Arpit Singh

Content Path

Content Path helps B2B founders, advisors, and teams turn LinkedIn into a high-performing growth channel. 

We blend thought leadership, AI systems, and social selling to turn content into the pipeline.

→ Build AI-powered workflows that identify ICP-fit leads from LinkedIn content engagement using Trigify
→ Leverage tools like Clayagent & OpenAI to automate lead enrichment, scoring, and segmentation
→ Architect scalable systems that reduce manual work by 70% while increasing lead quality
→ Create advisor-led referral engines from positioning to outreach with engineered repeatable processes
→ Maintain detailed SOPs, data flows, and internal tooling to ensure seamless adoption and iteration
→ Continuously refine GTM workflows using AI insights, engagement triggers, and client feedback

GTM Engineer

Maildoso

Strategic Advisor | Email Infrastructure & Deliverability Expert 

HeyReach.io

HeyReach Creator | LinkedIn Outreach Automation Expert

Clay

Clay Creator | Clay Expert / GTM Engineer

HUEMOR®

→ Ran cold email campaigns using Instantly and Reply
→ Enriched lead data with Clay, OpenAI, and RB2B insights
→ Managed LinkedIn outreach campaigns through HeyReach
→ Enriched anonymous website visitors inside Clay using RB2B data
→ Oversaw email marketing campaigns and deliverability on Mailmodo
→ Built targeted lead lists using LinkedIn Sales Navigator, Prospeo, or Apollo
→ Managed and optimized cold email infrastructure to improve deliverability and inbox rates

Growth Strategist (GTM Engineer)

Nerdy Joe

Domain Management:
-Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
-Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).

Email Infrastructure Setup:
-Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
-Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).

Campaign Setup and Management:
-Add inboxes to cold email software (Instantly, Lemlist).
-Configure SMTP, IMAP, and related settings for functionality and spam prevention.
-Set up signatures, names, warm-up, and campaign options.
-Monitor inbox performance, troubleshoot issues.

Troubleshooting and Support:
-Provide technical support for domain transfers and email setup.
-Collaborate with outsourced providers to troubleshoot service issues.

Collaboration with Campaign Manager:
-Support Campaign Manager in inbox allocation, warming, and campaign readiness.
-Assist with minor changes in sequences, campaign options, and inbox management.
-Optimize email infrastructure for better deliverability.
-Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Operations Assistant | Cold Email Infrastructure

Content Crew

→ Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.

→ Edited video podcasts featuring marketing leaders using Descript.

→ Designed engaging social media posts in Figma and crafted memes and carousels in Canva.

→ Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.

→ Established and maintained info-product databases, utilizing Notion for efficient project management.

→ Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Growth Marketing Manager

Growth Marketing Consultant

LexiConn Content

LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.

As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies. 

Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more. 

In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.

I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Media.net

- Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.

- Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.

- Conducting competitive industry research periodically and will identify
opportunities to improve product efficiency and drive business growth.

- Develop and implement best-practice operations standards

- Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.

- Go to person for operations, process implementation and troubleshooting queries.

- Communicate & coordinate between teams to address day-to-day issues and
questions, and enable all stakeholders to deliver effectively.

- In-house operations expert charged with managing and troubleshooting operational issues.

• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Business Operations Associate (Ad-tech)

- Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.

- Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).

- Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.

- Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Growth Marketing Associate

Identify, Build & Manage Prospects pipelines for content requirements.

- Manage and action upon inbound leads (from email, chatbots, call, website forms)

- Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services. 

- Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.

- Thinking and creating strategies for client brands that deliver on the client brief.

- Maintain and update records in CRM & related Sales tools. 

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Client Servicing Executive (Account Management)

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Marina Krivonossova

Retold

◆ Founder of Retold, a B2B content marketing agency that helps businesses grow and reach their target audience through effective content strategies
◆ Specializes in developing full-funnel B2B content marketing strategies that align with different stages of the buyer's journey, from awareness to decision
◆ Offers personalized content creation for websites, social media, and other platforms, as well as establishing and managing personal brands to help clients stand out in their industry
◆ Passionate about helping clients establish a strong and recognizable personal brand; I create high-quality written content that resonates with your target audience and positions you as an expert in your field, allowing you to stand out and make a lasting impression
◆ I understand the importance of thought leadership in today's competitive business landscape; as a ghostwriter, I work closely with you to develop engaging and insightful content that reflects your unique point of view and enhances your reputation as a thought leader in your industry

retoldmarketing.com

Founder

Follow

◆ Develops and executes engaging content marketing strategies across all stages of the customer journey
◆ Creates content for various platforms, including blog posts, articles, social media updates (including LinkedIn), website copy, and marketing collateral, ensuring brand consistency and a strong voice
◆ Analyzes content performance metrics to measure impact, identify areas for improvement, and iterate on strategies for optimal results
◆ Stays on top of emerging content marketing trends and best practices, adapting strategies to maintain a competitive edge
◆ Collaborates effectively with cross-functional teams, including design, media, and product, to ensure cohesive brand messaging and achieve shared objectives

