Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

Mad Lad Creative Co.

'Co-Founder' at Mad Lad Creative Co. because the team didn't think 'Tarzan of the Apes' is an appropriate title to call oneself. 🐵

Mad Lad Creative Co. is a creative market agency based out of New Delhi. At Mad Lad, we take care of our client's headache, i.e. curate a presence that generates attention + drive sales/revenue. 🤑

🛠️ Our Services: 
- Media Production: We shoot, we snap, we make it cinematic. From product close-ups to brand films, our photography and videography bring your story to life; FRAME BY FRAME & VIBE BY VIBE.

- Design & Editing: We design, we edit, we make your brand pop. From snappy logos to high-energy videos, our graphic design and editing game turns heads and leaves a mark.

- Digital Marketing: We turn clicks into clients. Think social buzz, smart ads, personal branding, SEO magic, and copy that actually works.

- AI Content Studio (QUICKER TAT of deliverables): Deadlines chasing you? We’ve got your back. From Ads to Films, we deliver AI-driven visuals at mad dash speed, BOLD & ON BRAND.

- Influencer Marketing: We don’t chase clout - WE CREATE IT. With smart influencer picks and campaigns that actually move the needle.

- Event Management: From RSVP to afterparty, we make sure every detail’s on point - so you can SHOW UP AND SHINE.

Our holistic solutions blend the aforementioned services that create an ECOSYSTEM WHERE BRANDS DON’T JUST EXIST, THEY THRIVE. 

👏 We've 👏 said 👏 it 👏 before 👏 and 👏 we'll 👏 say 👏 it 👏 again 👏: Think of us as your sunglasses, not just a filter, but a whole new lens. When you put us on, your brand doesn’t just look better, it becomes BOLDER, BRIGHTER, and BRILLIANTLY IRRESISTIBLE. We exist to eliminate the gap between creativity and execution, between vision and value, between a brand’s potential and its reality. Because for us, it’s not just about campaigns and strategies. It’s about trust. It’s about growth. It’s about SHOWING UP AND SHOWING OUT FOR YOU!

Co-Founder

BluSmart

On-Demand. All Electric. Intelligent. Shared. Smart Mobility. On LinkedIn’s top Startups list for 2021, 2022 & 2023.

As a part of the 'BluSmart for Business' team, I handle B2B Corporate Partnerships in Delhi NCR and oversee Key Accounts.

Senior Executive - Business Development

Code Brew Labs

Code Brew Labs is a trusted & recognized digital transformation company. Since 2013, we have excelled in services like mobile app development, blockchain development, UI/UX design, digital marketing, analytics, and much more. 

We have delivered the finest range of tech solutions to 10,000+ businesses across 150+ Countries. Some of the popular clientele we’ve served are BharatPe, Gradeup, Nizcare, SML Isuzu, PostPe, Nielsen, 12% Club, etc.

Business Development Manager | North America

JungleWorks

Founded in 2011, ClickLabs is a SaaS technology service provider catering to entrepreneurs and SMBs. Clicklabs further entities to scale up the tech revolution around the world with the below ventures:
> Jungleworks - Powering the on-demand world
> Jugnoo - Mobility as a Service platform
> Juggernaut - A nocode studio
> CrowdForce - Proven and easy to start business brands with huge earning potential

● Underwent ardent SaaS-based product training and successfully implied the knowledge as Sales Associate.
● First catered the clients across MENA, & APAC regions and later on appointed for revenue generation from North America, & Europe
● Engaging with prospects to understand their business use cases, getting to know their pain points & suggesting USPs to bring up with the most optimal and best-fit software solution for their business
● Appointed as SDR for 'Panther' - an online consultation platform implementing global applications
● Leveraging CRM data to construct, forecast, and manage sales activity and drive pipeline to meet revenue targets and company goals
● Collaborating with internal product teams and providing feedback to help shape future development

Business Development Executive | EMEA & North America

● Identification and generation of leads to sell On-Demand Mobility Solutions.
● Qualifying and contacting the prospects via cold calling, E-mailing, and social media networking.
● Talking to Influencers and decision-makers (CXO level) involved in procuring SaaS/IT development services.
● Managing and improving the sales funnel from awareness to conversion.
● Identifying new potential markets and developing business opportunities.
● Utilisation of CRM software to track down old prospects to re-establish the relationship.
● Generated revenue of $40K US Dollars in the span of 3 months.

Business Development Intern | North & South America

elocals.in

My day-to-day responsibilities were:
● Created attractive social media campaigns to increase sales.
● Re-illustrated brand elements and revamped the company website.
● Helped new clients to build a brand identity that onboarded on our platform as 'sellers'
● Designed a toolkit for the delivery drivers during the Covid-19 lockdown.

Graphic Designer

The Tribune

The Tribune is an Indian English-language daily newspaper published in Amritsar, Jalandhar, Ludhiana, Bathinda, Chandigarh, and New Delhi. My day-to-day responsibilities as a Summer Intern were:
● Underwent basic training in writing for a newspaper.
● Worked under 'Life+Style' & 'Chandigarh Tribune' department.
● Extensively involved in the making of the 'First Day First Show' segment.

Summer Intern

NDTV

I was a part of Lok Sabha Election Cell where I helped my team cross-examine statewide poll results and guided volunteers to enter the accurate data which would be reflected LIVE on the channel.

Volunteer

eLocals is an e-commerce start-up based in Bangalore that allows local merchants to set up digital shops. The goal is to enable micro-entrepreneurship and community commerce. My day-to-day responsibilities were:
● to create social media campaigns that would increase sales through marketing.
● to design the UI of eLocals and JOINNN app including their website.
● I designed the Corporate Brochure, Company Portfolio, Letterhead, etc.

Graphic Design Intern

MotivateBox

MotivateBox is an online venture that deals with customized merchandise like mobile phone covers, posters, and t-shirts. My responsibility as a designer was 
● To highlight the latest trends and create a pipeline of products that would perform exceptionally.
● Studying the demographic of our potential clients and producing content diligently. 
● To create illustrations that would drive sales and increase traffic on the website.

Business Consultant | B2B SaaS | Enterprise Sales | Enabling Start-Ups to 'Start-Up' 🚀

Co-Founder at Mad Lad Creative Co., where I combine brand strategy, creative direction, and marketing execution to help businesses grow through impactful design, compelling content, and measurable results.

Before starting Mad Lad, I built my career in B2B sales, key account management, and strategic partnerships. I have managed over 200 corporate accounts, driven multi-million dollar revenues, and delivered customised solutions for clients in EV mobility and SaaS sectors. My work has strengthened skills in relationship building, client retention, and solution-oriented sales while working with decision-makers across global markets.

With a diploma in graphic design, I bring a strong creative eye to every project. Design and content strategy have always been a passion, which also led me to grow a personal audience of over 15,000 across Instagram and YouTube by creating lifestyle and creative content that connects with people.

I bring together business acumen, creative insight, and audience understanding to deliver strategies that are both innovative and results driven.

Always open to collaborating with brands that value bold ideas, clear strategy, and long term growth.

taplio

The Battle

Keith Gill

Utkarsh Gulati

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?