Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional and GTM Engineer. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing team members. Experience developing, implementing, managing MarTech stacks, A.I. Workflows, Data Enrichment, improving Paid Ad/SEO results. I'm an experienced lead on cold email, marketing automation outreach and targeted ICP lead generation GTM tactics with an attributable closed loop ROI

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

Award Winning Online Fitness Coach | Author | Finance Expert | Get My Metabolism Boosting Guide or DM "VITALITY" to start Performing at Peak Today!

Most leaders think the bottleneck is the business.
It’s not. It’s the Operator running it.

After 20+ years in corporate finance as an ex–banker, I was the classic “successful but burned out” leader. On paper, I was moving millions for global banks. Behind the scenes, I was trading health, energy, and relationships just to keep up.

So I rebuilt from the ground up.

- From chubby banker to award-winning author of The Body & Bank Connection

- From endless corporate hours to coaching founders and executives on sustainable high performance

- To building Operator’s Edge™... an operating system for scaling Energy, Enterprise, and Legacy without sacrifice

Along the way I’ve:

- Coached hundreds of high performers — from founders to C-suite

- Delivered keynotes and workshops on performance without burnout

- Been featured in FOX, The Times, International Business Times, Digital Journal, and more

🧩 What Operator’s Edge™ Actually Does

Operator’s Edge™ helps founders and executives scale without burning out by installing a few key systems:

1. Energy & Health systems – so your body can actually support the level you’re playing at

2. Identity & Execution systems – who you are as an Operator and how you make decisions

3. Strategy & Scale systems – simple, repeatable ways to grow without chaos

Health and fitness are still a core pillar... just one part of the wider operating system.

🎤 Brand→Stage™ Speaking Engine (One of Those Systems)

One system that’s created outsized results is Brand→Stage™.

Instead of treating speaking as random “exposure”, we turn it into a predictable growth lever:

- Turn one clear talk into a true speaking asset

- Use a simple engine to land 2–4 aligned stages a month (virtual + in-person, local + international)

- Design the talk, CTA, and follow-up so those rooms turn into buyers and opportunities, not just applause

In an AI-heavy world where anyone can churn out content, being in the room with a talk that converts is one of the most authentic ways to build trust and grow.

If you’re scaling and can feel the cracks in your energy, systems, or ability to keep leading at this pace, you’re not broken... you’re just running an outdated operating system.

That’s what we upgrade.

DM me “EDGE” if you want to scale without burnout, or “STAGES” if you want speaking to become a predictable growth engine.

Ritchie Nkana

Your problem isn’t discipline.
It’s design.

I used to stack my day like a machine:

Back-to-back calls. “Quick” tasks between. Late-night catch-up to feel on top of things.

On paper? Productive.
In my body? Fried.

And the scary part:

I kept trying to fix it with more frameworks.

Until I realised this...

If your day is designed to drain you, no framework will save you.

The Operator Day Design (3 moves)...

1) Win the first 60 minutes
 No input. No inbox.
 Water → light → movement → 1 priority written down.
 You’re telling your nervous system: we lead today.

2) Batch your output
 Two “push windows” (60–90 mins) for deep work.
 Two “pull windows” for meetings/messages.
 Stop switching roles every 12 minutes.

3) Install a hard shutdown
 10 minutes to close loops + write tomorrow’s top 3.
 Then you’re off. Not “available.”

Your calendar is either a performance tool…
 or a slow leak.

Which part of your day is leaking the most energy right now?

Author & Ex-Banker | Founder, Operator’s Edge™ | Turn 2–4 Stages/Month Into Clients | Scale Without Burnout | Podcast Host

Most people think stage bookings happen from “visibility.”
They don’t.

They happen from volume + targeting + follow-up.

I learned this after a month where I did everything “right”:

Posted. Networked. Waited. Refreshed my inbox like it owed me money...
Nothing.

Then I treated speaking like pipeline...

Within 30 days: real conversations, booked dates, and a calendar that didn’t rely on hope.

Engineered Stages (not lucky breaks):

1) Build your Stage List (20 targets)
 Not “big events.”
 Buyer-dense rooms.

