Arpit Singh

Content Path

Content Path helps B2B founders, advisors, and teams turn LinkedIn into a high-performing growth channel. 

We blend thought leadership, AI systems, and social selling to turn content into the pipeline.

→ Build AI-powered workflows that identify ICP-fit leads from LinkedIn content engagement using Trigify
→ Leverage tools like Clayagent & OpenAI to automate lead enrichment, scoring, and segmentation
→ Architect scalable systems that reduce manual work by 70% while increasing lead quality
→ Create advisor-led referral engines from positioning to outreach with engineered repeatable processes
→ Maintain detailed SOPs, data flows, and internal tooling to ensure seamless adoption and iteration
→ Continuously refine GTM workflows using AI insights, engagement triggers, and client feedback

GTM Engineer

Maildoso

Strategic Advisor | Email Infrastructure & Deliverability Expert 

HeyReach.io

HeyReach Creator | LinkedIn Outreach Automation Expert

Clay

Clay Creator | Clay Expert / GTM Engineer

HUEMOR®

→ Ran cold email campaigns using Instantly and Reply
→ Enriched lead data with Clay, OpenAI, and RB2B insights
→ Managed LinkedIn outreach campaigns through HeyReach
→ Enriched anonymous website visitors inside Clay using RB2B data
→ Oversaw email marketing campaigns and deliverability on Mailmodo
→ Built targeted lead lists using LinkedIn Sales Navigator, Prospeo, or Apollo
→ Managed and optimized cold email infrastructure to improve deliverability and inbox rates

Growth Strategist (GTM Engineer)

Nerdy Joe

Domain Management:
-Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
-Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).

Email Infrastructure Setup:
-Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
-Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).

Campaign Setup and Management:
-Add inboxes to cold email software (Instantly, Lemlist).
-Configure SMTP, IMAP, and related settings for functionality and spam prevention.
-Set up signatures, names, warm-up, and campaign options.
-Monitor inbox performance, troubleshoot issues.

Troubleshooting and Support:
-Provide technical support for domain transfers and email setup.
-Collaborate with outsourced providers to troubleshoot service issues.

Collaboration with Campaign Manager:
-Support Campaign Manager in inbox allocation, warming, and campaign readiness.
-Assist with minor changes in sequences, campaign options, and inbox management.
-Optimize email infrastructure for better deliverability.
-Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Operations Assistant | Cold Email Infrastructure

Content Crew

→ Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.

→ Edited video podcasts featuring marketing leaders using Descript.

→ Designed engaging social media posts in Figma and crafted memes and carousels in Canva.

→ Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.

→ Established and maintained info-product databases, utilizing Notion for efficient project management.

→ Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Growth Marketing Manager

Growth Marketing Consultant

LexiConn Content

LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.

As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies. 

Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more. 

In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.

I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Media.net

- Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.

- Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.

- Conducting competitive industry research periodically and will identify
opportunities to improve product efficiency and drive business growth.

- Develop and implement best-practice operations standards

- Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.

- Go to person for operations, process implementation and troubleshooting queries.

- Communicate & coordinate between teams to address day-to-day issues and
questions, and enable all stakeholders to deliver effectively.

- In-house operations expert charged with managing and troubleshooting operational issues.

• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Business Operations Associate (Ad-tech)

- Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.

- Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).

- Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.

- Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Growth Marketing Associate

Identify, Build & Manage Prospects pipelines for content requirements.

- Manage and action upon inbound leads (from email, chatbots, call, website forms)

- Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services. 

- Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.

- Thinking and creating strategies for client brands that deliver on the client brief.

- Maintain and update records in CRM & related Sales tools. 

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Client Servicing Executive (Account Management)

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Birdvision Consulting 

Birdvision helps you in improving process outcomes with automation and digitization. We help you implement digital workflows in the sales and distribution domain that makes you ready for tomorrow.

Presales Manager

LexiConn is a Content Writing Agency that provides B2B & B2C content writing services like web content, blogs, articles, whitepapers, case studies, infographics, etc. My work consists of: 

● Primary interactions with prospective clients to schedule meetings or calls to understand their requirements.
● Schedule and attend client meetings or calls to understand their business and content marketing requirements.
● Create the scope of work and quote based on the requirements.
● Understand and update LexiConn’s complete basket of services to up-sell and cross-sell these to existing and new clients.
● Introduce the client to the respective project head and work as a bridge between them.
● Monitor and measure client satisfaction.
● Maintain trackers, reports for client interaction, product/ service to avoid miscommunication.
● Following up with clients and writers to ensure project delivery and closure, right up to billing and feedback.
● To connect with with SMEs in different domains for Strategic Alliances for Content Marketing.

Client Servicing Associate

Franchise Alpha (Franpreneurs solutions Pvt Ltd

Franchise Alpha is an ultimate partner on your journey to build a prosperous and lasting business. Ours is a 360 degree solution that’s dipped in expertise and pampered with detailed attention. Services shaped around your individual goals, we vouch to take care of all your franchise development, marketing and technology needs with complete precision. My work consists of: 

• Managing existing client relations by providing end to end services to them.
• Help with onboarding new clients and manage their smooth transition.  
• Account Management of client projects end to end by coordinating with the clients and operations, sales, technical teams ensuring client satisfaction.
• Meeting clients regularly to understand their concerns and feedback for the services provided to them by Franchise Alpha.

