Arpit Singh

Content Path

Content Path helps B2B founders, advisors, and teams turn LinkedIn into a high-performing growth channel. 

We blend thought leadership, AI systems, and social selling to turn content into the pipeline.

→ Build AI-powered workflows that identify ICP-fit leads from LinkedIn content engagement using Trigify
→ Leverage tools like Clayagent & OpenAI to automate lead enrichment, scoring, and segmentation
→ Architect scalable systems that reduce manual work by 70% while increasing lead quality
→ Create advisor-led referral engines from positioning to outreach with engineered repeatable processes
→ Maintain detailed SOPs, data flows, and internal tooling to ensure seamless adoption and iteration
→ Continuously refine GTM workflows using AI insights, engagement triggers, and client feedback

GTM Engineer

Maildoso

Strategic Advisor | Email Infrastructure & Deliverability Expert 

HeyReach.io

HeyReach Creator | LinkedIn Outreach Automation Expert

Clay

Clay Creator | Clay Expert / GTM Engineer

HUEMOR®

→ Ran cold email campaigns using Instantly and Reply
→ Enriched lead data with Clay, OpenAI, and RB2B insights
→ Managed LinkedIn outreach campaigns through HeyReach
→ Enriched anonymous website visitors inside Clay using RB2B data
→ Oversaw email marketing campaigns and deliverability on Mailmodo
→ Built targeted lead lists using LinkedIn Sales Navigator, Prospeo, or Apollo
→ Managed and optimized cold email infrastructure to improve deliverability and inbox rates

Growth Strategist (GTM Engineer)

Nerdy Joe

Domain Management:
-Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
-Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).

Email Infrastructure Setup:
-Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
-Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).

Campaign Setup and Management:
-Add inboxes to cold email software (Instantly, Lemlist).
-Configure SMTP, IMAP, and related settings for functionality and spam prevention.
-Set up signatures, names, warm-up, and campaign options.
-Monitor inbox performance, troubleshoot issues.

Troubleshooting and Support:
-Provide technical support for domain transfers and email setup.
-Collaborate with outsourced providers to troubleshoot service issues.

Collaboration with Campaign Manager:
-Support Campaign Manager in inbox allocation, warming, and campaign readiness.
-Assist with minor changes in sequences, campaign options, and inbox management.
-Optimize email infrastructure for better deliverability.
-Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Operations Assistant | Cold Email Infrastructure

Content Crew

→ Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.

→ Edited video podcasts featuring marketing leaders using Descript.

→ Designed engaging social media posts in Figma and crafted memes and carousels in Canva.

→ Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.

→ Established and maintained info-product databases, utilizing Notion for efficient project management.

→ Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Growth Marketing Manager

Growth Marketing Consultant

LexiConn Content

LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.

As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies. 

Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more. 

In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.

I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Media.net

- Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.

- Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.

- Conducting competitive industry research periodically and will identify
opportunities to improve product efficiency and drive business growth.

- Develop and implement best-practice operations standards

- Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.

- Go to person for operations, process implementation and troubleshooting queries.

- Communicate & coordinate between teams to address day-to-day issues and
questions, and enable all stakeholders to deliver effectively.

- In-house operations expert charged with managing and troubleshooting operational issues.

• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Business Operations Associate (Ad-tech)

- Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.

- Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).

- Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.

- Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Growth Marketing Associate

Identify, Build & Manage Prospects pipelines for content requirements.

- Manage and action upon inbound leads (from email, chatbots, call, website forms)

- Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services. 

- Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.

- Thinking and creating strategies for client brands that deliver on the client brief.

- Maintain and update records in CRM & related Sales tools. 

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Client Servicing Executive (Account Management)

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

ThriveLetter

Helping Business owners, content creators, and changemakers create Thriving newsletters.

Co-Founder

Hey, I am Sayan Sapui, a Creator Economy Consultant. I have helped 900+ Creators grow and monetize their online brands and over 25 Social media Startups including TagMango(YC W20) and Expy.bio(Acquired) to grow.