 Score each stage on:
- ideal client concentration
- topic urgency
- trust transfer (host credibility)
- CTA permission (can you offer a resource?)

2) Run a Weekly Outreach Sprint (10 messages/week)
 Short. Specific. Helpful:
- the breakout topic
- who it’s for
- the transformation
- proof you can deliver

3) Follow-up like a pro (3-touch rule)
 Most speakers quit after 1 message.
 Pipeline gets built on touch #2 and #3.

4) Book 2–4 stages/month (the math)
- 40 outreach touches/month
- 10 replies
- 4 calls
- 2 bookings
Not guaranteed. But predictable.

If you’re “waiting to be invited,” you’re renting your growth.

Build the machine.

P.S. I break the full stage pipeline down in a free training in my Featured section.

Author & Ex-Banker | Founder, Operator’s Edge™ | Scale Without Burnout & Turn 2–4 Stages/Month Into Buyers | Podcast Host

Stop chasing keynote fees.
Build a stage pipeline that brings clients to you.

I used to think the goal of speaking was getting paid to speak...

Then I ran a free breakout session for a room of ~30 people at a niche conference.

No fancy stage. No big cheque.
But the room was full of the right buyers.

After the session:
- 7 quality conversations
- 3 follow-up calls booked
- 1 client closed within weeks

That day taught me the difference:

Paid keynotes pay once.
Aligned stages can pay for months.

The Stage Pipeline System (2–4 stages/month) below: 

1) Pick buyer-dense rooms (not big rooms)
 Score stages on:
- audience match
- problem intensity
- trust transfer
- opt-in follow-up access

2) Lead with a breakout offer (easier to book, easier to convert)
 Specific topic. Clear outcome. Practical takeaways.

3) Install the follow-up bridge before you speak
 One simple next step:
- opt-in resource → nurture → call

4) Run a monthly booking rhythm
- Week 1: shortlist 12 stages
- Week 2: outreach 12 organisers
- Week 3: follow-up + confirm
- Week 4: deliver + collect opt-ins

If your pipeline feels shaky, it’s not always your offer.

Sometimes you’re just not on enough aligned stages.

PS: Want the full blueprint? Watch the free training in my bio section: Turn speaking into a client acquisition engine.

Most people are using AI on their talks the same way they use autocorrect:

Quietly.
Constantly.

And wondering why they don’t sound like themselves on stage.

I watched a brilliant operator rehearse a keynote recently.

The content was technically strong…
…but the delivery felt like a clean Wikipedia page trying to be inspirational.

Here’s the shift that fixed it:
AI shouldn’t write your talk.
AI should pressure-test your talk.

The “Augmented, Not Replaced” Stage System (2026):

1) Voice Kernel (Human-only)
 Write 7–10 bullets in your raw voice: opinions, edges, lines you’d actually say.

2) AI as Editor, not Author
 Use it to: tighten, reorder, sharpen transitions, surface missing objections.

3) The “Mouth Test”
 Read it out loud. If you wouldn’t say it to a friend, delete it.

4) Stage Proofing
Add 3 “you had to be there” moments: a mistake, a decision, a scar, a win.

AI can help you sound clearer.
It can’t help you sound truer.

If you’re building talks for 2026 and want the full Brand → Stage workflow (with prompts), the free training is in my bio / featured section.

In 2026, “wellness” isn’t yoga and green juice.
It’s your performance infrastructure.

Because the new edge isn’t working harder...

It’s staying sharp longer without losing your health, relationships, or identity in the process.

The trend I’m watching: whole-person wellness.

Not as a vibe. As a system.

Whole-Person Wellness = Performance System

1) Physical (Energy)
- Sleep consistency > sleep hacks
- Strength + Zone 2 > random workouts
- Blood sugar stability > willpower

2) Mental (Clarity)
- Fewer open loops
- One deep-work block daily
- A shutdown ritual to end reactivity

3) Social (Nervous System)
- Your relationships are fuel (or friction)
- One honest conversation per week
- People who tell you the truth, not what you want to hear

Most leaders treat these as separate lanes.

High performers integrate them because your body, mind, and relationships all pay the bill for your ambition.

