Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional and GTM Engineer. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing team members. Experience developing, implementing, managing MarTech stacks, A.I. Workflows, Data Enrichment, improving Paid Ad/SEO results. I'm an experienced lead on cold email, marketing automation outreach and targeted ICP lead generation GTM tactics with an attributable closed loop ROI

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

Thought Leader at HighlyEffectiveLeader.com | Author of "Manager To Leader", "A Limitless Mindset" & "Influence is Leadership"

I am a highly effective leader and the founder of highlyeffectiveleader.com. I work every day to advance my "Why" and my "Vision."

My "Why": 
"To help develop current and future leaders into highly effective leaders so that, they can help develop current and future leaders into highly effective leaders."

My "Vision":
"I can see a world in which our leaders create environments that focusses on people and helps them to learn to lead, grow, and increase their influence for the good of others."

I coach my clients to help them become more valuable leaders, grow in their careers, and lead themselves to the best of their ability..

My leadership career coaching programmes have been designed to provide a high level of personalised support,  and I give my best 100% of the time to help you achieve your goals.

Some wins I have had through my coaching:
- Clients being able to learn more about themselves and be clear on where they want to go in their careers.
- Helping clients navigate challenges and seize opportunities to help develop their people with confidence.
- Clients being able to increase their positive influence with their people and through their organisation.

How I advance my "Why" and my "Vision" is through:

Posting twice a day on LinkedIn about leadership, personal growth and influence topics.

Writing leadership, personal growth and influence books and creating the "Highly Effective Leader's Book Series" on Amazon.

Publishing leadership, personal growth & influence blog articles on highlyeffectiveleader.com every Sunday.

Publishing leadership, personal growth & influence YouTube videos on my channel Leadership & Growth.

Creating 12 x Free leadership, personal growth & influence E-Books that are available on highlyeffectiveleader.com.

Creating 12 x Free leadership, personal growth & influence Online Courses that are available on highlyeffectiveleader.com.

Delivering 1 x LinkedIn Live Session every Wednesday at 6pm (UK Time) on leadership, personal growth, and influence topics.

You can connect with me on LinkedIn and through the following channels:

LinkedIn Direct Message
Email: tom@highlyeffectiveleader.com
Website: https://highlyeffectiveleader.com
Free Content: https://highlyeffectiveleaderresources.com/free-content
Calendar: https://calendly.com/highlyeffectiveleader/coaching-discovery-call
"Highly Effective Leader Amazon Book Series": https://www.amazon.com/dp/B0CZMXDL5X
YouTube Channel: https://www.youtube.com/@LeadershipGrowth

Tom Lawrence

𝐇𝐨𝐰 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐊𝐢𝐧𝐝 𝐎𝐟 𝐑𝐨𝐥𝐞 𝐌𝐨𝐝𝐞𝐥?

Always watch yourself and how you role model because your people are watching you.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐏𝐮𝐫𝐩𝐨𝐬𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eCYWvh-4

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

We need to ensure that we are leading by example, and we are being a role model to our people. 

But we need to be the right kind of role model.

Are you a leader who de-motivates your people on a daily basis? 

Are you a leader who tells your people what to do? 

If you are, then you are not the right kind of role model. 

Are you a leader who motivates and inspires your people? 

Are you a leader who takes responsibility? 

Are you a leader who embraces empowerment and shares your ideas with your people? 

If you are, then you are the right kind of role model.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐏𝐮𝐫𝐩𝐨𝐬𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eCYWvh-4

#Leadership #PersonalGrowth #Influence #BusinessLeader

Leadership Career Coach | Leadership Career Speaker | Leadership Career Author | Leadership Career Mentor

𝐖𝐡𝐚𝐭 𝐈𝐬 𝐀 𝐋𝐞𝐚𝐝𝐞𝐫'𝐬 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲?

It is a leader's responsibility to grow and develop their team. 

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐘𝐨𝐮𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eeiHAqpV

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

It is a leader's responsibility to help their people become the best they can be, and want to be. 

We must look at this as a privilege, not a job, or a chore.

To become a highly effective leader, you must take responsibility for your team. 

But, you must also take responsibility for yourself. 

You must be able to grow, develop, and control yourself. 

If you can do that you are on the right path to becoming a highly effective leader.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐘𝐨𝐮𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eeiHAqpV

#Leadership #PersonalGrowth #Influence #Management

𝐇𝐨𝐰 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐈𝐧𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦?

What do you need to do to grow your people from followers into leaders?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐏𝐮𝐫𝐩𝐨𝐬𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eCYWvh-4

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

If you don’t want your people to resist you, then you need to involve them.

What are you doing to inspire your people to buy-in to your vision? 

We don’t want our people to just say, “Oh I like that, it’s really good.” We want our people to say, “I am right behind your vision, I am committed to helping you make this happen.”