I can help your business or personal brand reach where it deserves to be through my experience and learnings over the past 7 years.

If you think, I can add something to your company or your brand, book a discovery call on https://booksayansapui.ck.page

Creator Economy Consultant

I create Smart content on Marketing, Startups, Web3 and various other topics on social media.

I have created an engaging community on platforms like Twitter and Instagram and wish to bring smart and entertaining content to the world.

Content Creator

Spreadd

Spreadd is a new-age tech platform for content creators to monetize their online reach. On time payments, storefronts, creator’s digital footprints and more.

As the Creator Relationship Head, I am helping spreadd get the best creators within the platform.

Creator Relationship Head

Hushl

Helping Content Creators create better content with Generative AI using HUSHL.

Product & Growth Consultant

DailyBrief 

Sphere is the Video News wing of the short and curated news platform DailyBrief. Responsible for ideating, and executing news and short video content that gets published on the app.

Content Consultant

Sphere is the Video News wing of the short and curated news platform DailyBrief. I am responsible for sourcing content creators and journalists and strategizing, ideating, and executing news and short video content that gets published on the app by Creators.

Content & Community Lead

Provided Product advisory and Mentored a group of 20 cohort members on how to build, grow and monetize their podcasts.

The Sayan Sapui Show

Podcaster

Expy

Building Expy: Premium Homepage for Creators. With Expy, Creators can set up a customized Homepage for themselves in less than 2 minutes and house their entire social media persona with all the crucial links and playable content like YouTube Videos.

The best Part? Creators can monetize their Online persona from just ONE page.

Head Of Marketing

SkillPal India

SkillPal India is India's first Micro-Video Lessons and Feedback platform which enables anyone seeking advice, feedback or consultation on their work get it from their favorite mentors and experts.

I handle the Digital Marketing and Acquisition of Experts on Skillpal. Creating and executing marketing campaigns and branding strategies and making sure users on both sides have a seamless experience with it.

Director of Social Media Marketing & Outreach 

100% of businesses have an email list.
99.9% of them don’t know how to monetize it.

We are currently sending over 5 MILLION newsletter emails PER MONTH(this number is rapidly increasing week on week) 

Hi I am Sayan Sapui, CEO @ThriveLetter. 

And our offer is simple. We help you build a ROI+ newsletter within 90-120 days of working with us.  

Quick client wins 👇🏾 

→ Generated $30,000 with 8 emails. (in the very first month of working) 

→ Built a profitable cash-flow newsletter that makes 5-figure USD per month by sending 24 issues over a 2-month period. 

→ Generated $12000 from just one newsletter issue.

→ Maintained an average CTR of 3-5% with a list size of 150,000 + readers. (Industry standard: 0.8-2%)

→ Maintained open rates as high as 45-60% even with big list sizes that go upto 25,000+ readers & beyond. 

Want to see how we could help you achieve similar results for your business? 

Drop me a DM or email me at [sayan@thriveletter.studio](mailto:sayan@thriveletter.studio)

Sayan Sapui - Newsletter Specialist

We’re hiring: Part-time/Full-time Graphic Designer (Remote)

Help us make newsletters beautiful. If you obsess over layout, typography, and clean visuals, we want you.

You’ll do
- Design polished newsletter/email graphics and brand assets
- Collaborate async with a fast team; deliver on deadlines

You’ve got
- Adobe Illustrator chops
- Email/Newsletter design experience
- Knows how to work remote 

How to apply

- Submit your portfolio via the link in the comments
- No test tasks upfront. If we love the fit, we can start tomorrow.
- Please apply only if you can dedicate 4+ hours daily.

Brownie points if you're based in Kolkata and can meet once a week.

Sayan Sapui 📮

Founder, ThriveLetter | Newsletter Agency sending 9 Million+ monthly emails | Beehiiv Partner Newsletter Agency

I stare at my phone for 30 mins every morning before I leave my bed.

