Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Too many people overemphasize AI automation.

Most of my AI work is still manual.

Automation is great and I love setting up automations where I can.

When the process is right, when it's repeatable, when there's clear trigger points.

But most of our work is figuring out new things, solving unsolved problems, and launching new projects. 

You can't automate that. 

At least.. not yet.

That's why I still spend most of my AI time between ChatGPT/Gemini/Claude. They are coworkers and thinking partners helping me push things forward.

I'm also always hunting for things that are daily, weekly, or monthly tasks I can automate but, at a marketing leadership level, those things are few. 

#Danchez

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

Honestly, all the free AI apps are so good right now.

There's no reason why you shouldn't be using them.

ChatGPT, Gemini, Claude. 

Just download and create accounts with all of them.

Use all of them.
They are all fantastic. 
I'm flipping back and forth often now.

You?

Most talk about what AI is. I'm more curious what your customers keep trying to tell you.

Small teams move fast with AI because they're already following their customers closely. 
They adjust based on what they learn, not what they guess.

Solo founders building their first app? 
They're coding six AI agents before they've watched their first ten customer conversations to understand where people are stuck.

I help you skip that expensive AI detours.

What I do:
- 90-day projects where we stop talking about AI and start listening to what your customers do when they interact with you.

- Where do they hesitate? Where do they ghost? Where do they ask the same question five different ways?

That's where AI closes the gaps between what customers need and what you're delivering.

Sometimes it's onboarding that confuses customers. 
Sometimes it's the first conversation where you're solving the wrong problem. 
Sometimes it's three months in when they quietly leave.

Whatever it is, once you see it clearly, it's obvious.
Simple is hard to do alone.

What past clients notice:

"Our whole team's viewpoint on how to present ourselves changed"
"He helped position our business for acquisition"
"We asked for X. He delivered X, Y, Z, and more"

Host of The AI Optimist (100+ episodes) - 
how real creators and businesses co-create with AI, not the mainstream hype.
 
📩 What's the one thing your customers keep showing you that you haven't figured out yet?

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The Battle

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Engagements

Likes

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