How are you helping your people to think differently and make a commitment to take on your vision as their own?

What do you need to do to inspire your people to leverage your influence when leading your vision?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐏𝐮𝐫𝐩𝐨𝐬𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eCYWvh-4

#Leadership #PersonalGrowth #Influence #Coaching

𝐇𝐨𝐰 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐏𝐞𝐨𝐩𝐥𝐞?

How important do you think momentum is to a leader?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐘𝐨𝐮𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eeiHAqpV

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

If you don’t keep moving and building momentum with your people, then you and your people will not take action.

Do your people believe that they can make things better through your vision? 

If the answer to that question is yes, then they will take action. If the answer to that question is no, then they will not take action.

It is the taking action and moving that builds the momentum with you and your people…a leader’s best friend.

What are you going to do to develop the friendship with momentum?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐘𝐨𝐮𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eeiHAqpV

#Leadership #PersonalGrowth #Influence #Coaching

𝐇𝐨𝐰 𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠?

Who is helping your team to grow?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐏𝐮𝐫𝐩𝐨𝐬𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eCYWvh-4

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

If you are part of a team and you want to see them improve & grow but nobody is doing anything about it. Then it is up to you, even if you aren’t the team leader, to do something about it.

So, what are you going to do about it? 

The only way you can do this is by starting with YOU! 

What do you need to start working on to help yourself improve & grow first?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐏𝐮𝐫𝐩𝐨𝐬𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eCYWvh-4

#Leadership #PersonalGrowth #Influence #Coaching

𝐇𝐨𝐰 𝐃𝐨 𝐘𝐨𝐮 𝐑𝐞𝐚𝐜𝐭 𝐖𝐡𝐞𝐧 𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐇𝐚𝐩𝐩𝐞𝐧𝐬 𝐓𝐨 𝐘𝐨𝐮?

Do you feel you made the right decision?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐒𝐞𝐫𝐯𝐞 𝐘𝐨𝐮𝐫 𝐏𝐞𝐨𝐩𝐥𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eTs2jksR

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

Did you know that when something happens to us, and we react or respond to it, we are able to stop ourselves and decide on how we react or respond?

I was in my thirties when I learned I had this ability, and it made a huge difference in my life.

It may not seem much of a difference maker to you right now but believe me making to decision to change our reaction and response to things that happen to us is huge. 

When are you going to try this out and see for yourself?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐒𝐞𝐫𝐯𝐞 𝐘𝐨𝐮𝐫 𝐏𝐞𝐨𝐩𝐥𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eTs2jksR

#Leadership #PersonalGrowth #Influence #Coaching

𝐃𝐨 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭 𝐓𝐨 𝐂𝐡𝐚𝐧𝐠𝐞 𝐎𝐫 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦?

If you want to transform yourself and your team, it is hard work, and you need to have strength to be able to do it.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐒𝐞𝐫𝐯𝐞 𝐘𝐨𝐮𝐫 𝐏𝐞𝐨𝐩𝐥𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eTs2jksR

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

When I read my first leadership book and attended my first course, I made the decision to do something. 

I made the decision to work on myself every day. 

If you make the same decision as I did, then your opportunities to lead will be limitless. 

Your opportunities to advance your leadership skills, and career will open up to you. 

Just keep working on yourself every day.

If you decide to work on yourself, and help others to do the same then you will eventually become a highly effective leader. 

You will touch many people’s lives, and you will make the difference that you are craving to make. 

So, do you want to just change or do you want to transform? 

It’s your choice.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐒𝐞𝐫𝐯𝐞 𝐘𝐨𝐮𝐫 𝐏𝐞𝐨𝐩𝐥𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eTs2jksR

#Leadership #PersonalGrowth #Influence #BusinessLeader

𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐖𝐢𝐭𝐡 𝐇𝐮𝐦𝐢𝐥𝐢𝐭𝐲 𝐌𝐞𝐚𝐧?

Humility teaches us to put others first. Pride and ego manipulate us to put ourselves first. 

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐏𝐮𝐫𝐩𝐨𝐬𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eCYWvh-4

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

If you are a humble person, then it shows that you have a strong character. 

We must constantly build our character. 

To have humility, you do not need to be in a leadership position or have a title. 

To have humility, you must put others first. 

We must work hard every single day to be our true selves. This is not easy to do. 

I would rather be myself than have an ego and try to be somebody I’m not. 

I would rather be open with people and for them to be open with me. 

What would you rather do?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 𝐏𝐮𝐫𝐩𝐨𝐬𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eCYWvh-4

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/eQj5T2rq

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The Battle

Keith Gill

Tom Lawrence

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The Battle

Keith Gill

Tom Lawrence

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Lawrence's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Lawrence's LinkedIn Performance