Arpit Singh

Content Path

Content Path helps B2B founders, advisors, and teams turn LinkedIn into a high-performing growth channel. 

We blend thought leadership, AI systems, and social selling to turn content into the pipeline.

→ Build AI-powered workflows that identify ICP-fit leads from LinkedIn content engagement using Trigify
→ Leverage tools like Clayagent & OpenAI to automate lead enrichment, scoring, and segmentation
→ Architect scalable systems that reduce manual work by 70% while increasing lead quality
→ Create advisor-led referral engines from positioning to outreach with engineered repeatable processes
→ Maintain detailed SOPs, data flows, and internal tooling to ensure seamless adoption and iteration
→ Continuously refine GTM workflows using AI insights, engagement triggers, and client feedback

GTM Engineer

Maildoso

Strategic Advisor | Email Infrastructure & Deliverability Expert 

HeyReach.io

HeyReach Creator | LinkedIn Outreach Automation Expert

Clay

Clay Creator | Clay Expert / GTM Engineer

HUEMOR®

→ Ran cold email campaigns using Instantly and Reply
→ Enriched lead data with Clay, OpenAI, and RB2B insights
→ Managed LinkedIn outreach campaigns through HeyReach
→ Enriched anonymous website visitors inside Clay using RB2B data
→ Oversaw email marketing campaigns and deliverability on Mailmodo
→ Built targeted lead lists using LinkedIn Sales Navigator, Prospeo, or Apollo
→ Managed and optimized cold email infrastructure to improve deliverability and inbox rates

Growth Strategist (GTM Engineer)

Nerdy Joe

Domain Management:
-Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
-Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).

Email Infrastructure Setup:
-Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
-Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).

Campaign Setup and Management:
-Add inboxes to cold email software (Instantly, Lemlist).
-Configure SMTP, IMAP, and related settings for functionality and spam prevention.
-Set up signatures, names, warm-up, and campaign options.
-Monitor inbox performance, troubleshoot issues.

Troubleshooting and Support:
-Provide technical support for domain transfers and email setup.
-Collaborate with outsourced providers to troubleshoot service issues.

Collaboration with Campaign Manager:
-Support Campaign Manager in inbox allocation, warming, and campaign readiness.
-Assist with minor changes in sequences, campaign options, and inbox management.
-Optimize email infrastructure for better deliverability.
-Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Operations Assistant | Cold Email Infrastructure

Content Crew

→ Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.

→ Edited video podcasts featuring marketing leaders using Descript.

→ Designed engaging social media posts in Figma and crafted memes and carousels in Canva.

→ Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.

→ Established and maintained info-product databases, utilizing Notion for efficient project management.

→ Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Growth Marketing Manager

Growth Marketing Consultant

LexiConn Content

LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.

As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies. 

Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more. 

In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.

I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Media.net

- Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.

- Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.

- Conducting competitive industry research periodically and will identify
opportunities to improve product efficiency and drive business growth.

- Develop and implement best-practice operations standards

- Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.

- Go to person for operations, process implementation and troubleshooting queries.

- Communicate & coordinate between teams to address day-to-day issues and
questions, and enable all stakeholders to deliver effectively.

- In-house operations expert charged with managing and troubleshooting operational issues.

• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Business Operations Associate (Ad-tech)

- Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.

- Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).

- Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.

- Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Growth Marketing Associate

Identify, Build & Manage Prospects pipelines for content requirements.

- Manage and action upon inbound leads (from email, chatbots, call, website forms)

- Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services. 

- Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.

- Thinking and creating strategies for client brands that deliver on the client brief.

- Maintain and update records in CRM & related Sales tools. 

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Client Servicing Executive (Account Management)

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Skellam AI

Skellam AI is a pioneer in customized AI solutions specializing in Marketing optimization.
Qubriux is its product - it is an AI-enabled personalized marketing automation tool. 

Social Media| Email Marketing| Events| Sales enablement| Performance marketing| PR | Employer branding

⚡Conducted competition research, market analysis, defined the ICP and product
messaging
⚡Executed email campaigns and newsletters, achieving an average open rate of 40% <in
targeted campaigns> with A/B testing
⚡Actively contributed to 8+ events across Middle-East, USA and India, handled pre & post
event campaigns. Developed diverse collaterals, including brochures, videos, and flyers
⚡Curated monthly content strategy across social media channels
⚡Led content creation for impactful PR initiatives, securing article publications in renowned
outlets such as Fortune and USA Today
⚡Supported sales enablement by creating pitch decks, Knowledge Base, WhatsApp
communication, videos etc
⚡Played a key role in website management, employer branding, and contributed to blog
content, ensuring a cohesive brand image

Marketing Manager

RENAISSANCE (formerly FrogIdeas)

At Renaissance, I led the social media strategy and account management for B2B brands. 

