Social Media Examiner

AI educator, strategist, and social media content creator helping marketers embrace the next wave of technology.

Senior AI Marketing Strategist

AI-Driven Marketer

Helping marketers master AI and lead the future of marketing.

Show Host

Danchez

Need help turning your marketing department into a system-driven machine? Send me a DM and I'll show you how you can turn the chaos into systematic results.

AI Marketing Consultant & Creator

Element451

Led all inbound marketing efforts to drive revenue.

Director of Inbound Marketing

Sweet Fish

Led a team of producers to manage 40+ clients' podcasts and content marketing. I led strategic sessions with clients to help them create industry-leading shows.

Executive Producer

Served as head of marketing for Sweet Fish and consulted B2B tech companies across industries on marketing strategy, audience growth, and content marketing. Helped Sweet Fish hit the Inc. 5000 Fastest Growing Companies list two years in a row and hosted over 200 episodes on the B2B Growth show.

• Generated over one million in revenue through my evangelism on LinkedIn. 
• Helped the B2B Growth podcast rank #1 in the Apple Podcast marketing category.

Director of Audience Growth

Bethany International

Served as the head of marketing and lead a teams in marketing, media, and digital technology initiatives. Daily responsibilities included marketing strategy development, coaching staff, mentoring students, producing content, writing copy, managing processes, and directing design work.

• Tripled the enrollment of BGU & won an award for fastest enrollment growth.
• Grew lead generation from 450 to 4,000+ leads annually. 
• Grew revenue from 6 to 12 million.
• Grew a new website from zero to 500k monthly pageviews from SEO.

Director of Marketing

Bethany Global University

Developed curriculum for and taught ENT211: Marketing Your Small Business for BGU's Transformational Entrepreneurship program where I coached students on how to start and market micro businesses.

Administrative Faculty

Shoptology

Worked with a talented team to build Facebook applications, manage client digital marketing, and provide social media training. My responsibilities ranged from product development, UI design, email marketing, WordPress theme development, Google Adwords, Facebook ad campaigns, and conducting market research for multinational corporations.

Marketing Engagement Specialist

International House of Prayer

I managed social networks consisting of 200,000+ followers as well as their PPC campaigns on Adwords and Facebook.
• Increased website traffic from social media by over 120%.

Social Media Manager

Teen Mania Ministries

Led a team of eight interns in email, social media, SMS text, Google Adwords, and direct mail marketing for one of the largest Christian youth organizations in the world. Managed 23 websites and blogs that exceeded 1.8 million annual visits each year.

• Website optimization for extremecamps.com increased lead generation by over 500%.
• Rebuilt all of their major websites which cut costs by 90% and increased overall performance.
• Successfully automated SMS text and email campaigns to save hours of work each week.
• Developed a marketing department training website for new hires and interns.

Digital Marketing Manager

Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Hi, I’m Dan Sanchez. My friends call me Danchez. 😉

I freaking love ai & marketing  ❤️ 🧑🏽‍💻

I also love:
• Yerba Mate  🧉
• Christmas 🎄 
• The great outdoors 🏕 
• V-neck t-shirts
• & Ultra learning (ask ChatGPT some time) 🤓

I post my most actionable advice to help you leverage AI to: 
 
👉  automate the busy work

👉  amplify your creativity

👉  and clarify your message

every... single...  day...  to help you LEVEL UP 🦾 your marketing game. 

So... connect with me on LinkedIn, 

become a friend, 

and call me Danchez. 🤓 👊

Dan Sanchez

"Let’s clarify your intent" 😍

ChatGPT is getting better.

I've been waiting for this moment. I know it would come but this is one of the first times I've seen it.

AI is slowing down and asking for clarity from my vague instructions just like a human would.

I've seen indicators of this before. If you would have asked it to write a marketing plan a year ago, it wouldn't have stopped to ask about the business you wanted to write it for. Eight months ago it started asking that.

