Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Quick ChatGPT hack.

Create a Project for each area of your.

I have projects for fitness, faith, my cars, house, work, clients, and even my family. 

Why?

Because ChatGPT does better with context.

Not just any context, but the context that's needed for the particular topic. So, if you want superior answers, you need to give it the right context for the right conversation.

I just set up a new project for my two cars yesterday and I always have the same process. The goal of the first conversation in a new project should be to collect the context for all future context and then compile it into instructions for that Project. 

Now, every future conversation I have about my cars with ChatGPT doesn't need all the basics. It knows the makes, models, years, milages, and basic history. It can now guide me accordingly.

Once you do this for a half dozen of the different areas of your life you are actively managing, you'll find that ChatGPT will be helping you navigate them all much faster and more accurately. 

Have you tried this yet?

#Danchez

PS - Want more details? I just elaborated on this whole process in the most recent episode of the AI-Driven Marketer. You can find it YouTube or any place podcasts are available.

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

A podcast has the power to be a book publishing machine.

You just have to be thoughtful about the process.

You're already sharing your expertise on the show.

But, if you organize them correctly, those transcripts become more than content you can repurpose downstream into social.

They can be published upstream into a book.

You still have to outline the book the normal way, but instead of writing your first draft, you can speak it. 

AI can do the rest of crafting amazing chapters and even making strategic rewrites, restructuring and condensing. 

It's still your stories, expertise, frameworks, and personal experience. 

AI is just the ghost writer. 

That's what Ken Freire and I did with Own the Show and we want to show you how we did it in our live event this Thursday. I'll show all the steps I took, including the ones that are still manual that you might have to hire out.

Register here: https://lnkd.in/eUqsUpRG

I will not be holding back what I learned and will be sharing the good, the bad, and one ugly detail you'll want to hear before you start the process. 

#Danchez

PS - If you're wondering if the book is any good. You can judge it for yourself. Take a look: https://ownthe.show

I'll be vibe coding all future websites. 

I can't go back to drag/drop after this.

This is a simple HTML site, but it could build a backend CMS if it needed to. 

I can hand code a whole website if I needed to, but this is better. 

It not only understands how to code, it knows how to design. I gave it the book cover design and asked it to build a website based on it. 

I can even give it vague instructions like "animate this box with some kind of subtle glowing thing" and it does. It used to take me hours of research just to figure out what was possible and a few more hours to bring a thing to life.

Now I just ask.

#Danchez

PS - Book went live on Amazon yesterday. Still waiting on Audible/Spotify, but you can get the full book/mp3s here for free: https://ownthe.show/

Don’t let FOMO fool you.

All this AI stuff is hype.

Give it two months to see if any of this is still being talked about.

If you are breaking apart your personal systems and mapping a few of them to Custom GPTs, you are on the right track. (Or any of the equivalents. IE projects, Gems.).

If you’ve already done that a dozen times, start learning how to vibe code landing pages in Replit.

If you’ve done that a dozen times, maybe play with one of the things below. 

Don’t let the hype machine distract you from mastering the proven tools and shipping real results with AI.

#Danchez

graphical user interface, text, application

Building CustomGPTs are still the most meaningful

way to use AI and most people don't do it.

Maybe it's a Google Gem, Claude project, or a ChatGPT project. 

Doesn't matter. 

In 2026, this is still the one skill that separates beginner AI users from advanced ones. 

I'm not talking about simple, throw some context in it, custom GPTs either. I'm talking about ones that mirror important processes for you, so by the time you have a half dozen of them you feel like your workflow is supercharged.

Very very few people use them like this.

Once you figure it out though, you'll never go back. 

And the learning you get from doing this sets you up for full automation and/or vibe coding later. Without it and you'll won't be able to do those well. I promise.

Please, please, please go watch a dozen videos about how to build robust custom GPTs on YouTube. Then find one important process you use daily and try to build a custom GPT that speeds up that process dramatically. 

The first time you do it will be painful, but it will be worth it.

Also, it's not technically hard at all. What's hard is thinking through your process and bringing clarity to the individual small steps you take to accomplish a task or project. 

