Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

Qtonix Software Pvt Ltd

Crafted positioning and Go-to-Market (GTM) strategies for over 20 clients targeting the US Market.

Established a repository of sales enablement and customer engagement assets to drive conversion and retention.

Strengthened the team by recruiting, hiring, and training over 10 marketing and sales specialists, resulting in a 24% increase in sales target achievement.

Collaborated closely with Product Managers to streamline project objectives and deliverables, ensuring alignment with overall product marketing strategies.

Head - Social Media Marketing and Customer Success

AcreRise

Achieved a robust quarterly growth in Amantran and Aurelia residential project launches, delivering a 30% increase by developing and executing comprehensive launch plans in collaboration with cross-functional teams and agencies.

Formulated and implemented a comprehensive sales playbook, resulting in a 25% increase in deal size and a 20% improvement in conversion rates.

Led the creation of versatile marketing collateral, including brochures, billboards, and pamphlets, leading to a 30% increase in brand visibility.

Enhanced customer engagement across various digital channels through the effective implementation of digital marketing strategies

Integrated Marketing Manager

Muvi.com

Boosted Marketing Capture Leads (MCLs) by 30% through curated podcast and webinar sessions, focusing on the Live Streaming during COVID-19.

Developed and executed a social media marketing campaign utilizing LinkedIn and Facebook Ads, resulting in a 25% increase in Marketing Qualified Leads (MQL).

Collaborated closely with the product team to promote key product features and enhance user experience through effective onboarding and walkthroughs.

Leveraged data analysis tools to track and optimize the performance of social media campaigns, ensuring maximum ROI and effectiveness.

Marketing Specialist - Social Media and Influencer Marketing

HRMthread Software

Conducted over 40 primary interviews and analyzed 350 survey responses to distill new value propositions, refine product messaging, and optimize positioning strategies.

Collaborated closely with Product, Sales, Customer Success, and Partner teams to align strategies with identified customer needs, ensuring cohesive delivery of supporting assets.

Led App Store Optimization (ASO) efforts, conducting A/B testing of App Description elements on Google Play Store and implementing keyword improvements for iOS platforms.

Implemented a drip-campaign strategy aimed at effectively retargeting SQLs, achieving impressive metrics with an open rate of 48% and a click-through rate of 7.14%.

Worked in close partnership with the Content team to refresh website pages and produce engaging feature highlights, product briefs, and email newsletters, enhancing overall brand messaging and customer engagement.

Curated a Customer Testimonial Series focused on Account-Based Marketing (ABM), amplifying our marketing efforts and showcasing real-world successes to our target audience.

Implemented a strategic initiative to boost brand awareness for HRMthread by recognizing and honoring HR professionals who had been loyal users of the platform for over 5 years, resulting in a 22% increase in brand visibility within the HR community.

Product Marketing Specialist

Collaborated with small and medium sized businesses across the USA, Europe, and India to understand their business objectives and develop customized marketing strategies.

Created compelling content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Monitored and analyzed campaign performance metrics to optimize marketing efforts and achieve desired outcomes.

Provided ongoing support and guidance to clients to ensure the successful implementation of marketing strategies.

Marketing Consultant

Aditya Birla Sun Life Insurance

Conducted consumer behavior research through primary research methods such as designing and distributing questionnaires to gather insights on customer preferences and needs.

Performed in-depth data analysis to identify key factors influencing customer purchasing decisions for insurance policies, enabling strategic decision-making.

Developed and implemented effective marketing communication channels for Aditya Birla Sun Life Insurance (ABSLI) to enhance brand visibility and engage target audiences.

Contributed to the development of quarterly strategies and planning for ABSLI, aligning business goals with product objectives and market trends.

Marketing Research Intern

Technobiltz Service Pvt Ltd

Conducting market research to identify customer needs, preferences, and trends, and utilizing the findings to inform product development and management decisions.

Proactively seeking out and identifying new sales opportunities by leveraging market research insights, networking, and social media channels.

Initiating and arranging meetings with potential clients, actively listening to their requirements, concerns, and feedback to shape product strategies and offerings.

Corporate Sales Executive

Certified Product Marketer | B2B SaaS | HRtech | OTT Streaming

I'm a Product Marketer with over 9 years of experience working for B2B companies across multiple industries for the US and Indian markets. I've driven 160% year-over-year revenue growth for 1.5 years and seen 240% growth in organic and direct channels. 

As a Product Marketer, I am passionate about bringing products to market that solve real customer problems. I thrive on understanding the needs and pain points of my target audience and using those insights to inform product strategy and messaging.

When I work on a product launch, I immerse myself in the customer journey and constantly look for ways to improve the user experience and drive adoption through effective product positioning and marketing.

Besides my work, I’m: 
 - Mentor with a passion for sharing knowledge with other professionals. 
 - Photographer. Photography isn't just a hobby for me; it's a way of life.;
 - Appetite advisor for my friends.

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Keith Gill

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