs or connectdiksha99@gmail.com! 

Diksha Burnwal

You think you got Opus 4.6 and now you can replace, exchange, return your writer. Hold my kombucha.  

Sure you can prompt a few things and make Claude or Chatgpt spit long paragraphs that have the resemblance of a linkedin post and then you see, wow it performed decently. 

And start typing, "I replaced my ghostwriting team with Claude." Good for you, but you don’t just hire a writer to write. 

You hire them to understand: 

- Your business
- Your way of speaking, pacing, sentence structures
- The right anecdotes that can build or break your brand 
- The pattern recognition 
- The storytelling that makes your customers remember you

Offlate writers are being treated as "just writers” especially by founders and C-suites. They think let’s replace them. 

On the other hand there are tech giants, and the biggest companies out there paying hundreds of thousands to find their Chief Storytelling Officer and surprise surprise they aren’t looking for Chatgpt 10.0 or Claude Opus IDK. 

They’re hiring writers, writers who know what they’re doing. And the value they bring to the table. 

Also kombucha because I hate beer. You get the drift right?

I have been on a mission to regain my attention span. And here's everything that I have been doing-

Fox context: I wouldn't call myself an addict, but when you work in the social media space and you are chronically online it just makes the matter a whole lot worse. So... 

1. Reading fiction and in general reading more. It's been 2 weeks now and I already see a higher clarity and more intentional writing. You consume rich, you create rich. Simple. 

2. Putting my phone on grayscale. So, I'm not the kid in the candy store looking at colorful candies. 

3. Stopped consuming short form content. Better for impluse control and getting out of the cycle of receiving cheap dopamine hits. I am focusing more on reading substack articles, YT videos, and more. 

4. Keeping my phone away while I'm working. It gets 10X easy when you don't have a distracting af device at an arms length. 

BONUS: Started watching Ghibli movies, they're so pretty and doesn't overstimulate your brain. 

The whole reason why I'm running this experiment is to make more time and energy to do things I always wanted to instead of being on autopilot. 

And eventually being able to truly live analog. 

I'm curious what do you do to protect your attention span? And what has actually worked? Let's talk in the comments.

If I wasn’t worried about hurting your feelings, here’s the personal branding advice I’d actually give you:

10. If someone can’t tell what you do and who you serve in the first 3 seconds of viewing your profile, you’re losing leads.

9. Your banner is prime real estate. Use it to signal authority, with a clear value prop, a result, or social proof. 

 8. “Founder | Dreamer | Innovator” tells me nothing. “Helping D2C brands 3x retention via lifecycle emails” tells me everything.

7. Your ‘About’ section isn’t for you. It’s for the reader. Write like you’re answering: Why should someone trust me, follow me, or reach out?

6. One post a month won’t move the needle. If you’re serious about inbound and oppurtunities, show up at least twice a week, with intention. 

5. People don’t buy from the loudest voice. They buy from the clearest one. Show your thinking, your process, your results.

4. Thoughtful comments build visibility and reputation faster than cold DMs. Most people ignore this. You shouldn’t.

3. You don’t need to go “viral.” You need the right 100 people to trust you. 

2. Even a simple text post can convert. If it sounds like you, and carries a point of view. 

1. LinkedIn is a leadership channel. If you're not shaping perception here, someone else will do it for you, with less context and more assumptions. 

There you go! Peace out :)

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Running a business is not one emotion. 

It’s a thousand layered on top of each other. 

Some days are heavy. Some knock the wind out of you.
And then there are days that remind you exactly why you chose this path. Days that fuel you so deeply that even the hardest nights feel worth it. 

This week was all of it. A full plate of flavors.
The chili, the spice, the sweet, the umami. 

On the chili side, there were 2 net negative moments that did pushed me to the corner.   

But then the sweet showed up. Twice.
An old client reached out after 2 years to say, “We worked so well together, I want to connect you with someone who’ll truly benefit from what you do.”   

And a one-time project that was supposed to end turned into something more. The client told me, “You nailed my tone perfectly. How can we work together in the future?” 

Those are the moments you breathe a little deeper and think, yes, this is it. This is why I’m doing this.

Owning a business means showing up no matter which flavor the week serves you.

And this week, I tasted them all.

I have been a writer for the last half a decade of my life. And as a service provider, you have to make peace with these 8 things. 

TW: they might stink a lil. 

1. Happy clients leave all the time. It’s not on you. 

2. If your mechanism is to doubt your own skillset even after considerable proof you have a self esteem issue there. Fix it. 

3. If you do not speak up, you’ll be taken for granted by your clients. 

4. Learn to overcommunicate. You're not being too much.  

5. Saying no to bad-fit clients is how you make room for the right ones. 

6. Your rate is not up for debate.

7. Nobody is coming to organize your business for you. The admin is part of the job.

8. The client who haggles the most will also be the hardest to please. 

That’s all <3 

Stay hydrated.

I’m gonna get a lot of hate for saying this, but every creator out there is a little bit of a narcissist.

Honestly, you kind of have to be.

You have to believe that what’s happening in your life is worth paying attention to. That the small, ordinary things you experience carry meaning that deserves to be said out loud.

Most people don’t think like that. They live, move on, forget.

Creators pause. They replay things in their head, trying to understand what it says about them, about the world, about the work they do.
And no that’s not arrogance, that’s awareness.

But awareness looks a lot like self-obsession if you don’t know how to use it.

So, if you’re someone who wants to post online but doesn’t know what to say, you don’t need a new content strategy. You just need to start noticing your own day differently. 

Here’s what I mean: 

(1) You’re a founder. Your product glitched. You sat with your team, found the bug that’s been hiding in plain sight, and fixed it. That’s a post about leadership and problem-solving.