Head of Marketing

Uloop

◆ Explores topics relevant to college life (i.e. mental health, investment plans, relationship management, etc.)
◆ Researches news, entertainment, health, economics, and more to compose articles on topics that interest college students and graduates
◆ Engages with and interviews college students and graduates to learn more about topics that appeal to them
◆ Conducts interviews with relevant individuals to create more unique and engaging content based on personal stories and experiences
◆ Works on SEO for published articles to increase visibility and engagement
◆ 20+ articles received recognition for being the most viewed on Uloop over a given period of time
◆ 80+ total article publications

Columnist

Fizyr

◆ Oversaw marketing budgeting & overarching marketing strategy (long-term and short-term)
◆ Collaborated with external branding and marketing agencies and guided their process
◆ Event planning, marketing, and budgeting
◆ Over the course of 5 months, increased website traffic from social media by 40% through an updated strategy
◆ Incorporated the perspectives of marketing and sales representatives, helping find a future marketing direction for the company
◆ Managed team of external marketers and PR specialists

◆ Developed a LinkedIn strategy with content relevant for each segment of our audience
◆ Researched topics within the AI, robotics, and logistics industries & creates SEO blogs around them
◆ Created and maintained relationships with journalists and other representatives of publications to work collaboratively in promoting the newest developments in the world of AI & robotics as it relates to logistics
◆ Worked to get us noticed by the appropriate publications, podcasts, etc.
◆ Collaborated with external PR agencies for support in our endeavors

PR & Communications Specialist

Gladwell Academy

◆ Focused on promoting in-company and open enrollment trainings within the Benelux (Belgium, Netherlands, Luxembourg) market
◆ Performed market research to develop a more distinguished approach when it comes to targeting Benelux with the appropriate marketing efforts
◆ Created LinkedIn content, LinkedIn campaigns, website articles, blog posts, general social media posts, and more, particularly directed at the Benelux region
◆ Worked closely with the sales team of Gladwell Academy Benelux in order to ensure that there is clear alignment between the marketing and sales departments
◆ Monitored and analyzed marketing campaign performance metrics to optimize the effectiveness of marketing efforts in the Benelux region
◆ Developed and maintained relationships with key stakeholders and industry leaders in the Benelux market to strengthen Gladwell Academy's brand presence and reputation.

Marketing Manager Benelux

◆ Created and monitored LinkedIn campaigns
◆ Managed social media presence across various platforms, growing the following of the general LinkedIn page organically by 2k+ followers in just under 1 year
◆ Wrote and edited online articles pertaining to all things SAFe, Agile, business, and more
◆ Continuously worked on creating website content in the form of blogs and articles
◆ Conducted and transcribed interviews with relevant parties (i.e. trainers & partners)
◆ Focused on SEO for our .com website
◆ Event and training promotion through social media, email, paid campaigns, and other forms of digital marketing
◆ Taught colleagues about the intricacies of self-promotion and personal branding (creator of the first ever Gladwell Academy personal branding guidelines)
◆ Ghostwrote for C-suite executives within the organization
◆ Provided support to the marketing and communication team in managing company events and sponsorships
◆ Coordinated and executed the production of digital content such as videos, webinars, and podcasts to support marketing campaigns and company goals
◆ Conducted market research to identify and track industry trends and competition, and used findings to inform marketing strategies and campaign

Digital Marketing Manager

Marketing Manager DACH

Global Human Rights Defence

◆ Created a podcast (Stand Up for Human Rights) in collaboration with GHRD in which I featured guests to speak with me on topics pertaining to human rights
◆ The purpose of our podcast was to shed light on human rights issues around the world

Podcast Founder & Host

FruitPunch AI

◆ Temporary project
◆ Lead marketer responsible for all aspects of marketing within the organization
◆ Developed and executed a comprehensive marketing strategy to drive business growth, enhance brand awareness, and increase customer engagement
◆ Created and managed content for various digital channels, including social media, email, blog, and website, utilizing a data-driven approach to maximize engagement and conversions
◆ Conducted market research to identify customer needs, preferences, and trends, and used insights to optimize marketing campaigns and strategies
◆ Social media management, content creation, CRM, email marketing, digital marketing, and branding
◆ Improved social media presence within just one week of joining the team, increasing engagement and followers by 50%+ in the first two weeks
◆ Started the Fruit for Thought newsletter meant to showcase our achievement, plans, accomplishments with the FruitPunch AI community

