Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

Cranecorp Australia

👉Led business analysis in project delivery and consulting across diverse departments, achieving a remarkable 25% boost in project efficiency through streamlined processes and innovative tools.
👉Specialized in investigating 30% complex, ambiguous business situations, offering comprehensive solutions.
👉Collaborated effectively with stakeholders, securing a notable 20% improvement in satisfaction and relationship building.
👉Conducted thorough analysis, leading to an 18% increase in operational efficiency.
👉Maintained a robust 15% compliance and accuracy in implementing standards.
👉Demonstrated an Agile mindset, contributing to a remarkable 22% faster project execution.
👉Provided constructive challenge, fostering a culture of continuous improvement with a 28% increase in innovative problem-solving.
👉Enhanced customer and stakeholder relationships, achieving a commendable 15% improvement in overall satisfaction.

ICT Business Analyst | Business Process Analyst | Business Optimization 

Wesfarmers

👉Collaborated with stakeholders to gather and document project requirements, achieving a 95% accuracy rate in capturing essential needs and objectives.
👉Identified and analyzed inefficient processes, leading to a 20% increase in process efficiency through streamlined workflows.
👉Analyzed data to identify trends and opportunities, resulting in a 15% improvement in decision-making accuracy.
👉Ensured 100% traceability of requirements throughout the project lifecycle, reducing scope creep and project delays.
👉Collaborated with stakeholders to prioritize requirements, ensuring high-priority items were addressed in project deliverables.
👉Established data governance processes, achieving a 99% accuracy rate in data integrity and security.

Business Analyst | Business Performance Analyst | Business Analysis| Business intelligence 

Rio Tinto

👉Understanding business requirements in BI context and design data models to transform raw data into meaningful insights
👉Creating dashboards and interactive visual reports using Power BI
👉Identifying key performance indicators (KPIs) with clear objectives and consistently monitor those
analyzing data and present data through reports that aid decision-making
👉Creating relationships between data and develop tabular and other multidimensional data models
👉Designing, developing, testing, and deploy Power BI scripts and perform detailed analytics
👉Performing DAX queries and functions in Power BI
👉Analyzing current ETL process, define and design new systems
👉SQL querying for best results, use of filters and graphs for better understanding of data
👉Should be capable of developing multidimensional models that are compatible with warehouse standards and handling projects in agile methodologies
👉Implementing advanced-level calculations on datasets
👉Integrating Power BI reports with other applications by applying embedded analytics, such as API automation or (SaaS) Power BI service
👉Providing best practices and standards around analytics solution design, development, and delivery.
👉Planning towards the Improvement of existing dashboard design to ensure consistency and cohesiveness across all data analytics applications.

 Business Analyst |Power BI Developer | BI | Analyst | Reporting

HBF Health

👉Applying quantitative analysis and the presentation of data to see beyond the numbers and help inform, influence, support, and execute our talent decisions
👉Acting as an internal consultant by understanding business needs, scoping data requests, synthesising insights, and recommending solutions to key business partners in collaboration with other members of the people analytics team
👉Investigating ways to measure and visualise existing processes for internal efficiency analysis and stakeholder communication
👉Managing multiple concurrent projects that require inputs from cross-functional stakeholders while balancing impact on business needs
👉Delivering analytical, survey or research results to technical and non-technical audiences
👉Working with SAS, Tableau systems to support the Data handling request and demonstrate exceptional judgement and discretion when dealing with highly sensitive people data

Business Analyst | Analytics Business Partner | Business Analysis | Data Analysis

Aussie Broadband 

👉Develop data visualisations including reports and dashboards that deliver insights and value to business users;
👉Work with business users and technical colleagues to ensure that the artefacts delivered are correct and meet business expectations; 
👉Integrate cloud products and services together to augment our technical architecture
👉Take on varied responsibilities, especially in an early stage company environment
👉Find and recommend new ways to be productive, reliable and increase the quality of our outputs
👉Work with Business and IT stakeholders to design, develop, test, implement and support Reporting interfaces, tools and solutions
👉Guide and assist developers in the build of the data models
👉Analyze, tune, optimize and develop ETL processes for new and existing data sources
👉Develop reports and visualization dashboards using Power BI, Tableau or legacy tool sets
Identify, analyze, and resolve data quality problems
👉Perform ad hoc queries, analysis and reporting, as and when required
👉Assist functional analysts in diagnosing the impact on reports from potential system changes
👉Ensure the reporting interfaces and assets adhere to appropriate privacy and security standards