Today, I gave it something that it would have normally moved forward with, but today it stopped and asked for clarity. 

It was the right thing to do.

These models are improving in small ways all the time.

#Danchez

Marketer mastering AI. Join me & 5k others on the journey at AIDrivenMarketer.com

Gemini will overtake ChatGPT when they:

1. Add a collaborate project feature

2. Allow Gemini to access most of the most common Google apps (YouTube, Analytics, etc)

3. Add memory 

3. They expand Google Opal to integrate with other apps outside of the Google ecosystem

4. They consolidate more of their AI features into their core Gemini app

I think it’s likely that these will all get done in 2026.

So, my prediction: Gemini will surpass ChatGPT by this time next year unless ChatGPT has an insane Hail Mary up their sleeve. 

Will you move?

#Danchez

I was 67 episodes in, then I got traction.

It takes time. We have to stop pivoting.

I had started and stopped a dozen blogs, podcasts, YouTube channels. 

I finally stuck with one.

It took a long time to grow.

But it did grow. 

Now it reaches 1,200-2,000 people an episode. 

It’s not huge, but it’s enough to keep it in the top 50 marketing podcasts. 

If you are just starting, just realized that it takes time. 

If you want to give up, keep going.

If you want to speed it up, publish more AND do improve the quality a little every time. 

Also, 67 wasn’t the magic number, it’s just when I noticed that things began to grow at a slightly faster rate. 

I was also not starting from zero. I had 25k LinkedIn followers and 10k monthly page views on my site and it still took a long time.

#Danchez

PS - Want me to take a look at your pod? Drop a link below and I’ll send a quick video with some rapid fire feedback.

OpenAI’s gearing up for war with Google.

But here’s the problem…

Google owns the map, the email, the docs, the OS… OpenAI owns ChatGPT and Sora. That’s it.

They’ll burn billions chasing compute, so building their own “Google Suite” from scratch? Impossible.

If I were Sam Altman, I’d go all in on acquisitions that scare Google:

👉 Notion: where real people actually work.
👉 Proton Mail: where privacy isn’t an afterthought.

Imagine a future where “OpenAI Suite” means private, fast, AI-powered everything.

Google would finally have a rival worth sweating over.

What company would you buy if you were OpenAI?

#Danchez
I help marketers use AI to move faster, build better, and think smarter.

PS – I built a free tool to make posting on LinkedIn easier. Try it (Link in profile).

Can you write a book with AI?

Would it be any good? We'll find out.

Naturally, there are dozens of programs that will spit out a book with a single prompt and all of them will be garbage. 

But, what if AI was just the ghost writer? 

What if you fed it your:

👉 Ideas
👉 Stories
👉 Style
👉 Structure
👉 Instructions

What if you let it interview you for more details?

That's what Ken Freire and I are attempting to do one podcast episode at a time. We've outlined the book using our existing ideas, broke down each chapter, and are recording an episode nearly every day this month that Gemini is turning into a chapter with the transcript.

We will still have to edit, but getting to v1 of the written draft was always the hard part (for me anyway). 

Will it work? 

The first drafts I'm getting out of Gemini tell me, yes.

You get to be the judge when it's published.

#Danchez
Marketer, mastering AI. 
Connect with me (Dan Sanchez) to join me on the journey.

PS - Today's episode (ch. 5) just dropped. 

Apple: https://lnkd.in/eSfvJqM8

Spotify: https://lnkd.in/e9dQqyYH

YouTube: https://lnkd.in/ekNcZKPM

Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

No alternative text description for this image

The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

taplio

The Battle

Dan Sanchez

Ryan R. Sullivan

Followers

Posts

Engagements

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Performance ScoreDan Sanchez's LinkedIn Performance

Performance ScoreRyan R. Sullivan's LinkedIn Performance

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taplio

The Battle

Dan Sanchez

Ryan R. Sullivan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

Performance ScoreRyan R. Sullivan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Sanchez's LinkedIn Performance