Arpit Singh

Content Path

Content Path helps B2B founders, advisors, and teams turn LinkedIn into a high-performing growth channel. 

We blend thought leadership, AI systems, and social selling to turn content into the pipeline.

→ Build AI-powered workflows that identify ICP-fit leads from LinkedIn content engagement using Trigify
→ Leverage tools like Clayagent & OpenAI to automate lead enrichment, scoring, and segmentation
→ Architect scalable systems that reduce manual work by 70% while increasing lead quality
→ Create advisor-led referral engines from positioning to outreach with engineered repeatable processes
→ Maintain detailed SOPs, data flows, and internal tooling to ensure seamless adoption and iteration
→ Continuously refine GTM workflows using AI insights, engagement triggers, and client feedback

GTM Engineer

Maildoso

Strategic Advisor | Email Infrastructure & Deliverability Expert 

HeyReach.io

HeyReach Creator | LinkedIn Outreach Automation Expert

Clay

Clay Creator | Clay Expert / GTM Engineer

HUEMOR®

→ Ran cold email campaigns using Instantly and Reply
→ Enriched lead data with Clay, OpenAI, and RB2B insights
→ Managed LinkedIn outreach campaigns through HeyReach
→ Enriched anonymous website visitors inside Clay using RB2B data
→ Oversaw email marketing campaigns and deliverability on Mailmodo
→ Built targeted lead lists using LinkedIn Sales Navigator, Prospeo, or Apollo
→ Managed and optimized cold email infrastructure to improve deliverability and inbox rates

Growth Strategist (GTM Engineer)

Nerdy Joe

Domain Management:
-Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
-Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).

Email Infrastructure Setup:
-Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
-Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).

Campaign Setup and Management:
-Add inboxes to cold email software (Instantly, Lemlist).
-Configure SMTP, IMAP, and related settings for functionality and spam prevention.
-Set up signatures, names, warm-up, and campaign options.
-Monitor inbox performance, troubleshoot issues.

Troubleshooting and Support:
-Provide technical support for domain transfers and email setup.
-Collaborate with outsourced providers to troubleshoot service issues.

Collaboration with Campaign Manager:
-Support Campaign Manager in inbox allocation, warming, and campaign readiness.
-Assist with minor changes in sequences, campaign options, and inbox management.
-Optimize email infrastructure for better deliverability.
-Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Operations Assistant | Cold Email Infrastructure

Content Crew

→ Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.

→ Edited video podcasts featuring marketing leaders using Descript.

→ Designed engaging social media posts in Figma and crafted memes and carousels in Canva.

→ Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.

→ Established and maintained info-product databases, utilizing Notion for efficient project management.

→ Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Growth Marketing Manager

Growth Marketing Consultant

LexiConn Content

LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.

As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies. 

Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more. 

In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.

I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Media.net

- Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.

- Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.

- Conducting competitive industry research periodically and will identify
opportunities to improve product efficiency and drive business growth.

- Develop and implement best-practice operations standards

- Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.

- Go to person for operations, process implementation and troubleshooting queries.

- Communicate & coordinate between teams to address day-to-day issues and
questions, and enable all stakeholders to deliver effectively.

- In-house operations expert charged with managing and troubleshooting operational issues.

• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Business Operations Associate (Ad-tech)

- Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.

- Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).

- Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.

- Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Growth Marketing Associate

Identify, Build & Manage Prospects pipelines for content requirements.

- Manage and action upon inbound leads (from email, chatbots, call, website forms)

- Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services. 

- Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.

- Thinking and creating strategies for client brands that deliver on the client brief.

- Maintain and update records in CRM & related Sales tools. 

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Client Servicing Executive (Account Management)

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Tech Mahindra

Responsible for managing a team of designers/ developers and working with multiple stakeholders for the omni-channel content creation needs of GSK, a pharma giant. Currently managing a few markets/ countries of APAC region. Simultaneously working with COMS team to create and publish set of eDAs/ portfolios of priority and POLO brands for the year 2024.

Team Lead | Digital Project Manager

Packt

Sr. Developer Relations Exec - Data Science 

Sr. Product Marketing Coordinator - Data Science

Product Marketing Coordinator - Data Science

LexiConn Content Services

- Understood clients' needs and suggested content marketing strategies
- Worked with the editorial team to suggest strategies/ ideas as per the needs of the clients'
-Project allocations as per writer’s forte
- Managed accounts of various BFSI clients, global tech giants, and MNCs.
- Managed a team of 50 writers across 2 locations.

Content Architect

1. Built and maintained excellent relationships with B2B clients.
2. Clarified goals, cost negotiations, and reached agreement maintaining the interests of all parties.

Client Servicing Executive

The Network - RG Communications

1. Handled social media assets of clients
2. Worked on content calendars 
3. Planned and executed various ATL and BTL campaigns
4. Assisted the PR team
5. Planned and executed influencer engagement activities for clients
6. Prepared monthly reports, calculating ROI etc

Social Media & PR Associate

In my capacity as a Team Lead and Digital Project Manager at Tech Mahindra, I ardently steer the omni-channel marketing and content creation endeavors for GSK. Overseeing a team of adept designers and developers, I navigate the intricate landscape of multiple stakeholders, ensuring the punctual and impeccable delivery of projects.

With an extensive track record spanning over six years in account management and adept execution of diverse digital marketing projects—primarily encompassing branding and advertising, SEO content strategy, PR and communication, and product GTM strategies—I have cultivated a profound passion and expertise for crafting compelling and efficacious digital solutions. This journey has equipped me with the skills to seamlessly orchestrate projects across varied domains and target audiences.

What truly fuels my professional zeal is the intersection of project management and digital marketing. I find immense joy in the synthesis of these disciplines, leveraging my skills to deliver innovative and impactful outcomes. Driven by an unwavering commitment to perpetual learning and professional advancement, my aspiration as a Digital Project Manager is to contribute substantively to the success and innovation of the projects under my purview and the accounts entrusted to my management.

taplio

The Battle

Arpit Singh

Priyanka M.

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