Lead Marketer & Community Manager

Atradius

◆ Created relevant social media posts to introduce Atradius country reports, survey results, and economic reports
◆ SEO for online publications
◆ Wrote content for and took over UX/UI design for pages of internal communications and marketing website
◆ Proofread/edited articles and reports pertaining to finance, economics, and politics
◆ Created and implemented a contemporary template for country reports
◆ Assisted in managing international testimonial video project
◆ Co-creator of social media initiative meant to share more unique and relevant company information via Atradius social media channels

Marketing & Communications Associate

Leiden University

◆ Planned & wrote graduate thesis on the ineffectiveness of anti-human trafficking policy in the Netherlands in a general EU context
◆ Interviewed various Dutch government representatives to gain relevant insights into the field of anti-human trafficking policy
◆ Performed extensive qualitative and limited quantitative research to understand the potential reasons behind the ineffectiveness of the EU Anti-Trafficking Directive in the Netherlands, particularly when compared to other EU countries

MSc Thesis: Human Trafficking Within the European Union

24 Hour Fitness

◆ Assisted in the onboarding and training of new employees, ensuring that they were equipped with the necessary knowledge and skills to provide excellent customer service
◆ Provided exceptional customer service by addressing customer inquiries and complaints, resolving issues promptly, and ensuring customer satisfaction
◆ Maintained a clean and organized gym environment by performing regular cleaning and maintenance tasks, and ensuring proper equipment and facility upkeep
◆ Managed cash register while conducting sales
◆ Stayed updated on sales, programs, and new developments taking place within 24 Hour Fitness
◆ Assisted the sales team in offering training packages and membership plans to prospective 24 Hour Fitness clients
◆ Monitored and engaged with children in the kids club through group and one-on-one activities

Sales Representative & Kids Club Attendant

Showing You the Future of Vision Software in Logistics | Marketing Specialist | English/Russian Translator | Study Abroad Alumni Ambassador

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮? You're a leader in B2B and you…

⇘ Spend time looking at other companies for inspiration, but you end up following them and blending in with the crowd

⇘ List product/service features instead of telling a story

⇘ Have great ideas in your head, but you don’t know how to organize them & bring them to life

⇘ Understand the value you can deliver when you harness the power of B2B content marketing, but you don’t know how to make it happen yourself

⇘ Want to stand out as a thought leader & industry expert, but aren’t sure what approach to take

Then 𝐈 𝐡𝐚𝐯𝐞 𝐠𝐫𝐞𝐚𝐭 𝐧𝐞𝐰𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮! No matter what part of the B2B content marketing journey you’re in, I’ve got you covered. If you’re ready to stand out from the crowd, unlock the art of storytelling, and get the right eyes on your content, you’re just one DM away from making that dream into a reality.

I'm Marina, founder of Retold, and we're here to help you with any & every piece of your content marketing journey.

𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐅𝐑𝐄𝐄 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐡𝐞𝐫𝐞: 𝐡𝐭𝐭𝐩𝐬://𝐫𝐞𝐭𝐨𝐥𝐝𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.𝐜𝐨𝐦/𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠: need direction? We’ll help you chart the course for your content strategy

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: got a strategy in mind but don't have the time to execute? We got you covered

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: from blog posts to eBooks to social media posts, we’ll craft engaging content that sets you apart

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: let's ensure your content reaches the right audience through effective channels

⇗ 𝐆𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐢𝐧𝐠: elevate your thought leadership with our ghostwriting services, adding authority and credibility to your brand

⇗ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: lay the foundation for professional success with a polished LinkedIn presence

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤! 𝗗𝗠 𝗺𝗲 𝗼𝗿 𝗲𝗺𝗮𝗶𝗹 𝗵𝗲𝗹𝗹𝗼@𝗿𝗲𝘁𝗼𝗹𝗱𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.𝗰𝗼𝗺

ChatGPT’s down. 

Suddenly, every “content guru” is shockingly quiet. 

Enjoying the peace in your feed? 

And if the marketer or writer you hired is suddenly ghosting you today.. Now you know why! 👀

Strategic B2B Content Marketing for Founders & Businesses | Second Guessing Your Approach To Content Marketing? Let's Change That! | Here To Help You Level Up

You're not shadowbanned, your posts just aren't good.

