Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Quick ChatGPT hack.

Create a Project for each area of your.

I have projects for fitness, faith, my cars, house, work, clients, and even my family. 

Why?

Because ChatGPT does better with context.

Not just any context, but the context that's needed for the particular topic. So, if you want superior answers, you need to give it the right context for the right conversation.

I just set up a new project for my two cars yesterday and I always have the same process. The goal of the first conversation in a new project should be to collect the context for all future context and then compile it into instructions for that Project. 

Now, every future conversation I have about my cars with ChatGPT doesn't need all the basics. It knows the makes, models, years, milages, and basic history. It can now guide me accordingly.

Once you do this for a half dozen of the different areas of your life you are actively managing, you'll find that ChatGPT will be helping you navigate them all much faster and more accurately. 

Have you tried this yet?

#Danchez

PS - Want more details? I just elaborated on this whole process in the most recent episode of the AI-Driven Marketer. You can find it YouTube or any place podcasts are available.

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

A podcast has the power to be a book publishing machine.

You just have to be thoughtful about the process.

You're already sharing your expertise on the show.

But, if you organize them correctly, those transcripts become more than content you can repurpose downstream into social.

They can be published upstream into a book.

You still have to outline the book the normal way, but instead of writing your first draft, you can speak it. 

AI can do the rest of crafting amazing chapters and even making strategic rewrites, restructuring and condensing. 

It's still your stories, expertise, frameworks, and personal experience. 

AI is just the ghost writer. 

That's what Ken Freire and I did with Own the Show and we want to show you how we did it in our live event this Thursday. I'll show all the steps I took, including the ones that are still manual that you might have to hire out.

Register here: https://lnkd.in/eUqsUpRG

I will not be holding back what I learned and will be sharing the good, the bad, and one ugly detail you'll want to hear before you start the process. 

#Danchez

PS - If you're wondering if the book is any good. You can judge it for yourself. Take a look: https://ownthe.show

I'll be vibe coding all future websites. 

I can't go back to drag/drop after this.

This is a simple HTML site, but it could build a backend CMS if it needed to. 

I can hand code a whole website if I needed to, but this is better. 

It not only understands how to code, it knows how to design. I gave it the book cover design and asked it to build a website based on it. 

I can even give it vague instructions like "animate this box with some kind of subtle glowing thing" and it does. It used to take me hours of research just to figure out what was possible and a few more hours to bring a thing to life.

Now I just ask.

#Danchez

PS - Book went live on Amazon yesterday. Still waiting on Audible/Spotify, but you can get the full book/mp3s here for free: https://ownthe.show/

Don’t let FOMO fool you.

All this AI stuff is hype.

Give it two months to see if any of this is still being talked about.

If you are breaking apart your personal systems and mapping a few of them to Custom GPTs, you are on the right track. (Or any of the equivalents. IE projects, Gems.).

If you’ve already done that a dozen times, start learning how to vibe code landing pages in Replit.

If you’ve done that a dozen times, maybe play with one of the things below. 

Don’t let the hype machine distract you from mastering the proven tools and shipping real results with AI.

#Danchez

graphical user interface, text, application

Building CustomGPTs are still the most meaningful

way to use AI and most people don't do it.

Maybe it's a Google Gem, Claude project, or a ChatGPT project. 

Doesn't matter. 

In 2026, this is still the one skill that separates beginner AI users from advanced ones. 

I'm not talking about simple, throw some context in it, custom GPTs either. I'm talking about ones that mirror important processes for you, so by the time you have a half dozen of them you feel like your workflow is supercharged.

Very very few people use them like this.

Once you figure it out though, you'll never go back. 

And the learning you get from doing this sets you up for full automation and/or vibe coding later. Without it and you'll won't be able to do those well. I promise.

Please, please, please go watch a dozen videos about how to build robust custom GPTs on YouTube. Then find one important process you use daily and try to build a custom GPT that speeds up that process dramatically. 

The first time you do it will be painful, but it will be worth it.

Also, it's not technically hard at all. What's hard is thinking through your process and bringing clarity to the individual small steps you take to accomplish a task or project. 

Don't let another year go by without building this skill.

#Danchez

I just did market research with AI for a company that I worked with 15 months ago.

Same project. Same questions.

15 months ago I did it manually. Interviewed the creators/founders, surveyed the audience, spoke to the audience.

That was before reasoning models and deep research AI tools.

This time I had AI do it.

When I compared AI’s results to my old notes… AI was far more thorough and accurate.

I know. 

I had done it manually before and knew the brand.

Deep Research is one of the best tools AI has for marketing and nobody talks about it.

It’s the thing we all needed to do but didn’t, because it took too much time. Now it’s easy and I don’t think anybody does it still. 

🤷‍♂️

Are you?

#Danchez

One step AI can't do for you.

Is print layout design. Not yet anyway.

Fortunately, I have a background in Adobe Indesign. 😅
I never thought I would open this app again, and may have had to ask ChatGPT more than a few questions about where such-in-such button was these days.

I haven't been promoting this new book heavily over the last few months because I honestly wasn't 100% sure going from podcast to book would even work. 

But, the first version is now live online: https://ownthe.show/ 

And coming soon to Amazon Kindle, print, and Audible. 