What’s the one lane you’ve neglected that’s quietly taxing your performance?

A while back I took a “proper break.”

No laptop.
No calls.
No Slack.

By Sunday night… my chest was tight again.

Not because work had started.
But because my body already knew: pressure is coming.

That’s when I realised something:

Burnout recovery isn’t a countdown. It’s a system rebuild.

I wrote a short newsletter on why “time off” doesn’t always fix it and what actually speeds recovery up.

If you’re in that weird place where you’ve rested but you still don’t feel back… this will help you name what’s happening.

👇 Newsletter is here.

View newsletter: Peak Performance Insider

A few months back, I took a “proper” break. No calls. No laptop. No Slack. I even did the thing people tell you to do: sleep in, go for walks, do noth

Open article: Burnout Recovery Isn’t a Countdown. It’s a System Rebuild. by Ritchie Nkana • 2 min read

Burnout Recovery Isn’t a Countdown. It’s a System Rebuild.

Most teams don’t have a performance problem.
They have a meaning problem.

When purpose is fuzzy, people start freelancing:
- Decisions get slow
- Standards get “flexible”
- Great operators quietly leave

Purpose isn’t a poster. It’s a performance strategy.

Here’s the simplest way I’ve seen it work:

The Mission → Decision → Behaviour Loop

1) Mission (Why we exist)
 If the “why” is unclear, everything downstream gets noisy.

2) Decisions (What we choose + what we refuse)
 Mission should eliminate options, not inspire speeches.

3) Behaviours (How we show up daily)
 You don’t get culture from values.
 You get culture from what’s rewarded, tolerated, and repeated.

The “Purpose Filter” (use it in meetings)...

Before you approve a project, hire, or change priorities... ask:
1. Does this move the mission forward or just create activity?
2. What behaviour will this create more of?
3. What will we stop doing because of this?

If you can’t answer those in 60 seconds, don’t call it “strategy.”

If your talk sounds “too perfect” right now… it’s probably costing you trust.

A few months ago I watched two speakers back-to-back.

Speaker #1:
Tight script. Clean slides. Perfect pacing.
The room nodded… politely.

Speaker #2:
Paused mid-sentence.
Owned a mistake from last quarter.
Shared the messy decision behind the outcome.
Then showed the system they installed to fix it.

The room leaned forward like: finally.

Here’s what’s changed:

In an AI-saturated world, polish is cheap.

Audiences don’t trust perfection anymore.
They trust proof.

Authenticity isn’t “being raw.”
It’s being verifiable.

So before your next talk, bake in these 3 credibility cues:

1. Specificity over slogans
 “Things improved” → by how much, by when, and because of what?

2. Trade-offs over triumphs
 What did you stop doing? What almost broke? What did it cost?

3. Process over personality
 Don’t just tell your story... show your thinking and the framework behind it.

Perfection performs.
Truth + structure leads.

If you want the exact framework I use to turn lived experience into talks that land (without sounding like everyone else), the free training is in my bio / Featured section.

Most “communication problems” aren’t wording problems.
They’re attention problems.

I watched a senior leader lose a room in under 30 seconds.

Not because he was wrong.
Because he was fast.

Someone raised a concern. He jumped straight to a solution.

The team went quiet.
Not respectful quiet. Checked-out quiet.

After the meeting I asked someone what happened...

They said:

“His answer was good. I just didn’t feel heard… so I stopped trying.”

That’s the part leaders keep missing in 2026.

Empathy isn’t a soft skill. It’s your competitive edge.

Because people don’t resist your strategy.

They resist the feeling of being steamrolled by it.

The communication skill that will matter most in 2026:

 👉 High-clarity listening.

Not nodding. Not “I hear you.”

 Actual listening that lowers friction and raises influence.

Steal this:
The 10-Second Empathy Loop...

1. Mirror: “So the concern is timeline risk.”
2. Name: “Sounds like there’s frustration here.”
3. Invite: “What would make this feel safe to ship?”

Do that, and two things happen:

- People tell you the real problem faster
- Your decisions get carried with you, not dragged behind you

If you want the leader’s edge for 2026:

listen until the room relaxes. Then speak.