Don't let another year go by without building this skill.

#Danchez

I just did market research with AI for a company that I worked with 15 months ago.

Same project. Same questions.

15 months ago I did it manually. Interviewed the creators/founders, surveyed the audience, spoke to the audience.

That was before reasoning models and deep research AI tools.

This time I had AI do it.

When I compared AI’s results to my old notes… AI was far more thorough and accurate.

I know. 

I had done it manually before and knew the brand.

Deep Research is one of the best tools AI has for marketing and nobody talks about it.

It’s the thing we all needed to do but didn’t, because it took too much time. Now it’s easy and I don’t think anybody does it still. 

🤷‍♂️

Are you?

#Danchez

One step AI can't do for you.

Is print layout design. Not yet anyway.

Fortunately, I have a background in Adobe Indesign. 😅
I never thought I would open this app again, and may have had to ask ChatGPT more than a few questions about where such-in-such button was these days.

I haven't been promoting this new book heavily over the last few months because I honestly wasn't 100% sure going from podcast to book would even work. 

But, the first version is now live online: https://ownthe.show/ 

And coming soon to Amazon Kindle, print, and Audible. 

I've learned so much in he process, that I'm far more excited sharing the AI lessons learned on AI-Driven Marketer than promoting the book. 

It's up now though for your full review. 

The best news? It only gets better from here.

#Danchez

Most frustrating part of Google Gemini..

If you start with deep research or a canvas... you can't go back.

Not without starting a whole new chat anyway. In ChatGPT, you create multiple canvas' in one chat which is really handy when you want the context to build on itself for each subsequent document you need.

Why does it do this?

Any Gemini experts know?

#Danchez

PS - Yes, you can save it to a doc and pull in that doc later (one of the things I love about Gemini), but it's a slower process and makes it difficult to hunt down any of those conversations later. It's also much slower.

Chick-fil-A Restaurants

•Worked with Chick-fil-A Operator’s wife and leadership team to manage high volume store. 🐔
•Ensured local restaurant marketing followed corporate brand guardrails and guidelines.
•Coordinated on-site Coffee with a Cop event, incl. creative files, store decor, and guest gifts.
•Prepared for Chick-fil-A’s national campaign launch: Summer of Cows and Code Moo game. 
•Served in Front of House during lunch rush with the goal of improving customer experiences.

Marketing Manager

Paychex

•Hired for nationwide team tasked with serving small-to-medium business (SMB) clients. 💼
•Part of Inactives Campaign team: called clients to express care for them and their account.
•Supported payroll specialists by assisting clients with simple payroll/account maintenance.
•De-escalated angry/impatient callers by listening, empathizing, and helping resolve issues.
•Prepared account notes, follow-up emails, and escalations to ensure clients were serviced. 
•Received 100% call evaluation and 10/10 client survey feedback scores within first 90 days.

National SMB Customer Service Representative (Part-Time)  

4KIDS

•Assisted HR director of Christian foster care agency with 100+ employees in six counties.
•Managed highly-regulated background screening/file process in strict adherence to laws.
•Requested/reviewed significant volume of legal documents to ensure agency compliance.
•Communicated with and cheered on candidates from pre-employment to onboarding. 🥳

•Scheduled/presented new employee orientations with a welcoming spirit and biblical lens.
•Coordinated select internal staff communications, incl. organization-wide emails/stories.
•Supported events designed to thank donors and volunteers and strengthen relationships.
•Uploaded and maintained employee data within Paycor HR & Payroll Solutions software.
•Covered for receptionist to answer phones and greet guests with care and attention.

Human Resources Coordinator

PausePrayEat.com 2017 - 2018, CristinaTeaches.com 2016

•Created and managed a Christian healthy living online monthly membership for women. 🎉
•Researched, strategized, and executed task-by-task plans for all B2C branding/marketing.
•Helped prospects understand subscription benefits. Replied to all sales/member inquiries.
•Set up and maintained CRM/CMS, incl. digital content, campaigns, emails, and automation. 
•Wrote lessons, filmed Zoom video teachings, and scheduled/distributed member resources.
•Used Kajabi with Stripe payment processing, and encouraged customers with a lot of love!

