Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Quick ChatGPT hack.

Create a Project for each area of your.

I have projects for fitness, faith, my cars, house, work, clients, and even my family. 

Why?

Because ChatGPT does better with context.

Not just any context, but the context that's needed for the particular topic. So, if you want superior answers, you need to give it the right context for the right conversation.

I just set up a new project for my two cars yesterday and I always have the same process. The goal of the first conversation in a new project should be to collect the context for all future context and then compile it into instructions for that Project. 

Now, every future conversation I have about my cars with ChatGPT doesn't need all the basics. It knows the makes, models, years, milages, and basic history. It can now guide me accordingly.

Once you do this for a half dozen of the different areas of your life you are actively managing, you'll find that ChatGPT will be helping you navigate them all much faster and more accurately. 

Have you tried this yet?

#Danchez

PS - Want more details? I just elaborated on this whole process in the most recent episode of the AI-Driven Marketer. You can find it YouTube or any place podcasts are available.

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

A podcast has the power to be a book publishing machine.

You just have to be thoughtful about the process.

You're already sharing your expertise on the show.

But, if you organize them correctly, those transcripts become more than content you can repurpose downstream into social.

They can be published upstream into a book.

You still have to outline the book the normal way, but instead of writing your first draft, you can speak it. 

AI can do the rest of crafting amazing chapters and even making strategic rewrites, restructuring and condensing. 

It's still your stories, expertise, frameworks, and personal experience. 

AI is just the ghost writer. 

That's what Ken Freire and I did with Own the Show and we want to show you how we did it in our live event this Thursday. I'll show all the steps I took, including the ones that are still manual that you might have to hire out.

Register here: https://lnkd.in/eUqsUpRG

I will not be holding back what I learned and will be sharing the good, the bad, and one ugly detail you'll want to hear before you start the process. 

#Danchez

PS - If you're wondering if the book is any good. You can judge it for yourself. Take a look: https://ownthe.show

I'll be vibe coding all future websites. 

I can't go back to drag/drop after this.

This is a simple HTML site, but it could build a backend CMS if it needed to. 

I can hand code a whole website if I needed to, but this is better. 

It not only understands how to code, it knows how to design. I gave it the book cover design and asked it to build a website based on it. 

I can even give it vague instructions like "animate this box with some kind of subtle glowing thing" and it does. It used to take me hours of research just to figure out what was possible and a few more hours to bring a thing to life.

Now I just ask.

#Danchez

PS - Book went live on Amazon yesterday. Still waiting on Audible/Spotify, but you can get the full book/mp3s here for free: https://ownthe.show/

Don’t let FOMO fool you.

All this AI stuff is hype.

Give it two months to see if any of this is still being talked about.

If you are breaking apart your personal systems and mapping a few of them to Custom GPTs, you are on the right track. (Or any of the equivalents. IE projects, Gems.).

If you’ve already done that a dozen times, start learning how to vibe code landing pages in Replit.

If you’ve done that a dozen times, maybe play with one of the things below. 

Don’t let the hype machine distract you from mastering the proven tools and shipping real results with AI.

#Danchez

graphical user interface, text, application

Building CustomGPTs are still the most meaningful

way to use AI and most people don't do it.

Maybe it's a Google Gem, Claude project, or a ChatGPT project. 

Doesn't matter. 

In 2026, this is still the one skill that separates beginner AI users from advanced ones. 

I'm not talking about simple, throw some context in it, custom GPTs either. I'm talking about ones that mirror important processes for you, so by the time you have a half dozen of them you feel like your workflow is supercharged.

Very very few people use them like this.

Once you figure it out though, you'll never go back. 

And the learning you get from doing this sets you up for full automation and/or vibe coding later. Without it and you'll won't be able to do those well. I promise.

Please, please, please go watch a dozen videos about how to build robust custom GPTs on YouTube. Then find one important process you use daily and try to build a custom GPT that speeds up that process dramatically. 

The first time you do it will be painful, but it will be worth it.

Also, it's not technically hard at all. What's hard is thinking through your process and bringing clarity to the individual small steps you take to accomplish a task or project. 

Don't let another year go by without building this skill.

#Danchez

I just did market research with AI for a company that I worked with 15 months ago.

Same project. Same questions.

15 months ago I did it manually. Interviewed the creators/founders, surveyed the audience, spoke to the audience.

That was before reasoning models and deep research AI tools.

This time I had AI do it.

When I compared AI’s results to my old notes… AI was far more thorough and accurate.

I know. 

I had done it manually before and knew the brand.

Deep Research is one of the best tools AI has for marketing and nobody talks about it.

It’s the thing we all needed to do but didn’t, because it took too much time. Now it’s easy and I don’t think anybody does it still. 

🤷‍♂️

Are you?

#Danchez

One step AI can't do for you.

Is print layout design. Not yet anyway.

Fortunately, I have a background in Adobe Indesign. 😅
I never thought I would open this app again, and may have had to ask ChatGPT more than a few questions about where such-in-such button was these days.

I haven't been promoting this new book heavily over the last few months because I honestly wasn't 100% sure going from podcast to book would even work. 

But, the first version is now live online: https://ownthe.show/ 

And coming soon to Amazon Kindle, print, and Audible. 

I've learned so much in he process, that I'm far more excited sharing the AI lessons learned on AI-Driven Marketer than promoting the book. 

It's up now though for your full review. 

The best news? It only gets better from here.

#Danchez

If an AI Bubble bursts... awesome.
If it doesn't... that's cool too.

I don't really care.

But, if it bursts, I'll only double down. 

Some people might go the other way at that point, but I'll keep pressing in because I'm seeing the fruit of using the tools and I can't go back.

