Arpit Singh

Content Path

Content Path helps B2B founders, advisors, and teams turn LinkedIn into a high-performing growth channel. 

We blend thought leadership, AI systems, and social selling to turn content into the pipeline.

→ Build AI-powered workflows that identify ICP-fit leads from LinkedIn content engagement using Trigify
→ Leverage tools like Clayagent & OpenAI to automate lead enrichment, scoring, and segmentation
→ Architect scalable systems that reduce manual work by 70% while increasing lead quality
→ Create advisor-led referral engines from positioning to outreach with engineered repeatable processes
→ Maintain detailed SOPs, data flows, and internal tooling to ensure seamless adoption and iteration
→ Continuously refine GTM workflows using AI insights, engagement triggers, and client feedback

GTM Engineer

Maildoso

Strategic Advisor | Email Infrastructure & Deliverability Expert 

HeyReach.io

HeyReach Creator | LinkedIn Outreach Automation Expert

Clay

Clay Creator | Clay Expert / GTM Engineer

HUEMOR®

→ Ran cold email campaigns using Instantly and Reply
→ Enriched lead data with Clay, OpenAI, and RB2B insights
→ Managed LinkedIn outreach campaigns through HeyReach
→ Enriched anonymous website visitors inside Clay using RB2B data
→ Oversaw email marketing campaigns and deliverability on Mailmodo
→ Built targeted lead lists using LinkedIn Sales Navigator, Prospeo, or Apollo
→ Managed and optimized cold email infrastructure to improve deliverability and inbox rates

Growth Strategist (GTM Engineer)

Nerdy Joe

Domain Management:
-Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
-Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).

Email Infrastructure Setup:
-Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
-Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).

Campaign Setup and Management:
-Add inboxes to cold email software (Instantly, Lemlist).
-Configure SMTP, IMAP, and related settings for functionality and spam prevention.
-Set up signatures, names, warm-up, and campaign options.
-Monitor inbox performance, troubleshoot issues.

Troubleshooting and Support:
-Provide technical support for domain transfers and email setup.
-Collaborate with outsourced providers to troubleshoot service issues.

Collaboration with Campaign Manager:
-Support Campaign Manager in inbox allocation, warming, and campaign readiness.
-Assist with minor changes in sequences, campaign options, and inbox management.
-Optimize email infrastructure for better deliverability.
-Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Operations Assistant | Cold Email Infrastructure

Content Crew

→ Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.

→ Edited video podcasts featuring marketing leaders using Descript.

→ Designed engaging social media posts in Figma and crafted memes and carousels in Canva.

→ Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.

→ Established and maintained info-product databases, utilizing Notion for efficient project management.

→ Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Growth Marketing Manager

Growth Marketing Consultant

LexiConn Content

LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.

As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies. 

Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more. 

In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.

I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Media.net

- Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.

- Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.

- Conducting competitive industry research periodically and will identify
opportunities to improve product efficiency and drive business growth.

- Develop and implement best-practice operations standards

- Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.

- Go to person for operations, process implementation and troubleshooting queries.

- Communicate & coordinate between teams to address day-to-day issues and
questions, and enable all stakeholders to deliver effectively.

- In-house operations expert charged with managing and troubleshooting operational issues.

• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Business Operations Associate (Ad-tech)

- Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.

- Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).

- Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.

- Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Growth Marketing Associate

Identify, Build & Manage Prospects pipelines for content requirements.

- Manage and action upon inbound leads (from email, chatbots, call, website forms)

- Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services. 

- Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.

- Thinking and creating strategies for client brands that deliver on the client brief.

- Maintain and update records in CRM & related Sales tools. 

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Client Servicing Executive (Account Management)

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Capricot Technologies Private Limited

Won Autodesk Marketing Innovation Award 2022 at APAC Level.

Sr. Marketing Manager

Won Autodesk Marketing Excellence Award 2021 at APAC Level.

Responsibilities include but not limited to:

- Formulate marketing strategy that supports business objectives, boosts the company's reputation and drives qualified traffic.

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.

- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Marketing Manager

Empire Home Appliances Pvt. Ltd.

As Asst. Brand Manager, I helped in developing and implementing effective brand-building strategies.

Responsibilities:

- Meet with stakeholders to determine brand objectives and strategies 
- Research markets and study the competitor’s brand
- Present and execute creative ideas for marketing activities 
- Briefing and ideation, finalizing with creative agency, media agency / houses and PR agencies
- Analyse industry, competition and marketing trends
- Coordinate with sales, product development and other teams
- Designing, implementation and execution of marketing campaigns (ATL, BTL & Digital) by working with internal stakeholders and external agencies / partners
-  Create and manage branding collaterals required for regular as well as event-led brand activities

Asst. Brand Manager

Ethico Live

As Assistant Manager – Marketing Operations at Ethico Live!, I worked closely with the Head – Branding and Communication and ensured the deadline driven execution of the Marketing Action Plan for each event. I assisted in developing and implementing the individual marketing strategies for each event, running a series of multi-platform marketing campaigns and managing the marketing budgets.

My strengths encompass overall project management, streamlining complex marketing dependencies and processes, and handling problem areas through clear communication and Team Management skills. 

“Marketing is my passion. There are so many exciting, creative ways to market the value of a product or service and I enjoy the challenge of figuring out what the right way is. Let’s Talk!”

Assistant Manager - Marketing Operations

Try Once Media & Advertisements

Responsible for Sales & Marketing activities of the company
o	Liaising with Corporates for Advertisements and successfully handling all the queries
o	Responsible for formulation, planning, strategizing and implementation of all the BTL activities
o	Actively involved in providing inputs for developing and creating content for brand promotion

Denim Club India

Was actively in involved formulation, direction and coordination of marketing & sales activities and policies of the company while responsible for generating revenue through sales of membership, directory and exhibition space.
o	Actively involved in developing strategies for using social media channels for marketing purposes
o	Managed social media campaigns and properties including Facebook, LinkedIn, and twitter
o	Actively involved in developing and updating content for social media campaigns
o	Assisted in preparation of printed material, proofreading, weekly newsletters
o	Responsible for managing the advertising campaign for print media and ensuring timely creation, and insertion of advertisements in the various publications.

Manager - Marketing & Business Development

Zee Media Corporation Limited

Individually conceptualized, developed, scripted and produced "The Weekend Edition", a one hour show covering varied segments including business, politics and entertainment etc.

Reporter / Producer

Spotlight Production

Assistant Director

Passionate digital marketer with almost a decade of marketing experience working with small and mid-level companies in a diverse rage of industries including IT, FMCD, Media & Entertainment, Consultancy and Event Management.

A few of my core marketing skills are - Digital Marketing, Performance Marketing, Social Media Management, Inbound Marketing, Event Coordination, Marketing Research, Corporate Branding, Online Advertising, Omni-Channel Marketing Campaign, Conference and Event Planning and Brand & Marketing Strategy.

You can contact me on LinkedIn or write to me at shwetagupta_sg@yahoo.co.in 

When I am not helping others grow their business you can find me trying to live a life that will matter after it ends.

I run a small side business through my Instagram channel. I am not yet a full-blown Amigurumi & Crochet Designer but slowly and steadily getting there. You can check the profile at (it's a work in progress) - www.instagram.com/customgurumi/

taplio

The Battle

Arpit Singh

Shweta Gupta

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?