Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Quick ChatGPT hack.

Create a Project for each area of your.

I have projects for fitness, faith, my cars, house, work, clients, and even my family. 

Why?

Because ChatGPT does better with context.

Not just any context, but the context that's needed for the particular topic. So, if you want superior answers, you need to give it the right context for the right conversation.

I just set up a new project for my two cars yesterday and I always have the same process. The goal of the first conversation in a new project should be to collect the context for all future context and then compile it into instructions for that Project. 

Now, every future conversation I have about my cars with ChatGPT doesn't need all the basics. It knows the makes, models, years, milages, and basic history. It can now guide me accordingly.

Once you do this for a half dozen of the different areas of your life you are actively managing, you'll find that ChatGPT will be helping you navigate them all much faster and more accurately. 

Have you tried this yet?

#Danchez

PS - Want more details? I just elaborated on this whole process in the most recent episode of the AI-Driven Marketer. You can find it YouTube or any place podcasts are available.

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

A podcast has the power to be a book publishing machine.

You just have to be thoughtful about the process.

You're already sharing your expertise on the show.

But, if you organize them correctly, those transcripts become more than content you can repurpose downstream into social.

They can be published upstream into a book.

You still have to outline the book the normal way, but instead of writing your first draft, you can speak it. 

AI can do the rest of crafting amazing chapters and even making strategic rewrites, restructuring and condensing. 

It's still your stories, expertise, frameworks, and personal experience. 

AI is just the ghost writer. 

That's what Ken Freire and I did with Own the Show and we want to show you how we did it in our live event this Thursday. I'll show all the steps I took, including the ones that are still manual that you might have to hire out.

Register here: https://lnkd.in/eUqsUpRG

I will not be holding back what I learned and will be sharing the good, the bad, and one ugly detail you'll want to hear before you start the process. 

#Danchez

PS - If you're wondering if the book is any good. You can judge it for yourself. Take a look: https://ownthe.show

I'll be vibe coding all future websites. 

I can't go back to drag/drop after this.

This is a simple HTML site, but it could build a backend CMS if it needed to. 

I can hand code a whole website if I needed to, but this is better. 

It not only understands how to code, it knows how to design. I gave it the book cover design and asked it to build a website based on it. 

I can even give it vague instructions like "animate this box with some kind of subtle glowing thing" and it does. It used to take me hours of research just to figure out what was possible and a few more hours to bring a thing to life.

Now I just ask.

#Danchez

PS - Book went live on Amazon yesterday. Still waiting on Audible/Spotify, but you can get the full book/mp3s here for free: https://ownthe.show/

Don’t let FOMO fool you.

All this AI stuff is hype.

Give it two months to see if any of this is still being talked about.

If you are breaking apart your personal systems and mapping a few of them to Custom GPTs, you are on the right track. (Or any of the equivalents. IE projects, Gems.).

If you’ve already done that a dozen times, start learning how to vibe code landing pages in Replit.

If you’ve done that a dozen times, maybe play with one of the things below. 

Don’t let the hype machine distract you from mastering the proven tools and shipping real results with AI.

#Danchez

graphical user interface, text, application

Building CustomGPTs are still the most meaningful

way to use AI and most people don't do it.

Maybe it's a Google Gem, Claude project, or a ChatGPT project. 

Doesn't matter. 

In 2026, this is still the one skill that separates beginner AI users from advanced ones. 

I'm not talking about simple, throw some context in it, custom GPTs either. I'm talking about ones that mirror important processes for you, so by the time you have a half dozen of them you feel like your workflow is supercharged.

Very very few people use them like this.

Once you figure it out though, you'll never go back. 

And the learning you get from doing this sets you up for full automation and/or vibe coding later. Without it and you'll won't be able to do those well. I promise.

Please, please, please go watch a dozen videos about how to build robust custom GPTs on YouTube. Then find one important process you use daily and try to build a custom GPT that speeds up that process dramatically. 

The first time you do it will be painful, but it will be worth it.

Also, it's not technically hard at all. What's hard is thinking through your process and bringing clarity to the individual small steps you take to accomplish a task or project. 

Don't let another year go by without building this skill.

#Danchez

I just did market research with AI for a company that I worked with 15 months ago.

Same project. Same questions.

15 months ago I did it manually. Interviewed the creators/founders, surveyed the audience, spoke to the audience.

That was before reasoning models and deep research AI tools.

This time I had AI do it.

When I compared AI’s results to my old notes… AI was far more thorough and accurate.

I know. 

I had done it manually before and knew the brand.

Deep Research is one of the best tools AI has for marketing and nobody talks about it.

It’s the thing we all needed to do but didn’t, because it took too much time. Now it’s easy and I don’t think anybody does it still. 

🤷‍♂️

Are you?

#Danchez

One step AI can't do for you.

Is print layout design. Not yet anyway.

Fortunately, I have a background in Adobe Indesign. 😅
I never thought I would open this app again, and may have had to ask ChatGPT more than a few questions about where such-in-such button was these days.

I haven't been promoting this new book heavily over the last few months because I honestly wasn't 100% sure going from podcast to book would even work. 

But, the first version is now live online: https://ownthe.show/ 

And coming soon to Amazon Kindle, print, and Audible. 

I've learned so much in he process, that I'm far more excited sharing the AI lessons learned on AI-Driven Marketer than promoting the book. 

It's up now though for your full review. 

The best news? It only gets better from here.

#Danchez

Most frustrating part of Google Gemini..