Client Service Manager

LoanStreet.in (Finstreet Financial Services Pvt Ltd)

LoanStreet is an online market place for financial products and services which gives a prompt and customized solution for various financial needs of customers. We believe customers want 3 things – Right Lender, Right Price and Right Experience. We provide all types of loans like Home Loan, Personal Loan, Business Loan, Loan Against Property, etc from major Banks and NBFCs. 
My work consists of: 

• Handling a team of telecallers managing day to day operations including fixing targets, performance appraisals, preparing MIS Reports for the management.
Posting company related news, blogs, updates on Social Media platforms like Facebook, Instagram, LinkedIn,    Twitter and handling Email and SMS campaigns,
• Handling backend processing of files logged in to make sure they are approved including filling up application forms, scanning them in to the system, resolving queries raised, getting approvals and filling up Dockets (Loan Agreement) and follow-up with bankers till file is disbursed.
• Preparing Invoices for files disbursed during the month and sending them to the bank and follow-up for payments with Banks and NBFCs.
• Conducting training session for telecallers on new products, policies, features introduced from time to time by the Banks and NBFCs
Managing the backend accounting of all the expenses and income by maintaining proper data and challans and coordinating with the Company CA and CS for filing of Income Tax returns, ROC filing, GST, Profession Tax, and TDS returns by sending requisite data and resolving their queries.
• Data Mining and Demand Generation for our products and generating data for calling by telecallers.
• Providing end to end service for our customers and getting more referrals from them.

Operations Manager

Birdvision Consulting is a young and innovative company engaged in providing various technologically integrated products and services to enhance the efficiency and effectiveness of enterprise processes and initiatives. We collaborate with enterprises to design, implement and maintain automated Customer Engagement Solutions and Loyalty & Rewards Programs with the help of our online and mobile platform. Our BV CEM Platform provides extensive choice, end-to-end logistics management and is highly cost-effective.  My work consists of: 

•   Data mining and demand / lead generation for our BVC CEM Platform.
•   Fixing up meetings with sales and marketing heads for the sales team. 
•   Assisting the sales team in all presales activities to close the leads assigned to them.
•   Follow-up on customer issues/escalated cases pertaining to existing rewards programs and generating repeat           customers and referrals.
• Doing Market Research on new industries/segments to be targeted.
• Prepairing daily reports and mainting MIS and sending to the management team

VALUEADDITIONS

ValueAdditions is a Sales Augmentation Company with an extensive sales systems and market reach. It provides Market Research, Data Mining, Database Generation and Lead Generation services for different companies across industries in India. My work consists of:

•       Data mining and demand / lead generation for different clients in varied sectors including a 
        leading Analytical Equipment manufacturer in India 
•	Planning out new lead generation campaigns (tele-calling and email) as per client requirements 
•	Developing lead generation campaigns by defining the scripts and pitch and getting client 
         approvals 
•	Doing Market Research/surveys, Competitor Analysis and Database Research using different online 
         tools, email and tele-calling
•	Converting the database contacts into qualified leads -  fixing up appointments for the clients 
•	Passing on the qualified leads to the client for closure through their own sales teams
•	Preparing status reports for the management and clients
•	Regular client interaction regarding status of the campaigns and discussion of any changes and 
        updates thereon

Assistant Manager

VizionArk Business Technologies Pvt. Ltd.

•      Worked as EPM (Enterprise Project Management) Consultant at Mastek under contract with 
        Vizionark Business Technologies Pvt. Ltd.
•	Received training on Microsoft Project Professional 2003 (Enterprise Project Management Software 
        from Microsoft) and ePMO (Mastek customized Project Management application)
•	Job involves supporting Mastek employees all over the world with Microsoft Project related 
        queries and issues
•	Also, assist employees with queries and issues regarding project planning, scheduling, and 
        timesheet applications
•	Maintained the details of each calls and resolutions in Mastek Call Management Application and 
        generating reports

EPM Consultant

NDS InfoServ

•	NDS Infoserv is a leading Back office BPO & IT Services outsourcing company 
•	NDS back office services span a diverse range of functions and verticals: Accounts Payable, 
        Healthcare Claims Processing, Mortgage Post Close Audit, Insurance Collateral Protection, 
        Subscription Management, Donation Management, Response Management, Information Database 
        Creation, Benefits Administration, Payroll Processing, Business Intelligence & Analytics and 
        Software Development Services 
•	Led a team of 15 personnel processing U.S. Health Insurance Claim Forms 
•	Job involved allocating work among the team, monitoring performance, quality and ensuring SLA’s 
         and KPI’s are met
•	Prepared MIS reports for top management

Team Leader

SterlingBackcheck

•	Sterling is the leading provider of Pre-employment background screening services in the U.S 
•	Key services include Criminal Background Verification, Employment Verification, Drug Testing, etc. 
•	Joined as Crim Researcher in May’06 as a member of the Criminal Background Verification Team 
        (Pilot Batch) in Mumbai and promoted as a Team Coach in Oct’07
•	Handled a team of 15 Researchers in the Quality Control Team performing Quality Audit of 
        criminal records of U.S. based job applicants in different cities entered in to the online database 
        from U.S. Court web sites or Faxes or calls
•	Monitoring performance, attendance and attending to queries or escalations of Researchers 
•	Preparing and maintaining Performance, Quality Metrics and SOPs (Standard Operating 
        Procedure) 
•	Communicating with US clients for new transitions and training

Team Coach

Wipro Limited

•	Handled customer technical queries for AOL (America Online), one of the largest ISPs in the United 
        States  
•	Received training on Windows and Macintosh Operating system  
•	Resolved technical issues and provide customer care support
•	Actively participated in Tech Support personal sessions  

Received Certificate of Excellence for exceeding the Process related Client parameters for AOL Windows Chat Queue in September 2004

Technical Support Associate

Sales & Marketing Professional with over 15 years of experience in various organizations and industries.

taplio

The Battle

Arpit Singh

Ramakrishnan TL

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