I don't know what guru told you this was the key to social media success..








But you actually don't have to comment 20 times on your own post back-to-back as soon as you post it 🫠

What's something you thought you'd never have to do again as an adult?

For me, it was getting my driver's license in a new country 😅

I was so excited to finally pass my theory and practice tests in California back in the day. I thought that was it — no more driving tests.

Then I moved to the Netherlands.. And had to start from scratch.

Paying for theory practice. Failing my first theory exam (one silly mistake, ugh).

Paying (waaay too much) for driving lessons. Taking lessons for months.

And finally passing my first practical test on the first try!

I put it off for so long. I didn't think it was fair that I had to do it all from square zero.

But I finally stopped putting it off, and I stopped making excuses. And in the same year I became a Dutch citizen, I got my Dutch driver's license 🤩

Whatever that thing is you're putting off.. Just go do it. Trust me, you'll be soo glad when it's all done and sorted.

If you have typos in your writing, it really doesn't bother me. Even as a professional marketer and writer, I sometimes make mistakes too. However...

- Could HAVE
- Should HAVE
- Would HAVE

Not...

- Could of
- Should of
- Would of

🫠

"I am keeping your business afloat," I whisper to myself as I delete yet another em dash from the LinkedIn post my client wanted to run by me.

LinkedIn influencers are really their own special breed..

The person who was selling you LinkedIn fame and oversharing in 2020 will end up being the same person who teaches you how and why to erase your digital footprint in 2025.

Be careful who you trust, and be careful who you hand over your hard-earned money to.

Because before you know it, you might be paying the same person in 5 years to undo the damage you paid them for today.

What's your favorite part of remote work culture?

Wrong answers only 👀

What clients say vs. what marketers hear..

“Let’s keep it simple"
→ We will change our mind three times

“We just want something fresh”
→ ..But also identical to our competitors

“We don’t have brand guidelines”
→ We go off of the arbitrary opinions of the C-suite

“We trust your expertise”
→ ..Until we see the first draft

“It shouldn’t take long”
→ It will take the rest of your natural life

“We’re super open to new ideas”
→ ..As long as they feel exactly like the old ones

“We just need a few small tweak.”
→ A full rewrite. A rebrand. A crisis of faith.

“This is our top priority”
→ ..For the next four hours.

“Can we make it more fun?”
→ But not too fun. Still corporate fun.

“We’ll get feedback ASAP”
→ Expect it in 11 business days, from 6 different people, in a PDF

“We want to stand out”
→ ..But please do not take any risks

All jokes aside, we still love y'all, because you're our amazing clients 💜 Thank you for trusting us, specifically Retold, with your marketing!

Though I often talk about my marketing career starting a bit out of nowhere, it wasn't actually that surprising in retrospect.

I always loved writing for as long as I can remember. More than science, more than math, more than any other subject in school.

But a practical side (ahem — my parents) nudged me toward a more 'sensible and practical' career path. Something like engineering, programming, law.

And even though I had already started doing marketing work by the time I was in college, it was always expected that I'd do something... More. Something 'real'.

Fortunately, reality never quite set in, and life had other plans for me: a full-time career as a marketer.

Now, I use my writing to tell the stories of people and companies in the B2B space, and I love every minute of it.

Passion isn't a must in your work — at least I don't think so. But I'm fortunate that it's a part of my daily work at Retold.

Are you passionate about what you do?

You don't have to be "vulnerable" to be successful on LinkedIn.

I see so many posts from people saying that it's great to open up, to share uber-personal stories, to get real and raw and honest... But that's just not for me.

Sure, I'll share some stories of my failures here. And I'll be real when I try something and it goes terribly, terribly wrong. After all, I'm not on LinkedIn to pretend I'm perfect or superior to anyone!

But opening up about my innermost feelings.. Sharing sad stories with crying selfies.. Posting super personal content.. None of that is my jam.

My "vulnerable" side is reserved for close friends and family — not for the whole web.

So, this is your reminder that you can be yourself on LinkedIn, and you can build an awesome personal brand and great relationships with people, without jumping on the "vulnerability" bandwagon.

Have you ever felt pressure on LinkedIn to post a certain type of content that you weren't keen on or comfortable with?

taplio

The Battle

Arpit Singh

Marina Krivonossova

Followers

Posts

Engagements

Likes

Performance ScoreMarina Krivonossova's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Arpit Singh

Marina Krivonossova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marina Krivonossova's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarina Krivonossova's LinkedIn Performance