And I can feel all the “Gurus” screaming after reading that line.

But at this point in my life, I simply don’t care,

I care about:

- Taking the first look at any messages my clients have left overnight ( We work in different timezones)

- Solving any immediate doubts of my team members so they can plan their day.

- Looking at how the emails we sent last night are performing 

- Look at my schedule and plan the day.

Yes, I can defer this by 1 hour, yes, I definitely can.

But will I? No.

Why? This serves my mental health, focus, and clarity more than a 15 minute mediation, cold shower etc. would.

So before you jump on to following all “protocols” at face value, ask yourself what your priority is.

No alternative text description for this image

This is an appreciation post for my team,

And an amazing client! 

We just completed setting up one of our favorite newsletter projects at ThriveLetter📮 

A 52-week long automated newsletter sequence for a B2B service firm.

The flow is simple,

- We have set a year’s worth of weekly email newsletters filled with evergreen value, visuals and first-hand insights into a newsletter.

- Anyone who subscribes will get the newsletter from Week 0 for an entire year.

And it’s hitting the mark: 

We are already receiving upwards of 65%+ open rates and 5%+ CTRs.

All of this achieved in less than 60 days.

From strategy, to design, writing and finally testing and setup.

Thank you to the team for making it happen.

And ofcourse as it is with most of our newsletters, it’s built with love on beehiiv by ThriveLetter📮

graphical user interface, application, Teams

I’m breaking my Hiring rules. 📣

I’m hiring a graphic designer in Kolkata.

Your work would be to build the designs of the best emails and newsletter IPs we launch at ThriveLetter📮  

Must know: 

- Adobe lllustrator
- Have a good idea on email designing
- Must have a crazy eye for detail

Compensation will be based on skills not experience.

The difference is for the first time, the role isn’t completely remote. It’s In-office/Hybrid.

Hiring immediately.

If you have something, drop your portfolio/past work to sayan@thriveletter.studio with the subject line “Graphic designer application”

No other modes would be accepted.

if you know someone, tag them, I will treat you to the best Pizza in your city if I end up hiring the person.

You can apply almost every Startup building rule to launching Newsletters.

- Launch before you’re perfect
- Go through rapid experimentation 
- Take feedback like your life depends on it
- Give extreme levels of value 
- Make referral loops easier 
- Start selling fast (through ads, paywalled content or other offers)
- Get a team because you can’t do everything yourself.

And this is the core of how we run the newsletters we build for brands at ThriveLetter📮.


P.S. The coffee was nice. 👍 

If you’re new here: We at ThriveLetter build the best Newsletter IPs for brands willing to take their content game seriously. 

Drop me a DM, and will be happy to chat!

Not being paranoid enough is the reason founders fail.

I came across this backdrop on Zomato’s office on the internet.

And it reinforced the single most important belief I have in business:

Be delusionally positive about success.
Be extremely paranoid about your input.

Doesn’t matter if you’re running a service or a product business, as long as humans are running things, you are prone to errors that can shut down your business.

We are NOT perfect beings and we cannot be trusted with giving consistent performance while giving our best every time.

And that’s where Paranoia comes in. It kicks in a fight or flight response that makes you check everything with 5X more attention.

I had to make sure all of ThriveLetter📮’s clients got the best service- 

- fastest reply,
- fastest problem resolution, 
- assuming we made a really bad mistake in the content we delivered, so checking every content over 5 times.

This paranoia served me into building an agency where the chaos is 90% less than an average agency.

Always assume the worst so you can take all the measures that it never happens.

taplio

The Battle

Arpit Singh

Sayan Sapui - Newsletter Specialist

Followers

Posts

Engagements

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Performance ScoreSayan Sapui - Newsletter Specialist's LinkedIn Performance

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taplio

The Battle

Arpit Singh

Sayan Sapui - Newsletter Specialist

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sayan Sapui - Newsletter Specialist's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSayan Sapui - Newsletter Specialist's LinkedIn Performance