Some of the brands that I worked on and their impact is as below - 

Brilyant IT Solutions:
⚡Grew LinkedIn followers by 200% in 6 months.
⚡Generated 700 leads and drove 3,300 website visits through paid ads on LinkedIn.

SAP - Growth Matters Forum:
⚡ Curated and managed a blogging contest to drive brand awareness through user-generated content.
⚡ Oversaw all aspects of the contest, including jury selection and contest theme.
⚡ 50+ blog entries hosted on the community site to drive awareness.
⚡ Increased brand engagement on social media platforms.

Personal Branding for a Fortune 500 Billionaire:
⚡ Managed the personal LinkedIn account of a Fortune 500 billionaire.
⚡ Developed content strategy and analysis of account growth.
⚡Grew account followers by 1,400% in 5 months.
⚡ Established client as a thought leader in their industry.

Tata Steel and Mining: 
⚡ Developed social media strategy and managed the LinkedIn account.
⚡ Grew followers by 400% in 6 months with a mix of paid and organic tactics.
⚡Created engaging content to drive brand awareness and establish Tata Steel and Mining as a leading player in the industry.

InterGlobe Enterprises:- 
⚡ Responsible for content strategy and management of the LinkedIn account
⚡ Increased followers by 40% in 7 months through targeted and engaging content
⚡Expanded reach and drove engagement on the platform.

Other clients - Tata Communications, SAP India, Exponential Ai (SaaS), Oaksmith etc.

Senior Marketing Account Executive 

Contract Advertising India Pvt., Ltd.

⚡Understanding the brief shared by the client, coordinating with internal
teams to take projects / marketing campaigns to live.
⚡ Onboarding holistic approach for the marketing strategy of brands : ATL/BTL/DIGITAL 
⚡Regular follow ups on finance , payments to vendors , retainer fees etc. 
⚡Competitive research for existing clients 
⚡Market research for new product development and pitches 
⚡Clients - Lupin - Softovac, Lupizyme , V-bath ( Healthcare/Pharmaceutical), ITC Charmis (FMCG), Khimji jewellers (Leading jewellery brand of Odisha), Cadbury, Pwani (African FMCG brand)

Senior Account Executive (Marketing)

Instaroid

⚡Handling website for 20+ countries (Wordpress).
⚡Manage social media marketing campaigns.
⚡Competitive research and Market Analysis through Google Analytics.

Digital Marketing Intern

Fenwick-Linde

Product management-
1.Conducted market research and competitor analysis
2.Assisted in development of product presentations
3.Articulated product reviews from product development and competitor analysis meetings held  with an agile approach

Product launch-
1.Participated effectively in the creation of marketing tools such as website, brochures, datasheets, catalogue, technical data etc.for as many as 15 different products in a span of 6 months
2.Developed precise and relevant content for the sales force (website, intranet, extranet, brochures, photos etc)   
3.Updated the extranet for the whole range of products in warehousing
4.Communicated and coordinated with outside agencies to create datasheets
 (developing layouts, ask for quotations, editing, improving photos, updating the datasheet on the extranet etc) involving strict deadlines
5.Assisted in the photoshoot of the product for sales purposes, effectively selected relevant photos to be used etc  
6.Organised transport of trucks required for various purposes

Product expert- 
Supported rigorously in organising the International event of the company- 'World of Material Handling' held in Germany which involved creating product briefs, answering customer queries, assisting in product presentations etc

Assistant International Product Manager (Intern)- International marketing department

Marketing Manager at Skellam AI | Audencia Business School | B2B Marketing specialist| SaaS Marketing

👋🏽 Hi, my name is Shravika

💻 I’m a Marketing Manager at Skellam AI and Qubriux (sister company of Skellam AI) 

🌇 Mumbai Native and a recent Bangalorean with a passion for creating content, competitive research, developing brand strategies, personal brand building and all things Marketing. 💙

👩🏻‍💻 I have over 5 years of diverse marketing experience, having worked in agencies, start-ups, and MNCs. My expertise includes branding, social media, email marketing, content development, personal branding, and events, with a strong focus on B2B marketing. In my current role at a SaaS start-up, I am responsible for developing and executing the go-to-market strategy, collaborating with a small team to drive growth.

🏔 In my free time, you can find me trekking, reading and doing Yoga. Fun fact : I’m a certified Yoga trainer. 

💪🏽 Social Media strategy, Research and analysis, Branding. 

You can reach out to me on shra.hase@gmail.com

taplio

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Arpit Singh

Shravika Hase

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