Just a marketer trying to master AI in 2024 🦾 | Host of AiDrivenMarketer.com

Marketers everywhere are being told “learn AI.” The question is: learn it for what?

The real opportunity isn’t learning every tool... it’s understanding how AI changes how content is created, distributed, and consumed.

I’ve spent the last few years helping marketing teams adopt AI—from podcast workflows to full content systems and teaching thousands through The AI-Driven Marketer.

I help marketers turn AI from chaos into clarity by automating the busy work, amplifying their creativity, and clarifying their message.

👉 Subscribe to The AI-Driven Marketer newsletter for hype-free lessons on using AI in your content strategy at https://AIDrivenMarketer.com/

👉 Or start with my free 5-Day AI Fundamentals course at https://danchez.com/course/

Dan Sanchez

Too many people overemphasize AI automation.

Most of my AI work is still manual.

Automation is great and I love setting up automations where I can.

When the process is right, when it's repeatable, when there's clear trigger points.

But most of our work is figuring out new things, solving unsolved problems, and launching new projects. 

You can't automate that. 

At least.. not yet.

That's why I still spend most of my AI time between ChatGPT/Gemini/Claude. They are coworkers and thinking partners helping me push things forward.

I'm also always hunting for things that are daily, weekly, or monthly tasks I can automate but, at a marketing leadership level, those things are few. 

#Danchez

You Can Be AI-Driven AND Human-first. Join me & 5k others to leverage both at AIDrivenMarketer.com

Honestly, all the free AI apps are so good right now.

There's no reason why you shouldn't be using them.

ChatGPT, Gemini, Claude. 

Just download and create accounts with all of them.

Use all of them.
They are all fantastic. 
I'm flipping back and forth often now.

You?

Your biggest competitor isn’t another firm. It’s your invisibility. 
If your target buyers don’t see you as a trusted authority early, you’ll never even get considered.

WHAT I DO: I help owners and executives at small B2B services providers, resellers and technology firms build their visibility and authority on LinkedIn. 

Because the more you're seen and the more credibility you develop, the more you'll attract ideal clients who already trust you and by extension, your company.

I spend a lot of time studying what works on LinkedIn and how the algorithm (or 360Brew) works - how posts gain traction, how comments build audience, how ideas spread. And I apply that to help you spread your ideas and attract clients.

WHY IT MATTERS: 
Here’s why visibility and trust is so important: 90% of buyers build their shortlist before they even begin a formal buying process. If you’re not already on that list, getting added later is nearly impossible. 

And even if you do get added, most of the deals still go to the firms who influenced the buying vision from the very beginning. That’s the painful reality many companies don’t see until it’s too late.

So you have to influence buyers BEFORE they’re ready to buy.

WHAT IT MEANS FOR YOU: 
If your firm is invisible to buyers before buyers start their process, you won’t even be considered. 

The leaders who show up early—sharing insights, shaping conversations, and establishing themselves as credible authorities—they're the ones who make the list.

That’s why your individual executive voices matter. And that's why your presence on LinkedIn matters.

A faceless brand can’t build the same visibility or trust. People want to follow people, not just a logo.

The executives who understand this are seeing powerful results.

Gal Aga’s LinkedIn presence now drives 65% of his company’s leads.

Alina Vandenberghe says 50% of Chili Piper’s open opportunities are influenced by her posts—millions in revenue every quarter.

Even leaders with modest followings are landing enterprise conversations, shortening sales cycles, and giving their teams the air cover they need to close bigger deals faster.

That’s the outcome I help leaders create. Not by turning you into an influencer, but by helping you become the trusted authority buyers recognize before they ever talk to sales.

Because when your leadership team is visible to your target audience, the whole company wins.

If you’d like to explore how visibility could change the game for your business, let’s connect.

Candyce. Edelen

This is huge!! Your LinkedIn posts are becoming increasingly visible to search and LLMs. 

I’ve been noticing this in my own search results for the past couple months, and this chart from Frida Ahrenby 🧚🏼  just confirms what I suspected. 

It means that posting consistently on LinkedIn around a key set of topics that you want to be known for even more worthwhile. 

This is especially encouraging in the time of reduced reach on LinkedIn.

Thanks Anya Ciecierski for bringing this post to my attention.

Visibility builds trust—trust drives revenue. Helping founders and small biz owners develop the executive credibility on LinkedIn that attracts leads and builds TRUST. #Human2Human #NoBots | CEO | PropelGrowth

AI powered AP Automation for your peace of mind | Revenue Marketer | Pavilion’s 50 CMOs to watch 2025 | Board Member I Tech, Start-up & Scale-up Advisor

Something interesting happened in search over the past two months.


Personal LinkedIn posts started ranking. A lot. 

Millions more keywords. 
More top 10 placements. 

Im talking about plain LinkedIn posts written by people like you and me.

It kind of changes the job.

Posting used to be about reach inside LinkedIn.

You wrote. People scrolled. Liked. Comment. And then the moment passed.

Now the flow looks more like this.
➤ You write.
➤ LinkedIn distributes.
➤ Google keeps it alive.
➤ LLMs pick it up and quote it.

Individual profiles ranking for niche topics all of a sudden.
Company posts with zero engagement sitting at position 1. 
LinkedIn posts being pulled into the "top stories" section of Google

SEO is no longer a separate lane. Neither is social.
They are quietly merging. 

So. What's the impact on the content strategy? Well, teams who notice early get the compounding effect. Worth paying attention 👀

And it surely gives Linnea Arntén, Leah Agar and myself something more to do. Never a dull moment...

thanks Ben for giving me so much fun stuff to think about 😅

She actually told me she'd pitch-slap if I connect.

"If you say yes...I'm going to tell you about what we do..." 🤨 

I get over 50 cold pitches every week between email and LinkedIn. 
But this one made me laugh.

She's telling me upfront she's going to pitch. No pretense of relationship building. No fake interest in my work.

Just: "Connect with me so I can sell to you."
At least she's honest?

I checked her profile. 
• No "About" section. 
• Zero social proof. 
• Nothing that could do the selling for her.

Would you accept this invitation? 

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘃𝗼𝗹𝘂𝗺𝗲 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗮𝗻𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗯𝘂𝗶𝗹𝗱𝗲𝗿𝘀:

Volume players think "it's working" if they get:
• 10-20% connect rate
• 1-2% reply rate
  
So they have to prioritize QUANTITY over QUALITY, like this seller is doing.

In contrast, I focus on building relationships. Here are my stats:
• 70% connect rate
• 50% engage in dialogue
• 31% take a meeting

We're not even playing the same game.

Some people defend this seller's approach. "At least she's being transparent!"

Sure. But being transparently bad at outreach is still being bad at outreach. And it's LAZY.

The irony? She probably thinks #HumanToHuman doesn't work.

It does. She's just not doing it.

If you want to stand out, you need to earn attention. Not demand it.

𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀:
✅ Lead with curiosity about your lead, not your agenda
✅ Show you've done your homework  
✅ Start conversations, not pitches
✅ Build trust before asking for time

Have you ever accepted an invite like this? What happened?

~~~~~~

I post #MondayMarkups every Monday. Follow the hashtag to find other posts in the series.

Want more tips? Click the link just below my name to get my newsletter.

taplio

The Battle

Dan Sanchez

Candyce. Edelen

Followers

Posts

Engagements

Likes

Performance ScoreDan Sanchez's LinkedIn Performance

Performance ScoreCandyce. Edelen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dan Sanchez

Candyce. Edelen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Sanchez's LinkedIn Performance

Performance ScoreCandyce. Edelen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Sanchez's LinkedIn Performance