(2) You’re a coach. A client finally had that breakthrough you’ve been working toward. Write about what shifted, that’s a post about transformation.

(3) You’re a service provider. A client ghosted you, and you figured out what red flag you missed early on. That’s a post about boundaries and systems.

(4) You’re a marketer. You launched a campaign that tanked. That’s a post about feedback loops and creative judgment.

(5) You had a hard day managing your team. That’s a post about people, emotions, and trust.

(6) You read something that challenged what you believed. That’s a post about growth.

The ideas aren’t hiding in some fancy framework. They’re sitting in the middle of your own day, waiting for you to notice them.

So yes, maybe every creator is a little bit of a narcissist. But the good ones turn that self-focus into something useful for others.

And that’s what separates a post from a reflection, it starts with you, but it doesn’t end there. 

Thoughts??

Giriraj & Co.

I help Founders, creators, and agency owners generate inbound leads on LinkedIn and Twitter (X) with little or no additional effort.

I can help you with:

 - Personal branding on LinkedIn.
- Grow and monetize your audience.
- Community building and brand reputation.
- Creating content and building brand authority.
- Generating high-quality leads on LinkedIn for your business.

For my clients, I generated over 15 million impressions and views on Quora, LinkedIn, and Twitter, as well as thousands of leads.

Lead Generation Specialist & Ghostwriter

Helping D2C and B2B brands grow and build their audience on social media using proven marketing strategies.

Scaling social media efforts from 0 to 30,000 followers within 180 days.

What we do differently:

• Build a loyal community.
• Build your brand's authority.
• Optimize your marketing channels.
• Maximum focus on organic growth.
• Save 100+ hours on your research to find your target audience.

Content Strategist & Consultant 

buildspace

Part of nights & weekends: S5, where people work on ideas that they are passionate about. It’s a journey from ideas to execution and achieving some milestones.

Cohort member (Gaudmire)

Medium

Writing content around growth marketing, copywriting, and personal development.
Writing well-researched long-form articles and sometimes blogs under 500 words.
I have written over 6 long-form articles around marketing, lead generation, personal branding, social media marketing, and copywriting.

Writer

The Product Folks

Community member of the GenAI Rush Cohort by the product folks.

TPF Cohort Member 

DigitalDeepak.com

• Set up email automation using Zapier.
• Build an elegant website using WordPress.
• Written email copy, website copy, and ad copy.
• Build landing pages using Convertkit, and Mailchimp.
• Develop content strategy for Facebook, Twitter, and Instagram.
• Generated 20+ qualified leads using Facebook Ads and Google Ads.
• Develop off-page, on-page, and technical SEO strategies for the website.
• Wrote 5 long-form blog articles including content marketing and digital marketing strategies.

Digital Marketing Intern

CashKaro.com

My day-to-day responsibility at CashKaro:

• Building a roadmap of the content creation process.
• Writing blog posts and managing influencers' marketing activities.
• Coordinating with influencers for a festive campaign.
• Implemented spin-selling techniques to reach potential customers.
• Building content strategies and creating a campaign for brand promotion.
• Increased monthly recurring revenue by 10%

Sales And Marketing Associate

HouseItt

• Managed the social media accounts of the company.
• Created content - blogs, graphics, and memes.
• Coordinated and manage an influencer marketing campaign.
• Managed a team of 5 high-performing individuals.
• Build a brand strategy for the company to reach its target audience.

Brand Associate

Helping busy entrepreneurs to build an authentic brand on LinkedIn within 90 days | Marketing Consultant | 3M+ impressions | Content & Social Media Specialist | Copywriter | Personal Branding Strategist

Hi, I’m Giriraj 👋

I started my journey back in March 2020. I was working as an accountant for a firm when suddenly COVID came into the picture.

I resigned from that job after working 4 months straight because they couldn’t allow me to work from home then.

I didn’t know what to do, but my interest in digital marketing and copywriting motivated me to start as a hobby.

Slowly, I learned how things work by doing endless experiments and going through the process of trial and error.

From 2022 to 2023, I built a community of over 4K+ like-minded people on Twitter and more than 23K+ followers on LinkedIn. Build a sales pipeline of leads.

𝐈 𝐡𝐚𝐯𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐨𝐯𝐞𝐫 𝟏𝟓𝐌+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐥𝐢𝐤𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐐𝐮𝐨𝐫𝐚, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

My Services:

✔ Copywriting: Website, ads, emails, landing pages, scripts, VSL, and product descriptions.

✔ Ghostwriting: Social media content, newsletters, and email education courses. 

✔ Lead generation: Inbound lead generation on LinkedIn and X.

✔ LinkedIn Strategy & Marketing

✔ Personal branding: X and LinkedIn.

✔ Content Marketing and Storytelling

✔ Social Media Marketing

✔ Content Strategy 

------------------------------------------

If you are a founder, creator, or agency owner, then drop me a DM or email me to get started. 

***

Email ID: girirajjhawar01@gmail.com

You can find me anywhere. @girirajjhawar07

Giriraj Jhawar

Don't hire writers.

Wait...

Hire writers who can also create a strategy and have good problem-solving skills. 

You can use AI, but you need someone to monitor the output and provide sufficient context to LLMs so that they do not sound robotic.

AI + Human creativity + Personalization = Perfect Content

In both cases, you can't ignore a writer or AI.

You need both.

taplio

The Battle

Diksha Burnwal

Giriraj Jhawar

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Performance ScoreDiksha Burnwal's LinkedIn Performance

Performance ScoreGiriraj Jhawar's LinkedIn Performance

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taplio

The Battle

Diksha Burnwal

Giriraj Jhawar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diksha Burnwal's LinkedIn Performance

Performance ScoreGiriraj Jhawar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiksha Burnwal's LinkedIn Performance