I've learned so much in he process, that I'm far more excited sharing the AI lessons learned on AI-Driven Marketer than promoting the book. 

It's up now though for your full review. 

The best news? It only gets better from here.

#Danchez

Most frustrating part of Google Gemini..

If you start with deep research or a canvas... you can't go back.

Not without starting a whole new chat anyway. In ChatGPT, you create multiple canvas' in one chat which is really handy when you want the context to build on itself for each subsequent document you need.

Why does it do this?

Any Gemini experts know?

#Danchez

PS - Yes, you can save it to a doc and pull in that doc later (one of the things I love about Gemini), but it's a slower process and makes it difficult to hunt down any of those conversations later. It's also much slower.

Johnson & Pace Incorporated

With headquarters in Longview, TX, and an additional office in Bossier City, Louisiana, JPI serves customers throughout the United States. Our customer base is broad – from forestry, oil and gas companies to municipalities, individual families, and everything in between. Our depth of experience spans multiple disciplines:

    Land Planning and Development
    Water and Wastewater Engineering
    Municipal and Roadway Engineering
    Structural Engineering
    Mechanical Engineering

    Architecture and Facility Design
    Mining Engineering
    Land Surveying and Mapping
    Industrial Design
    GIS and Data Management

    We provide cost-effective, personalized project management through creative designs, innovative solutions, and accurate data.

JPI employees’ specialties include professional engineers, registered architects, registered professional land surveyors, certified floodplain managers, LEED accredited professionals and green associates, structural engineers, and certified professionals in erosion and sedimentation control.

Project Engineer

Community Design Services

Serving to highlight the vision of nonprofits like Bonton Farms, I will help form new relationships with emerging leaders and serve them by producing podcasts and other media to share their ideas of how we can inspire our community in ways that we can design the future together.

Board Member

My grad school encouraged me to explore service-learning, and I had the joy of finding CDS. I got to work with all aspects of the Community Design Services organization, including client consultations, community development, design team formation and accountability, organizational marketing, and fundraising. I was able to connect Armstrong-Douglass Structural Engineers with the design needs of Bonton Farms, and we completed multiple projects in a pro-bono capacity.

Intern

Contech Engineered Solutions

Contech is the leader in stormwater solutions, helping engineers, contractors and owners with infrastructure and land development projects. Contech offers a wide range of stormwater treatment and storage products to address stormwater runoff concerns.
In this position I leverage technical skills to conduct presentations, develop project specifications and grow
project pipeline. I also develop and maintain professional relationships with accounts including consulting engineering firms, regulatory agencies, contractors, developers and landscape architects.

Regional Stormwater Consultant

Classical School of Dallas

Students attend class on campus with trained teachers Mondays and Wednesdays.  On Tuesdays and Thursdays students participate in class at home with co-teachers (parents), using provided curriculum and guided daily instructions. This allows parent co-teachers to share in the academic instruction of their children, and also provides the structure and benefits of the classroom environment with professional teachers.

Co Teacher

Armstrong-Douglass Structural Engineers - A Salas O’Brien Company

Responsible to lead the structural engineering effort on pursuits and projects. This involves project management, client interaction, and presentations, structural design, specification writing, construction estimating, leading other structural engineers and designers on projects, quality and coordination reviews, and coordination with other engineering disciplines and architects on projects.

Project Manager

At Armstrong-Douglass Partners, our goal is to cultivate great client and employee relationships! My role is to better improve internal processes and be a customer liaison to ensure that expectations are being exceeded. All my efforts go towards achieving a greater level of success with deliverables, identifying processes that can be improved, and developing more effective management practices. Since I’m an engineer, I will also assist with design and production efforts in order to understand the issues that clients and the company face. I look forward to hearing how I can help you!

Client Relations Manager

Assist the project manager in the design and issuing of plans. Learning the skills of delivering quick, common sense solutions to engineering problems, so that our clients can save time and win more projects!

Assist in drafting and production of structural plans

Production Technician

ACE mentor

Mentor

University of Arkansas Civil Engineering Department

Office Assistant

MGM Consult PLC

Learned SAP2000 and did analysis on the possibility of using steel instead of concrete to build condos and hotels

Civil Engineering Intern

University of Arkansas

Suporting the International Student and Scholars Office's outreach programs, including the International Culture Team and Friendship Family

Outreach Program Assistant

Global Expeditions (TMM)

Successfully co-led multiple teams of 20+ teenagers on trips in places such as the Darien Jungle, Panama (2012), Brooklyn, NY (2011, 2009)
Uganda, Africa (2009), and Arlington, TX (2008); responsible for
vision, guidance, safety & daily travel logistics, while developing the team’s character by mentorship and encouragement through challenges

Team Leader

Hello, I'm Joseph, and my mission is to develop trusting relationships that edify people.
Some of my interests include:
Pickleball  🎾           .
Walks with my family  👨‍👩‍👧‍👧
Mediterranean Food 🥙
The Chronicles of Narnia 🦁
Innovation in Construction and Engineering🏗️
Listening for Pain Points I Can Help Heal 🎧 
Studying #masstimbervibes ✌️

Specialties: being an encourager, team player, and friend to people across diverse backgrounds

I'd love to get to know you, and find out how we can help each other!

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Dan Sanchez

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

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