If you start with deep research or a canvas... you can't go back.

Not without starting a whole new chat anyway. In ChatGPT, you create multiple canvas' in one chat which is really handy when you want the context to build on itself for each subsequent document you need.

Why does it do this?

Any Gemini experts know?

#Danchez

PS - Yes, you can save it to a doc and pull in that doc later (one of the things I love about Gemini), but it's a slower process and makes it difficult to hunt down any of those conversations later. It's also much slower.

Oakridge Aeros Hockey Association

Assistant Coach

Canada Life

Advisor Experience Consultant

Digital Experience & Delivery Consultant

Coordinating strategic and tactical communications plans. As the communications lead during the recent changes to our distribution structure, I developed communications plans, meeting materials and advisor-focused content strategies for Brand, Advisor Practice Development & Talent, Operations and Contracts which achieved the goals of Advisory Network at Canada Life.

Working with Canada Life senior leaders, I developed a tactical and strategic communications approach during the COVID-19 pandemic that ensured advisors and their operations teams were being communicated to effectively during this critical time.

Executing with a strategic approach to create efficiencies for multi-language campaigns and partnered with wholesale leadership in tracking marketing qualified leads with the goal of conversion to sales qualified leads. This delivered a clear message and reached the appropriate audience with a coordinated message.

Assistant Distribution Communications Engagement Manager

Senior Designer

Red Circle Minor Hockey

Head Coach

Southwest Oaks soccer club

Soccer Coach

FranchiseGrade.com

Managing and maintaining our digital presence with social media, SEO, email marketing and blogging. Carrying out detailed keyword research to improve the SEO rankings. Managing Hootsuite, Mailchimp and WordPress platforms. Conducts regular reviews of analytics and provides recommendations to increase ROI for future projects.

Digital Marketing Consultant

Manage the creative process for a medium sized team. Deal with external media requests. Plan and execute SEO programs. Work in MailChimp to design, deliver and measure effective marketing programs. Manage social media accounts through Hootsuite, with daily posts, replies, and interaction with our users.  Video production, shooting video, editing, storyboarding, scriptwriting. Blog writing and distribution, utilize WordPress platform and Yoast SEO optimization. Work with PR companies to distribute crucial company updates and product launches to the key industry influencers. Tradeshow management, collateral production, booth design and client management. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimizes user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Media Marketing Manager

London Life

As the Senior Advertising Design Specialist at London Life I focused on working directly with the Freedom 55 Financial security advisors. In this role I researched markets, demographics, trends, to plan the required marketing materials for the financial security advisors. Producing a quarterly report for our executive team highlighting our advisor personas to plan marketing strategies. Recommended specific design approaches depending on the marketing objective. Assisted managers and directors with focused branding, positioning, and marketing tools. Worked within short timelines to produce effective marketing materials. Tracked outcomes and feedback to adjusts marketing strategies as necessary.

Senior Advertising Design Specialist

Gino's Pizza

Creative lead for design, art direction and management of all of our brands marketing materials. Managing all aspects of the design process, from concept art direction, market research, and production. Design printed materials that include, menus, brochure, flyers, coupons, POP, OOH advertising, transit solutions and sales collateral. Manage a Jr. Graphic Designer ensuring they have tasks to complete in a scheduled fashion. Coordinate with photographers for photoshoots of our products and store. Restaurant Design concepts, including wall graphics, store colour palettes, lighting and signage. Created social media campaigns and artwork for the execution of the campaigns. Pitched marketing plans for the coming calendar year. Design marketing materials for multiple brands simultaneously.

Sr. Graphic Designer

Minuteman Press - Meadowvale

While working at Minuteman Press as the Graphic Designer & Print Production Specialist, I was responsible for overseeing the design and production processes. I worked with clients to design and prepare projects for the print production phase. Designing artwork that was production ready, colour corrections, and maintaining brand quality standards for each job. I was able to successfully transition from managing 5 brands with Stanley Black & Decker to managing the creative content for multiple brands with Minuteman Press.

Graphic Designer

Stanley Black & Decker

I spent two years with Stanley Black & Decker in the CPG division as the Graphic Designer and Print Shop Manager. I developed and designed promotional materials for marketing campaigns, including brochures, catalogues, program booklets and posters, and other digital and print-based communication. I actively participated in several creative brainstorming sessions and worked from the concept creation through to the project completion. By strictly adhering to the branding guidelines, I successfully provided brand consistency for internal and external communications. As the Print Shop Manager, I was responsible for the design and maintenance of the online portal for printed sales materials, store POP collateral & merchandise racks, and other marketing, merchandising and print design sales support materials. I was continually preparing and delivering final files to printers for production.

Graphic Designer and Print Shop Manager

The Art of Productions Inc.

Prior to joining Stanley Black & Decker, I was employed at The Art of Productions as their Graphic Designer. I produced web content for The Art of Productions social media channels and redesigned their email newsletters. I coded the web content with HTML, CSS and Javascript. Using their content management system, I was responsible for uploading the online marketing content and ensuring that the content was targeted to each specific mailing list.

As a passionate supporter of the entrepreneurial mindset, I strive to create business plans and marketing strategies to enable growth and enhance relationships. 

Within Advisory Network at Canada Life, I strive to provide thought leadership through communications while delivering a creative perspective for all advisors and business partners. Relationships are the key to success in my eyes and taking the time to understand each unique audience and each unique perspective ultimately enhances strategic planning.



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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

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