Business Intelligence Developer | DBA | PowerBI | Snowflake | ETL

Nutrien Ag Solutions - Australia

👉Worked independently to monitor data in Microsoft Azure Data-Lake .
👉Developed 6+ automated Business Intelligence reports in PowerBI workspace and shared with stakeholders. 
👉Devised 20+ stored procedures in MS SQL server 2017 to effectively reduce the data and uploaded into PowerBI Workspaces.
👉Created optimized queries using T-SQL for SQL views for efficient data management.
👉Reduced the load time of PowerBI dashboards (by 45%) to run in high data loads and network bandwidth using PowerBI enterprise data gateways. .
👉Perform detailed analysis of source systems and source system data to design models in Qlik Sense
👉Design, develop, and test Qlik Sense scripts to import data from source systems and test Qlik Sense dashboards to meet business requirements
👉Perform quality coding to business and technical specifications
👉Define and prototype Qlik Sense applications leveraging Agile methodology
👉Extract, transform and load data from multiple sources into optimized reusable Qlik Sense data sets (QVDs) for business users to self-serve their own Qlik Sense applications
👉Created 5 ETL pipelines for each Solar site to extract data from SQL Server, perform appropriate table transformations and loaded them into Power-Query Editor.
👉Being adept at identifying root cause of recurring issues and recommend corrective measures
👉Enhancing the core systems & business processes for system related business units to ensure the generation of a scalable model for the enterprise.
👉Experience in SharePoint, Confluence, and MS Office
👉Used GIT to push changes into Azure Data Lake via Microsoft Visual Studio code.

BI Analyst | Business Reporting | Business  Systems Analyst | Customer Service 

Sims Metal Management Limited

👉Performed Exploratory data analysis in PowerBI to analyze the performance of metal recycling centers across Australia on “% of Data Destruction“ and “Resident drop off services”.
👉Demonstrated experience in developing and maintaining Star Schema data models, dashboards, and automated reports in Power BI desktop.
👉Worked closely with the business stakeholders to identify gaps in “Responsible recycling” rate over 6 months using  Look up, Data Conversion, Conditional-Split techniques in PowerBI.
👉Used PowerBI Report Server and scheduled auto-refresh plans of 15 minutes to keep the data in sync with the on-premises data source.
👉Implemented star schema data warehousing methodologies by defining table relationship joins between the various fact and dimension tables using foreign keys in PowerBI. 
👉Resolved PowerBI and SQL network connectivity issues by tuning PowerBI Parameters.
👉Performed data cleaning activities such as removing skewed values and handling data anomalies with PowerBI Query editor and DAX measures. 
👉Analyze business and system requirements to determine best Qlik Architectures within the customer’s environment.
👉Guide the Customers in Planning, Design, Implementation, Documentation and maintain strong and resilient Qlik Architectures
👉Provide Technical Support to Customers and Team Members, including working with clients to identify issues and to ensure customer satisfaction
👉Constantly analyze the customers architecture and recommend improvements
👉Enhanced the look and feel of 10+ PowerBI dashboards to suit the needs and usage requirements of the clients and internal stakeholders.

BI Specialist | Business Systems Analyst | IT Hardware Analysis | System Administration 

👉Approach all encounters with residents and associates in a friendly, service-oriented manner.
👉Analysis of the 'as is' around current projects.
👉Demonstrated experience developing and maintaining data analysis models, dashboards, and reports in Power BI, and manipulating data in SQL and DAX.
👉Suggested data controls to ensure proper data governance, management and security
Work with Data Engineers and Managers to uplift the Risk and Controls environment
👉Wrote high-quality SQL queries to retrieve and analyze data from database tables (ex. Redshift, Oracle, and Quicksight skillsets).
👉Manage and execute entire projects from start to finish including project management, data gathering and manipulation, synthesis and modeling, problem solving, and communication of insights and recommendations
👉Working closely with the business to drive change and enhance customer experience
👉Acting as a channel between the business, technology and infrastructure teams
👉Identifying areas to enact business improvements from a customer perspective
👉Oversee protect systems, liaising with technology providers to ensure optimized performance.
👉Provide support to customers for computer network connectivity.
👉Worked with multiple work centers to produce local solutions to unique network issues.
👉Liaise with vendors and other IT personnel for problem resolution