Where do you feel empathy is most “expensive” in your role... direct reports, peers, or clients?

Most experts don’t have a marketing problem.
They have an IP problem.

They’re brilliant… but their brilliance is trapped in their head.

 So every sales call turns into custom consulting.

 Every post becomes “another tip.”
 Every talk sounds good… but doesn’t stick.

Here’s the truth...

People don’t pay for information.
They pay for a named way of seeing the problem.

That’s what proprietary IP is.

Not a 40-page PDF.
A clear framework that makes your expertise repeatable.

Design Your IP (3 steps) below:

1) Extract the Pattern
 “What do my best clients always struggle with first?”
 That’s your core tension.

2) Create 3–5 Pillars
 Group your repeated solutions into buckets.
 If you can’t teach it on a whiteboard in 5 minutes, it’s not a framework yet.

3) Name the System
 If it isn’t named, it’s forgettable.
 If it’s named, it becomes an asset.

The outcome:
- clearer positioning
- faster trust
- easier sales
- stronger talks
- content that connects instead of broadcasts

If you’ve been working too hard to explain what you do…

you don’t need more content.
You need IP.

P.S. I break down how to turn speaking into a client acquisition engine (built on your IP) in a free training... it’s in my bio / Featured section.

2026 isn’t calling you to do more.
It’s calling you to stop bleeding energy.

I keep hearing the same thing from high performers right now:
“I’m productive… but I feel fragile.”
Not lazy. Not undisciplined.

Just running a system that’s too expensive to maintain.

Here’s the problem with “doing more”:
Tasks don’t burn you out.
Energy leaks do.

The hidden cost usually shows up as:
- context switching all day
- decision fatigue by 2pm
- endless “urgent” work from other people
- no real recovery (just scrolling + sleep debt)

So 2026 becomes a different game.

Not time management.
Energy management.

Here is the Operator Recalibration (use this weekly)...

Ask yourself 4 questions:
1. What drains me the most for the least return?
2. What gives me energy AND moves the needle?
3. What am I tolerating that’s quietly taxing my nervous system?
4. What must be protected (sleep, training, deep work, relationships)?

Then make one move:
Remove one drain. Add one restore. Protect one non-negotiable.

That’s sustainable performance.
Not intensity. Not hustle.

If you’re feeling the strain already, don’t wait for burnout to teach you.
Recalibrate before your body does it for you.

I watched a “big name” walk on stage recently and lose the room in 90 seconds.

Not because the idea was weak.
Because the format was 2012.

- 12-minute setup
- 1 audience question at the end
- slides doing all the talking

Modern audiences don’t reward long ramps.
They reward fast value + participation.

In 2026, the talks that land are built from micro-keynotes + interactive moments.

Here’s the Builder framework:

The 4-Minute Micro-Keynote...
1. Tension (20s): what’s broken / costly
2. Truth (60s): the counterintuitive insight
3. Tool (90s): the “do this on Monday” step
4. Proof (60s): a quick example or before/after
5. Lock-in (10s): one sentence they can repeat

Then you stitch 4–6 micro-keynotes into a full talk.

And every 6–8 minutes you add one interaction:

- “Pick one: A or B” (hands up)
- “Write this line down”
- “Turn to the person next to you: what’s your biggest bottleneck?”
- “Quick check... who here is dealing with this right now?”

You’re not “adding engagement.”
You’re building it in.

If you want my exact Brand-to-Stage training (how to turn your expertise into a talk that wins rooms), it’s free in my Bio / Featured section.

I’ve seen speakers crush a room…
…and still struggle to convert.

Not because they weren’t credible.
Because their talk was a performance, not a property.

You could feel it.
But you couldn’t run it.

That’s the operator distinction:

Content gets applause.
IP gets outcomes.

If your message can’t be:
- repeated
- implemented
- explained by someone else
- scaled beyond your calendar

…it’s not IP.

It’s a great moment.

Frameworks are how you turn expertise into something the market can buy without needing your presence every time.

Here is the Talk-IP Test...

