Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Too many people overemphasize AI automation.

Most of my AI work is still manual.

Automation is great and I love setting up automations where I can.

When the process is right, when it's repeatable, when there's clear trigger points.

But most of our work is figuring out new things, solving unsolved problems, and launching new projects. 

You can't automate that. 

At least.. not yet.

That's why I still spend most of my AI time between ChatGPT/Gemini/Claude. They are coworkers and thinking partners helping me push things forward.

I'm also always hunting for things that are daily, weekly, or monthly tasks I can automate but, at a marketing leadership level, those things are few. 

#Danchez

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

Honestly, all the free AI apps are so good right now.

There's no reason why you shouldn't be using them.

ChatGPT, Gemini, Claude. 

Just download and create accounts with all of them.

Use all of them.
They are all fantastic. 
I'm flipping back and forth often now.

You?

Joseph Lewin

Scrappy ABM

Head of Podcast Strategy

Sell Through Social

I teach founders, coaches, and consultants how to start a live podcast that creates deals and builds unbreakable influence.

Founder

Waweza Movement

My wife and I run an organization that serves orphans, widows, and the disabled in Kakamega Kenya. We provide housing, education, job training, and resources.

Executive Director and Board Member

Sell Through Social Live

Host

Proofpoint Marketing

• Developed a go-to-market strategy to reach greenfield industries with a video first content methodology.
• Created data-backed sales forecasts that integrated with the sales and marketing go-to-market strategy.
• Used content to drive conversations and develop pipeline opportunities.
• Launched a podcast and a LinkedIn Live show to build relationships with ideal customers and showcase our internal thought leadership.

Director of Growth

• Developed go-to-market strategies and oversaw the implantation for multiple client accounts. This included launching several shows, conducting customer research, overseeing content production and developing messaging for technical consulting clients.
• Trained consultants how to create thought leadership content and used interview formats to create content on behalf of SMEs.
•Developed and piloted new service offerings.

Director of Demand Generation

Outbound Podcast

CADENAS PARTsolutions

• Oversaw the content team at CADENAS PARTsolutions and led marketing and sales strategy for the PARTsolutions enterprise software.
•Work with engineering and software SMEs to create audience-focused content leveraging a lean internal marketing team and contractors.
•Wrote sales pages and long-form content for technical audiences.
Built a content creation network with partners and prospects.

Marketing Manager

• Created all the messaging, materials, articles, and website copy for the PARTsolutions enterprise software including technical engineering content.
• Established new positioning, messaging, pricing, and defined the sales process, by working hand-in-hand with key stakeholders.
•Cut the sales cycle from 18-24 months on average to 90 days for most customers and 30 days for our most recent customer.

Product Marketing Manager

The Business Identity Company

I ran a small marketing consulting company focused on customer research and marketing strategy.

Owner - Digital Marketing Strategist

Away We Go Travel Blog

My wife and I traveled around the world reviewing hotels. We would stay at high end hotels in exchange for visual content for their social media.

Travel Blogger + Hotel Photo-Video Specialist

Surveillance One

I was a technical writer and security technician.

Staff Writer - Technician

I can help you start conversations with your ideal customers on LinkedIn.

Most people think B2B marketing is about driving leads.

But that positions you as a commodity and drives down your price.

Great B2B marketing builds trust in the market as an individual and as a brand.

As my friend Bob Burg says, “All things being equal, people will do business with and
refer business to, those people they know, like and trust.”

But how do you build trust?

Is it with more generic outreach?

Bragadocious marketing?

AI comments?

No!

You build trust by having meaningful conversations with the right people.

You build trust by giving more in value than you take in payment. (Thanks again, Bob!)

You build trust by helping people overcome painful problems.

Why am I saying all of this?

I’ll tell you.

You can build trust and authority ridiculously fast by creating content WITH the people you want to know. Then sprinkle in content that illustrates your competence by solving painful problems.

Don’t know how to create content that starts conversations and builds authority?

That’s what I’m here for.

taplio

The Battle

Dan Sanchez

Joseph Lewin

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Performance ScoreDan Sanchez's LinkedIn Performance

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taplio

The Battle

Dan Sanchez

Joseph Lewin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

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Performance ScoreDan Sanchez's LinkedIn Performance