Founder / Brand Marketing & Membership Manager

Weight Loss Chica Enterprises, LLC

•Led brand development from concept to launch—consulted business/trademark attorneys.
•Planned and implemented an integrated faith-based marketing strategy for B2C campaigns.
•Aimed for consistent brand identity and positive customer experience across all channels.
•Invited by American Heart Association (AHA) to help as a national social media influencer.
•Served as AHA Multicultural Power Ambassador for campaigns, incl. #GoRedLATINO. ❤️

•Hired freelancers, prepared creative briefs, and managed projects. Issued payments/1099s.
•Handled all sales and customer service needs with care via email, text, phone, and social.
•Used WordPress with PayPal web integration for basic e-commerce processing/reporting.
•Wrote copy for digital channels, created and analyzed paid ads, and maintained CMS site. 
•Produced content, recorded remote video classes, and led virtual small group coaching.

Founder / Brand & Digital Marketing Director

3D Expertise 2009 - 2011, SolShine Expressions 2011 - 2012

•Helped solopreneurs and small businesses improve their online and print presence. 🤩
•Researched B2B/B2C market competition and presented recommendations for clients.
•Assisted a few owners of service-based companies with web, logo, and brochure design.
•Coordinated completion of complex technical needs with my husband who is oh so smart.

Freelance Marketing & Design Consultant

Epoch Residential

•Supported corporate/multisite branding, marketing, and ops, incl. HR, legal, finance, vendors.
•Assisted VP and senior management team with training and B2C/B2B communications. 💁‍♀️
•Strategized plans for assigned properties and budget to increase leases/resident retention.
•Reviewed/updated budgets and prepared variance reports for property owners/investors. 
•Worked with executives and creative agencies to redesign websites throughout portfolio. 
•Contributed to market research for new construction developments/corporate acquisitions.

•Purchased and approved multichannel B2C advertising. Introduced Facebook ad designs.
•Planned and led focus group to research consumer print and online marketing preferences. 
•Wrote columns/articles with short stories for corporate/apartment community newsletters.
•Hired on-site employees and helped with onboarding, policies, transfers, and terminations.

*I reported directly to the vice president of property management for Epoch Management, Inc. (now Epoch Residential). My official title was assistant regional supervisor.

Assistant Regional Supervisor - Corporate Marketing and Operations*

•Contacted leads with a welcoming and relational approach for leasing luxury apartments.
•Served people from their first visit to move-in day and from renewal to move-out day. 🚚
•Toured prospects on property with love and enthusiasm, helping them find a new home.
•Partnered with local businesses and merchants to increase cross-marketing opportunities.
•Coordinated small to medium events for resident appreciation and generating new leads.
•Reviewed/edited paid ads with the goal of showcasing the community in print and online.
•Wrote columns/articles with short stories for corporate/apartment community newsletters.

*Worked on site and promoted to corporate office while it was Epoch Management, Inc. (now Epoch Residential).

Marketing Specialist and Leasing Consultant*

Owens-Service.com

•Managed multimillion-dollar fee recovery project for 20+ hurricane claims - Orange County, FL. 
•Reported directly to company president and worked closely with executive vice president.
•Liaison between multiple federal, state, and local government agencies and departments.
•Collaborated with internal staff members and external stakeholders to meet client needs.
•Co-authored Disaster Recovery Plan to help county employees respond to damage.

•Participated in company’s Walt Disney World bid process that led to contract awarded.
•Established bilingual recruiting practices, incl. advertising, job fair event, and screenings.
•Created internal team member recognition/certificate program for facilities division.

*Hired title was commercial property manager, but primarily known by the client as a project manager/lead consultant for Orange County Government's FEMA Task Force. This involved large-scale project management. The HR manager position I served in as well was an internal dual role for OR&L.

Commercial Property Manager/Lead Consultant + HR Manager, Recruitment and Development*

Pointing women to Jesus and God's Word in the Bible. ✝️💜📖

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