If your audience can’t answer:

1. What do I believe now?
2. What do I do next?
3. Why does this work?

You didn’t deliver IP.
You delivered energy.

If you want the training on how to build IP that does the heavy lifting before you ever open PowerPoint…

Free training in my bio / featured section.

You don’t need a bigger audience.
You need better rooms.

Big audiences don’t equal buyers.
Aligned rooms do.

I see this all the time:

People chasing followers, views, likes…
but the stages they’re on are totally random.

Wrong industry.
Wrong level.
Wrong problem.

Looks good from the outside.
Does very little on the inside.

The goal isn’t visibility.
It’s relevance.

I’ll take 2–4 right stages a month over chasing virality every single time.

Because the right stage:
→ Puts you in front of people who actually have the problem you solve
→ Frames you as the go-to, not “just another speaker”
→ Feeds your pipeline for weeks or months after you step off

Stages are a pipeline...
if you treat them like one.

In 2026, bigger goals won’t save you... better systems will.

Last year I watched a high-performer do the “responsible” thing.

New quarter. New targets.
So they added more.

More meetings.
More initiatives.
More “just push for 90 days.”

It worked… for about 3 weeks.

Then the wheels came off.

Not because they lacked discipline.
Because they were running growth through a broken pipeline.

Here’s the truth:

Goals create pressure. Systems create capacity.

If your only plan is “want it more,” your nervous system becomes the system.
And eventually it taps out.

Builder lesson for 2026:

Stop asking “How do I hit the goal?”
Start asking “What system makes the goal inevitable?”

Here is the 10-Minute Tuesday Systems Audit...

Score each 0–10:
1. Focus — Do you know the one win this week?
2. Flow — Do you have a repeatable way work moves daily?
3. Feedback — Do you review and tighten weekly?

Anything under 7 becomes the priority fix.

You don’t need a huge audience... you need the right stages.

Most people are trying to get seen.
Operators are trying to get picked.

Because here’s the truth:

Big audiences don’t equal buyers.
Aligned rooms do.

The goal isn’t visibility.
It’s relevance.

And relevance comes from stages where:
- people already trust expertise
- the problem is already urgent
- you can actually follow up

Here is the “Right Stage” Scorecard (30 seconds)...

Before you say yes, ask:

1. Fit — do they already have the problem you solve?

2. Authority — are decision makers in the room (or people who influence them)?

3. Proximity — can you talk to them after (DMs, email list, intro, Q&A)?

4. Repeatability — could this become a monthly pipeline?

If you can’t score at least 3/4… it’s not a stage.
It’s a performance.

Treat stages like a pipeline (not a moment)
Stage → Conversation → Relationship → Client

My default play:
- Stage: teach one clear problem → one clear tool
- Follow-up: “Reply STAGE and I’ll send the resource”
- System: track which rooms convert, then re-book + stack referrals

That’s why 2–4 right stages a month beats chasing virality every time.

If you want the full Stage Pipeline, the free training is in my Bio / Featured section.

Your signature talk isn’t “content.”
It’s your marketing.

Because in 45 minutes, a great talk does what most funnels can’t:

- builds trust fast
- positions you as the guide
- makes your method feel inevitable
- creates demand without chasing

If you’re treating speaking like a nice-to-have… you’re missing the leverage.

Why a signature talk grows your business: 

1) It’s your positioning, spoken out loud
 A clear promise + a clear enemy (the old way) = instant differentiation.

2) It turns expertise into IP
 Your method stops being “advice” and becomes a named framework people remember.

3) It creates inbound
 The right talk doesn’t convince everyone.
 It attracts the right ones and repels the wrong ones.

4) It shortens the sales cycle
 When someone hears your thinking live, the first call becomes:
 “Here’s where I’m stuck... can you help?”
 Not “So… what do you do?”

A signature talk is not a speech.

It’s a system that sells after you leave the room.

If you had to name your talk in one sentence, what would it be?

P.S. I break this down step-by-step in a free training... it’s in my Featured section.

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The Battle

Keith Gill

Ritchie Nkana

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The Battle

Keith Gill

Ritchie Nkana

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ritchie Nkana's LinkedIn Performance

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