Even if we never get another update, we will still have 10 years of innovation built on top of the tech we have right now.

It would honestly be great to get a breathier from the speed of change too! 

What we have right now is amazing. 

What we get this year will be insane.

Video models that are as clear and accurate as our image models.
Voice models that are near real time and can reason.
And I bet we will see more AI that is proactive this year.

Who knows what else they have in store. 

I'm good either way.

#Danchez

Most frustrating part of Google Gemini..

If you start with deep research or a canvas... you can't go back.

Not without starting a whole new chat anyway. In ChatGPT, you create multiple canvas' in one chat which is really handy when you want the context to build on itself for each subsequent document you need.

Why does it do this?

Any Gemini experts know?

#Danchez

PS - Yes, you can save it to a doc and pull in that doc later (one of the things I love about Gemini), but it's a slower process and makes it difficult to hunt down any of those conversations later. It's also much slower.

Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

That’s a wrap!

I’m out of coffee. My water bottle is bone dry, but…

We just pulled off the 1st DemandShift Summit with 12 speakers and 6 hours straight of live content!

If you joined us, THANK YOU!  Your questions & comments added to the energy & quality of each session. 

If you signed up but couldn’t make it, the recordings will be in your inbox soon!

If you missed it, DM me and I’ll get you on-demand access. 

And…

If you wanna know what I learned in running my first all- day virtual event, hit Follow and the 🔔 icon on my profile. 

(I’ll be sharing lessons learned real soon)

For now, I’m gonna go take a breather before I jump into #DadMode for the evening in a bit. 

✌️😎

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In 2018, I started podcasting & never looked back. 

Now…

I can’t get enough of recording in front of a live audience. 

So, I’m pumped to do just that for 6 HOURS on Thursday. 

(Time will tell if it’ll betoo much of a good thing or not, LOL!)

If you love this kind of live engagement (plus, amazing content from the 12 marketing channel experts we’ve got lined up), come join us on the 22nd for the first ever DemandShift Summit. 

Registration link, full agenda & speaker list are in the 1st comment. 

See you then! 

(As long as I survive the day! 😅)

Since 2018, 

I’ve been saying it over-and-again: 

The podcasting and webinar tools that win will cover all three phases of production: Record, Edit, Distribute.

But most haven’t done it well.

Some added features too fast. Others got bloated.

Very few have nailed it across the board.

I think Riverside  just did.

Quick behind the scenes: I recorded a 60 minute webinar with a guest and used Riverside to turn that one recording into a month of daily LinkedIn posts in under an hour.

What started as the first high-quality remote recording tool I trusted for audio & video is now:

👉 A smart editor: Magic Audio, Magic Clips, Magic Edits, Scenes, Templates

👉 A distribution engine: podcast hosting, live streaming, and end-to-end webinar workflows

👉 Still best-in-class for recording quality
One platform, full capabilities, a marketer’s best friend.

Comment "Riverside" and I will DM you the prompt I use to turn one hour of webinar content into a month’s worth of daily LinkedIn posts.

#riversidepartner

Thousands of B2B marketers run webinars.  VERY few turn them into pipeline.

Here's the proof:

Last year, I surveyed 250+ B2B marketers...

📈  Over half of them are actively running webinars.

📉  Only FOUR PERCENT of them have a conversion rate of 10% or more (from webinar sign up to booked sales call)

They're hitting the Conversion Cliff (just like I did before trying a different webinar playbook).

I wanna help change that.

So, on January 14th, I’m joining Paul Slack on the B2B Growth Show to break down the 5 Webinar Mistakes that quietly kill pipeline.

We’ll cover:

👉 Where to place your CTAs during your live show (for max impact)
👉 Why Dead End "thank you" pages destroy conversion rates
👉 How to capture 1st party data from registrants (for better segmentation)
👉 How to repurpose one webinar into weeks of content (really quickly)

Fast. 
Practical. 
No fluff.

(I promise)

Register to join us live right here 👉 https://lnkd.in/gEvQFuKp

It starts in 10 minutes...

300 fellow marketers,
6 hours of FREE content,
12 (amazing) speakers,
Top channels to master in 2026,

All live on Zoom at the DemandShift Summit starting at 10:30am Eastern.

Join us live as we kick off (or at any point in the day for one of these killer sessions):

10:30am - The 7 Video Mistakes B2B Brands Make (All. The. Time.) w/ James Carbary

11:00am - Why Real Positioning Can't Stop at Messaging w/ Chris DuBois

11:30am - Stripe, Ramp, & Lyra: 3 A/B Tests That Surprise Marketing Teams w/ Casey Hill

12:00pm - How to Get 100 Qualified Leads A Week with a Simple Newsletter w/ @MarketingMax

12:30pm - Steal These 3 Direct Mail Examples That Build Brand Trust w/ Mike Gunderson

1:00pm - 5 Steps to Build Pipeline with B2B Influencers w/ Nick Bennett

1:30pm - The 2-Step LinkedIn Ad Strategy That Books Hundreds of Meetings w/ Justin Rowe

2:00pm - How We Booked 5x More Sales Calls with this Webinar Funnel w/ Yours Truly

2:30pm - Why Customer Proof Beats Persuasion Tactics Every Time w/ Dustin Tysick

3:00pm - 5 AI Workflows That Multiply Your Unique Expertise w/ Dan Sanchez

3:30pm - How B2B Brands Win on YouTube (Even with a Small Team) w/ Daniel Borba

4:00pm - We Surveyed 100+ Marketers About AI SEO (Here's What They Said) w/ Will Rico

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The Battle

Dan Sanchez

Logan Lyles

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taplio

The Battle

Dan Sanchez

Logan Lyles

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

Performance ScoreLogan Lyles's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Sanchez's LinkedIn Performance