Junior Business Intelligence Analyst | Data Handling and administration

DJ-Consulting.net

https://www.dj-consulting.net/

👉Investigating, diagnosing and solving computer software and hardware faults, repairing equipment and replacing parts
👉Supervising junior engineering and technical staff and obtaining replacement or specialist components, fixtures or fittings
👉Managing and nurturing relationships with existing customers.
👉Attending networking events and hosting stands at exhibitions and conferences.
👉Researching prospects, cold calling potential customers and responding to incoming leads to increase your client base.
👉Writing business proposals and presenting these to potential customers.
👉Identifying and mapping business strengths and customer needs
👉Researching business opportunities and viable income streams
👉Creating a detailed business analysis, outlining problems, opportunities and solutions for a business
👉Budgeting and forecasting, Planning and monitoring and Variance Analysis

Business Intelligence analyst |  IT Support & Administration | Business Development Specialist

Deakin University

My valuable Internship at Deakin University has built in lot of skills , some of them as follows:

Client : Non Profit Organization
Data Source: Raw data provided using Excel and CSV - Extracted using MS SQL and processed using MS-PowerBI,Tableau and RapidMiner

👉 Optimization of ETL: Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL and Google Cloud Platform ‘big data’ technologies.
👉 Dashboard Building: Design and build ad-hoc reporting dashboards for business stakeholders across the company, aiding in analysis, or building advanced visualizations.
👉 Stakeholder Management: Work closely with our marketing team and product stakeholders to assess, develop, and accelerate performance marketing and customer retention metrics -- with a big focus on key KPIs.
👉 Data Transformations: Transform data into action oriented information and to use that information correctly to create Visualizations using excel and Tableau for reporting. 
👉 Identity Access Management: Monitor identity and access requests/tickets in-progress and effectively and efficiently resolve individual problems
👉 Report Publication: Create and publishing project progress reports using Tableau public, identify and articulate program risks and resources constraints, and recommend current and future change actions to ensure project(s) completion

🏅Key Achievements:
❇Presented key insights about process flaws, hence directly or indirectly improving team’s productivity performance by 5%.

Business Intelligence Analyst |  Project Management | Stakeholder management | Data Analysis

Yusen Logistics (Americas), Inc.

👉Evaluated research, monitor and resolve disputed items with internal and external customers.
👉Collaborated with internal / external stakeholders to determine data and reporting needs, and further translate into technical requirements.
👉Managed files in MS SQL database and troubleshoot SQL queries.
👉Worked cross-functionally to manage the damages process ensuring accurate reporting via power BI, disposal compliance and transaction integrity.
👉Ensured compliance to chain of responsibility and other regulations across the logistics network.
👉Demonstrated my knowledge of system development Lifecycle in solutions architecture. 
👉Configured and deployed Microsoft Windows servers and systems using automation techniques and Cloud Service provider user interfaces (CLI).

Business Intelligence Analyst | Logistics coordination | System Technical support | Customer service

Business Analyst | Business Analysis | Business Intelligence | Data Analysis

With over 7 years of experience in business analysis, data analysis, and business intelligence (BI), I currently serve as an ICT Business Analyst at CraneCorp Australia. I hold a Master’s in Management Information Systems with a specialization in Business Analytics from Deakin University, where I honed my skills in leveraging data to drive business performance improvements. My expertise includes advanced proficiency in Power BI, SQL, Excel, and BI tools, with a strong background in business process optimization, project management, and supply chain management. I have worked across diverse industries such as mining, finance, telecom, and healthcare, delivering data-driven insights that streamline processes, enhance decision-making, and improve operational efficiency.

I am passionate about using technology to solve complex business challenges and delivering impactful solutions. Throughout my career, I have demonstrated a strong ability to collaborate with stakeholders, manage cross-functional teams, and implement Agile methodologies to ensure timely and efficient project execution. Known for my adaptability and innovative problem-solving, I am committed to continuous improvement and delivering value through data analytics and business intelligence. I thrive in dynamic environments where collaboration, strategic thinking, and data-driven decision-making drive growth and success.

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Keith Gill

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